ITV

Tag: Chandni Gaglani

  • Aisle unlocks free premium features for women

    Aisle unlocks free premium features for women

    MUMBAI: Swiping just got a little more serious (and a lot more empowering) for women on Aisle, India’s dating app built for meaningful relationships. The platform has rolled out free access to its premium features for all verified women users this July, a bold move to encourage safer, more intentional matchmaking in a space too often dominated by casual swipes.

    As part of the ‘Free Premium for Women’ initiative, women across India and the NRI diaspora will enjoy key paid features such as ‘See Who Likes You’, unlimited likes, daily comment privileges, and advanced lifestyle filters for free, post verification.

    This isn’t your average dating freebie. The goal is to give women more control in a world where online dating still has its share of red flags. By offering premium access and putting safety and intent first, the platform aims to foster deeper, more compatible connections and let women make the first move with confidence.

    “With this offering, we’re making it easier for members to access meaningful connections without the usual barriers,” said Aisle head, Chandni Gaglani. “Our members deserve digital spaces that are safe, respectful, and aligned with their intentions. This initiative not only empowers women in India to explore meaningful connections with confidence in a secure environment but also benefits our male members by offering access to highly verified profiles, enhancing the overall experience for those seeking serious relationships.”

    Designed as an antidote to hookup culture, Aisle continues to carve out a distinct space for itself where intent meets impact, and love doesn’t come with a subscription fee (at least for now).

     

  • Aisle’s #FindAnkit campaign brings meme marketing to new heights

    Aisle’s #FindAnkit campaign brings meme marketing to new heights

    MUMBAI: Romance and memes—a pairing as timeless as chai and rain. Aisle has hit the sweet spot with its latest meme marketing campaign, #FindAnkit, blending humour, nostalgia, and modern matchmaking. This campaign, which exploded on Bengaluru’s social media scene and iconic streets like Church Street, has become a viral sensation, showcasing how even a dating app ‘swipe mishap’ can lead to a city-wide love quest.

    The campaign began when a playful tweet from a group of friends revealed that one of them had accidentally skipped a profile on Aisle—a 5’11” chai-loving techie named Ankit from Bengaluru. Armed with witty placards and heartfelt pleas, the group took to the streets, turning the quest into a public mission. Their light-hearted appeal was simple: “Help us find Ankit!” Social media influencers and meme lovers soon joined the fun, with one popular X (formerly Twitter) influencer rallying their followers to tag every ‘Ankit’ in their contact list.

    What happened next? Chaos—delightful, hashtag-fuelled chaos. Aisle didn’t miss a beat, jumping into the action with cheeky tweets and amplifying the hashtag #FindAnkit. The result? Timelines flooded with tags, memes, and witty banter, as netizens united to locate the elusive techie.

    Aisle Network head Chandni Gaglani described the campaign as a playful ode to old-school romance, “At Aisle, we believe love isn’t just about profiles and swipes; it’s about creating moments that matter. #FindAnkit is a light-hearted, Bollywood-style effort to show that putting yourself out there can be romantic too. With this campaign, we’ve turned an accidental skip into a collective mission—proving that effort, humour, and a little serendipity make modern matchmaking just as special.”

    The campaign’s numbers speak for themselves. 8.6 million reach, 9.8 million views, and an entire city talking about Ankit. Aisle has not only driven engagement but also reminded everyone that meaningful connections require a touch of persistence and charm.

    The campaign’s clever approach resonated deeply with Bengaluru’s meme-loving crowd. By tapping into the city’s love for humour and community-driven missions, #FindAnkit didn’t just entertain—it created a shared moment that blended digital culture with the charm of chance encounters.

    So, has Ankit been found? That’s for the internet to decide. One thing is clear, though—Aisle has captured the essence of modern romance, one meme at a time.