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Tag: Chandana Agarwal

  • 82.5 Communications appointed as creative agency for JSW MG Motor India’s product campaign

    82.5 Communications appointed as creative agency for JSW MG Motor India’s product campaign

    Gurugram: 82.5 Communications, part of the Ogilvy group, has been appointed as the new creative partner for an upcoming campaign of JSW MG Motor India. 82.5 Communications will be responsible for enhancing visibility and customer engagement of JSW MG India’s upcoming product across digital, social, and traditional platforms.

    The partnership with 82.5 Communications aligns with JSW MG Motor India’s vision to not only stay ahead of the curve in the automotive industry but also highlight the brand’s forward-thinking approach to mobility, technologies and connected car. With a strong focus on developing marketing initiatives that resonate with brand’s ethos and appeal to a diverse and dynamic audience, this collaboration is set to bring fresh, innovative ideas and compelling narratives to the marketing strategies of JSW MG India.

    Commenting on the partnership, JSW MG Motor India head of marketing, Udit Malhotra said, “At JSW MG Motor India, we are constantly exploring innovative ways to engage with our customers and create memorable brand experiences. Our partnership with 82.5 Communications is an exciting step towards delivering impactful, creative and immersive solutions to our discerning customers. Their innovative approach, combined with deep understanding of automotive landscape, makes them the perfect partner to lead the mandate for our upcoming product campaign.”

    82.5 Communications – India said CCO, Anuraag Khandelwal said, “I’m stoked to join forces with JSW MG, the legendary British motoring brand that’s been fueling adrenaline junkies since a 100 years! From the vintage 14/28 Super Sports car to the sleek 1967 Roadster, and now the electric MG ZS EV, MGs always pushed the pedal to the metal on innovation, radical style, and sheer driving pleasure.  More of the same spirit is now seen in their hatchbacks, sedans, and SUVs.

    At 82.5, we’re buckled up and raring to collaborate, innovate, and shift communication into high gear!”

    82.5 Communications president, North & East, Chandana Agarwal said, “We are thrilled to have been awarded the  mandate for the new campaign of JSW MG India. This partnership marks a significant milestone for us, as MG is an iconic brand. We look forward to partnering them as they grow in the country, creating impactful work that resonates with their legacy and drive future growth together. It is a testament to the team work at 82Point5, we as a team demonstrated hunger and an understanding of the category that got us the business in a competitive multi agency pitch.”

  • Lava partners with Gautam Gambhir to launch Blaze X

    Lava partners with Gautam Gambhir to launch Blaze X

    Mumbai: Lava International Ltd, an Indian mobile handset and technology solutions company, has released a digital film starring cricketer Gautam Gambhir for the launch of its new smartphone Blaze X. The film conceptualised and created by 82.5, an Ogilvy company is laced with humour creating excitement amongst the audiences for the new phone designed and manufactured in India. The campaign #BlazekaCraze aims to celebrate and connect with the fans of Lava Blaze, a series featuring prominent hits like Lava Blaze Curve, Lava Blaze Pro 5G, Lava Blaze 2 5G and Blaze 5G.

    The campaign introduces Lava Blaze X, a disruptive new model that offers numerous high-end features at a very affordable price point. The campaign leverages this value proposition and takes a creative leap where people- feeling betrayed by their currently owned phones when compared to Blaze X resort to violently breaking them.

    Gautam Gambhir comes across as a very apt choice for the campaign as he is known for his aggressive demeanor and an upfront on-field persona. It perfectly symbolizes what Blaze X stands for – the undisputed champion of its segment.

    The film unfolds in two parts – the first segment introduces Gambhir in an unusual temperament creating inquisitiveness amongst the viewers. The second segment reveals the features of the new Lava Blaze X which is brand’s latest offering to the Blaze fans.

    Commenting on the launch, Lava International Ltd marketing head Puravansh Maitreya said, “The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blaze series and introduce a product that is powerful, great looking and a true value for money. The film rightly captures the excitement amongst the fans for the new Blaze X. I am grateful to Gautam for his support to Lava and the fans of Blaze series.”

    Commenting on the campaign president – North & East, Chandana Agarwal said, “Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”

    82.5 communication chief creative officer Anuraag Khandelwal said, “It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”

  • Lava releases new campaign created by Sohosquare

    Lava releases new campaign created by Sohosquare

    MUMBAI: Soho Square recently launched its new campaign for Lava International. A big step in this context was its novel initiative Design in India an inspiration from ‘Make in India’.

    Soho Square India chairman and chief creative officer Sumanto Chattopadhyay said, “I’ve been singing Sare Jahan se Achha since the day of the shoot. I think this sweet little film will get many other Indians to do the same. A good thing to happen on Independence Day or any other day.

    Lava International Ltd president Sunil Raina added, “We take immense pride in being an Indian mobile handset brand. India is at the heart of everything we do at Lava and we are committed to offering valuable products to our consumers. Over the years, we have been building capabilities within India in product design manufacturing in order to make valuable technologies accessible and provide reliable products to our customers.”

    “Today, we are proud of being the only brand to have complete end to end control on product value chain within India, complimented by our robust distribution network and speedy customer service. Through #ProudlyIndian campaign, we wish to share our pride of being a truly Indian company with our fellow countrymen. This campaign is a unique celebration of our independence and tribute to the nation” he added

    Commenting on the same Soho Square, North president Chandana Agarwal said, “At Lava, Make in India is not just a stamp, but the spirit with which everything is done. The ‘Design in India’ movement, through which Lava produced the first indigenously designed mobile phone was just one example of this philosophy. And this Independence Day, we bring to you another unique initiative our latest campaign featuring MSD which highlights that Lava, like all of us, is wholeheartedly Indian and proud of it”

    The as is a sweet film that follows a cute little girl’s efforts to learn the patriotic song ‘Sare Jahan se Achha’ and it ends with another sweet surprise in her endearing performance with MS Dhoni singing along leaving us all feeling #ProudlyIndian.

  • Ogilvy’s ‘BachchaJi’ and ‘BachchanJi’ promote ‘Swachh Bharat’

    Ogilvy’s ‘BachchaJi’ and ‘BachchanJi’ promote ‘Swachh Bharat’

    MUMBAI: Ogilvy Delhi launched a campaign to curb open defecation. Under the Swachh Bharat Mission, one of the key behaviours to curb, is open defecation. The Ministry of Drinking Water and Sanitation, Government of India, wanted to develop communication that would help bring about this change.

    In India, open defecation is a well-established traditional practice deeply ingrained from early childhood. A significant gap also exists between knowledge and practice. Even when people are aware of the health risks related to poor sanitation, they continue with unhealthy practices.

    For any communication to be noticed, it needs to be relevant and tell a compelling story. Amitabh Bachchan, known to his fans as Bachchanji, has shown his commitment to the Swachh Bharat Mission and was a natural choice for a campaign on behaviour change. It was also clear that we needed to stay away from messaging and protagonists that came across as preachy. So who could partner Bachchanji in this campaign to make it memorable and interesting?

    A young boy was selected as his companion to highlight how even a child is aware of this issue and the simple solution that is available to everyone.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “Open Defecation is not a new or modern problem. It is so deeply entrenched that it is considered normal. To raise a doubt in people’s mind about it was a challenge in itself. The communication would have to break habits and would need to be endearing and assertive without being preachy. We have worked with Bachchan on many communication campaigns and he himself is associated with the government of India across various issues. Thus the task for us on this campaign to curb open defecation was to use our celebrity’s strengths and yet create communication that is differentiated.

    So “Bachchanji” became the influencer and “Bachchaji” the young agent of change.

    This helped disseminate information through a lively, cheeky conversation between our Celebrity and his unlikely, intelligent and quick witted companion, the little boy. In the three-part TVC campaign, we thus tackled each of the barriers – to promote the need for a toilet, usage by all and trigger behaviour change by instilling pride.

    Ogilvy Group Companies North ECD Ajay Gahlaut said, “Any campaign that is designed to change behaviour at a mass level needs to be easily understood by all sections of society. We had Bachchan for our TV ads, so that ensured that the campaign would not be missed and would appeal to everybody. The challenge was to make the campaign a little different and refreshing. Which is where the idea of ‘BachchaJi’ and ‘BachchanJi” came about. After that it was just a matter of making sure that their light -hearted banter addressed all relevant barriers

    Ogilvy, Delhi managing partner Chandana Agarwal added, “For any behaviour change campaign, information needs to be easily understood by all sections of society, further there are so many cultural barriers associated with the eradication of OD that really we were looking for a creative idea that was simple, that would connect with people across and one that would be able tackle all the barriers.”

  • Ogilvy’s ‘BachchaJi’ and ‘BachchanJi’ promote ‘Swachh Bharat’

    Ogilvy’s ‘BachchaJi’ and ‘BachchanJi’ promote ‘Swachh Bharat’

    MUMBAI: Ogilvy Delhi launched a campaign to curb open defecation. Under the Swachh Bharat Mission, one of the key behaviours to curb, is open defecation. The Ministry of Drinking Water and Sanitation, Government of India, wanted to develop communication that would help bring about this change.

    In India, open defecation is a well-established traditional practice deeply ingrained from early childhood. A significant gap also exists between knowledge and practice. Even when people are aware of the health risks related to poor sanitation, they continue with unhealthy practices.

    For any communication to be noticed, it needs to be relevant and tell a compelling story. Amitabh Bachchan, known to his fans as Bachchanji, has shown his commitment to the Swachh Bharat Mission and was a natural choice for a campaign on behaviour change. It was also clear that we needed to stay away from messaging and protagonists that came across as preachy. So who could partner Bachchanji in this campaign to make it memorable and interesting?

    A young boy was selected as his companion to highlight how even a child is aware of this issue and the simple solution that is available to everyone.

    Ogilvy South Asia executive chairman and creative director Piyush Pandey said, “Open Defecation is not a new or modern problem. It is so deeply entrenched that it is considered normal. To raise a doubt in people’s mind about it was a challenge in itself. The communication would have to break habits and would need to be endearing and assertive without being preachy. We have worked with Bachchan on many communication campaigns and he himself is associated with the government of India across various issues. Thus the task for us on this campaign to curb open defecation was to use our celebrity’s strengths and yet create communication that is differentiated.

    So “Bachchanji” became the influencer and “Bachchaji” the young agent of change.

    This helped disseminate information through a lively, cheeky conversation between our Celebrity and his unlikely, intelligent and quick witted companion, the little boy. In the three-part TVC campaign, we thus tackled each of the barriers – to promote the need for a toilet, usage by all and trigger behaviour change by instilling pride.

    Ogilvy Group Companies North ECD Ajay Gahlaut said, “Any campaign that is designed to change behaviour at a mass level needs to be easily understood by all sections of society. We had Bachchan for our TV ads, so that ensured that the campaign would not be missed and would appeal to everybody. The challenge was to make the campaign a little different and refreshing. Which is where the idea of ‘BachchaJi’ and ‘BachchanJi” came about. After that it was just a matter of making sure that their light -hearted banter addressed all relevant barriers

    Ogilvy, Delhi managing partner Chandana Agarwal added, “For any behaviour change campaign, information needs to be easily understood by all sections of society, further there are so many cultural barriers associated with the eradication of OD that really we were looking for a creative idea that was simple, that would connect with people across and one that would be able tackle all the barriers.”

  • O&M makes senior hires; names Alok Sinha as president planning

    O&M makes senior hires; names Alok Sinha as president planning

    MUMBAI: With an aim to strengthen its top brass of management, the Gurgaon office of Ogilvy and Mather has made a number of additions to its senior management team – the prime one being the appointment of Alok Sinha as the president – planning.

     

    “As our business gets more dynamic and interconnected every day, we are constantly looking for leaders who can join the dots effectively and enable a better, more integrated creative product,” said Ogilvy North executive creative director Ajay Gahlaut.

     

    Sinha, who comes with over 20 years of experience across fields like research, advertising, media and digital, finds his new position at Ogilvy’s Gurgaon office as a “homecoming.”

     

    “I’m quite excited at the prospect of bringing a ‘no boundaries’ approach to account planning for clients – having traversed the entire spectrum myself. The communication business is at the confluence of two tectonic forces – content and data. Ogilvy Delhi has some of the most prestigious clients and talent in the country and my job is to try help both our clients and our talent effectively navigate this confluence for business success,” adds Sinha.

     

    Priot to this, Sinha led the strategic digital mandate for Mindshare in South Asia, where his focus was on strengthening Mindshare’s planning product and the strong integration of digital thinking on businesses including futuristic projects like the Loop Room. He has also had extensive experience across South East Asia, in a regional communications planning role at Aegis and subsequently as lead on the P&G businesses at Carat, Philippines.

     

    This move was the first amongst a series of new appointments that Ogilgy and Mather’s Gugaon office has undergone. The other key addition to the team is Chandana Agarwal, who has taken up the role of managing partner of the advertising function. 

     

    Agarwal has been with Soho Square and Ogilvy Gurgaon for over four years now. In her role as managing partner, she will work with Ogilvy Gurgaon branch head Kapil Arora to steward the advertising business of Ogilvy.

     

    This was followed by bringing Namrata Balwani on board as senior vice president and head of OgilvyOne, Gurgaon. Balwani moves in from Media2win, a digital agency she co-founded, where she was CEO.

     

    “I am excited to lead an amazing OgilvyOne team in Gurgaon. Digital platforms and connectivity, especially mobile, are transforming India at a speed never seen before. This is the best time to not only be a part of the transformation but also lead the charge and OgilvyOne is well poised to do that for all its brand partners,” Balwani said.

     

    Speaking on the new appointments, Arora said, “Over the last three years, the office has grown significantly across disciplines and we felt the need to bring in the right talent to help navigate our clients’ businesses through a rapidly changing environment. Between Alok, Chandana and Namrata, we have some of the best talent at hand, to fuel the creative product and to partner our clients in building their businesses.”