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Tag: Chandan Kumar

  • Lauki meets cooker in Panchayat’s spicy Season 4 campaign blitz

    Lauki meets cooker in Panchayat’s spicy Season 4 campaign blitz

    MUMBAI: What do you get when lauki meets pressure cooker? A full-blown election dhamaka, of course. But this time, the cooker isn’t in the kitchen, it’s on billboards, in street installations, and it’s whistling louder than Phulera’s political tempers. Ahead of Panchayat Season 4’s release on June 24, Prime Video is turning up the heat with a brilliantly desi OOH campaign across cities. At Patna’s Marine Drive, Indore’s Chappan Dukan, and Lucknow’s buzzing 1090 Chauraha, unsuspecting passersby were met with massive laukis being squashed by equally massive pressure cookers or vice versa. The lauki isn’t going down without a fight.

    The high-decibel marketing complete with hoardings that blow a real seeti every few hours plays up the season’s central conflict: Kranti Devi vs. the OG Pradhan. The quirky slogan game is also strong: Banrakas ka Vaar, Ya Pradhan ka Prahaar? and Kaun Hogi Phulera Ki Queen? echo across installations, channeling every bit of small-town poll drama with spicy flair.

    It’s political theatre with a legume twist, reflecting the heartland chaos Panchayat fans love. If lauki symbolises old-school values and calm, the cooker is all pressure and power play and Phulera’s streets are the new battleground.

    Returning with its signature warmth and satire, the series stars Jitendra Kumar, Neena Gupta, Raghubir Yadav, Faisal Malik and more. Created by Deepak Kumar Mishra and Chandan Kumar, the show is ready to serve a fourth helping of heartfelt hilarity. And if the campaign is any hint, this season’s narrative will be just as cooked, crisp, and chaotic.

    So mark the date, because Panchayat isn’t just streaming, it’s steaming. 

  • British Airways launches ‘Family in the Skies’ campaign

    British Airways launches ‘Family in the Skies’ campaign

    Mumbai: British Airways has launched a new TV advert and brand campaign, ‘Family in the Skies’, made for the Indian market and featuring India-based colleagues. Celebrating 100 years of flights between India and the UK, the campaign emphasizes the airline’s commitment to service through its people.

    The advert, developed by UK-based agency Uncommon Creative Studio and its Indian network, Uncommon Minds, showcases 25 colleagues, with an additional 78 appearing in the out of home campaign. Indian and British creative directors Tushar Menon and Kate Lloyd collaborated on the campaign, incorporating insights from Indian consumers and British Airways staff. The campaign, British Airways’ first in India since 2016, involves noted Indian creatives:

    ●    Filmmaker Prakash Varma directed the film 
    ●    Casting director Romil Modi selected the colleagues 
    ●    Acting coach Chandan Kumar prepared the team 
    ●    Photographer Avani Rai captured images for the campaign

    The two-minute film follows a young woman traveling to the UK. When her van breaks down en route to the airport, a British Airways bus arrives, and crew members invite her and her family on board, turning a stressful moment into a warm farewell. At the airport, she says goodbye to her family and continues her journey with British Airways’ support. This story underscores the airline’s dedication to customer care.

    British Airways chief customer officer Calum Laming stated: “We are so proud to have more than 2,500 Indian-based colleagues – making India our largest colleague base outside of the UK – and we are proud that more than 100 of them feature in this campaign. It showcases the huge amount of talent we are so lucky to have within our British Airways family and we could not be more thrilled to show this on a national scale in India. Not only does the campaign tell a story, but it shows who we really are.”

    The advert launches across India on 1 November, with versions in the UK, US, and Canada on cinema, YouTube, and social media. The out of home campaign begins 9 November, running in the five Indian cities British Airways serves: Chennai, Hyderabad, Bengaluru, Delhi, and Mumbai. The airline operates over 50 flights per week to the UK, increasing to 60-plus in Summer 2025 with an additional daily service from Delhi.

  • Zee Media Corporation Limited Promotes Chandan Kumar to Vice President Monetisation Sales

    Zee Media Corporation Limited Promotes Chandan Kumar to Vice President Monetisation Sales

    Chandan Kumar has been promoted as Vice Presidentmonetisation sales at  Zee Media Corporation Limited. This significant elevation is a testament to Chandan’s exceptional expertise in digital monetization and his invaluable contributions to the company.

    Chandan Kumar, a highly accomplished digital monetization expert, boasts an impressive 16-year career that spans media selling, planning, programmatic business, and the development of digital assets. His extensive experience and profound understanding of the digital landscape have established him as a pivotal figure in the industry.

    Throughout his career, Chandan has collaborated with some of the most prestigious digital media houses, including Times, Rajasthan Patrika, Zee Entertainment, and Zee Media. His work with these renowned organizations has solidified his reputation as a leading expert in digital monetization.

    One of Chandan’s most notable achievements is his exceptional proficiency in building revenue models for both corporate and retail businesses. His expertise in this area has enabled him to develop and implement effective strategies that optimize revenue generation. In addition to his work with large corporations, Chandan has successfully pioneered new media solutions for retail SMEs (Small and Medium Enterprises) as well as international business segments. These innovative approaches have led to significant incremental business growth.

    Chandan’s ability to navigate the ever-evolving digital landscape and identify opportunities for revenue growth is a testament to his expertise. His adaptability to changing market trends and implementation of effective strategies have played a crucial role in his sustained success. His keen business acumen and strategic vision have consistently driven revenue growth for the organizations he has been associated with.

    Commenting on his promotion, Chandan Kumar said, “I am honored to take on the role of Vice President at Zee Media Corporation Limited. This promotion is a reflection of the collective efforts of my team and the trust placed in me by the organization. I look forward to driving further innovation and revenue growth in our digital platforms.”

    Chandan Kumar’s impressive track record as a digital monetization expert showcases his strong business acumen and ability to drive revenue growth for various businesses. His contributions to the industry have made a significant impact on the success of the organizations he has worked with, solidifying his status as an invaluable asset in the field of digital media.