Mumbai: Everyone has a unique arsenal of comedy that they can pull out to make someone laugh. While for some, it is a trusted joke, for others it could be something slapstick. Recognising this potential for spreading laughter, Viacom18’s English entertainment channel Comedy Central, on the occasion of World Laughter Day, is giving its viewers a chance to make someone laugh with its unique campaign, ‘Giggle Trigger.’
Crafting an insane laughter riot to spread cheer, Comedy Central gives its viewers an opportunity to create a video of making someone laugh by pulling a prank, cracking a joke or showing off mimicry skills. Viewers will have to post the video in a horizontal format on social media and use #GiggleTrigger in the caption. “Top 20 videos will be featured on the channel on 1 May, along with giving the winners a chance to pick their favourite episodes from two of Comedy Central’s most loved shows “The Big Bang Theory” or “Friends,” which will be aired on the same day along with their videos,” said the statement.
Speaking on the campaign, Viacom18 marketing head – youth, music and English Entertainment Utsav Chaudhuri said, “As our viewers evolve, Comedy Central continues to be their happy place beyond television, actively engaging them across social media. With our latest initiative Giggle Trigger, our viewers will not only get an opportunity to program their favourite channel with their kind of laughter, but also showcase their lighter side on our platforms. On this day celebrating laughter, we hope that ‘Giggle Trigger’ delivers the intended smiles and spreads joy amongst our viewers.”
