Tag: Chambal Fertilisers

  • Hinduja Group appoints Anand Agarwal as group president – finance

    Hinduja Group appoints Anand Agarwal as group president – finance

     MUMBAI: Money talks and so does experience. In a move that signals serious intent for its next phase of growth, the Hinduja Group has roped in financial veteran Anand Agarwal as group president of Finance. With a career spanning nearly three decades and multiple sectors, Agarwal is expected to steer the conglomerate’s financial strategy with a steady, seasoned hand.

    Agarwal brings to the table heavyweight credentials, he’s a chartered accountant, company Secretary, ICWA, CFA, and an executive MBA from IIM Ahmedabad. His résumé reads like a who’s who of Indian industry: Chambal Fertilisers (as CFO), Tata Power, Peepul Capital PE, AGS Transact Technologies, Aditya Birla Group, Reliance Industries, and ITC Limited.

    He has successfully raised capital from global private equity giants, pension funds, and sovereign wealth funds, and helmed several high-stakes M&A deals across the Agri Inputs, Infrastructure (Power), FMCG, Cement, Metals, and Financial Services sectors.

    As group pof Hinduja Group HR Amit Chincholikar put it, “With the Group’s businesses entering a phase of strategic expansion, strong financial leadership is crucial. Anand’s vast experience in corporate finance and M&A, along with his proven ability to manage large-scale financial strategies, will be key in driving the Group’s growth.”

    Agarwal, too, sounds ready to get down to business: “My focus will be on enhancing financial efficiency, optimising capital deployment, and supporting the Group’s expansion plans.”

    With Agarwal’s appointment, the Hinduja Group appears poised to fine-tune its financial engine accelerating towards a future built on bold strategy, smart capital, and sharper execution.

  • Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    Eggfirst and Chambal Fertilisers cultivate emotion, humour, and impact in new Ad films

    MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.

    Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.

    “The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Chambal Fertilisers VP – sales & marketing, Ashish Shrivastava.

    The campaign traverses genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.

    “What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Eggfirst founder & CEO Ravikant Banka.

    With a legacy of powerful rural storytelling and celebrity-led campaigns, Eggfirst continues to build a strong creative reputation in the agriculture, fintech, Building Construction Materials, FMCG sector and more.