Tag: Chad Hurley

Indiantelevison.com-Akamai webinar explores what makes UGC platforms tick

MUMBAI: When Chad Hurley. Steve Chen and Jawed Karim created YouTube in 2005, little did they know their brainchild would spawn the phenomenon of user-generated video content. Today, more than 300 hours of video are uploaded by users on Youtube every minute resulting in billions of views per year. Ditto with social media outlets such as Twitter, Facebook, Twitter and hundreds of new entrants such as TikTok, Firework, Roposo etc.

What is the technical architecture that goes into making a successful UGC video service? What is their business model? How have they fared during the pandemic and what kind of challenges are they continuing to face? What are the practices business executives and tech professionals have put in place to optimise and provide a best in class service?

These and many other such questions will be answered by a stellar panel of executives who will be coming together for a virtual round table “The rise and rise of user-generated content and the tech that enabled the rise” organised by indiantelevision.com in partnership with CDN and security provider Akamai Technologies.

Under The Content Hub Tech Series umbrella, it will feature industry’s top practitioners such as Firework head of content & strategic partnerships Sudarshan Kadam, Roposo co-founder and VP product management Glance Avinash Saxena, Samoso Lab founder and ex-CEO Abilash Inumella, Bolo Indya cofounder and CEO Varun Saxena, Akamai Technologies director of products – APJ Media Rishi Varma, Zee5 business head expansion projects and head of products Rajneel Kumar. The virtual roundtable which is taking place on zoom and streamlined lined on indiantelevision.com social outlets will be moderated by Indiantelevision.com founder, CEO and editor in chief Anil Wanvari.

Users can log onto indiantelevision.com’s Facebook page (@ITVNewz) today at noon to watch the interesting chat live as Wanvari gets the senior professionals to get as candid as they can get about this burgeoning vertical.

Indiantelevision.com has over the past year initiated and pioneered a series of virtual round tables in partnership with leading video tech suppliers and video content industry practitioners to help in spreading an understanding of tech and business challenges and solutions around them.

Today’s session is a continuation of that initiative.

Session: Indiantelevision.com’s The ContentHub Tech Series Virtual Rountable powered by Akamai Technologies. “The rise and rise of user-generated content and the tech that enabled the rise.”

Date and Time:12 June 12 noon IST

Registration link: https://lnkd.in/gtzp_DD

Simulcast live on Zoom and Facebook

June 12, 2020
BBC to create 3 channels on YouTube

MUMBAI: Google’s YouTube may be facing the heat from the likes of Viacom on copy protection issues but the popularity of the online video network continues to grow. The British Broadcasting Corp. has struck a multi-year content deal with YouTube that will make programming available via three branded channels on the search giant’s video-sharing site.

Three YouTube channels — one for news and two for entertainment — will carry content from BBC. BBC Worldwide will air promotional trailers for new programmes and clips from its old hit series on the website.

The aim is to bring new audiences to the proposed BBC iPlayer service, and to secure commercial revenue via BBC Worldwide, its commercial subsidiary, to supplement the licence fee.
While the current deal includes its promotion of its non news programming, the publicly funded broadcaster also said that news clips will be added in the near future.

From the BBC channel there will be content based on current hits such as Life on Mars and Doctor Who, while from BBC Worldwide there will be clips from old favorites such as Spooks and Top Gear, which are sold globally.

The BBC Worldwide arm also plans to offer around 30 news items a day, though the advertising-funded news clips will not be available to users in Britain who pay the license fee that funds the BBC. The news channel will be launched later this year.

The output will include specially created video diaries such as actor David Tennant taking viewers around the sets of Doctor Who and reporter Clive Myrie on the streets of the red zone of Baghdad.

This would mirror the type of deal that YouTube has in place with US sports organisation NHL. Under the original deals the partners have used the platform for promotional purposes. Channel 4, for example, has a branded promotional channel plugging Ugly Betty.

Several large broadcasters in the US have similar arrangements with YouTube including CBS, which claimed 200,000 extra viewers for The Late Show with David Letterman after clips from the show were posted on the video-sharing website.

BBC Director-General Mark Thompson said: “This ground-breaking partnership between the BBC and YouTube is fantastic news for our audiences. YouTube is a key gateway through which to engage new audiences in the UK and abroad.

“The partnership provides both a creative outlet for a range of short-form content from BBC programme makers and the opportunity to learn about new forms of audience behaviour. It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these.”

Google CEO and Chairman Eric Schmidt said,”We’re delighted to be joining forces with the BBC to bring the best TV programming available to the YouTube community. We will continue to invest in our platforms and technologies to help our partners make the most of the enormous opportunities presented by the billion people now online.”

YouTube CEO and Co-Founder Chad Hurley said, “We’re constantly looking for innovative ways to bring the best content to our community. The BBC is a premier source for quality programming, and we’re excited that they are leading the way in enabling two-way dialogue and real engagement with an entirely new audience. We hope to open up an entirely new audience for their content, while deepening their relationship with their existing viewers.”

March 3, 2007
Japanese entertainment group urges Youtube to take copyright action

MUMBAI: A Japanese entertainment group has asked video-sharing site YouTube to implement a system to prevent users from uploading videos that would infringe copyrights.

The Japan Society for Rights of Authors, Composers and Publishers media reports state has said that YouTube should proactively check if uploaded videos are copyrighted. They sent an email to Youtube’s founders Chad Hurley and Steve Chen on this matter. The Japanese entertainment group was the one that had earlier requested YouTube take down 30,000 video clips that infringed on copyright.

Most videos posted on YouTube are homemade, but the site also features copyrighted material posted by individual users.

YouTube’s policy has been to remove clips that infringe copyright after it receives complaints. The Hapanese group says that Youtube should warning in Japanese on the home page that reminds people of the civil and criminal penalties associated with copyright infringement. In addition media reports state that the group wants YouTube to maintain records of the names and addresses of people uploading video, and to terminate the accounts of users who upload illegal clips.

December 7, 2006
YouTube in deal with Warner Music

MUMBAI: In a boost for video sharing site youtube music videos from artists like Madonna, Red Hot Chili Peppers and Sean Paul will be legally available on the site.

It has signed a deal with Warner Music Group.

Media reports state that Youtube wil share ad revenue with Warner. A report in The Wall Street Journal further states that YouTube is developing software that automatically identifies copyrighted music and video content uploaded to the site, reported in its online edition. A portion of the revenue from ads placed near the copyrighted material will go to the owner of the copyright. 100 million videos are viewed daily on youtube.

YouTube co-founder and CEO Chad Hurley.has ben quoted saying that in the future it would explore options for sharing online ad revenue with smaller and amateur creators of videos. “But right now we are building tools for record labels, TV networks and movie studios.”

Interestingly this announcement of the tie up comes at a time when the world’s largest record company, Universal says that it will go after social sites like Youtube and MySpace for infringing copyright. Universal Music CEO Doug Morris has been quoted in reports saying that he believes that sites like youtube owe firms like Universal tens of millions of dollars.

September 18, 2006
NBC, YouTube in strategic partnership

MUMBAI: US broadcaster NBC and online video destination YouTube have announced a strategic partnership that will combine NBC’s programming with YouTube’s vast audience to enhance the entertainment experience on YouTube while engaging viewers in new ways to promote NBC’s Fall program lineup and other preferred shows over the next year.

The agreement also includes an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion provided by NBC.

NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC’s The Office. In addition, over the next year, NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like Saturday Night Live, The Office, and The Tonight Show with Jay Leno. YouTube will also promote NBC’s videos throughout the site.

NBC Universal Television Group chief marketing officer John Miller says, “The YouTube and NBC partnership symbolises what can happen when traditional media companies and new media companies find common ground. YouTube is the perfect online media partner to promote NBC’s marquee entertainment to their audience and explore new and creative ways to harness the power of viral video in a manner that respects copyrights. We applaud YouTube for their continued willingness to work with us to remove any unauthorised NBC content and protect our copyrighted material. We are thrilled to be partnering with this forward-thinking company.”

YouTube co-founder and CEO Chad Hurley says, “We are delighted to work with NBC on an official basis. Bringing more entertaining and exclusive content to YouTube helps further our goal of providing the best video entertainment experience on the Internet. This partnership provides greater visibility and access to both NBC and YouTube’s audiences, providing both companies with new outlets for growth and opportunity.”

Additionally, NBC will launch a contest for its comedy The Office where people can submit their own creative 20-second promotional videos to NBC’s YouTube Group (www.youtube.com/theoffice). NBC will publicise the campaign on air regularly during the first three weeks of the contest, encouraging YouTube users to enter. User-generated videos must be compelling and entertaining and create interest for potential viewers to watch “The Office.” Examples can be seen in the NBC YouTube Group.

The contest runs till 21 July 2006. The winning video will air within the network broadcast of The Office during August. NBC will also offer a ‘how-to’ video featuring writer-producer Bill Lowery, who normally writes and produces all the network’s promos for The Office.

Miller adds, “We are excited about customising the NBC channel and sharing with our subscribers all the entertaining promotional content we are offering to encourage them to watch our Fall line-up and other programmes. With the contest, we want to have some fun and allow an artistic avenue for fans of The Office. We know they have a lot of great ideas that deserve to be shared and we can’t wait to see what they upload to YouTube.”

People now watch more than 70 million videos per day on YouTube, and it is the 17th most trafficked Web site in the world.

June 28, 2006