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Tag: Cha Chi Communications

  • “Change starts with one person, and then others follow”: Arjun Vijayaragavan

    “Change starts with one person, and then others follow”: Arjun Vijayaragavan

    Mumbai: KarbonWise is a pioneering platform in sustainability, aiming to be a ‘Co-pilot’ to enterprises on their Net Zero journey, by bringing together the best in climate science, technology, and industry expertise.

    The agency offers comprehensive solutions across the end-to-end decarbonization journey. Their platform and services encompass measurement, strategy development, carbon reduction planning, and simplified reporting compliant with global ESG standards. KarbonWise is built in India but for the Globe, underscoring their commitment to making a significant impact in making our planet more sustainable and livable. The company specializes in sectors such as construction, pharmaceuticals, and financial services, offering targeted solutions to address specific industry challenges.

    Arjun Vijayaragavan, the founder and CEO of KarbonWise, is a seasoned leader driving businesses towards Net Zero transformation. His journey in sustainability began with the establishment of Susnomics, a UAE consultancy specializing in low-carbon building design. At McKinsey & Co. in London, Arjun transitioned from serving financial institutions to pivotal roles in climate initiatives, focusing on net-zero pathways, supply chain emissions, and climate risk evaluation.

    Indiantelevision.com caught up with Vijayaragvan and Cha-Chi Communications founder and chief Jagriti Motwani, where both shared additional details regarding the consultant and more…

    Edited excerpts

    On Cha-Chi Communications securing the role of official communication consultant for KarbonWise

    Motwani: We were introduced to the founder of Karbonwise by a mutual friend. We believe their work has the potential to spark a series of sustainability and net zero initiatives, and it is our privilege to have the opportunity to work with Karbonwise.

    On some unique expertise does Cha-Chi Communications bring to the table as the official communication consultant for KarbonWise

    Motwani: As a comprehensive service agency, we are fully committed to providing Karbonwise with all necessary support and assistance. We strongly believe that content plays a crucial role in a successful communications strategy. Therefore, we prioritize creating impactful narratives to help Karbonwise establish and strengthen its position among its target audience.

    On leveraging the services of Cha-Chi Communications to amplify its brand messaging and reach

    Vijayaragvan: To share our story with our target audience, we need a storyteller who can reach them through various channels, and we felt that Cha-Chi is the perfect partner for that.

    We have just started but with strong potential and aim to become a made in India solution for the globe, supporting its goal of reaching net-zero emissions by 2050.

    On planning to catalyze a sustainability revolution that transcends borders and drives positive change for future generations

    Vijayaragvan: Change starts with one person, and then others follow. We believe that if we can inspire even a few corporations today by making the goal of achieving net zero emissions achievable for them, we’ll consider our efforts worthwhile.

    Our platform is created to assist companies, regardless of their size, in comprehending their carbon emissions and implementing strategies to manage them effortlessly. We believe this addresses a previously existing barrier for companies in starting their sustainability journey.

    On innovative approaches you have in mind to implement in the coming 2-3 years

    Vijayaragvan: In the coming years, there will be a significant shift towards sustainability among the government, public, and corporations. We aim to adapt and continue addressing the evolving net zero requirements of the community as time progresses, assisting them in achieving their net zero potential effortlessly.

  • Cha-Chi Communications’ hyperlocal initiative reaches 60 crore Indian users

    Cha-Chi Communications’ hyperlocal initiative reaches 60 crore Indian users

    Mumbai: Cha-Chi Communications, a leading digital marketing agency, today announced the successful launch of its groundbreaking hyperlocal outreach initiative, marking a significant milestone in the world of influencer marketing. With a reach extending to over 60 crore social media users in 20 regional languages across India, this innovative offering has already garnered the support of more than 25 corporate clients, delivering a remarkable Return on Investment (ROI) of 150 per cent.

    In recent years, influencer marketing has become an integral part of digital advertising strategies, and Cha-Chi Communications has emerged as a frontrunner in this dynamic field. The agency’s hyperlocal outreach initiative leverages the power of social media influencers to create highly targeted, region-specific campaigns that resonate with local audiences. This approach has proven to be exceptionally effective, as evidenced by the impressive ROI achieved by their clients.

    According to industry data from leading marketing research firms, influencer marketing is on the rise in India, with a projected growth rate of 25 per cent annually. The use of regional languages and hyperlocal targeting has become increasingly vital in engaging with diverse audiences across the country. Cha-Chi Communications’ innovative approach aligns perfectly with these trends, offering their clients a unique competitive advantage.

    Cha-Chi Communications co-founder Priyanka Rana expressed her enthusiasm for this milestone achievement: “We are thrilled to introduce our hyperlocal outreach initiative, which represents a game-changing approach to influencer marketing in India. Our goal has always been to connect brands with their target audiences in the most authentic and effective way possible. With the support of our valued clients and the dedication of our talented team, we have not only achieved but exceeded our expectations, delivering exceptional results and an ROI of 150 per cent. We look forward to continuing our journey of innovation and success in the world of influencer marketing.”

    Cha-Chi Communications’ hyperlocal outreach initiative has already received accolades from industry leaders and influencers alike for its pioneering approach to influencer marketing. As the agency continues to expand its reach and client base, it remains committed to delivering measurable results and staying at the forefront of the rapidly evolving digital marketing landscape.

    The offering has been launched in Hindi, English, Gujarati, Marathi, Oriya, Bengali, Tamil, Telugu, Kannada, Punjabi among other languages catering to masses in India. The influencer base is spread across various domains including by not limited to finance, healthcare, education, sustainability, food & beverages, fashion, beauty, parenthood, tech and skilling.