ITV

Tag: CGI Video

  • Louis Philippe launches gamescape collection with CGI video

    Louis Philippe launches gamescape collection with CGI video

    Mumbai: Louis Philippe, a leading premium men’s apparel brand synonymous with timeless elegance and modern sophistication, launched their Gamescape collection through a captivating CGI video set in the charming landscapes of Paris. Conceptualised and developed by GOZOOP Group, the video provides customers with a fascinating experience of witnessing the new collection come to life.

    The CGI video, crafted with meticulous attention to detail and artistic finesse, transports viewers into a virtual universe where fashion meets fantasy. Pixelated stances, iconic gaming elements, and vibrant summer hues come to life in a mesmerizing display of creativity and innovation. Inspired by the dynamic world of gaming, the Gamescape collection includes drop shoulder graphic t-shirts, gaming-inspired graphics, utility cargo pants, overdyed shorts, and printed half sleeve shirts. Each garment is meticulously designed to capture the essence of gaming culture while offering a contemporary and stylish aesthetic.

    Commenting on the launch of the collection, Louis Philippe AVP-marketing Meghna Khandelwal stated, “We are thrilled to unveil our CGI video for the Gamescape collection. This project represents our commitment to pushing the boundaries of creativity and offering our customers an immersive brand experience. Through innovative storytelling and cutting-edge technology, we aim to inspire and connect with the gaming enthusiasts and fashion-forward individuals of today.”

    Elaborating on the social-media amplification roadmap, GOZOOP Group account director, brand communications Prachiti Sathe shared, “The CGI video is indeed a solid technique to engage and familiarize audiences with our peculiar collection – Gamescape. Given the prominence and growing popularity of CGI in today’s digital era, we strategically unveiled a pre-buzz post to generate curiosity, followed by the actual post. Further, we plan on going live with a gaming activity giving exclusive discounts to top scorers and showcasing GOZOOP Group’s commitment to innovation and creativity in their marketing strategies.”

     

     

    Louis Philippe’s CGI video for Gamescape is set to make waves in the men’s premium lifestyle industry, showcasing the brand’s ability to blend digital innovation with timeless style.

  • Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

    In today’s digital era, CGI has become a tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

    The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a pulse candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, “Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!”

    Enclosed is the link of the video –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

    Commenting on the campaign launch, DSFL DS Group GM, Marketing Arvind Kumar expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”