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Tag: CGI campaign

  • Chinese Wok storms into Kolkata with a CGI-powered ‘Noodle Storm’ campaign

    Chinese Wok storms into Kolkata with a CGI-powered ‘Noodle Storm’ campaign

    MUMBAI: Chinese Wok has made a sizzling entrance into Kolkata, unveiling a cutting-edge CGI campaign that captures its rapid expansion across India. Known for serving bold and flavour-packed desi-Chinese cuisine, the brand has now set its sights on a city with a rich legacy of Chinese food lovers. And what better way to make an entrance than with a ‘noodle storm’?

    The campaign video features a striking visual—a dynamic whirlwind of noodles illuminating the Indian map—symbolising Chinese Wok’s 220+ locations across 35+ cities. More than just a stunning visual, it encapsulates the brand’s relentless growth and commitment to serving top-notch desi-Chinese food at affordable prices.

    Blending technology with culinary passion, the CGI-led campaign reinforces Chinese Wok’s energetic and youthful personality. The ‘noodle storm’ is more than just a marketing gimmick—it’s a metaphor for the brand’s rapid expansion and its ability to bring people together over a shared love for bold, fiery, and umami-packed flavours.

    Lenexis Foodworks founder & director Aayush Madhusudan Agrawal expressed his enthusiasm for the campaign, “At Chinese Wok, we have always believed in blending innovation with tradition to create an unparalleled dining experience. Our journey has been about more than just expansion—it’s about redefining how desi-Chinese cuisine is enjoyed across India. The ‘noodle storm’ is a visual representation of this journey, symbolising our passion, rapid growth, and deep connection with food lovers nationwide. As we step into Kolkata, a city with a deep-rooted love for Chinese cuisine, we are thrilled to introduce our signature dishes to an audience that truly appreciates diverse flavours.”

    The launch of Chinese Wok in Kolkata is a significant milestone, not just for the brand but for the city’s bustling food scene. From crispy honey chilli potatoes to spicy Sichuan noodles, the brand is bringing its much-loved menu to an audience that craves authentic yet innovative desi-Chinese fare.

    With aggressive expansion plans and a commitment to quality, Chinese Wok continues to dominate the desi-Chinese dining space. Its unique blend of affordability, taste, and innovation positions it as a frontrunner in India’s fast-casual restaurant sector. And with Kolkata now on the map, the brand’s journey is only getting more delicious.

  • Libas kicks off its annual flagship ‘Purple Days’ sale

    Libas kicks off its annual flagship ‘Purple Days’ sale

    Mumbai: Libas, a fast fashion omnichannel ethnic wear brand, has announced the return of its flagship sale – the Purple Days sale. Scheduled to run from 27 July to 4 August, this highly anticipated sale promises to deliver an exceptional shopping experience with exclusive offers and promotions. Designed to cater to the diverse tastes and preferences of Libas’ valued customers, this sale is an unmissable shopping extravaganza.

    In a bid to offer a captivating user experience, the brand announced the sale through their official social media, featuring an interactive CGI campaign. Set against the backdrop of Qutub Minar, the video showcases a blimp flying through the sky, displaying a banner that announces the upcoming sale.

    Libas has earned a stellar reputation for its trendsetting ethnic wear across their omni channel offerings. This year too, the Purple Days sale will be a shoppers paradise for fashion enthusiasts. Customers can look forward to unparalleled discounts, with the primary promotional offer being “Up to 70 per cent off + extra 15 per cent off*”. In addition, a range of enticing checkout and cart-level offers will be available, including “Buy four at 2199”, “five per cent off on 1499”, “10 per cent off on 1999”, and “15 per cent off on 2499”.

    To further enhance the shopping experience, Libas has strategically partnered with influencers and brand ambassadors to amplify the reach and impact of The Purple Days sale. These influencers will share exclusive insights, providing customers with style inspiration and highlighting must-have items from the sale.

    Moreover, Libas is delighted to announce special offline store activations throughout the sale period. Customers visiting the brand’s physical stores can expect an array of delightful surprises, including complimentary goodies from Wingreens World for purchases exceeding a specific value. These activations are aimed at creating a memorable and engaging shopping experience for the in-store customers.

    Commenting on this year’s sale, Libas founder and CEO Sidhant Keshwani said, “We are incredibly excited for this year’s Purple Days Sale, which promises to be our most remarkable event yet. What sets this year’s sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores. Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas.”

    Libas remains committed to offering high-quality, stylish, and affordable fashion to its customers. The Purple Days sale is a testament to this commitment, providing an opportunity for shoppers to indulge in their favorite fashion pieces at unbeatable prices.