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Tag: CG

  • Ajay Devgn’s NY VFXWAALA announces international expansion in collaboration with GBK

    Ajay Devgn’s NY VFXWAALA announces international expansion in collaboration with GBK

    Mumbai: Ajay Devgn’s award-winning entrepreneurial initiative, NY VFXWAALA, a renowned Indian Visual Effects Studio, joyfully announced a strategic partnership with the acclaimed Swedish studio, Goodbye Kansas Studio, headquartered in Stockholm, Sweden, through its offshore subsidiary. Goodbye Kansas Studios boasts a remarkable portfolio of services, seamlessly integrated across feature films, TV series, commercials, games, and trailers. Their expertise spans VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation, and real-time capabilities.

    This significant investment establishes two pivotal relationships:

    •    Secured Major Stake: We have secured a major stake in Goodbye Kansas, through our offshore subsidiary, solidifying our collaboration.
    •    Immediate Joint Venture Studio in India: Simultaneously, we are launching a joint venture studio in India.

    Goodbye, Kansas is a powerhouse in creating cinematic trailers for top triple-A games worldwide and delivering visual effects for live-action productions. Their impressive portfolio includes work on games like Cyberpunk 2077, God of War: Ragnarök, Assassin’s Creed Valhalla, the Battlefield franchise, and PUBG Battlegrounds. Beyond gaming, they’ve undertaken fascinating visual effects projects. Their ongoing collaborations with HBO, Netflix, Amazon Prime, Disney, Apple TV, Paramount Plus, and others are truly exceptional. Recent shows they’ve contributed to include True Detective Season 4 (HBO), One Piece (Netflix), and Carnival Row (Amazon Prime). Additionally, they’ve lent their expertise to numerous commercials and feature films, including Asteroid City and A Man called Otto (both featuring Tom Hanks). Their outstanding work has garnered prestigious awards, such as the VES (Visual Effects Society) award for “Outstanding Animated Character in a Commercial” for their work on the character “Dex” in the Cyberpunk 2077 E3 trailer, presented at the 18 Annual VES Awards gala in Los Angeles.

    Our shared vision revolves around mutual growth, leveraging our collective creativity and technical prowess. Together, we extend premium services to global clients, inviting talents from India and Asia to collaborate on exciting future projects.

    Our joint efforts will contribute creative and technological expertise, delivering technology-driven visual content to film, TV, and gaming companies across India, Asia, and beyond. By employing global resource planning, we aim to enhance production efficiency and elevate industry standards.

     .  Accelerating Revenue Growth: Our strategy involves scalable capacity expansion and intensified sales efforts within existing business segments (VFX, Animation, Game Trailers, and In-Game). We’ll target new geographical markets and capitalize on the growing trend of outsourcing VFX and gaming content. Additionally, we will adopt a global approach to resource planning and talent acquisition.

    . Global Service Strengthening: Our combined scope of services will strengthen our global service offerings. We’ll strategically exploit opportunities in the Indian Games market and other Asian markets.

     . Expanding Scanning and Motion Capture Studio: Goodbye Kansas’s state-of-the-art scanning and motion capture studio will extend its services to clients in Asia and beyond.

    . Research and Development Collaboration: We’ll establish a collaborative Research and Development (R&D) team between both partners. This team will focus on creating innovative tools and technological advancements.

    Goodbye

    “Our endeavours involve setting new benchmarks with each project. We embrace a continuous process of learning, evolution, and adaptation to the latest technologies. I am delighted to extend our NY family through the Goodbye Kansas partnership. Our unwavering passion for delivering excellence persists, fueled by our core values and dedication. We take pride in associating with a like-minded partner GBK, and look forward to this journey together.” said the founder and chairman of NY VFXWAALA, Ajay Devgn.

    Kansas

    “NY VFXWAALA is an ideal partner for Goodbye Kansas, sharing the same dedication to outstanding talent, cutting-edge technology and engaging narrative. This strategic partnership brings together our strengths in a way that will benefit both our organizations. Together, we’re positioned to create exceptional value for our customers, and open new development opportunities for our talented co-workers.” said Goodbye Kansas’ chairman of the board, Per Anders Warn.

    “I am happy to announce this combined financing solution and strategic partnership, welcoming NY WFXWAALA as a business partner and a strategic investor in Goodbye Kansas. Our partnership will significantly contribute to our mutual growth and provide major opportunities for expanding production resources and capabilities, supporting Goodbye Kansas’ journey towards profitable growth” said CEO Stefan Danieli.

    Goodbye Kansas

    “We are thrilled about partnering with the Goodbye Kansas team. Our joint vision is to raise the quality benchmark, drive global expansion, and deliver exceptional service to clients worldwide. With an unwavering commitment to our goals, we eagerly look forward to expanding our business and welcoming dedicated talent not only in India but globally, to collaborate on an exciting future,” said the creative head and co-founder of NY VFXWAALA, Naveen Paul.

    NY VFXWAALA, India an award-winning studio has worked on approx. 300 Films, has won prestigious awards like 64 National Awards India, 10 Asian Film Award and more, it remains committed to raising the bar through this strategic partnership, ensuring the delivery of premium services to our esteemed clients. We deeply appreciate our existing relationships with clients in India and around the globe. The prospect of offering cutting-edge solutions further fuels our excitement. Our journey, from a modest small studio to an expanding international presence, keeps us grounded yet relentlessly pushing boundaries. Our global growth aims to provide competitive, high-quality services, and we eagerly invite talents from all corners of the world to collaborate with us on this

  • Prime Focus reloads advertising services

    Prime Focus reloads advertising services

    MUMBAI: Independent media services provider Prime Focus Limited has reloaded its advertising services offering in India with a series of hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

    Bhaarath Sundar has rejoined the Prime Focus advertising team as chief business development officer for Advertising & Animation after a period of two years as group CEO and managing partner of Teamwork Studios. Sundar is leading the reloaded advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

    Commenting on the re-launch, Sundar said, “Indian agencies and brands are producing truly world-class advertising, and we have reloaded thePrime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

    Joining Prime Focus co-founders and creative heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

    “We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Prime FocusLimited global CEO executive chairman founder and founder  Namit Malhotra.

    “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

    The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

    Click here for the full list of the team

  • Prime Focus reloads advertising services

    Prime Focus reloads advertising services

    MUMBAI: Independent media services provider Prime Focus Limited has reloaded its advertising services offering in India with a series of hires across its creative team and a new offline editing facility. The newly revamped division offers advertising clients world-class post production technology and access to some of the nation’s leading creative talent.

    Bhaarath Sundar has rejoined the Prime Focus advertising team as chief business development officer for Advertising & Animation after a period of two years as group CEO and managing partner of Teamwork Studios. Sundar is leading the reloaded advertising offering, which operates across three integrated sites in Khar, Mumbai, offering online editing and grading, a dedicated CG / VFX and animation team and a brand new dedicated offline editing studio.

    Commenting on the re-launch, Sundar said, “Indian agencies and brands are producing truly world-class advertising, and we have reloaded thePrime Focus Advertising division to give our clients access to the best facilities and talent in India. Following our recent hires, we estimate we have almost 90 per cent of the high-end advertising services creative talent available in India, working under one banner and with all the latest technology at their finger-tips. The way ads are finished and delivered is constantly changing, and we’re here not only to help realize our clients’ ideas as beautifully as possible, but also to take away the headaches of the technical aspects of delivery.”

    Joining Prime Focus co-founders and creative heads Huzefa Lokhandwala and Prakash Kurup on the creative team is an exciting list of some of the advertising services industry’s top talent in India.

    “We have been a market-leader in the Advertising post production space for many years, but standing still is not in our DNA,” said Prime FocusLimited global CEO executive chairman founder and founder  Namit Malhotra.

    “This investment in talent and technology shows our commitment to the advertising community and the incredible work that they are producing. Our full-service post production offering, working alongside our Camera and Equipment Rental division, ensures that our advertising clients have access to the very latest kit and the best artistic talent from shoot all the way through post-production to multi-platform delivery.”

    The Prime Focus Advertising team has recently delivered a number of high-profile commercials, including Advertising Age India’s ‘Top Ads of the Week’: IndiaMART ‘#IndiaKiKhoj’ (Show&Tell Productions / Bang In The Middle); Maggi ‘Hostel’ (Breathless Films / McCann Erickson); and Cadbury Dairy Milk Silk ‘Puppets’ (Breathless Films / Ogilvy & Mather).

    Click here for the full list of the team

  • SWAY studio alters history for ‘The Saints are Coming’

    SWAY studio alters history for ‘The Saints are Coming’

    MUMBAI: SWAY Studio, one of North America’s visual effects studios has announced its contribution to the new U2 and Green Day music video titled The Saints are Coming.

    For this production, SWAY has integrated many photo-real CG elements, including Harrier jets, Apache helicopters, Stealth Bombers and tanks into existing news footage from hurricane Katrina. The result is a thought-provoking and emotional video that shows what it might have looked like had the government responded differently to the disaster, asserts an official release.

    Directed by Radical Media’s Chris Milk this video was produced to raise funds for Gulf Coast musicians affected by the hurricane Katrina disaster. The Saints are Coming has been featured on newscasts such as CNN and is currently airing on VH1 and MTV. It can also be viewed online at mtv.com or vh1.com.

    SWAY Studio owner and creative director Mark Glaser said, “This project had a very tight deadline of two and a half weeks from start to finish. This made our work particularly challenging because the CG elements that were integrated into existing news footage needed to have a very high degree of photorealism to be successful.”

    SWAY’s main challenge was to make the Iraqi desert storm aircraft and tanks look like they were actually there in New Orleans for the rescue and mass evacuation. Every shot was scrutinised, worked and reworked to ensure its believability, adds the release.

    “SWAY also added video degradation to the CG elements so that they would match the original footage, which varied substantially from shot to shot,” added Glaser.

    SWAY utilized a variety of off-the-shelf and proprietary hardware and software to compete the project. The most prominently used tools were 3ds Max, V-Ray, Flame, NUKE and After Effects. All of the water effects were done using Real Flow 4.

    All proceeds from the sale of The Saints are Coming will go to Music Rising, an instrument replacement fund for musicians located on the Gulf Coast.