ITV

Tag: CET

  • First-ever common entrance exam for media studies on 14 Aug

    First-ever common entrance exam for media studies on 14 Aug

    New Delhi: India’s first-ever national level common entrance exam for media studies will be held online on 14 August. The AIMCET (All India Media Common Entrance Test) is being guided by recently set up Global Media Education Council (GMEC).

    The exam will be organised virtually by educational news portal, Edinbox.com for over 30 universities across the country including MUIT Noida, Adamas University Kolkata, Uttaranchal University Dehradun, JagranLakeCity University Bhopal, Ajeenkya DY Patil University Pune, Mody University Rajasthan among several others.

    It will offer admission to the undergraduate journalism, mass communication, and other media courses in various partnering Universities across the country for the current academic year. Next academic year onwards, it will include the post-graduate media programs as well.

    Set up early this year, the Global Media Education Council is a media body of educators and senior professionals looking into nurturing better quality human resources for the communication domain, and periodically contributing its suggestions on various niche media domains for consideration of institutes. It will also organise counseling sessions for entry-level media learners to assist them to make an informed choice, along with psychometric tests to judge their suitability for the profession.

    Talking about the objectives, Makhanlal Chaturvedi National University of Journalism and Communication (Bhopal), vice chancellor and GMEC, president, Professor K.G Suresh said, “AIMCET is a good endeavour for upgrading the standards of media education. Global Media Education Council is a guiding force for it, and not commercially involved. GMEC is planning to bring a 75 days online event bringing the best media educators of India and the world soon to contribute to the learning of media and communication ahead.”

    “AIMCET is the first national level test of its kind for media and communication domain. We have such tests for law, medical, engineering and management, not for media till 2020,” said Adamas University, Kolkata, pro vice chancellor, PR and Media and secretary, GMEC, Prof Ujjwal Chowdhury.

    The test involving five sections will be of total 100 marks consisting 100 objective-type questions and has to be completed in 120 minutes. The last date to apply for AIMCET examination is 12 August and the application form costs Rs 750.

    Interested students can look up AIMCET website (www.aimcet.in) for more information.

    Elaborating on the working of GMEC, DME Media School, DME Media Academy, founder dean, Prof (Dr) Ambrish Saxena and GMEC, Vice President said, “The GMEC Executive Body shall meet once in quarter: thrice a year virtually, and one time physically which will be powered by Edinbox.com. The Secretariat shall keep functioning continuously towards the goal of the Council. There shall be small groups for specific functions working continuously as well.”

  • Ace Creative Learning forays into retail education

    Ace Creative Learning forays into retail education

    BENGALURU: Indian integrated learning player, Ace Creative Learning (ACL) has forayed into the retail segment with its flagship product – DeekshaTAB.

     

    With a Rs 5 crore investment into the development of the software for this product, the company is targeting revenue of Rs 15 crore with a customer reach of 5000 until the end of this fiscal. And has an ambitious of crossing revenues of Rs 100 crore over the next three years. ACL says that DeekshaTAB is a one stop shop for CET/COMED-K aspirants across the country.

     

    The DeekshaTAB , manufactured by Lenovo weighs around 400 grams, has an 8 inch display, and will be available at a price of Rs.34,999. ACL says that the DeekshaTAB is among a series of products that it plans to line up in the coming months that will be targeted at spirants for other competitive exams such as JEE, NEET, GATE and UPSC. By 2020, ACL is looking to reach out to 50000 students that will use the DeekshaTAB and eyeing a 20 per cent stake of the education tablet business.

     

    ACL has planned a Rs 50 lakh print and digital campaign over the next 45 days to push DeekshaTAB. At present, the ACL has planned to sell the product directly to students, but is looking at channel partners. Overall, the company expects to close this fiscal with revenue of Rs 50 crore. It marketing spends are around Rs 3.5 crore reveals ACL VP of sales and marketing Venkatesan E. ACL’s creative and media buying is generally inhouse, with a part of the media buying being looked after by Torque Communications.

     

    ACL had introduced the integrated learning programs in colleges to combine preparation for board exam and competitive exams through the Deeksha System in 2004. In 2008, ACL had raised investments of Rs 41 crore, from Accel Partners, Catamaran and Kaizen Private Equity.