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Tag: CeraVe

  • Cerave rolls out Derm On-The-Go for accessible skincare in India

    Cerave rolls out Derm On-The-Go for accessible skincare in India

    MUMBAI: Cerave, has launched its ambitious ‘Derm On-The-Go’ campaign in India bringing science-backed skincare guidance directly to the youth.

    Targeting college students, the initiative features one-on-one consultations with over 100 dermatologists, engaging on-campus activations, and dynamic digital outreach across Mumbai, Delhi, and Bengaluru. The mission? To break down barriers to expert skincare advice and empower young Indians with credible knowledge.

    The programme kicked off in Mumbai with the innovative Ceravan (mobile consultation buses) and Cerakiosk (on-site kiosks), where students received personalised skincare education. With over 1,500 free consultations and more than 15,000 footfalls in Mumbai and Delhi, the initiative is now gearing up for its next stop Bengaluru.

    “Cerave wants to empower every Indian to make informed skincare choices,” said L’oréal Dermatological Beauty, L’oréal India director Rami Itani. “With a dermatologist-to-consumer ratio of just 0.7 per 100,000, access to expert advice is limited. The ‘Derm On-The-Go’ program is designed to make dermatological solutions accessible and actionable, empowering consumers to prioritise their skin health with science-backed expertise, daily.”

    Dermatology MD DNB Siddhi Tiwari remarked, “Everyday in my practice, I meet young people who unknowingly damage their skin by following viral skincare trends. Lack of access to expert advice means they rely on guesswork. The Cerave ‘Derm On-The-Go’ initiative is a game-changer it brings expert guidance directly to those who need it most, in spaces they feel comfortable in. With the right education, we can prevent long-term skin damage and foster a generation of well-informed skincare consumers.”

    Beyond campus visits, the initiative also leverages digital platforms. Top dermatologists and lifestyle influencers will offer insights on Instagram and Youtube busting skincare myths and encouraging informed conversations around skin health.

    Having made its Indian debut in 2023, Cerave continues its mission to make dermatological care accessible. Its product range powered by three Essential Ceramides and Multivesicular Emulsion (MVE) technology offers clinically proven solutions to restore the skin barrier and deliver lasting hydration.

    Looking ahead, Cerave plans to expand ‘Derm On-The-Go’ across more cities, high-traffic zones, and corporate parks reaching even more consumers where they are.

  • Nykaa strengthens its dermo cosmetic portfolio with the addition of CeraVe

    Nykaa strengthens its dermo cosmetic portfolio with the addition of CeraVe

    Mumbai: Nykaa, India’s most preferred beauty and skincare destination, is proud to announce the expansion of its dermo-cosmetic portfolio with the addition of CeraVe, the dermatologist-recommended brand in the US. This addition reinforces Nykaa’s commitment to becoming the go-to destination for dermo-cosmetic brands, offering a comprehensive platform for Indian health seekers to access expert solutions, book dermatological consultations, and conveniently purchase dermatologist-recommended products.

    Nykaa’s dermo-cosmetic portfolio extends beyond CeraVe, featuring 25 renowned brands such as Cetaphil, Sebamed, Neutrogena, Bioderma, Isdin, and Aveeno, all of which have experienced remarkable growth on the platform. Beyond onboarding brands, Nykaa has taken several innovative steps to establish itself as the foremost dermo-cosmetic destination, and this decision is deeply rooted in consumer insights and demands. The website and app feature a dedicated dermo-cosmetic environment, providing users with a seamless and specialised shopping experience. Additionally, a dermat-powered chatbot is available to assist consumers with their queries, showcasing Nykaa’s commitment to actively listen to consumer needs and offer valuable information and guidance.

    Recognising the importance of community and expert guidance, Nykaa launched CSMS – a specialised four-step routine for Indian skin, created in partnership with 100 dermatologists across 13 cities. Building on the work done with dermatologists, Nykaa launched the Dermat Circle, anchored by some of the country’s leading skincare authorities such as Dr. Kiran Sethi MD, Dr. Aanchal Panth, Dr. Jushya Bhatia Sarin, and Dr. Madhuri Agarwal, to foster a safe space for shared knowledge and expert advice. Nykaa has also introduced the innovative Dial-a-Dermat feature, allowing consumers to easily connect with dermatologists, book appointments, and seek advice directly through the app.

    “CeraVe has been one of the most widely requested brands on our platform and we are thrilled to welcome them into Nykaa’s dermo-cosmetic portfolio,” said Nykaa beauty executive director & CEO Anchit Nayar. “This addition made possible through our strong partnership with L’Oréal India and LDB (L’Oréal Dermatological Beauty), reaffirms our dedication to providing a comprehensive platform for dermatological care. The remarkable growth of the dermo-cosmetic category underscores the increasing demand for expert skincare solutions, and Nykaa is proud to lead the way in meeting the evolving needs of the Indian beauty consumer.” 

  • Global Skincare sensation CeraVe debuts in India

    Global Skincare sensation CeraVe debuts in India

    Mumbai: L’Oréal Dermatological Beauty recently unveiled its first brand – CeraVe, the #1 dermatologist-recommended skincare brand in the US*, in India.

    To support the launch and amplify its core proposition, the brand hosted ‘Skin Barrier Science – A Dermatological Summit’ in Mumbai, with key dermatologists, experts, and partners coming together from all over India and the world to highlight the importance of providing patients with access to dermatologically recommended skincare solutions in India.

    Speaking at the launch event, L’Oréal India L’Oréal Dermatological Beauty – director Rami Itani said, “We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions.”

    CeraVe’s unique formula has been developed with dermatologists and contains three essential ceramides that restore the skin’s natural barrier, leveraging MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.  

    A special feature of the event was an educational experience zone, led by Dr. Namita Misra, head, Omics Teams for Exposome Advanced Research, L’Oréal France, who shared the science and research that goes into CeraVe, both globally and in India. A futuristic take on the event was the presence of Dr. Muneeb Shah in holographic real-time interactive form. Dr. Shah is a globally renowned US-based dermatologist known on social media as doctorly. He provided a masterclass taking the attendees through his experience and social media tips to bring the voice and expertise of dermatologists closer to consumers.

    Leading international dermatologist, Dr. Giuseppe Micali coming from Italy, spoke about the importance of Skin Barrier Science and the role of Ceramides in the restoration of the skin barrier and improvement in skin quality.  Senior Indian dermatologist Dr. Neena Khanna who was the head of the dermatology department at AIIMS hospital in Delhi shared the results of a local clinical trial that was done in India to prove CeraVe’s efficacy on Indian skin. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.

    CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.

    * In the United States, Source : IQVIA, Provoice Survey, Rolling 12 months data as of November 2022 including 38 Skin categories. ^Clinical Test on 120 Indian Consumers, June 2023. Tested on Indian Skin with Moisturizing Cream.

  • L’Oréal bolsters India’s product portfolio – adds L’Oréal Dermatological Beauty (LDB)

    L’Oréal bolsters India’s product portfolio – adds L’Oréal Dermatological Beauty (LDB)

    Mumbai: L’Oréal today announced the launch of its dermatological division in India venturing into the dynamic Indian dermocosmetic market. This marks a significant step in the company’s continuous commitment to creating the beauty that moves the world. L’Oréal Dermatological Beauty (LDB) will start its journey in India with CeraVe, the #1 Dermatologist Recommended Skincare Brand in the US.

    “We are thrilled to launch L’Oréal Dermatological Beauty (LDB) division for Indian dermatologists, patients, and consumers. We believe that everyone deserves access to expert dermatological care and effective skincare solutions; this is particularly relevant to India where the ratio of dermatologists to consumers is one of the lowest in the world (0.7 dermatologists to every 1,000 people). Skin health is the foundation of beauty, with LDB we aim to deliver on our promise to both Indian dermatologists and patients,” said L’Oréal India managing director Aseem Kaushik.

    Globally, L’Oréal Dermatological Beauty partners with over 250,000 healthcare professionals, including leading dermatologists, to develop the most advanced solutions that can accompany patients in their skin health journey. These partnerships include enhancing product development, conducting clinical research, and providing education & training.  

    “L’Oréal Dermatological Beauty’s mission is to provide life-changing and sustainable dermatological solutions to all. Our aim is to bring this mission to life in India by bringing innovative products and cutting-edge technologies to Indian dermatologists, patients, and consumers. We have studied the needs and concerns of Indian patients and consumers, and we learned that they are increasingly demanding effective skin care products that are backed by science and recommended by healthcare professionals. The dermocosmetic market in India is estimated at ½ billion USD approximately but growing twice as fast as the beauty market. Our division is perfectly poised to enter this market and fulfill this demand because it is fuelled by strong L’Oréal Research expertise and a deep understanding of the evolving needs of dermatologists and consumers alike,” said L’Oréal India director – L’Oréal Dermatological Beauty Rami Itani.

    CeraVe’s unique formula, developed with dermatologists, contains 3 Essential Ceramides that restore the skin’s natural barrier and MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.