ITV

Tag: CERA Sanitaryware

  • Dino James lifts the coveted trophy of COLORS’ ‘Khatron Ke Khiladi 13’

    Dino James lifts the coveted trophy of COLORS’ ‘Khatron Ke Khiladi 13’

    Mumbai: Winning the coveted trophy of adventure-based reality show takes guts, spot-on instincts, curiosity, a competitive streak, and much more. Over the last 13 years, COLORS’ ‘Khatron Ke Khiladi’ has solidified its position as a successful franchise that grips viewers by showcasing the journeys of daredevils from different walks of life. Hosted by action maestro Rohit Shetty, the 13 editions of the show presented by Maruti Suzuki along with CERA Sanitaryware as Special Partner has concluded after capturing a rollercoaster ride of emotions, entertainment, and adventures. Fear Factor – Khatron Ke Khiladi is an Endemol (part of Banijay Group) format and is produced and executed in India by Endemol Shine India. For twelve weeks, the contestants spared no effort in earning the title of the ultimate Khiladi and battling their phobia. After a life-altering journey, daredevil contestant, Dino James won the game-changing season whereas Arjit Taneja and Aishwarya Sharma stood as the first and second runners-up respectively, giving the winner a tough fight. The grand finale of the 13th season took the entertainment quotient of television to its zenith with adrenaline-inducing stunts, glamour, games, performances, and hilarious moments.

    Onwards and upwards has been Dino’s motto throughout the season as he navigated his way to victory. By the end of the show, the khiladi performed a total number of 16 stunts and won nine of them. He established himself as a formidable competitor at the outset of the season. He was everyone’s favourite stunt partner because he built credibility as a daredevil, who could pull off stunts impeccably. Apart from performing stunts to perfection, Dino entertained the contestants and the viewers by whipping out spontaneous raps. Host Rohit Shetty appreciated the rapper for being fearless not only while performing stunts, but also as he voiced his opinion when it mattered. His bond with Shiv Thakare and Arjit Taneja inspired friendship goals. From the beginning of the season to the finale, the competition between Arjit Taneja and Dino was neck and neck until the latter’s victory.

    Commenting on the season and the contestant’s victory, Host Rohit Shetty said, “Each year, we harness our creative energies in crafting unprecedented and innovative challenges for our contestants and spiking up the fear factor of the show. In this edition, every participant showed courage in the most unexpected moments. Congratulations to Dino James for not only winning the trophy but also for winning viewers’ hearts. I believe he is the most genuine and fearless contestant we’ve had this season. This edition would not have been a success without our base of ardent fans and viewers. I thank them for their constant love and support.”

    Banijay Asia and Endemol Shine India, founder & group CEO Deepak Dhar said, “What a nail-biting thrill it was to have a season packed with terrifying stunts, adventures, and non-stop action! As we draw the curtain on this phenomenal season, I would like to congratulate Dino James, the well-deserving winner, and the rest of the contestants for their daredevilry. We at Endemol Shine India are proud to have curated an edition that serves as a compelling reminder of why India’s most popular stunt-based reality show continues to dominate the space of non-fiction offerings. We thank COLORS for its support and for providing the show a robust platform which helped us reach a wider audience.”

    Talking about his victory, Dino James said, “Khatron Ke Khiladi 13 came into my life as a blessing and I’m grateful to have had such an amazing time on this iconic show. I value the appreciation I got from Rohit sir and the opportunity to be bigger than my fears. I never imagined I had the capacity to become this evolved version of myself. The friendships I formed on this show were totally unexpected but precious. I dedicate my victory to my fans, who have been super supportive, and I’m touched that their love has come my way in abundance. I want to thank COLORS and the creators of this incredible show that marks the beginning of a whole new chapter in my life.”

    Filled with non-stop entertainment and action, the grand finale of ‘Khatron Ke Khiladi 13’ kicked off with the host of the show bestowing hilarious tags upon the daredevils. The bittersweet note of the season’s conclusion is overshadowed by hysterical moments, such as Anjali Anand mispronouncing words like her movie character Gayatri, Shiv Thakare flirting in his signature style, Soundous Moufakir singing a Marathi song with her Moroccan accent and Archana Gautam breaking her beizzati record Ek Hazaar Teen on the show. The performances during the finale stole the show as the contestants played to their strengths and showcased their talents. Dino performed a rap, Rashmeet Kaur sang her hit song ‘Nadiyon Paar’ and unveiled her latest song ‘Sherni’, Aishwarya Sharma grooved to ‘Drama Queen’ and Shiv Thakare, Arjit Taneja, Soundous Moufakir, and Nyrraa M. Banerji danced to ‘Ole Ole’ and ‘Pyaar Hota Kayi Baar Hain’. With this spectacular culmination, the curtains closed on yet another fantastic season of ‘Khatron Ke Khiladi’ leaving viewers eagerly anticipating the adventures of the next season. 

  • CERA appoints Wunderman Thompson India to handle its creative duties

    CERA appoints Wunderman Thompson India to handle its creative duties

    Mumbai: CERA on Tuesday announced that it has on-boarded Wunderman Thompson as its creative partner. The mandate was one after the hotly contested multi-agency pitch.

    To win this mandate, the challenge put before Wunderman Thompson was to come up with a new vision and outlook for the brand that would help position CERA better among the aspirational and discerning Indian millennials.

    With capabilities in commerce, data, and technology, Wunderman Thompson India shared an integrated approach to CERA’s business and communication needs, showcasing how it can better connect with its target audience and inspire growth for the brand. The work presented involved a revived vision for the brand and category-disrupting creative ideas to bring the vision alive through various touchpoints. The first leg of the pitch campaign will go live later this year.

    Commenting on the big win, Wunderman Thompson managing partner Joy Chauhan said, “At Wunderman Thompson, it is our mission to inspire growth for ambitious brands, so when we first heard the ambitions of team CERA, we knew we wanted to be their partner on their journey to take the brand to the top. We are excited to be the creative partners of this fast-growing homegrown brand and co-create the next chapter of the brand story.”

    CERA joint managing director Deepshikha Khaitan commented, “At CERA, our vision is to constantly innovate to enhance our consumer experience. Taking another step towards our vision, we are glad to partner with Wunderman Thompson, who comes with a good understanding of the brand’s strategic requirements around sanitaryware and faucet categories and a creative approach to deliver the same. We look forward to a fruitful relationship.”

  • 82.5 Communications creates #LetsStayHome campaign for CERA

    82.5 Communications creates #LetsStayHome campaign for CERA

    MUMBAI: In this troubled time due to COVID-19 when people are being advised to stay home, CERA, a complete home solutions provider and 82.5 Communications have engaged with people in a special way. CERA Sanitaryware being the product which  offers almost all product categories—sanitaryware, faucets, tiles, wellness, kitchen sinks, water heaters, mirrors—that go into making one’s once-in-a-life time home which brings home as the center of one’s life.

    In keeping with the brand philosophy – Kuch Pal Ghar Ke Naam – CERA invited people to post videos of the things they could do because of staying at home that they otherwise would not have had a chance to do. People responded with numerous simple, happy videos that encourage others to stay home and in good spirits during this trying period.

    In contrast to the current times, these #LetsStayHome videos stand out as a message of hope and positivity, giving people a small break from their anxieties.

    Their current campaign strikes a sync with #CeraKuchPalGharKeNaam which is a most celebrated television campaign of CERA launched a year ago, says “Aaj Ghar Pe Hi Rehte Hain” and ends with “Kuch Pal Ghar Ke Naam.”

     

  • Lights, camera, action: The hunt is on again

    Lights, camera, action: The hunt is on again

    MUMBAI: Not everyone is born with a silver spoon in their mouth, but when has that ever stopped anyone from dreaming big?

     

    One look around ourselves and there are enough and more examples of people who rose above and broke the various shackles which restraints one to fly high. Take one-time rice packer from Haryana Subhash Chandra, for instance, who was written off by many but rose from the ashes like a Phoenix to prove his critics wrong.

     

    Maybe that is why the country’s largest Media & Entertainment powerhouse he built from the scratch believes in giving people a platform to make their dreams, a reality. The country which has unlimited talent pool has suddenly discovered it all thanks to non-fictional shows. Today everyone can dance, sing or act!

     

    From Sa Ra Ga Ma Pa years ago to recent Dance India Dance, Zee has launched numerous platforms for people to awe the world with its gift. But the ultimate goal for many who come here is to be seen not only on the small screen but the big screen as well. In a country where films are churned out every Friday, everyone wants to be a Shah Rukh Khan or a Madhuri Dixit.

     

    So, get your act together, Zee is back with Cinestar Ki Khoj. The non-fiction show will once again see the actor in all come to life as millions will be auditioned across the country to get the big ticket.

     

    The show which has had two seasons earlier in 2004 and 2006 (this one, not so successful) will give a break not only to the channel but people as well who have had an overdose of DID. “We wanted to bring something new to the platform which was/is homegrown and part of our DNA,” says the channel’s programming head Namit Sharma.

     

    Agrees a media planner who says that it was a good decision by the channel as the viewers had enough of dance and singing on the small screen.

     

    One had to go through four layers of filtration at the auditions, which took place in 18 cities across the country, only to be selected as top 16 and judged by Vijay Krishna Acharya aka Victor and Sonali Bendre. The new judges on the show will have a helping hand with a new mentor or ‘Bollywood buddy’ from the industry. The first ‘buddy’ is none other than Parineeti Chopra who will be seen in the first two episodes followed by Ayushman Khurana.

     

    The actors revealed so far by the channel were chosen because of their non-filmy background. Interestingly, Khurana was rejected on the same platform in 2003 when he auditioned to enter the world of glamour. 

     

    On his being rejected then, Khurana says, “Today’s Bollywood is very different from that of 10 years ago. It’s experimenting not only with scripts but star cast as well. It’s the golden era and there are a lot of opportunities for the talent.”

     

    The winners who will have to showcase their talent in comedy, drama, dancing etc will get a chance to appear as lead actors in a film for which the channel is already in talks with various production houses.

     

    “We want to shape the talent and give it a future,” says Sharma.

     

    The marketing of the show is divided into three phases. The first promos reveal the judges and the two mentors. The next will be to reveal the 16 contestants.

     

    The show is a big property for the channel and hence, is demanding a high ad rate as well. As per sources, the channel is asking for a premium rate (around Rs 2 lakh) for a 10 second ad slot whereas its other offerings have gone for a lakh or so. “Although, one would think that the long gap and Zee’s fresh approach will help it rake in the moolah but that may not be the case. Given the current slot ratings, I don’t think advertisers will be ready to shell out so much especially during mid-season,” says a planner.

     

    Cera Sanitaryware is the title sponsor whereas the show will be powered by Glam-Up. We Chat is the technology partner while a couple of associate sponsors have also come on board. The channel aims to generate around 60-80 crore from the property.

     

    “The format has to be interesting enough for people to watch. Even though Ankita Lokhande came into limelight with Cinestar Ki Khoj, people don’t really remember the show, but know of Ankita because of the work she did post the talent hunt. So, the channel needs to keep this in mind,” opines the media planner while stating that the show should be able to get the ratings the channel is expecting from it.

     

     The show which will run for 13 weeks will go on air from 5 July, every weekend at 9 pm.