ITV

Tag: Centuryply

  • CenturyPly announces new campaign #LetsNotForgetAlzheimers

    CenturyPly announces new campaign #LetsNotForgetAlzheimers

    Mumbai: Century Plyboards has launched “#LetsNotForgetAlzheimers” under its annual IP, CenturyHeroes. Designed in association with the creative digital agency Sociowash, the campaign has already reached 8.9 million people so far.

    Together, CenturyPly and Sociowash developed concepts that would create curiosity, raise awareness, and leave a lasting impression around Alzheimer’s.

    The campaign is live on social media platforms like YouTube, Facebook, Instagram, and the website. To reach the masses, the brand also leveraged the print medium and placed an ad in the classified section of a leading daily newspaper.

    The messaging about the campaign is tied back to a specially curated microsite, www.letsnotforgetalzheimers.com, which aims to interact, engage, and inspire the audience through a gamification route.

    The campaign starts with three bafflingly simple questions, followed by a heart-touching brand film released to spread the message through multiple digital avenues. The campaign celebrates three types of heroes: one who fights the daily battle, one who is the support system throughout, and one who puts in extra effort for others.

    Commenting on the campaign, Sociowash co-founder Raghav Bagai said, “We devised the strategy focusing on CenturyPly’s target group. With this campaign, the main aim was to get the message across straight and clear. From fixating on the campaign tonality to channel selection and finally cracking the copies, each and everything was done to leave a long-lasting impression that not only spreads awareness but provokes thought.”

    “CenturyPly has progressed year on year, and each year they support a different social cause with their annual IP CenturyHeroes. Through this campaign, they wanted to raise awareness amongst people about Alzheimer’s disease, which has gone unnoticed until now. The campaign has touched 8.9 million people who learned about Alzheimer’s. Many identified the message while taking necessary steps to be mindful of the cause.” Raghav added.

  • CenturyPly forays into Indian E-commerce market via Flipkart

    CenturyPly forays into Indian E-commerce market via Flipkart

    MUMBAI: Century Plyboards (India) Ltd forayed into the Indian e-commerce platform by associating with e-commerce giant, Flipkart.  This is a first-of-its-kind association where the country’s leading building material company has stepped into the e-commerce service to leverage the spike in online shopping and digital consumption amid the Covid2019 pandemic.

    Initially, the product lines available from CenturyPly on Flipkart are those of Club Prime, Sainik 710 and Sainik MR to which more variants will be added with time. These products will be exclusively available for consumers in Bangalore, Hyderabad and Chennai, while the company learns to be mulling scaling it up to other cities in the near future.

    Consumers sometimes get duped while buying plywood from the offline retail market due to the presence of duplicate products in the market. This issue of authenticity and quality will be completely addressed while buying online as consumers will buy directly from CenturyPly, a brand that always shows commitment and loyalty towards its consumers.

    Since Covid2019 has impacted business across all sectors, this is a welcome step as this would open a lot of opportunities for both sellers and consumers. The association will benefit consumers for letting them browse CenturyPly products without travelling to local shops and risking contact with outsiders.

    Navarun Sen, President, Panel division said, “Given the current growth in the consumption of digital platforms, our association with Flipkart couldn’t have been timed better. While most consumers are reluctant to visit stores physically, are not sure of the quality of products, this initiative will make shopping of plywood hassle-free for them. We are expecting that this association will definitely help us reach our consumers better and add momentum to our business.”

    Through this association with one of the most widely used e-commerce sites, Flipkart, the company is aiming to reach the increasing number of net-savvy consumers along with widening business opportunities in Indian plywood market.

  • CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

    CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

    MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers.

    CenturyPly, which enjoys a premium reputation and trust among its existing and prospective customers, has designed the communication campaign to reinforce the brand commitment to core equity of strength, quality and aesthetic, in its entire range of household products like ply, laminate, veneer and doors. 

    The campaign depicts the everyday life of Indian households focusing on a quintessential family with anger management issues who subjects their furniture to extreme stress but those continue to withstand these antics with characteristic elan and continue to be the cynosure of all eyes. Viewers will identify with the family, the intentional as well as unintentional stress that furniture are subject to inside home and that they remain tension and worry free if they have chosen Centuryply for their furniture. 

    The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The brand film showcases how the brand resonates with the attributes popularly associated with, promising trust, stability, efficiency and loyalty towards its consumers with a note of laughter – a brand which proudly claims ‘Sab Sahe Mast Rahe’.

    The film has been directed by renowned director Prasoon Pandey whose master touch is well captured in the hilarious take on the family situations.

    CenturyPly has partnered with highly popular regional shows, regional and national business news channels during prime time to deliver the impact, reach and frequency in its targeted segment. The campaign will also be promoted across leading multiplexes and will be highly visible in relevant online platforms. 

    Regarding the campaign, CenturyPly executive director Keshav Bhajanka said, “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressing scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide range of aesthetic designs. We aim to elevate the trust in our consumers as Centuryply products keeps its promise with waterproof, scratchproof, fire-resistant, bacteria proof products – assuring a completely worry-free experience for customers.”

  • CenturyPly launches new digital-video to spread awareness on waterproof ply

    CenturyPly launches new digital-video to spread awareness on waterproof ply

    MUMBAI: In a bid to build a better brand connect with consumers, CenturyPly has recently launched a digital film (web-video) on Sainik 710 ply.

    According to a press statement, the web-video focuses on the importance of waterproof plywood describing its longevity and quality; and also aims to highlight how customers should insist on good quality plywood and how every minute detail matters.

    The web-video aims to emphasize on selecting a quality Sainik waterproof product over a regular one from the market, which will save the consumers from unnecessary hassle and spending additional in the longer run, the release added.

    The video will be promoted through the CenturyPly’s official website along with all its social media assets, YouTube & other publisher’s site.

    In this regard, CenturyPly executive director Nikita Bansal said: “We believe in providing quality products, and consumer convenience is paramount to us. With the launch of this video, we aim to educate the consumers on the importance of quality plywood and we extremely positive that this will be of a great assistance to the consumers while buying one.”

    “CenturyPly has always been the front-runner in the Indian plywood industry, and Sainik being a part of it, resonates similar trust and unwavering quality assurance,” she added.

    Being a dedicated consumer conscious brand, CenturyPly has always aimed to educate its consumers on better quality products and hence, for a mass product segment like Sainik, it has to create affinity and preference for itself in the industry, the press statement of company said.

    The brand, through this initiative, aims to educate and create awareness amongst the consumers to distinguish between regular self-proclaimed water resistant plywood and Sainik waterproof plywood.

    Being an innovator in the engineered wood manufacturing industry, CenturyPly, through this video, intends to highlight the common misconception between water resistant ply and the waterproof one.

  • CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

    CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

    National :  Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days challenge and thus working towards a healthier society at large.

    CenturyPly believes that running has a very positive impact on the core of a person making him/her grow in confidence and being positive. It is crucial to have a hard core to become a happy soul and combat the menace of depression and anxiety, which are rapidly increasing. Running is gaining popularity by the day and has long term health benefits. It can improve health and reduce the risk of developing several diseases like type 2 diabetes, cancer and cardiovascular disease as well.

    Therefore, with #HardcoreHappySoul campaign, CenturyPly is taking a conscious attempt to encourage and influence India to make fitness a habit, a choice for the betterment of their own self.

    As a part of the campaign, CenturyPly is targeting Motivators to increase the habit of running by challenging them to be #HardcoreHappySoul through their Facebook and Instagram pages.

    In order to be eligible for the competition

     Motivators need to:

    ·       Have to like the official social media pages of CenturyPly

    ·       Share the link of new runners’ registration.

    ·       Tag CenturyPly along with any number of people they recommend to take up the challenge of instilling  running into a habit ( at least 1 km each day for 10 days)  

    The recommended New Runners need to:  

    ·       Register themselves with CenturyPly mentioning the details of their respective motivator.

    ·       Post the screenshot of 1 km mileage for the next 10 days of registering in the campaign.

    The campaign will be live from 11th December’2019 to 31st December’2019 and the last date for registering a New Runner is 22nd December’2019.

    ·       25 Motivators from across India with the most number of new runner registrations will get a chance to receive INR 5000 Paytm cash each.

    ·       All the new runners, completing the 10 days challenge will get e-certificates from CenturyPly along with a chance to get featured on the company social handles.

    ·       Amongst the total number of participants, 50 lucky winners, who will complete the challenge, will get a chance to get CenturyPly “Hard Core, Happy Soul” runners T-shirt.

    On the launch of the campaign, Mr. Sanjay Agarwal, Managing Director of CenturyPly, said, “This is our humble effort to grow the number of people into the fitness tribe. After all, a fit nation is a hit nation. The aim for the campaign is to emphasize on the inner strength for a happier soul, which is synonymous with our brand values. At CenturyPly, we give paramount importance to the inner strength of our products that resonates through the beautiful exteriors. This similarity between the aim of the campaign and the core messaging of the brand is the primary reason for taking up this initiative in the first place.”

  • CenturyPly pledges pink to encourage early detection of breast cancer

    CenturyPly pledges pink to encourage early detection of breast cancer

    MUMBAI: To mark the breast cancer awareness month, CenturyLaminates, one of the largest manufacturer and provider decoratives in India from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative at CenturyLaminate's end aims to motivate women to self-examine lumps and promote the benefits of early detection.

    With approximately 1.15 million women being diagnosed with breast cancer in 2018 and only about 50% chance of survival, early detection is significantly critical to decrease mortality rates. According to WHO, one in every 12 women is at risk of a breast abnormality. Therefore, with this campaign, CenturyLaminates is taking a conscious attempt to encourage and influence both men and women to take a pledge for the early detection of breast lumps.

    As a part of the campaign, people to click pictures while holding or wearing anything in PINK and post the same on their social media assets with the hashtag #PINKPLEDGE, tagging @centuryplyofficial and five close mates they care about to support the cause of early detection. Women to post the pictures, writing 'I take the pledge of getting self-checked for lumps', and in case of men, 'I take the pledge of getting a woman self-checked for lumps' will be the caption. This initiative aims to create a chain of posts, where the company will contribute INR 10 for every post towards the cause.

    The awareness campaign will be promoted through CPIL Website, official social media assets, and hoardings in Kolkata. CenturyPly has also associated with Radio Mirchi and Red FM to leverage the campaign by increasing conversations around it and engaging the target audience at a grass-root level.

    Breast cancer is the largest cause of cancer deaths in women today, where 90% of women in a global scale detect breast lumps accidentally and not by a conscious effort. Encouraging the well-being and women empowerment, CenturyPly, strongly feel the need to engage better with the community, and to raise awareness towards the disease in order to promote preventive measures and early detection.

  • CenturyPly is back with CenturyPly Heroes 2019; Celebrating the indomitable spirit of the carpenters

    CenturyPly is back with CenturyPly Heroes 2019; Celebrating the indomitable spirit of the carpenters

    MUMBAI: In a bid to reiterate the commitment towards excellence, CenturyPly, the largest manufacturer of plywood and decorative laminates, is back with its annual award-winning campaign CenturyPly Heroes.

    This is an initiative at the company’s end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory. This year, the company is celebrating carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This initiative also confers with the importance of ‘Dhakis’ in the Durga Puja highlighting the emotion and sentiments of the community.

    The carpenter community works relentlessly behind the scenes on any project to not only meet deadlines but also the design aspirations find their expressions in their exquisite workmanship. Through CenturyPly Heroes, the company to reaffirm their commitment towards the betterment of the carpenter community by recognizing their efforts and intense passion towards their work.

    There are hundreds of carpenters, whose inspirational stories motivate us to see the brighter side of life. Their invincible spirit and tireless hope often align the universal forces to transform their virtually impossible beliefs into beautiful realities. Celebrating this determination, the company has curated a short film and will invite people to watch, like, share a short film hashtagged #CPHeroes on its Facebook page, CenturyPlyOfficial, and on its YouTube page, CenturyPly1986. This is a conscious effort at CenturyPly’s end to engage more people with the carpenter to appreciate and respect their contribution and commendable artisanship, in reality.

    The film has been timed very well with the advent of the festive season and has surfaced itself as a poignant content amongst the target audience. The film has been shot by Resolution who in turn roped in popular, renowned artists like Mr Rudranil Sengupta and others to act in the film.

    The short film will be promoted through CPIL Website, social media assets, YouTube & other publisher’s site. To reach out to the carpenter community and recognise their worth, the video will be shared with CenturyPly’s all empanelled carpenters, contractors, dealers, distributors and employees.

    Commenting on the launch of the campaign, Mr. Sanjay Agarwal, Managing Director of CenturyPly said, “We are extremely delighted to announce the advent of CenturyPly Heroes 2019. Continuing the tradition, this year also we aim to touch the lives and add warmth to the real heroes behind all the glitz and glitters of festivals. The carpenters’ are an integral part of our industry and they keep inspiring us with their strong inner self and mesmerize us with their artistic workmanship. We, at CenturyPly, being a part of the industry, feel responsible to highlight their unwavering and restless attitude. I hope that people from varied walks of life identify the messaging that we have intended to maintain throughout these years and able to connect with the craftsmanship of these carpenters better than before.”

  • CenturyPly campaign aims to felicitate everyday heroes on Puja

    CenturyPly campaign aims to felicitate everyday heroes on Puja

    MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large.

    This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even start: the clay artisans who make the magnificent idols of the Puja. There are hundreds of artisans toiling overtime to make these beautiful idols a reality

    Century Plyboards India, a brand in the plywood category which has been involved in aggressive brand-building with an intention to create a shift in the industry category from a commodity to a consumer product is back with its annual award winning campaign – CenturyPly Heroes 2017.

    The campaign is in line with an attempt to celebrate the unsung heroes working behind the scenes to make celebratory times special for the rest of us.

    The CenturyPly Heroes 2017 campaign aims to felicitate the everyday heroes who regularly bring alive the brand ideology in their everyday lives.

    The campaign will invite people to share pictures of the idols being made or of the finished idols during the puja, along with the name of the artisans making them. There are several potter colonies in Kolkata, the most well- known being the ones at Kumortuli and Kalighat. People will be encouraged to go there and click pictures of these idols being finished up for work, and also of the idols once the Puja starts. Three of the artisans getting most number of entries, will be awarded, and the top five photographers will also win prizes.

    CenturyPly MD Sanjay Agarwal said, “We want this campaign to reach out to the masses so that through their engagement with these unsung heroes, we can make a difference in the lives of these people, however small or big it might be. This initiative is all about touching lives and adding to the warmth and happiness of the city’s festivities.”

    Teaser 1 – ‘Dhakis’ – 12-Sep-17- https://youtu.be/Bddamt_oIgs

    Teaser 2 – Pandal – 14-Sep-17 – https://youtu.be/GsJTu_RV6dk

    Teaser 3 – Kumoruli – 15-Sep-17 – https://youtu.be/t7Crxiq6nKQ

  • Centuryply unveils “Sab Sahe Mast Rahe” campaign

    MUMBAI: Centuryply has unveiled its new advertising campaign to communicate a new interpretation to the brand tag line ‘Sab Sahe Mast Rahe‘.

    Bates Kolkata has ideated and conceptualised the campaign.

    The campaign is based on a basic human insight that when people get angry, they lose control over themselves and unleash their anger on objects around. Mostly, it‘s doors, windows, wardrobes, tables and other pieces of wooden furniture that bear the brunt. It takes all the battering in its‘ stride and gives peace and tranquility in return. Hence, it is titled ‘Sab Sahe Mast Rahe‘.

    It aims at redefining the brand image and increasing consumer involvement with the plywood category through Bates‘s proprietary ‘Changengage‘ tool. The campaign is targeted at upwardly mobile urban male in the age group of 35-45 years who is a homeowner and digital savvy, the company said.

    Bates ECD Arjun Mukherjee said, “The pressure was on, tension ran high and everyone was looking for that killer idea. And then it happened. Anger got the better of the team and turned them into growling monsters. It was total mayhem! Everyone started taking it out on the tables, chairs, doors, windows and other furniture. Many kicks and punches later an idea was born!! A basic human emotion was used to demonstrate the immense strength of Centuryply. Finally the dust settled, the anger evaporated quickly and we had our campaign.”

    The campaign is airing on News, GEC, infotainment and some select sports channels in the primetime slot. Besides TV, Centuryply has drawn a multi-media campaign plan to reach its TG by using media vehicles like OOH, Radio, Multiplex and Digital platforms.

    The campaign will go on till March 2013. To ensure consumer engagement, BTL activities like multiplex, mall and trade activations have been planned.

    The TVC has been shot in Poland by Vinod P Vijay of Lemon Yellow Sun Films.

    The spot starts with a little boy munching chips. He sees an SUV crashing behind him and looks up to find a monstrous Gorilla growling angrily at him. The Gorilla then charges with full steam and kicks the door of the house without being able to make any impact. Dumbfounded, the Gorilla makes way for the roof of the house, breaks in and crashes on the dining table. Just like the door, the table too is unaffected. We now see the man of the house, scared out of his wits, escaping into the cupboard, followed by the angry Gorilla. The Gorilla hits the cupboard with all its might but in vain. Finally comes the moment of truth and through a reflection in the mirror we discover that it‘s actually the wife who was banging the cupboard door. She was angry on her husband who had forgotten their anniversary. Threatening him with dire consequences should he forget it ever again, they sit down over dinner to celebrate. Nemesis strikes our man yet again as he asks, “So how many years has it been?” The gorilla is back, madly thumping against the wooden dining table.