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Tag: Century Plyboards

  • Centuryply sparks AIgnite to future-proof its business with Generative AI

    Centuryply sparks AIgnite to future-proof its business with Generative AI

    MUMBAI: From plywood to power moves, Century Plyboards (India) Ltd. is setting the stage for a digital transformation that goes beyond building materials. The company has unveiled AIgnite, an organisation-wide initiative designed to weave Generative AI into every corner of its operations from boardroom strategy to shopfloor execution.

    Created in collaboration with Timespro, AIgnite isn’t just a tech experiment but a year-long structured programme aimed at reshaping leadership thinking and functional workflows. Its debut session, AI for Leadership, saw spirited participation from chairman Padma Shri Sajjan Bhajanka, managing director Sanjay Agarwal, the promoter board, and senior executives. The focus: how AI can sharpen decision-making, fast-track innovation, and turbocharge operational intelligence.

    The AIgnite roadmap spans sales, marketing, finance, HR, procurement, IT and SCM, with domain-specific learning tracks rooted in TimesPro’s AI in action framework. Structured into three tiers CXO & leadership strategy sessions, function-centric hands-on labs, and refresher & deep dive modules the programme blends simulations with real-world outcomes, from creating sharper sales pitches and hyper-personalised marketing campaigns to automating finance reporting and optimising procurement.

    Timespro president & CFO for enterprise solutions Arun Kabra underlined the intent: “True transformation is not about learning tools, it’s about rewiring thinking. Our collaboration with Centuryply is proof that when leadership pairs intent with innovation, AI shifts from the periphery to the core.”

    Centuryply’s HR team has already plugged AI into recruitment, sentiment tracking, and employee engagement, signalling how the cultural shift is as crucial as the technical one. “AIgnite is not about adopting a tool, it’s about evolving a mindset,” said Century Plyboards CHRO Rakesh Tiga. “This is how we build a future-ready Centuryply with technology in our hands and purpose in our hearts.”

    The initiative, steered by the learning & development team under Kapil Anand, is designed to maximise relevance and engagement across teams. Beyond upskilling, it sets the foundation for a people-led transformation agenda that positions Centuryply among India’s most forward-looking companies in the AI revolution.

    With AIgnite, Centuryply isn’t just adapting to the future, it’s building it, one algorithm at a time.
     

  • CenturyPly announces new campaign #LetsNotForgetAlzheimers

    CenturyPly announces new campaign #LetsNotForgetAlzheimers

    Mumbai: Century Plyboards has launched “#LetsNotForgetAlzheimers” under its annual IP, CenturyHeroes. Designed in association with the creative digital agency Sociowash, the campaign has already reached 8.9 million people so far.

    Together, CenturyPly and Sociowash developed concepts that would create curiosity, raise awareness, and leave a lasting impression around Alzheimer’s.

    The campaign is live on social media platforms like YouTube, Facebook, Instagram, and the website. To reach the masses, the brand also leveraged the print medium and placed an ad in the classified section of a leading daily newspaper.

    The messaging about the campaign is tied back to a specially curated microsite, www.letsnotforgetalzheimers.com, which aims to interact, engage, and inspire the audience through a gamification route.

    The campaign starts with three bafflingly simple questions, followed by a heart-touching brand film released to spread the message through multiple digital avenues. The campaign celebrates three types of heroes: one who fights the daily battle, one who is the support system throughout, and one who puts in extra effort for others.

    Commenting on the campaign, Sociowash co-founder Raghav Bagai said, “We devised the strategy focusing on CenturyPly’s target group. With this campaign, the main aim was to get the message across straight and clear. From fixating on the campaign tonality to channel selection and finally cracking the copies, each and everything was done to leave a long-lasting impression that not only spreads awareness but provokes thought.”

    “CenturyPly has progressed year on year, and each year they support a different social cause with their annual IP CenturyHeroes. Through this campaign, they wanted to raise awareness amongst people about Alzheimer’s disease, which has gone unnoticed until now. The campaign has touched 8.9 million people who learned about Alzheimer’s. Many identified the message while taking necessary steps to be mindful of the cause.” Raghav added.