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Tag: Centuary Mattresses

  • Cushioning the future: Centuary unveils sofa line

    Cushioning the future: Centuary unveils sofa line

    MUMBAI: From snooze to sit-back, Centuary Mattresses is stretching its comfort credentials beyond the bedroom. India’s “Sleep Specialist” has now stepped into the living room with the launch of Centuary Sofas, unveiled in Hyderabad by brand ambassador and badminton ace PV Sindhu.

    After three decades of perfecting mattresses and pillows, the company is re-engineering its foam science for seating. The new range spans loungers, singles, doubles, and three-seaters, promising what the brand calls “Smart inside, soft outside” durability and ergonomics wrapped in plush style.

    “For over 30 years, we’ve been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression,” said Centuary Sofas executive director Uttam Malani. “Sofas are central to family life, and we’re proud to bring the same trust and comfort into living rooms.”

    Sindhu, who champions rest as much as performance, echoed the sentiment: “Just as Centuary mattresses have been about better sleep, these sofas will now be about better living.”

    Crafted in India with certified foams, pine wood frames, and ergonomic designs, the sofas are available across Centuary’s retail network, exclusive stores, online platforms, and leading e-commerce sites.

    Looks like Centuary isn’t just making India sleep better, it’s making the country sit prettier too.

  • Centuary Mattress hosts India’s largest Qoolest sleep concert

    Centuary Mattress hosts India’s largest Qoolest sleep concert

    Mumbai: Imagine the audience being asked to doze midway during a concert. Although a swift departure from tradition, sleep concerts are becoming increasingly popular across the globe. These ‘sleep concerts’ are designed to curate an enriching and rejuvenating sleeping experience for the participants. In such concerts, falling asleep halfway through is not just acceptable – it’s actively endorsed. Thus, in a bid to raise awareness around the importance of sound sleep and its impact on overall wellbeing while helping people overcome their sleep issues, Centuary Mattress, India’s Sleep Specialist, proudly presents the country’s largest qoolest Sleep Concert, a one of its kind sleep inducing event set to take place on World Sleep Day, 15 March 2024 in collaboration with Big FM.

    Attendees will have the unique opportunity to unwind and rejuvenate to the tunes of Swaram Band, specially curated to induce deep relaxation and promote better sleep. Hosted in the vibrant city of Hyderabad, renowned for its rich cultural heritage, the event will witness the participation of hundreds of people in an immersive experience like never before.

    Addressing the occasion, Centuary Mattresses executive director Uttam Malani said, “In the present day and age, the need to practice and inculcate good sleeping habits has never been greater. With the medical community and even PM Modi in his recent influencer congregation backing the claim that 8 hours of sleep is a minimum physical requirement for the body, our Sleep Concert marks an endeavor to raise awareness regarding sound sleep through the medium of music. By seamlessly blending music and relaxation, this World Sleep Day we aim to underscore the profound importance of quality sleep in nurturing our physical and mental well-being.”

    The attendees attending the sleep concert can expect a serene atmosphere by the lake with soft lighting and dreamy fog, creating an unforgettable sleep experience.

  • Centuary Mattress lights up the festival season with exciting ‘Deal Wali Diwali’ offers

    Centuary Mattress lights up the festival season with exciting ‘Deal Wali Diwali’ offers

    Mumbai: During this festival season, Centuary Mattresses, a trusted name in the sleep solutions industry in India for more than 35 years, is thrilled to announce the launch of an exciting new campaign – ‘Deal Wali Diwali’ from 15 October 2023 to 15 November 2023. With a commitment to provide unmatched comfort and quality, Centuary Mattress is all set to make this festive season extra special for its customers with big surprises.

    With the ‘Deal Wali Diwali’ Campaign, the company aims to elevate the festive spirit, wherein Centuary Mattress is offering assured gifts such as pillow set and bedsheet or comforter on every purchase of their mattress, an extended warranty of 2 years over and above their existing warranties and an additional 10% off on all mattresses on centuary website. Another exciting surprise is the chance to SPIN THE WHEEL, and 10,000 lucky winners will win exciting prizes, including EV cars, bikes, LED TVs, smart phones, vouchers and so on. The campaign offering unbeatable deals and promotions is launched on all their stores and centuary’s website.

    Centuary Mattress executive director Malani said, “Festival season is the time for celebration, exchanging gifts and bringing new goods for the home. At Centuary Mattress, we are excited to participate in these celebrations and enhance the comfort of our customers’ homes. With our ‘Deal Wali Diwali’ campaign, our customers get a chance to take home mattresses with exciting gifts that will multifold their celebrations.”

    The ‘Deal Wali Diwali’ Campaign aims to provide unbeatable deals and gifts that bring the promise of luxurious, restful sleep closer to every household in India.

    Centuary Mattress has a strong presence among 400+ exclusive outlets and 4000+ multi-brand outlets across India. The brand envisions increasing its presence to 100 premium experience stores by 2025.

  • Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

    Sania Mirza to continue as Centuary Mattresses’ brand ambassador till September 2020

    MUMBAI: Centuary Mattresses – one of the India’s leading mattress brands, will be continuing its association with Sania Mirza till September 2020. The tennis star’s engagement as the brand ambassador of Centuary Mattresses which started in March 2018 will now continue till September 2020. This engagement also made the company an early mover amongst the Indian mattress companies, and to have a continuous association with a celebrity brand ambassador.

    While commenting on the development, Centuary Mattresses executive director Uttam Malani said, “Our association with Sania Mirza was a step towards accelerating our growth plans for the brand. The synergies between the attributes of Centuary Mattresses and Sania Mirza’s personality have had a positive impact on our brand. Our continued association also enables us to rise our positioning and increase our focus on the premium segment.”

    Centuary Mattresses has been continuously leading the product innovation in the Comfort and Bedding industry, offering varied range of products which are manufactured using advanced technology, and conforming to the highest norms. Sania Mirza also encourages people to dream big to achieve greater success and the importance of Power of Better Sleep to chase those dreams. Post successful launch of Signature Collection – inspired by its brand ambassador Sania Mirza, Centuary Mattresses has launched yet another collection under its umbrella – Hybrid Collection; which is the latest in mattress technology.

    Sania Mirza will be seen across a fresh marketing campaign of the brand in the coming season; where she will be seen advocating to “Sleep like a Champion”.

    “For the success of champion; one must understand how important it is to sleep like a champion. I am proud to continue my association with a brand such as Centuary – which has been offering the Power of Better Sleep to all those who dream to be a champion”, said Sania Mirza, on her continued association as the brand ambassador with Centuary Mattresses.