Tag: Centuary Mattress

Centuary Mattress unveils its #SleepQool TVC

Mumbai: Centuary Mattress, India’s sleep specialist for over three decades and the official sponsors of the Sunrisers Hyderabad, has unveiled its latest TVC campaign, “SleepQool” featuring its star players like Pat Cummins, Bhuvaneshwar Kumar, Aiden Markam, and T Natarajan from the home team. The TV commercial, which will be simultaneously released across social media platforms highlights the qooling and relaxing nature of their Q-Gel range of mattresses that make it an ideal choice for defying the sweltering summers of India.

In this latest advertisement, viewers can witness the captain of Sunrisers Hyderabad, Pat Cummins reclined in a state of bliss and comfort offered by Centuary’s latest offering, Q-Gel mattress. In the next frame, the skipper of the Hyderabad Sunrisers can be seen articulating the city’s most favorite response to all stressful situations – ‘Be Qool Mama’. The hilarious commercial cleverly depicts how Q-Gel mattress can provide restorative sleep essential for excelling in the high-adrenaline atmosphere of the IPL tournament, especially during the scorching summer months.

Crafted with the utmost precision and care, the mattress features a viscose fabric cover with EuroTop Finish, offering a lavish feel and enhanced comfort. The Q-Gel copper crystal memory foam infused with CuSense technology ensures effective heat management for a restful sleep experience. Designed with ergo-soft transition foam and centrik pro responsive cushioning, this mattress provides qool sleep, exceptional body support and airflow regulation.

Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, we have always been steadfast on our mission to constantly raise the bar of excellence and deliver the best-in-class sleep solutions to our customer. As a Hyderabad-based brand, this glorious alliance with our very own Sunrisers was simply waiting to happen. Now, in our capacity as the proud sponsors of Sunrisers Hyderabad, we are absolutely delighted to feature our favourite Orange Army in this latest TVC. This creative collaboration not only celebrates the spirit of cricket but also reiterates our mission to redefine the sleep experience for our esteemed customers.”

As the tournament ensues, Centuary Mattress remains dedicated to extending the ultimate comfort and support to customers across the country. The TVC masterfully reflects the brand’s commitment to promoting an active lifestyle and enhancing the overall well-being of individuals by emphasizing the need for a qooler, calmer and more revitalising sleep. Q-Gel mattress, the latest innovation from the house of Centuary Mattresses, was launched earlier this year to ensure a qool sleeping experience while providing adequate orthopedic relief for your body.

April 27, 2024
Centuary Mattresses is the Official Sleep Sponsor of Sunrisers Hyderabad in 2024

Mumbai: India’s Sleep Specialist, Centuary Mattress, announces its debut sponsorship for Sunrisers Hyderabad 2024. This marks a significant milestone for the brand as it extends its support to one of the most renowned franchises in the Indian T20 cricket league, reflecting Centuary’s commitment to supporting sports and connecting with cricket enthusiasts across the country.

The Sunrisers Hyderabad have a storied history of success and are widely regarded as a powerhouse team. At the same time, Centuary mattress also commands a solid market share across Andhra Pradesh and Telangana region. As a brand that is deeply rooted in the city and cultural fabric of Hyderabad, this partnership will help Centuary in further strengthening its presence in the Deccan community while also enhancing its brand visibility on a national scale. As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers.

Centuary Mattress executive director Uttam Malani said, “We are delighted to embark on this exciting journey with Sunrisers Hyderabad. Since this is our first-ever association with such a prestigious sporting franchise, which is also a Hyderabad-based entity, it will not only strengthen our local connection but also elevate the spirit of cricket in our city. Cricket holds a special place in the hearts of millions of Indians and through this partnership we look forward to engaging with fans in a meaningful way while promoting our commitment to quality sleep.”

Sunrisers Hyderabad CEO K Shanmugam stated “We are excited to welcome Centuary Mattress as our official sponsor for 2024 season. This partnership signifies our shared values of excellence, performance, and dedication to providing the best experience for fans and players alike. We look forward to a successful collaboration that inspires mutual growth for both the brands.”

March 20, 2024
PV Sindhu joins Centuary Mattresses for ultimate comfort in the TVC campaign

Mumbai: Sleepables from the house of Centuary Mattress has launched a campaign featuring brand ambassador PV Sindhu for its Sleepables mattress range. The TVC accentuates the blend of affordability and luxury, emphasizing the reversible mattresses’ durability and customization. The TV commercial also highlights the affordable, durable, and customizable Sleepables mattress range from Centuary providing the necessary comfort and durability to facilitate restful sleep.

The campaign also emphasizes that sleepable mattresses come as a convenient bed-in-a-box. The collection includes a Hybrid memory foam pocket spring mattress, Bonnell spring mattress, and Ortho memory foam mattress. Another additional benefit of the Reversible Dual Comfort Sleepables mattress range is that they can be flipped over and can be used the same way.

Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences. ”

Customers can order mattresses from their website or any leading marketplace. The chosen mattress size will be delivered to their homes, vacuum-packed in a box.

Looking ahead, Centuary has ambitious expansion plans. It aims to increase its retail footprint in western and eastern markets, growing the presence among multi-brand dealers from 4,500 to 10,000 outlets. Additionally, the brand plans to boost the number of exclusive brand stores from 450 to 700 and launch at least 100 exclusive experience stores by 2025. Technological advancements, including AR and 3D renders, are also in the pipeline to enhance user experience and drive further growth.

December 11, 2023
Centuary Mattress reappoints PAD Group as its creative agency

Mumbai: Centuary Mattress, a leading name in the bedding industry, has once again chosen PAD Integrated Marketing & Communications as its trusted creative agency partner. This marks the second consecutive year of collaboration between the two industry giants, solidifying their commitment to the overall strategy, planning and creative content requirements across online and offline platforms for the brand.

Centuary Mattress, renowned for its premium range of sleep solutions, including mattresses, pillows, and accessories, has consistently relied on PAD Integrated Marketing & Communications to craft compelling marketing campaigns and innovative branding strategies.

PAD Integrated Marketing & Communications this year will develop a comprehensive communication strategy with a three-fold mission: to raise brand awareness and highlight the value offered to consumers in order to boost sales. This strategy encompasses the creative and execution of brand films and the design of offline promotional materials, the management of online reputation, and the meticulous refinement of brand strategies.

Commenting on this enduring partnership, Centuary Mattress general manager brand and marketing Vijay Kumar Mikkilineni said, “We are thrilled to renew our partnership with PAD Group for the second year in a row. Their strategic thinking, and deep understanding of our category have been instrumental in helping us reach new heights. Together, we aim to create even more engaging and impactful campaigns that resonate with our customers and reinforce our position as an expert of quality sleep solutions.”

“The journey with Centuary Mattress has been a remarkable one, and we’re absolutely thrilled to continue this partnership. This partnership reaffirms our commitment to delivering innovative marketing solutions, and we look forward to even more success together. We’re excited to bring fresh ideas and compelling campaigns to the world of sleep solutions. Our team is geared up to keep dreaming big and crafting extraordinary branding strategies that will make Centuary Mattress stand apart in the market” said PAD Group founder Gautam Reddy.

Commenting on this “As a specialist brand, we’re looking to build a relationship with consumer that enables them to look beyond the price and superficial claims of technology. Lucky for us we have a product that lives up to the promise” said PAD Integrated Marketing & Communications creative director Abdul Ahad.

Centuary recently rolled out its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with ace badminton player P V Sindhu, who has become the new face of the brand. This campaign emphasizes Centuary Mattress as the go-to sleep specialist partnering with a badminton specialist. Notably, in 2022, Centuary’s ‘Sleepables’ film featuring Sania Mirza garnered a staggering 6.4 million social media views and secured the prestigious Best Branded Content award at the IMA South awards.

With a decade-long legacy and creating an array of work across regions for over 350 clients, PAD harnesses creative excellence by solving business problems & connecting consumers to brands.

PAD has a workforce of over 80 individuals with principal presence in Hyderabad, Mumbai, Delhi and Bangalore. Over a period of time, PAD has bagged over 18 awards for its outstanding work, contributing to the success of blue-chip companies such as Paytm, Dabur, Shapoorji Pallonji, Centuary, aha, and numerous others.

October 12, 2023
Centuary Mattress returns as special partner for Big Boss Telugu Season 7

Mumbai: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.

Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress’s commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.

Centuary Mattress executive director Uttam Malani said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We’ve renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”

Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500+ across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.

September 20, 2023
Centuary Mattresses onboards badminton star PV Sindhu as brand ambassador

Mumbai: Centuary Mattress, India’s fastest-growing mattress brand, has announced the onboarding of the acclaimed badminton sensation PV Sindhu as its brand ambassador. The partnership marks the union of two champions of Hyderabad – one renowned for her prowess on the badminton court and the other for its specialization in sleep & comfort.

In Sindhu’s new role off the court, she will be championing the importance of the right mattress for fitness & well-being by using Centuary’s innovative products. Sindhu’s national popularity as Padma Bhushan awardee & most decorated badminton player would enable the brand to reach different geographies across the country.

Centuary recently introduced Gel Latex, A-Rise & Viscopedic mattresses to transform how people sleep. With this, the mattress brand has emerged as an industry leader in switching from conventional gel technology to copper gel technology. Comprising natural anti-inflammatory properties that provide pressure relief to the body, the new copper gel technology minimizes the body heat against the surface of the mattress. These unique features promise a good night’s sleep to customers.

Centuary Mattress executive director Uttam Malani said, “We are elated to welcome PV Sindhu to the Centuary family as our new brand ambassador. Sindhu is a perfect fit for Centuary through shared values of excellence and dedication. While Centuary is India’s Sleep Specialist, Sindhu is surely India’s Sports Specialist and her achievements speak for themselves. We are proud to be associated with a champion such as Sindhu; and look forward to reaching out to all individuals with our innovative products and informative campaigns through this collaboration.”

Padma Bhushan PV Sindhu, one of India’s most successful sportspeople, said, “Joining hands with Centuary Mattress is an exciting step for me. Their dedication to innovative sleep solutions aligns perfectly with my belief in the importance of rest. Just as rigorous training is vital for success, so is the restorative power of a good night’s sleep on the right mattress. I’m thrilled to be a part of Centuary’s journey, advocating for healthier sleep solutions for holistic well-being.”

Centuary Mattresses has established a strong presence in the country across 18 states with 4500+ dealers and 450+ exclusive brand stores. It has manufacturing plants located in Hyderabad and Bhubaneshwar, company-operated sales depots in Pune, Bangalore, Warangal, Vizag, Vijayawada, Kurnool, Sambalpur and sales offices across South, East, and West India.

August 30, 2023