GOA: Day two of Goafest 2025 saw Leo India take the direct route to victory in the direct specialist category, proving that sometimes the shortest distance between two points is a pile of shiny awards.
The agency steamrolled to the ‘direct specialist agency of the year’ title with 40 points, built on three silvers, five bronzes and a merit—a performance so direct it made other agencies wonder if they’d been taking scenic routes all along.
Famous Innovations lived up to its name by famously securing second place with 30 points courtesy of five silver medals, though one suspects they might have preferred trading some of that silver for a bit more gold. FCB India rounded out the podium with 26 points, but not before bagging the coveted Grand Prix for its Lucky Yatra campaign for Central Railways—proving that sometimes the best way to reach your destination is by train.
FCB India’s Grand Prix triumph, accompanied by one gold and one silver, demonstrated that railway campaigns can indeed have locomotives rather than just motives.
Enormous managed a solid fourth place with 24 points through one silver, three bronzes and three merits—a performance that was moderately enormous rather than properly massive. Meanwhile, Havas Worldwide India and McCann Worldgroup India found themselves tied at 16 points each, both managing two golds apiece.
The middle order proved that mediocrity comes in many flavours. Grey Group grabbed 12 points with three bronzes, whilst Schbang settled for eight points courtesy of two bronzes. The participation trophy brigade included Mudra Max with four points from two merits, and tgthr. with four points from one bronze.
Those trailing weren’t entirely forgotten. ^a t o m network, BBH Communications India, Digitas, and VML India all managed two points each with a merit apiece.
The Abby Creative Awards 2025, powered by The One Show, continued their systematic conquest of advertising categories, with broadcaster, PR, digital specialist, and design specialist awards ensuring every conceivable niche gets its moment of glory.