ITV

Tag: Central

  • NBA partners with suditi industries to launch range of nba fanwear apparel in india

    NBA partners with suditi industries to launch range of nba fanwear apparel in india

    MUMBAI: The National Basketball Association (NBA) and Suditi Industries Ltd., a long-time leader in apparel exports, today announced a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India.

    The new NBA fanwear apparel will feature the widest range of NBA merchandise available in India, including an assortment of dedicated youth and adult products from all 30 NBA teams.  NBA fanwear apparel will be available in department stores nationwide, including Shoppers Stop, Central, Lifestyle & Brand Factory Pan-India, and through e-commerce sites Jabong – operator of NBAStore.in, the NBA’s official online store in India – and Myntra.

    “As our fanbase continues to grow exponentially, we have also seen a rising demand for NBA merchandise beyond our core oncourt products from Nike and Spalding,” said Siddharth Chury, NBA India Associate Vice President of Global Partnerships.  “We are excited to partner with Suditi Industries, a leading expert in the licensing space, to expand the range of NBA products available to fans.”

    “The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them and bring exclusive merchandise to fans in India,” said Pawan Agarwal, Chairman & Managing Director, Suditi Industries Ltd.  “Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.”

  • BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    BBC Global News rolls out ‘Be Everywhere’ campaign; targets advertisers

    MUMBAI: The British Broadcasting Corporation (BBC) Global News will take campaign launches to another level when it premieres its new trade campaign ‘Be Everywhere’ during ongoing Cannes Lions’ Lion Innovation to be held on 25 – 26 June.

     

    Using the latest in virtual reality technology, the channel will launch a dramatic new interactive trade campaign to showcase how it delivers personal, portable and on-demand news for the digital age. The campaign illustrates the innovative digital opportunities available to advertisers in a new and unique way.

     

    BBC Global News sales and marketing director Chris Davies tells indiantelevision.com, “The key message of the ‘Be Everywhere’ campaign is that we are undertaking a complete transformation of the BBC news experience; putting video and personalisation at the heart of what we deliver. And what better way to highlight our enhanced digital offer to potential and existing clients than to showcase how we use the latest technology. This is a first burst which we can build upon later in the year.”

     

    “The ‘Be Everywhere’ campaign positions BBC World News and BBC.com/news in a changing media landscape. It looks at the trends that have driven (and will continue to drive) the way people consume content and then provide insights into how BBC is developing its offer for audiences,” he adds.

     

    India is one of the fastest growing mobile markets in the world and advertisers are focusing on the digital platforms to grab eyeballs. “In India bbc.com remains the #1 international news site reaching 3 million unique users, while clocking 13.7 million page views across desktop and mobile according to the latest Omniture data (April 2015 traffic). And we are among the top general news category websites in India which includes competition from India’s domestic sites. On TV we are available in more than 385 million households, globally. So as you can see this provides many opportunities for advertisers looking for a seamless multiplatform, innovative solution,” informs Davies.

     

    BBC will be targeting agencies and clients across UK, France, Central and Eastern Europe, UAE, Singapore, India, Hong Kong, USA and Canada, Latin America and Africa with the campaign.

     

    Emphasising on the target group for the campaign, Davies asserts, “Advertisers and agencies are our major target. We are sending out more 700 (cardboard) VR viewers via direct mail, along with an electronic direct mail to around another 15000 targets sharing the video. We have also developed more than 40 experiential (plastic) VR headsets offering the full immersive experience for use at global events.”

     

    The ‘Be Everywhere’ campaign was orchestrated by GNL’s trade marketing and proposition teams, with external creative support from gyro London, Inition and Wiseyeti.

  • Blue & Blues aims to be a Rs 50 crore brand

    Blue & Blues aims to be a Rs 50 crore brand

    KOLKATA: Blue & Blues, an Italian leather products brand, plans to expand its presence to other Asian and Middle East markets by the year 2015, apart from setting up new trends in leather accessories.

     

    It aims to build Rs 50 crore brand within next one and a half year.

     

    The brand was created by two Italian fashion visionaries – Francesco Lanzaratto and Fulvio Rovaris, but after the death of Lanzaratto, Kolkata headquartered leather good exporting company, Unique International, joined hands with Rovaris, to bring the brand to India.

     

     “Our aim is to create a distinct mark of tradition in this lifestyle brand vertical. We are looking at tapping other Asian and Middle East, US and UK markets by the year 2015 for expansion. We aim to build Blue & Blues as a Rs 50 crore brand in the next one and half years,” says Blue & Blues Fashion (India) director Praveen Agarwal.

     

    On the various marketing initiatives undertaken to promote the brand, he says, “The company undertakes various point-of-purchase activities to promote the brand and through different strategies they always highlight a factor which is ‘value proposition’.”

     

    Highlighting some strategic campaigns like ‘coloured leather is all about coloured skin’, Agarwal informs that Ogilvy & Mather is the communication partner.

     

    All Blue & Blues products are styled in Italy. Instead of the conventional black and brown leathers, it uses original leathers in vibrant colours like red, orange, yellow , blue, pink, golden, silver, just to name a few.

     

    When asked about the availability of the leather products, he said that the brand is available at premium MBO’s like Shoppers Stop, Landmark, Central, Lifestyle, Ritu Wears, Witco and in select boutique stores apart from standalone showrooms in Kolkata and Gurgaon. “Internationally, it has its presence in countries like Italy, Austria, Switzerland, Greece, and Belgium among other places,” says Agarwal.

     

    The company also plans to open stores in Delhi followed by Bengaluru, Mumbai and Hyderabad within the next year, concludes Agarwal.

  • Prasar Bharati’s Rs 280 crore debt to govt agencies

    Prasar Bharati’s Rs 280 crore debt to govt agencies

    NEW DELHI: The empire is striking back. The Indian government today said it is taking action at the appropriate level to recover Rs 279.64 crore that is owed by All India Radio and Doordarshan to different government agencies for usage of transponders on ISRO satellites and also the spectrum during 2011-12 and 2012-13.

     

    Prasar Bharati is itself expected to pay the various Central/State/Paramilitary/police organisations the cost of safeguarding the infrastructure, installations, land, buildings of AIR and DD, (such as the Mumbai Kendra pictured here) located across the country

     

        
    However, the government has already waived a sum of Rs 1349.54 crore that was due to various agencies till 31 March 2011 following the recommendation of the group of Ministers on Prasar Bharati in September 2011.

     

     

    Information and Broadcasting Minister Manish Tewari told Parliament today that Prasar Bharati owes Rs 163.26 crore to the Indian Space Research Organisation for space segment and Rs 116.38 crore to the Communication and Information Technology Ministry as spectrum charges for these two years.

     

    Of the dues, the share of All India Radio for 2011-12 and 2012-13 is Rs 36.46 crore (Rs 16.26 crore and Rs 20.2 crore respectively) while that of Doordarshan is Rs 243.18 crore (Rs 63.4 crore and Rs 179.78 crore respectively).

     

    The Minister clarified that the government only meets the full bill for salary of the employees of the public service broadcaster, as recommended by the GoM.

     

    Prasar Bharati is itself expected to pay the various Central/State/Paramilitary/police organisations the cost of safeguarding the infrastructure, installations, land, buildings of AIR and DD located across the country.

     

    It also meets the salary and allowances of police and paramilitary personnel engaged by it out of its internal resources.

     

    The annual dues on account of dues for such services are in the region of Rs 72 crore.

     

    The Minister said if the pubcaster is unable to make a payment in a certain year, it makes sure this is done in the next financial year.