MUMBAI: Celkon Mobiles has unveiled its latest offering, ‘RahmanIshq’ series phone at the announcement launch in Kolkata. The highlight of the event comprised of the novel use of augmented technology with the very first of its kind 4D holographic launch of RahmanIshq smartphone-AR45. The event was graced by the Oscar winning music maestro, A.R. Rahman, Celkon Mobiles chairman and MD Y Guru and Celkon Mobiles ED Murali Retineni.
Commenting on the launch and association with RahmanIshq Guru said, “We are committed to our promise of extending unparalleled services to millions of consumers across the country. Partnering with the ‘Mozart of Madras’ for RahmanIshq is a noteworthy achievement for the company. We are proud to share that our customers can also enjoy the special tune composed by the veteran himself for RahmanIshq that will be used extensively for the RahmanIshq smartphones. Affordable innovation is the genesis of RahmanIshq. We at Celkon Mobiles would continue to build on our promise to efficiently deliver to our consumers with novelties that directly cater to their needs.”
Chief Guest of the event, A.R. Rahman said, “I always believe that technology is very important in the world of music. RahmanIshq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output. It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.”
Epitomising sleekness and simplicity with AR45 is one of the smartphones from the ‘RahmanIshq’ series from Celkon Mobiles. It supports 4.5 inch display with Android Jelly Bean 4.2.2 OS and 1.2 GHz dual core A7 processor. AR45 comes with dual speakers with K-class amplifier to give its users a never before musical experience.
Equipped with a 5MP rear camera with a smile detector, AR455 promises the users an outstanding shooting experience. Another innovative feature is Shake & Transfer, which enables the users to experience the data transfer with just a shake in no time, could be the most fastest and smartest ever data transfer App enabled on a smartphone.
Apart from 3G, video calling and 4GB ROM, AR45 supports the interactive gaming, in which two people can play games like Soccer or ice-hockey with each other. It also has a customised music player to give the user an enhanced musical experience with multiple preset equaliser option. Celkon Mobiles for the first time in India has leveraged on the customisation of Android O.S and built a new user interface to get a different look and feel to the way contacts, messages and call log are viewed and also many more features like power-saver, data meter and security center are added as a bonus feature. A variety of themes are enabled in the handset while unlimited themes are also available for download by the user.
AR45 would be available October onwards for Rs 7,999 at all leading retail outlets.
Elaborating on the product Retineni said, “With the launch of RahmanIshq series, we are raising the bar for affordable innovation especially for the music lovers. AR45 has a full display touch screen and a 5MP rear camera with a novel feature of smile detector. RahmanIshq smartphones are power packed with pre-installed A.R. Rahman’s chartbusters.”
The series launch was to mark the commencement of the global tour of the music legend, A.R. Rahman, a unique road tour where music meets technology that the world icon will embark upon after 20 years.
