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Tag: Celio India

  • Celio launches digital film for Durga Pujo and Dussehra

    Celio launches digital film for Durga Pujo and Dussehra

    Mumbai: French menswear brand Celio celebrates the festive spirit with the launch of its new digital film, highlighting love, joy, and shared moments during the Durga Pujo and Dussehra festivals. The campaign showcases how Celio’s premium menswear collection helps you find your style match while celebrating togetherness.

    This festive season, Celio brings its latest campaign to two culturally rich markets—West Bengal and Andhra Pradesh-Telangana. The brand has adapted the film in Bengali and Telugu to create a more relatable experience for local audiences. In Bengal, the digital film features actors John Bhattacharya and Ushasi Ray, while in Andhra Pradesh-Telangana, actor Akhil Sarthak and actress Pujita Ponnada bring the story to life. The film’s art direction, set design, and casting reflect the cultural vibrancy and regional flavor of each market.

    Sharing his enthusiasm for the campaign Celio India CEO Satyen Momaya said, ‘’Festivals are a time to celebrate the bonds we share, and our new festive campaign perfectly captures the warmth, love, and spontaneity that make these occasions so special. We wanted to tell a story that resonates across India, while also paying homage to the unique cultural nuances of Bengal and Andhra Pradesh-Telangana. These two regions are very important to us, and this campaign is our way of deepening our connection with the people there. We aim to make Celio a part of festive celebrations, ensuring that no matter the occasion, one can find their love and style match with us. Through this film, we’re inviting everyone to embrace the festive spirit and celebrate in style with Celio, doing it your way’’.

    Produced by Schbang Motion Pictures, the film brings a heartfelt story to life, drawing on real-life inspiration and leaving viewers with a smile as they connect with the essence of love, style, and festive cheer.

    The digital film follows a young couple as they navigate last-minute festive shopping. Their playful banter centers on the husband’s procrastination, much to his wife’s amusement. As she takes charge and buys him a festive shirt from Celio, the story takes a twist when the husband surprises her by decorating their home and wearing the shirt she chose. Their shared taste in fashion becomes a symbol of their love, adding warmth to the festive celebrations.

    Schbang group creative manager Simran Kulkarni said, “When writing this script, we drew inspiration from a real-life story that instantly brought us joy, and we knew it would do the same for others. It’s been wonderful to watch how our production team at Schbang Motion Pictures brought this story to life, capturing the emotions and warmth in a way that leaves you with a smile. It’s a feeling that everyone can relate to, and that’s what makes it so special.”

    The festive film highlights Celio’s versatile collection, featuring stylish and comfortable items like loose denims, cargo pants, embroidered and flat knit shirts, soft-touch jeans, and polos—ideal for any festive occasion. Each piece combines fashion with comfort, enabling individuals to express their style while celebrating with loved ones.

  • Celio India appoints Rejoy Rajan as new head of marketing & PR

    Celio India appoints Rejoy Rajan as new head of marketing & PR

    Mumbai: Celio, a French menswear brand has announced the appointment of Rejoy Rajan as its head of marketing & PR. A seasoned marketing professional, Rejoy has over 16 years of experience in brand management, marketing strategy (B2B & B2C), customer experience and digital marketing in the retail Industry.

    Rejoy has a proven track record for delivering innovation and growth to the brands he leads. Rejoy has held key marketing roles across reputable companies such as JKHC, Diageo, JWT and Arvind Fashions. Having previously worked on both digital & traditional ecosystems of the marketing world, Rejoy comes with robust learnings and skills that will be pertinent to strengthening the consumer connection for Celio India.

    At Celio India, Rejoy will spearhead the men’s fashion label’s marketing department and overlook key function areas namely marketing & public relations across platforms.

    “We are thrilled to welcome Rejoy to our leadership team to spearhead our brand strategy and integrated marketing efforts. As we continue our rapid growth and aim to enhance our consumer presence in India, Rejoy’s extensive experience and proven track record across the industry make him the ideal leader to elevate our brand narrative and drive greater visibility and impact,” said Celio India CEO Satyen Momaya.

    Speaking on his appointment, Celio India head of marketing Rejoy Rajan shared, “It is an absolute honour to be associated with an iconic French brand like Celio. The brand has a strong presence in the country and I am keen to further strengthen its footprint and engage with the Gen Z & Millennials whilst increasing market share. Moreover, I eagerly look forward to learning & growing with the brand and building a community of consumers who resonate with the brand’s ethos.”

  • Celio amazes fans with VR cricket gaming experience this season

    Celio amazes fans with VR cricket gaming experience this season

    Mumbai: As the cricketing season across the country is at its peak with the Indian Premier League in full swing, Celio India has collaborated yet again with Mumbai Indians, this time for a unique gaming experience for its cricket devotees. The premium French menswear brand has developed a one-of-a-kind virtual reality game in association with the power house team.

    The game that can be played on a premium VR headset, gives the player an experience of being in a stadium full of people where they can see themselves standing in the middle of the ground looking at the audience. The twist in the game is that the player needs to locate fans in the audience wearing the Celio India x MI official licensed t-shirts. This will help the player to score points and receive a Celio gift voucher that can be redeemed at Celio stores.

    Having drawn considerable attention at the Comic-con in Mumbai, the brand has decided to leverage this growing curiosity among fans and players by setting up Celio Zones in select malls across Mumbai, Delhi NCR, Bangalore and Hyderabad wherein customers can experience this extraordinary VR game.  

    Commenting on this thrilling collaboration, Celio India CEO Satyen Momaya said, “Celio India has gone the extra mile to develop this VR game in association with the legendary Mumbai Indians team, yet again. While we have come up with a fashionable merchandise collection earlier this year, we believe that this VR game will give fans the chance to experience cricket in a way that they have never done before. This seems to be the best time to have sports and technology join hands for those who enjoy cricket as well as new technology.”

  • Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Celio India forms a ‘perfect match’ with Mumbai Indians yet again

    Mumbai: Celio India has some exciting news for cricket devotees across the country. The premium French menswear brand has collaborated with one of the powerhouse teams – Mumbai Indians, for a unique collection. Launched on 20 March, the association for this season spotlights the essence of the real Mumbaikar spirit to the fore.

    The collection offers the MI Paltan a distinctive avenue to demonstrate their affection and backing for the Mumbai Indians team. Marked by an array of vibrant colours and bold designs, this collection pays tribute to the essence of cricket and, notably, the allure of the city of dreams, Mumbai, all this while staying true to Celio’s unique style.

    This quirky merchandise line-up includes a range of sweatshirts in blue and tee shirts in grey, sky blue and multi colours, which have the Mumbai Indians logo embedded and unique artistic designs that represent pockets of Mumbai’s culture. The collection will be accessible on the Celio website www.celio.in, select Celio stores, the exclusive MI Shop online and the Mumbai Indians Kiosk at Jio World Drive, major online marketplaces, leading departmental stores and multi-brand outlets.

    Commenting on this thrilling collaboration and collection, Celio India CEO Satyen Momaya said, “Celio India is thrilled to continue its collaboration with the five-time Champions, Mumbai Indians, yet again. We have crafted a fashionable range of clothing for all their ardent fans, enabling them to express their love and support in style! The collection offers a diverse array of choices, catering to everyone’s preferences. This time, the unique designs symbolise the spirit of Mumbai through graphics that show visuals around Mumbai beautifully capturing the essence of the city. Furthermore, other than the collection being conveniently accessible online and offline retail stores, this Celio x Mumbai Indians collection will also be available at the exclusive Mumbai Indians Kiosk at the Jio World Drive. We hope this collection enables fans across the country to showcase their enthusiasm for their team with Celio India.”

  • Celio India’s gen-AI integration sparks change

    Celio India’s gen-AI integration sparks change

    Mumbai: Celio India, the French menswear brand, is creating ripples in the fashion industry by integrating generative AI across different business functions. This innovative approach not only enhances creative processes but also optimises operational efficiency, positioning Celio as a frontrunner in the realm of fashion innovation.

    Leveraging AI-powered tools and algorithms, Celio has streamlined its content generation pipeline, driving efficiency and innovation while enhancing creativity and customer engagement. By harnessing the power of GenAI, Celio is able to analyse vast amounts of data to gain valuable insights into consumer preferences, trends, and behaviour, facilitating tailor-made content to resonate more effectively with their target audience. This data-driven approach enables Celio to produce personalized, high-quality content at scale, spanning across various channels, from social media to e-commerce platforms resulting in compelling storytelling and fostering deeper connections with its customers.

    The fashion industry is currently at a crucial point, dealing with the twin challenges of making fashion more sustainable and accelerating innovation throughout the entire process. Celio is tackling these challenges directly by incorporating GenAI into its system. One such example is where GenAI is seen to be playing an important role in optimizing Celio’s inventory and supply chain management by enhancing operational efficiency throughout the organisation, as well as ensuring streamlined restocking procedures and reducing leftover inventory.

    Celio’s adoption of AI technologies ensure highly personalised shopping experiences, suggesting products that match individual customer preferences. This personalised touch strengthens the bond with customers, boosting loyalty and enhancing the overall shopping experience.

    Commenting on this innovative development, Celio India CEO Satyen Momaya said, “At Celio, we find ourselves at a pivotal moment, utilising AI to optimize both operational efficiency and foster creativity. This strategic move marks a significant step towards sustainable fashion practices. GenAI is reshaping how we generate product images and creative content, reducing time and resources. This transformative technology, coupled with GenAI’s content creation and personalization capabilities, deepens our connection with customers, enriching their shopping experience and fostering lasting loyalty.”