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Tag: Celebrity Cricket League

  • Push Integrated to handle creative biz of Celebrity Cricket League

    MUMBAI: Celebrity Cricket League (CCL) has awarded its creative duties to Push Integrated Communications for 2013.

    The mandate includes creative development and execution of the advertising campaign across multiple media platforms.

    This year CCL will be telecast on the Star network. Eight channels of Star in eight languages will take this league to the audience. Starting 19 February, the league will air at 10 March.

    According to the official communiqué, CCL is Rs 3 billion super league and the advertising spends will be in the region of Rs 100 million.

    Push Integrated MD and CEO V.A. Shrikumar said, “CCL is the next generation entertainment. It will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry”.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Blockbuster appeal of the competition. Their creative visualisation and ability to dovetail the communication idea into different media platforms is truly noteworthy”.

    CCL is a 20-20 league cricket property involving stars from the feature film fraternity. It is a competitive league involving teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. Two new teams have been added from the Marathi and Bhojpuri regions.

  • Kajal Aggarwal is brand ambassador for Celebrity Cricket League

    Kajal Aggarwal is brand ambassador for Celebrity Cricket League

    NEW DELHI: Actor Kajal Aggarwal, who is popular in south India, is continues to be the brand ambassador for the third edition of the Celebrity Cricket League.

    “Personally, I love my association with the CCL. There is a spirit of togetherness in the league, as actors from all movie industries in the country come together and bond over the game of cricket. It’s fun to interact with my contemporaries from other film industries,” says Kajal.

    For an actor who has been working in Hindi, Telugu and Tamil cinema, Kajal claims she does not have any favourites when it comes to cheering for one particular team. “My loyalties are not going to be divided. I’ll be cheering for the CCL and not a particular team,” she says.

    Although she was also signed on as brand ambassador last year, the actor couldn’t make it to many matches as she was busy with work commitments. “This year I plan to attend as many matches as I can. There can be nothing better than marrying the love for cricket with the passion for cinema. And seeing the enthusiasm among the audience is priceless.”

    The actor says she is aware about the criticism among the game’s purist on movie stars playing cricket to packed stadiums. “I don’t think it is frivolous the way people make it to be. We’ve never claimed we are playing seriously like our national players. Our aim is to bring the fans closer to us through the game and we’ve been successful in doing that.”