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Tag: Celebrity Cricket League

  • Wavemaker India and Mondelēz India Foods Pvt. Ltd. shine at the 24 edition of EMVIE Awards 2024

    Wavemaker India and Mondelēz India Foods Pvt. Ltd. shine at the 24 edition of EMVIE Awards 2024

    Mumbai: The 24 edition of the coveted EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA), celebrating innovative and path-breaking media campaigns by eminent media agencies concluded on Friday, 22 March 2024 at Jio World Convention Centre in Mumbai.

    With a focus on Innovation, Strategy, Research, and seamless Integration, The Advertising Club (TAC), this year, set a new milestone for EMVIE Awards 2024, with 35 agencies participating to submit a record-breaking 1892 entries, of which 471 entries were shortlisted. More than 1000 professionals from the Media, Marketing, Advertising, and Research fraternities, witnessed 1 Grand EMVIE, 44 Gold and 68 Silver EMVIE trophies being presented to winners in addition to 88 Bronze winners receiving recognition.

    Wavemaker India with 665 points was recognized as ‘The Best Media Agency of the Year’ and Mondelēz India Foods Pvt. Ltd. with 440 points was declared as ‘The Best Media Client of the Year’.

    Wavemaker India also bagged the coveted Grand EMVIE for Mondelēz India Foods Pvt. Ltd.’s Cadbury Celebrations – Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people, in the category Best Media Innovation: Best Use of AI for a Media Solution.

    Mindshare with 460 points stood second and EssenceMediacom with 325 points stood third.

    The EMVIE for Diversity Equality & Inclusion (DE&I) was awarded to Mindshare for Dove’s Stop The Beauty Test. The Young EMVIE of The Year was awarded to Mindshare’s Rowena Rodrigues for Dove – Crafting Cannes-worthy Brilliance!

    Rana Barua, Group CEO of Havas India, South East, and North Asia, and President of The Advertising Club, said, “The calibre of work showcased at the EMVIE this year was truly phenomenal. Standing out in their unique ways, each entry exemplified the exceptional quality of work our industry professionals consistently maintain, reaching global standards. We are delighted to celebrate these winners, whose creativity and strategic brilliance set a new standard for excellence. A heartfelt congratulations to all the winners for raising the bar in the media industry!”

    Punitha Arumugam, Chairperson, EMVIES Committee said, “The work submitted for EMVIEs continues to astound us. Each year, the innovative and ingenious campaigns elevate the industry’s brilliance to new heights. A huge congratulations to this year’s winners! The quality of work witnessed sets a remarkable standard in the media industry, and we are thrilled to see where the continuing work takes the industry next.”

    The prestigious awards were powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Awards (SIIMA).

    EMVIE 2024 RESULTS

    EMVIE 2024 AGENCY OF THE YEAR

    EMVIE 2024 CLIENT OF THE YEAR

  • EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    EssenceMediacom & GroupM ESP renew A23’s partnership with Celebrity Cricket League for season 10

    Mumbai: EssenceMediacom, GroupM’s newest and largest media agency along with GroupM ESP, the entertainment, esports, and sports division of GroupM successfully facilitated the dynamic partnership renewal between A23, India’s leading skill-based gaming platform, and the Celebrity Cricket League (CCL) for its 10th season.

    Marking another exciting chapter in this collaboration, A23 returns as the presenting sponsor, building upon the success of their partnership last year. This strategic alliance leverages the shared passion for entertainment and excitement inherent in both brands,  promising an unparalleled experience for the audience.

    GroupM South Asia head of sports, esports, and live entertainment Vinit Karnik emphasized the strategic importance of the partnership, stating, “Celebrity Cricket League sits at the crossroads on sports and entertainment bringing together the length and breadth of India’s entertainment industry. With a robust distribution plan spanning regional and national sports channels alongside JioCinema; CCL 2024 is poised to break all its previous records. We’re proud to facilitate the dynamic partnership between A23 and CCL  for 2nd year in a row. Building on last seasons’ successes, we’re confident of a rewarding  season of the league for A23 in the coming weeks.”

    Celebrating its 10th year, CCL is the ultimate “sportainment” spectacle, seamlessly blending the worlds of cinema and cricket. As the only sports league in India uniting over 200 actors from eight different languages, it transcends regional boundaries and fosters a sense of national unity. The upcoming season, commencing on February 23rd in Sharjah and continuing with 20 action-packed matches across India, promises electrifying entertainment for a diverse audience.

    A23 VP-marketing, head digital works Gunnidhi Singh Sareen expressed excitement about the renewed collaboration, stating, “We are thrilled to announce our renewed collaboration with Celebrity Cricket League (CCL), a partnership that seamlessly aligns with the essence of A23. CCL, with its massive and diverse fan base spanning across the nation,  breaks all barriers and boundaries, creating an experience that fosters the feeling of  ‘playing together.’”

    Last season, CCL garnered an impressive cumulative TV and digital reach, captivating over  250 million viewers throughout the country. This year’s edition, CCL Season 10, promises to be even grander, bringing together the most beloved film celebrities under one platform for an unmatched entertainment extravaganza.

    Celebrity Cricket League founder Vishnu Induri stated, “We are happy to have A23 as the presenting sponsor for the 10th season of CCL. A23 has been a committed partner for  CCL since the last season sharing our passion towards talent and the spirit of cricket. With their continued support CCL is scaling and we are looking forward to our biggest season this year.  

    As EssenceMediacom and GroupM ESP facilitate this dynamic partnership between A23 and  CCL for the second year in a row, all stakeholders anticipate a rewarding season filled with entertainment, engagement, and unforgettable moments both on and off the field.

  • Parle renews partnership with Celebrity Cricket League for tenth season

    Parle renews partnership with Celebrity Cricket League for tenth season

    Mumbai: Parle Products, a manufacturer of biscuits and confectionery, has extended its partnership with the Celebrity Cricket League (CCL) for its upcoming tenth season. For about seven seasons, Parle and CCL have built a relationship on shared values of passion, talent, and innovation. Together, Parle and CCL have elevated the cricketing experience for fans nationwide, blending the excitement of cricket with the joy of indulging in Parle’s delicious offerings.

    This marks a significant milestone in sports and brand collaboration, showcasing the mutual commitment to excellence and entertainment. As the co-presenting sponsor, Parle, through its brand Parle 20-20 has planned an initiative called Parle 12th Man, where Parle 20-20 customers will get a unique and lifetime opportunity to be a part of their favourite CCL teams across India. To activate this, Parle has printed around 15 crore biscuit packets carrying iconic actor-player images from CCL.

    Commenting on the same, Parle Products vice president Mayank Shah said, “We are thrilled to continue our partnership with the Celebrity Cricket League for its 10th season. Our collaboration brings together the love for cricket and the joy of indulging in Parle products. This edition we are celebrating the passionate supporters of the game with our 12th Man campaign and print around 15 Crore specially branded packs with CCL Player images. We reaffirm our commitment to enhancing the spectator experience for fans worldwide.”

    Speaking on the continued partnership, Celebrity Cricket League founder Vishnu Vardhan Induri said, “We are happy to have Parle as the co-presenting sponsor for the tenth season of CCL. Parle has been a committed partner for CCL  over the seven seasons sharing our passion towards talent and the spirit of cricket. With their continued support, CCL is scaling and we are looking forward to our biggest season this year.”

    CCL kicked off the tenth season with a spectacular show in Dubai, on 2 February 2024, right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. It is the only sports league in India that brings 200+ actors from 8 different languages together. The grandiose league starts on February 23 in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels. 

  • Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Sony Sports Network secures television broadcast rights for the tenth season of (CCL)

    Mumbai: Celebrity Cricket League (CCL), a premier sportainment extravaganza, is set to enthral fans once again as it embarks on its much-anticipated tenth season. Sony Sports Network, a leading sports broadcaster in India, has bagged the live telecast rights for the season, ensuring that fans across the nation can witness the thrilling action unfold.

    The Celebrity Cricket League, now in its tenth season, is set to begin on 23 February. It will feature some of the biggest names from India’s film industry, including Salman Khan, Kichcha Sudeepa, Sohail Khan, Akhil Akkineni, Indrajith Sukumaran, Sonu Sood, Manoj Tiwari, Aarya, Jisshu Sengupta, Riteish Deshmukh, and more. The tournament will be held at various venues, including Sharjah (UAE), as well as multiple cities in India, such as Hyderabad, Chandigarh, Trivandrum and Vizag, which will also host the playoffs and finals.

    Comments:

    Sony Pictures Networks India chief revenue officer – distribution & international business and head of sports business, Rajesh Kaul:

    “Celebrity Cricket League has carved its niche in the hearts of cricket and cinema enthusiasts alike and showcases great entertainment value. Sony Sports Network is pleased to partner with Celebrity Cricket League to bring star-studded moments straight from the pitch to the viewers.”

    CCL founder Vishnu Induri:

    “We are pleased to announce our partnership with Sony Sports Network for the telecast of the Celebrity Cricket League on Indian television. Sony Sports Network is known for airing some of the best sports events throughout the year, and we are proud to have joined forces with a broadcaster that caters to millions of sports enthusiasts every day. Since its inception, the league has established itself as a prominent source of entertainment by offering high-quality cricketing action and has gained immense popularity. The previous season garnered an impressive cumulative TV and digital reach, exceeding 250 million viewers nationwide.”

    The upcoming season promises 20 action-packed games, featuring eight teams representing major film industries. CCL, with over 200 film celebrities participating, continues to captivate audiences with its unique blend of sports and entertainment. Don’t miss out on the adrenaline-pumping moments, as CCL’s 10th season unfolds exclusively on Sony Sports Network, delivering unparalleled access to the heart of the action.

  • Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Mumbai : Celebrity Cricket League kicked off the 10 season with a spectacular show in Dubai on 2 February , right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. Superstars and captains from all 8 teams of CCL, including Kichcha Sudeep (Kannada),  Sohail Khan (Hindi), Arya and Jiiva (Tamil), Thaman & Sudheer Babu (Telugu), Jissu Sengupta (Bengal), Bunnu Dhillon and Sonu Sood (Punjabi), Indrajit Sukumaran and Unni Mukundhan (Malayalam) watched it live in Dubai.

    Celebrity Cricket League is the sportainment spectacle combining cinema and cricket. It is the only sports league in India that brings more than 200 actors from 8 different languages together. It is the convergence of sports and entertainment and is the only IP of its kind in India.  

    The grandiose league starts on 23 February in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.

    Celebrity Cricket League founder & managing director Vishnu Vardhan Induri says, “CCL is always powerful and entertaining from day one and seeing the league grow every year is a reflection of the passion of all actors playing cricket in CCL on par with their busy schedules. When we say CCL 2024 is bigger than ever, we mean it.”

    Speaking about the promo launch on Burj Khalifa, Kichcha Sudeep said, “I have been on the Burj Khalifa earlier for my films, but seeing myself on the Burj Khalifa as a cricketer is very special and unforgettable. This is a massive statement from CCL that we are bigger than ever. ”

    Sonu Sood also shared his thoughts on the stunning visual on the Burj Khalifa – “Being alongside superstars representing 8 vibrant film industries of our great nation, standing together in front of the world’s tallest iconic structure watching the launch of something the whole India passionately love to is an amazing experience. This happens only at CCL, and my team will make CCL a remarkable edition this year.”

     

  • JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    JioCinema to live-stream the 10th season of Celebrity Cricket League, starting 23rd February!

    Mumbai: JioCinema, India’s leading streaming destination has announced its partnership with Celebrity Cricket League (CCL). In line with this partnership, the platform will exclusively live-stream Celebrity Cricket League Season 10. Regarded as the ultimate sportainment spectacle, CCL is the convergence of sports and entertainment and is the only IP of its kind in India.  Spread over four weekends, and with 20 entertaining matches that appeal to a wide audience cohort beyond cricket fans, the adrenaline-pumping tournament will be live-streamed, starting 23 February 2024, exclusively on JioCinema.

    Launched in 2011, Celebrity Cricket League has evolved to become India’s most-watched sport and entertainment event. With an impressive cumulative TV and digital reach, the previous season of Celebrity Cricket League reached out to over 250 million viewers across the country. Comprising 8 teams representing India’s major film industries including Hindi, Punjabi, Bhojpuri, Bengali, Tamil, Telugu, Kannada, and Malayalam, CCL Season 10 will bring together over 200 most followed and loved film celebrities, under a single platform, making way for unmatched entertainment.

    Among the luminaries associated with CCL are Salman Khan, the brand ambassador of Mumbai Heroes, Riteish Deshmukh, Captain of Mumbai Heroes, Sohail Khan, Owner of Mumbai Heroes, Venkatesh, Brand Ambassador of Telugu Warriors, Akhil Akkineni, Captain of Telugu Warriors, Arya, Captain of Chennai Rhinos, Sudeep, Captain of Karnataka Bulldozers, Mohanlal, Co-owner of Kerala Strikers, Indrajith, Captain of Kerala Strikers, Manoj Tiwari, Captain of Bhojpuri Dabbangs, Sonu Sood, Captain of Punjab De Sher, and Boney Kapoor, Owner of Bengal Tigers along with its team’s Captain Jissu Sengupta.

    Speaking about the association, JioCinema business head Ferzad Palia said, “JioCinema is loved by users across the spectrum and is home to the best of sports and entertainment content. The unparallel viewership we enjoy is a testimony to that. Celebrity Cricket League brings the best of both these worlds, and we are happy to partner with them to entertain India.”

    Sharing his enthusiasm, Celebrity Cricket League (CCL) founder Vishnu Induri said, “Celebrity Cricket League has become a cultural phenomenon, and we’re delighted to partner with JioCinema to elevate the reach of our 10th season. The combination of sports and entertainment on this scale is unparalleled, and we look forward to engaging fans across the nation.”

     

  • Celebrity Cricket League to have 8 teams; ropes in Parle as title sponsor

    Celebrity Cricket League to have 8 teams; ropes in Parle as title sponsor

    NEW DELHI: Celebrity Cricket League has roped in Parle Products as the title sponsor for a period of three years for its brand Parle 20-20 Cookies.

     

    The sponsorship is part of Parle’s ongoing commitment to associate its brand of biscuits, sweets and snacks with interesting live events.

     

    “We’re thrilled to be elevating our association with CCL as title sponsor of the league. There is an incredibly strong alignment between our Parle 20-20 Cookies brand and what Celebrity Cricket League is all about. Known for its high entertainment quotient, CCL has great synergy with the 20-20 Cookies brand,” said Parle Products general manager – marketing Pravin Kulkarni.

     

    Last year, CCL helped to bring in new rays of hope to kids suffering with heart diseases with its Hundred Hearts initiative.

     

    Moving further on the path to make a difference, this year CCL takes on the CSR initiative of restoring the lives of women victims of acid attacks with Rotary Club of Deonar.

     

    Present at an event in Mumbai to announce the same were Taapsee Pannu, Riteish Deshmukh, Sonu Sood, Hans Raj Hans and Suniel Shetty along with others.

     

    Where Kriti Sanon has been chosen as the new face for the CCL this year, Sood is the captain for the new team Punjab De Sher owned by Puneet Singh and Navraj Hans. The pioneer of pop culture in India Daler Mehndi has been chosen as the brand ambassador of team Punjab.

     

    Punjab De Sher owner Puneet Singh said, “I am delighted to announce my new team Punjab De Sher with Sonu Sood as the team captain. I have amazing personalities in my team and for sure they’ll amaze everyone with their sixers at the ground.”

     

    Punjab De Sher team comprises Mika Singh, Jimmy Shergill, Ayushmann Khurrana, Yuvraj Hans, Jassi Gill, Babbal Rai and other popular faces.

     

    The sixth edition of CCL will kick start from 23 January with the opening match between Mumbai Heroes and Punjab De Sher. The League will be hosted across various venues like Ahmedabad, Bangalore, Chandigarh, Kochi and Hyderabad.

     

    Launched in 2011, CCL T20 cricket tournament consists of eight teams, each one representing the Bollywood, Tamil, Telugu, Kannada, Malayalam, Bhojpuri, Bengali and Punjabi film industries featuring celebrities from each respective industry.

     

    Played over four weekends between January and February every year, CCL brings together over 200 film celebrities from all over the country, travelling to various corners to entertain their fans and audiences.

     

    “Cricket and Films are religion in our country, and CCL is a heady mix of both. Given the following CCL has, it was an ideal fit for the Parle 20-20 Brand. Over the years of our association, CCL has built strong viewership base on television, featured the top celebrities of the country, displayed good quality cricket, large scale publicity and brought about a high presence for itself on social media, and we’re thrilled that it is taking large strides in the right direction,” said Parle Products deputy marketing manager Mayank Shah.

     

    CCL founder and managing director Vishnu Induri added, “We are proud to welcome Parle 20-20 Cookies as Title Sponsor of CCL. Parle is one of the most well-known and recognised Indian brands and an ideal partner with its leadership positions in consumer choices. That we’ve retained and enhanced our partnership with a group like Parle over the years is a matter of great honour for our team. We look forward to yet another super exciting season of CCL.”

  • Parle Products partners with ‘Celebrity Cricket League’

    Parle Products partners with ‘Celebrity Cricket League’

    MUMBAI: Parle Products has announced its association with CCL- ‘Celebrity Cricket League’ which brings together India’s most popular hobbies- Cricket and Films.

     
    The fifth edition of this popular celebrity sporting series will see the participation of eight teams; Mumbai Heroes, Telugu Warriors, Bhojpuri Dabanggs, Kerala Strikers, Bengal Tigers, Veer Marathi, Karnataka Bulldozers, and Chennai Rhinos competing on the field of Cricket.
     
    The Celebrity Cricket League is a non-professional league that brings together celebrities from the Entertainment Industry and has evolved into a huge rage amongst viewers.  Parle Products will present consumers an enhanced experience at the celebrated event which includes a specially minted coin which will be used for all coin-toss for each match. In addition to this, Parle will also have branding across all the stadiums including branded score cards.
     
    Speaking about the association,  Parle Products deputy manager marketing Mayank Shah said, “In India, cricket and films are religion, CCL is fusion of both. This makes it a perfect platform for us to connect with our audience. The T20 format of CCL gels perfectly with our brand Parle 20-20 cookies and will establish an instant connect with our target audience”
     
    In keeping with the exciting spirit of the league, Parle Products aims to engage the young audiences and create unforgettable moments with them at the Celebrity Cricket League 5′ that will commence on Saturday 10 January 2015.
     

     

  • Viacom18 uses Celebrity Cricket League to give leg up to Rishtey

    Viacom18 uses Celebrity Cricket League to give leg up to Rishtey

    MUMBAI: It’s already made its debut on Indian screens just 10 day befor X’mas this year through Prasar Bharati’s DTH platform FreeDish. Since then, the IndiaCast team – lead by its CEO Anuj Gandhi – has been signing carriage deals for Viacom18’s second GEC Rishtey with various cable and DTH platforms.

     

    Now the Viacom18 group is giving Rishtey a gentle nudge by using the platform of the Celebrity Cricket League (CCL), which commences on 25 January 2013. The CCL –  which has teams featuring and owned by film and other celebrities vying for the title – will have all its matches being telecast on the new GEC, with four of them being simulcast on the older channel from the network, Colors.

     

    Colors and Rishtey sources say that the hope is that Indian viewers will get to snack content on the new channel, in the process increasing its awareness. Most of the networks – including Zee, Star and Sony – have second flanking GECs, which has allowed them to soak up advertising that could not be accommodated on the mother channel because of air time constraints. Viacom18 has plugged this lacunae in its portfolio by bringing Rishtey – which was earlier tested in international markets amongst south Asian viewers –  into Indian homes.

     

    TAM ratings for the first two weeks of 2014 saw the newbie garner an average viewership of 46.5 million.

     

    Last week on Thursday, the front page of all leading national dailies ran full page ads, while promos are running across 40 channels announcing Rishtey’s first tent pole event. It is interesting to note that the logo of Rishtey is much bigger than Colors, therefore catching the eye first. Viacom18 has already been promoting Rishtey on CCL’s social media presence for the past fortnight.

     

    The broadcast partners for the event also include: Asianet, Suvarna, Star Vijay, Zee Talkies, Big Magic and Zee Bangla Cinema.

     

    As of now, the channel has already snared several DTH carriers such as Airtel DTH, Videocon d2h, Dish TV and Free Dish and cable TV platforms such as Den (pan India), GTPL (Gujarat, Maharashtra & Jharkhand), Fastway (Punjab), Digicable (pan India), WWIL & KCBPL (Kolkata), Manthan (Kolkata & Jharkhand), Darsha (Bihar), UCN, ICC and Next Gen (Maharashtra), Hathway (Maharashtra, MP, Punjab and Rajasthan), You Scod18  and Seven Star. 

     

    Will the CCL help Rishtey forge new relationships?

  • Magic Square Entertainment has signed Chennai Rhinos’ deal for CCL

    Magic Square Entertainment has signed Chennai Rhinos’ deal for CCL

    MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL).

    Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment, we felt, was the best and most professional set-up to partner with us and to build the Chennai Rhinos franchise on a long-term basis.”

    The deal is pegged at around Rs 50 million.

    Magic Square Entertainment director and CEO Vijay Vishwanath in response said, “We are overwhelmed to sign up Chennai Rhinos for Celebrity Cricket League Season 4. We are fully geared up to market Chennai Rhinos Season 4. This season looks even brighter.”

     

    On the marketing plans for this activity, Vjay Vishwanath added, “We have rights to exploit all forms of branding options. Our expertise is in marketing and sales on various events and shows. Our team has drawn up extensive plans of exposure for clients on all the segments, viz stadia, merchandising, and all kinds of BTL activity, covering a wide spectrum and gamut of activities.”

    “I am sure this will be a great opportunity for the advertisers to showcase their brands. CCL is one of the most valuable entertainment properties with films stars adding a lot of fizz, entertainment value and brand recall,” Vishwanath added.

    The Celebrity Cricket League (CCL) is a non-professional men’s cricket league in India, contested by eight teams consisting of film actors from eight major regional film industries of Indian cinema.

    Chennai Rhinos is the most successful team in the CCL having won the tournament twice.