ITV

Tag: celebration

  • Sony SAB stars share their festive plans for Dhanteras 2024

    Sony SAB stars share their festive plans for Dhanteras 2024

    Mumbai: As Dhanteras approaches, signalling the start of Diwali celebrations, Sony SAB’s leading actors reveal their preparations for this auspicious occasion. Traditionally marked by the purchase of new items during the favourable muhurat, Dhanteras is a time for spiritual victory and prosperity. Here’s how these beloved stars plan to celebrate this year:

    Prachi Bansal, who portrays Sita in Shrimad Ramayan, shares, “On Dhanteras, my mom usually takes care of everything that needs to be bought. But since I’ve been living alone for some time now, I make sure to do the pooja. Whenever I have a break from shooting, I try to buy something for my mom and dad. I have never really bought anything for myself, and even this year, if I find the time, I would definitely like to buy new utensils and gold for my mom.”

    Garima Parihar, who plays Deepti in Pushpa Impossible, states, “Every Dhanteras, we usually welcome prosperity by buying gold, but this year, I’ve decided to start my Diwali celebrations with something different and exciting—a new car! It’s a fresh beginning for the festive season, and I’m sure it’s going to be an amazing ride ahead, both literally and figuratively. Here’s to embracing new traditions and looking forward to all the joy and celebrations Diwali brings!”

    Mansi Sharma, who stars as Shilpa Khanna in Badall Pe Paon Hai, notes, “On this Dhanteras, I believe it’s important to buy a silver plate for the pooja, as it brings purity and good luck. Silver has a special place in our traditions, and using it in the rituals is believed to invite blessings. This year, I’m excited to add something unique to my collection, something special that will not only be part of the celebrations but also remind me of the joy and positivity of this festive season.”

    Shefali Rana, who plays Poonam Khanna in Badall Pe Paon Hai, emphasises, “Dhanteras marks the beginning of festivities as we welcome prosperity and happiness into our homes. The preparations, like creating vibrant rangolis to adorn the entrance, lighting diyas that bring warmth and light, and decorating the home with colourful torans, are filled with excitement and anticipation. We also indulge in purchasing new clothes and jewellery, especially precious gold, which is believed to attract good fortune. Every small act, from cleaning the house to arranging for the pooja, carries a deep sense of joy and positivity, setting the tone for the festive season ahead.”

  • Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Shoppers Stop celebrates #CoolMoms with its Mother’s Day campaign

    Mumbai: Fashion and beauty destination Shoppers Stop has launched its digital campaign #CoolMoms this Mother’s Day. This brand campaign focuses on the unexplored side of millennial mothers, who are liberal, progressive, and open-minded.

    “The #CoolMoms campaign reflects how mothers inspire and encourage their children to be their true selves. It further elaborates on the changing narrative of a mother, as she evolves from her conventional and traditional role to adopting easy and liberal ways to connect better with today’s generation. Through this digital film, the brand pays a tribute to a mother for also being a friend, mentor, and guide,” said the statement.

    This digital film is based on multiple real-life situations that push the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother. Whether it is accepting her child’s tattoo or joining her son in playing late-night video games, it leaves the child surprised by mother’s friendly, lighthearted, and cheerful side.

    “The unconditional love by mothers is irreplaceable and invaluable. While the core theme of the day resonates with love and affection, this year we wanted to take the campaign a notch higher,” commented the customer care associate and chief of marketing and communication Shwetal Basu. “Motivated by real-life situations, the Cool Moms campaign, brings out the progressive relationship between a mother and child that has evolved with time. While mothers have been the epitome of compassion and care since time immemorial; today’s generation of mothers are setting new benchmarks. They are empathetic, evolved, witty, and easygoing! All these are well-captured in the films conceptualized to showcase Cool Mom campaign.”

  • LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    LT Foods’ Daawat launches new TVC to celebrate Biryani in Eid

    Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid.

    The new Eid TVC aims at positioning Daawat Biryani as one of the most integral and coveted food especially during the festival times to welcome families & friends at home, said the brand in a statement.

    Speaking on the occasion, CEO India and Far East business Ritesh Arora said, “Daawat takes special pride in being an integral part of the festive cheer. No celebrations can ever be complete without Daawat Basmati.  The new TVC coupled with the introduction of Festive Feast pack enables delightful celebration of Eid.”

    As a first of its kind initiative for the festival of Eid, LT Foods is introducing a ‘festive feast pack’ of 1.5 kg of Daawat Biryani Basmati that shall be bundled with half kg of dates. This unique initiative aims at greeting & rewarding the discerning Daawat consumers on the occasion of Eid, according to the statement.

    The new TVC opens to a traditionally dressed woman walking towards the kitchen in a house where the celebration of the Eid has started. She is talking to the camera about how all their relatives, office colleagues and her full society have been waiting for the Biryani for the last one year. “Eid par biryani ka intezaar, mere aur inke rishtedaar.” Discerning for perfection, she adjusts the dastarkhan being laid by her husband to align it for the Eid feast. She reaffirms that when it is about the happiness of so many people, then the Biryani has to be extra special, made only with Daawat.

  • Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Women’s Day: Hershey India celebrates six ‘Unsung Sheroes’ with limited edition packs

    Mumbai: Ahead of the International Women’s Day, chocolate brand Hershey India has amplified The Hershey Company’s #HerShe campaign to recognise, honour and uplift women through activations in India and around the world all of this month. The brand has collaborated with six women achievers whose accomplishments have been custom illustrated on the Hershey’s chocolate bar packs.

    As the first step towards unveiling the campaign, Hershey India has taken the route of a power-packed celebratory rap song by American Indian rapper Raja Kumari and Indian musician Meba Ofilia.

    In celebration of the International Women’s Day, and to continue to advance its gender equity commitments, the campaign will be going live across seven international markets, aimed at ‘making the invisible woman visible.’  The award-winning campaign which originated in Brazil in 2020, will be brought alive in India in a ‘never seen before avatar.’ Though this campaign Hershey’s aims to salute these women and their efforts towards choosing and succeeding in unconventional careers.

    Hershey India has joined forces ‘Sheroes’ such as Aishwarya Sridhar, Dhvani Kothari, Sandhya Rai, Rukmini Vijayakumar, Pooja Taparia, and Falguni Vasavda Ojha from diverse fields including photography, performing arts, social work, sports, and feminism, and dedicated Hershey’s bars packaging to feature, celebrate and showcase achievements of the Sheroes. To learn more about them, consumers can scan the code on the packs and read about them on the microsite.

    Sharing his insights on the renowned global campaign, The Hershey Company VP India and AEMEA Herjit Bhalla said, “Diversity and Inclusion has always been at the crux of the Hershey ecosystem. It has been a key focus area for the organisation across countries, and the #HerShe campaign brings it all together beautifully for us. This campaign gives a voice to what The Hershey Company truly believes in. By elevating the role played by the sheroes around us we want to make the ‘invisible visible’ through this campaign. While we have featured six sheroes on our packs there are countless number of sheroes out there and the ones we come across in our daily lives. Their determination and grit make them truly extraordinary, and Hershey’s appreciates that.”

    “As a build up to the International Women’s Day, we have taken a unique voice of celebrating and highlighting Her & She, through the #HerShe campaign. The campaign strives to celebrate inspiring stories of Sheroes in our society, who have displayed excellence by either taking the path less travelled or by simply creating a positive impact on people around them. Our idea is to bring alive galvanising stories by making the ‘invisible visible,’” added Hershey India managing director Geetika Mehta.

    This year the brand is leveraging technology to create an online community for curating and showcasing inspiring stories by women and connecting to offline channels via QR code on the packaging. Consumers can scan the QR Code printed on the packaging of Hershey’s Bar that will link them to the microsite https://www.hershe.co.in/  The microsite has curated templates, with personalised messaging, that consumers can use to celebrate and share the stories of Sheroes who have inspired them.

    Hershey India marketing director Ankit Desai stated, “We have envisioned the ‘Her-She’ campaign with an intention to not only celebrate women leaders and achievers but also Sheroes all around us, be it family members, friends, mentors or colleagues. The initiative, which deserves to go to maximum people, leverages an integrated experiential approach, spanning packaging take-over of the entire Hershey’s Bar portfolio, personalised and interactive tech-based micro site, AR filters, first of its kind celebratory rap song and influencer outreach to drive education, engagement and thus celebration.”

    “As a company that embraces diversity and equality, we saw a unique insight into how we can make visible the role of forgotten or somewhat invisible women who make such an important difference in our society,” said Hershey International CMO Santhi Ramesh.  “These campaigns celebrate women while communicating our brand values and the values we share with our consumers. The user generated content is real and authentic, and as a result is able to break through and resonate strongly with consumers.”

    Further to this, the campaign will culminate with a mentorship session conducted with the six sheroes which will be further amplified by Girl Up.