ITV

Tag: celebrates

  • News18 India Celebrates 73rd Independence Day with Special Programming

    News18 India Celebrates 73rd Independence Day with Special Programming

    New Delhi: As the nation gears up to celebrate 73 years of its Independence on August 15, News18 India will mark the occasion with special programming initiatives. From citizens across the country to the brave soldiers on the border, the channel will put its focus on those who embody the true spirit of freedom and integrity.

    Commemorating the Independence Day in a unique style, News18 India will salute the bravery and sacrifices of the valiant soldiers who safeguard our borders. With Ye Jo Desh Hai Mera, the channel will bring CRPF jawans and renowned hasya kavis who will celebrate the day. While the hasya kavis will deliver heartfelt poems and verses capturing the patriotic fervour, the viewers will also witness the expressive and creative side of the CRPF jawans as they join the celebrations. The channel will do one more special show Ae Watan Tere Liye! with BSF jawans. The special show Border Par Bharti will feature popular comedian Bharti Singh and husband Haarsh Limbachiyaa along with actress Avika Gaur and singer Aditya Narayan, spending time and engaging in exciting yet tough challenges with BSF soldiers at Wagah Border.  The celebrities and the entire team of Khatra Khatra Khatra, a popular show of Colors, will pay their tribute to the martyrs by accompanying the soldiers and participating in the flag hoisting ceremony at Wagah Border.

    Along with these special programming, News18 India will also broadcast live coverage of Prime Minister Narendra Modi’s address from the Red Fort. From Srinagar and New Delhi to Ahmedabad and Mumbai, the channel’s team of reporters will go on-ground and speak to the people about PM Modi’s speech, various issues including abrogation of Article 370, Teen Talaq, Ayodhya temple dispute amongst others.

    Catch Independence Day Special Programming through the day on News18 India

  • COLORS INFINITY celebrates its third anniversary with a BIG BANG!

    COLORS INFINITY celebrates its third anniversary with a BIG BANG!

    MUMBAI: Celebrating the occasion of its third anniversary with much gusto and zest, COLORS INFINITY is treating fans to the most comical, hysterical and whimsical weekend of all-time with a marathon of The Big Bang Theory, airing seasons one to six, staring at 10am on Saturday, July 28 till 8pm Monday, July 30. It’s time to don your geeky glasses, lab coats and superhero tees as COLORS INFINITY takes you on a joyride with the science loving, comic-book reading, video-game playing and superhero admiring gang of adorable misfits.

    Reflecting on the third anniversary of the channel, Ferzad Palia, Head – English, Youth and Music Entertainment, Viacom18 said, “The English Entertainment cluster of Viacom18 has had a phenomenal year, and continues to cement its position as leaders in the segment. Bogarting a majority share of the English Entertainment pie with a 53% share, COLORS INFINITY along with Comedy Central and Vh1 have continued to dominate the leader board in FY19, taking the Top-3 positions. A 100% increase in viewership during FY18, only adds to the momentous occasion of our third anniversary. Steadfast in our philosophy to bring only the best-in-class of every genre to viewers; and in the spirit of festivities for our third-year anniversary we decided to celebrate it with one of television’s biggest sitcoms – ‘The Big Bang Theory’.”

    Leading up to the rib-tickling weekend, viewers will be treated to a Live Binge of the latest season of Orange Is The New Black, premiering the complete season with back-to-back episodes starting at 1pm on Friday, July 27. But the party does not stop at that, as COLORS INFINITY brings the revelry to your house, with Instant Premieres. Presenting the latest season of Better Call Saul, the channel will premiere the episodes of Season 4 immediately after its US telecast.

    Commenting on the upcoming programming line-up, Hashim Dsouza – Head of Programming, English Entertainment, Viacom18 said, “COLORS INFINITY is proud to showcase a variety in the premium offering that appeals to both the masses as well as niche audiences looking for something different. Our process of curating content for the programming line-up is based on what we believe audience will enjoy and appreciate, while at the same time adding a mix of critically acclaimed shows, that are creating waves in the English Entertainment space. Complimenting the existing programming with a blend of The Big Bang Theory marathon, Live Binge of Orange Is The New Black and Instant Premiere of Better Call Saul, we have a winning line-up that completes the entertainment experience for viewers of our channel.”

    Following the marathon, The Big Bang Theory takes primetime slot on weekdays at 8pm starting from season – 1. In addition to the superhit sitcom and the newest seasons of two smashing dramas, COLORS INFINITY also brings the latest season of some of the most-watched shows on the channel – The Royals, The Flash and US television’s biggest reality show – America’s Got Talent, that has charmed its way to the hearts and popularity charts of Indian audience as well.

    Making it hard for anyone to remain a ‘Big Bang Virgin’, the channel is complementing its entertaining line-up by accelerating the marketing efforts with a 360-degree promotional campaign that’s attuned to all the target audience touchpoints including – On-air, Outdoor, Print, Radio, BTL and Digital.

  • T-Series Celebrates 40 million YouTube subscribers Milestone

    T-Series Celebrates 40 million YouTube subscribers Milestone

    MUMBAI: When you speak to the team at T-Series led by Mr. Bhushan Kumar, you really get to know that like their boss they are driven to be at the top in everything they choose to do.

    And with this belief, T-Series India’s leading music label and movie studio recently welcomed the 40th million subscriber on its YouTube channel. It continues to hold on to its #1 spot in the top 500 YouTube channels globally (https://socialblade.com/youtube/top/500) with more than 34 billion video views; with its audience base spread across India, US, Canada UK, Mainland Europe, UAE, Pakistan, Bangladesh, ASEAN, Australia, New Zealand etc. T-Series has expanded its presence across multiple digital platforms and now reaches more than 1 billion digital consumers a month.

    In the mere 7 years since it launched its YouTube Channel in 2011, T-Series has caused a kind of revolution in the Indian entertainment space. In addition to amassing an incredible number of subscribers, T-Series continues to rack up the views with their choice of content. Not only did the Indian music label do groundbreaking work when it comes to promoting artists, also the way it uses social media for cross-promotion, is a first in the music industry. The channel’s winning formula is a mix of musical talent from Bollywood movies and independent artists, coupled with a smart online marketing strategy which recognizes Millennials appetite to consume quality content online.

    Bhushan Kumar, CMD, T-Series, says, “I would like to dedicate this success to all our fans all over the world, who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and enriching entertainment experience to our discerning consumers worldwide.”

    Call them early adopters if you want, but India’s leading entertainment giant has always remained ahead of the curve. T-Series has consistently clocked higher watch time on YouTube than the industry average. Speaking on the occasion T-Series President, Mr. Neeraj Kalyan says, “It all comes down to promoting the artist/content with a well-oiled online marketing machine, using everything to maximum effect, whether it’s social media cross promotions, tent-pole programming, intelligent tagging, consumer engagement or any other new gimmick that’s about to reach the market.” Adding on Mr. Kalyan says, “YouTube has been perhaps one of the most exquisite tools to serve audience and test content adoption rate. It has played an important role in our marketing strategy over the past 7 years and the same is underlined by this incredible milestone. We will continue to set an inspiring example of leveraging YouTube to connect with fans and reach new audiences. The growth acceleration in subscribers and video views is really encouraging for the industry and video search platforms will surely see further growth in the months to come. Under the able leadership of Mr. Bhushan Kumar, our proud team is already eyeing 50M subscriber milestone and a Ruby Button Trophy from YouTube before the end of 2018. ”

  • &Privé HD’s Unforgettables at 9 property celebrates movies that have left an indelible mark

    &Privé HD’s Unforgettables at 9 property celebrates movies that have left an indelible mark

    MUMBAI: There are some movies that become a part of your life and you can’t help but watch them over and over again. There are some characters that reveal a hidden element of yourself that results in an instant connection. &Privé HD’s property ‘Unforgettables at 9’ brings such classics every Monday to Friday at 9 pm. Started on 5th March, the three-month long property will showcase exceptional movies till the end of May.

    Unforgettables at 9 on &Privé HD has curated an incredible list of movies that you simply cannot miss. Some of the movies in the line-up include:

    March – Bridge of Spies, Catch Me If You Can, Terminal, A Beautiful Mind, The Wolf of Wallstreet, Ghost, American Beauty

    April – People vs Larry Flynt, Almost Famous, Larry Crowne, Gangs of New York, Ides of March, The Terminal, A.I Artificial Intelligence, Jerry Maguire, The Machinist

    May – Shutter Island, Memoirs of a Geisha, The Usual Suspects, Infiltrator, The Lincoln Lawyer, Donnie Darko, Chinatown, Revolutionary Road

    Since inception, the channel’s endeavor has been to present titles and properties that help audiences to unravel the multiple layers of movie making them ‘Feel the other side’ of cinema. With Unforgettables at 9, the channel further aims to bring a cinematic experience with a line-up of movies that will stay with the viewers forever.

  • Teacher’s reveals new global campaign, celebrates self-belief

    Teacher’s reveals new global campaign, celebrates self-belief

    NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected to expand across national TV this week.

     

    To direct the campaign, Beam has brought on board the popular director duo – Anthony Atanasio and Valerie Martinez. The commercial has been shot in Thailand under the creative vision of Publicis India. The central theme of the TVC is inspired by the famous poetry – IF written by the legendary author and poet Rudyard Kipling.

     

    Beam spokesperson says, “With this new campaign, we intend to endorse the popularity of Teacher’s as a quality brand and a preferred choice for a man who is a self starter, conversant and a well-informed achiever. The new Teacher’s Creative is a story of people from different walks of life highlighting the golden glow of the light which allows them to convert moments of adversity into occasions of triumph. With this new campaign, we want to affirm the popularity of Teacher’s amongst our consumers and reach out to achievers who want to experience brands that reflect their current stage in life; people who believe in genuine quality and are non-pretentious. Teacher’s golden glow remains distinctly lit and reflects who we are today and the brand we aim to be tomorrow.”

     

    The idea of the TVC emanates from the core value of the brand Teacher’s which is “when you have self-belief, it shows”. Teacher’s, a premium brand, universally recognised as the choice of men who are achievers. Delivering on these values through its new tagline – ‘The Light is within’, Teacher’s salutes the spirit of achievement and the golden glow of self-belief within its consumers.

     

    “We wanted to narrate a story about different sets of self Achievers who held their heads high in all situations and whose integrity and characters shine irrespective of the stage of life they are in. Just as we had anticipated, Anthony and Valerie, successfully managed to convey the character and core value of the Teacher’s brand that stands for genuine quality and self-belief”, says Publicis creative director Ullas Chopra.

     

    The TV commercial starts with a ship captain who is neck deep in water with a ship wreck in the background. The man is lit from a source of golden light within the water and says “If you can keep your head when all about you are losing theirs and blaming it on you.”

     

    It also features the famous Indian actress and model Kittu Gidwani along with other international talent.

  • Vogue celebrates six years in India with Frieda Pinto

    Vogue celebrates six years in India with Frieda Pinto

    MUMBAI: Vogue India completes six years in India this October, marking the milestone with a special issue dedicated to the infinite magic of black.
    The anniversary issue has actress Freida Pinto as the cover girl, playing the perfect muse to the theme.

    The magazine shares adventures of interesting personalities that start their work shift post 6:00 pm in ‘Midnights children’. ‘A study in black’ has the world’s most renowned designers share their love for black. Other than the ode to black in fashion, celebrities throw light on must-see hangouts in popular cities for the story, ‘Bright lights big city’. The anniversary issue also features a list of 50 selected scary movies and books over time for enthused readers.

    Vogue launched in India in 2007 as the country’s ultimate fashion bible, helmed by editor Priya Tanna. The magazine has grown from strength to strength over the years and the success story is evident by the increase in print run from 50,000 to 60,000 copies.

    Speaking on spearheading Vogue in India over the last six years, Priya Tanna said, “The last six years have been enthralling, inspiring and gratifying. Launching Vogue in India has been a journey that’s nothing short of incredible. We have evolved from amagazine to a multi-media brand through the years and even in our new avatar we endeavour to curate the best of Indian and international fashion for our readers. I am particularly excited about this Anniversary issue- our tribute to black. In the past we’ve surveyed many themes, but never one that has elicited as varied a range of interpretations, discussions and opinions as this one. From dark to decadent and from mysterious to magical, the issue celebrates fashions most ubiquitous hue.”

    Vogue India’s foray in the digital space took place with the launch of vogue.in in 2010, offering its readers the best in fashion and lifestyle in the virtual world at their fingertips. The launch of mobile applications like Vogue 365 and Vogue Stylist further enhanced the magazine’s digital footprint. The digital edition is available on Magzter, Zinio and Readwhere.

    The magazine’s Twitter and Facebook pages are equally popular with almost 66k followers and about 45k likes respectively to date.

  • Star Ananda celebrates one year!

    Star Ananda celebrates one year!

    Mumbai, June 1, 2006: STAR Ananda, India’s First 24 hour National Bengali News Channel celebrates its first anniversary. And if impact, viewer response, marketshare and other news channel launches are anything to go by, STAR Ananda can justifiably claim to have introduced a paradigm shift in the broadcast of regional language news on the foundation of viewer relevance and trail-blazing leadership. Viewers have indeed provided a thumbs up to STAR Ananda’s positioning as the expression of the Bengali on the move, reflecting their urges, aspirations and their impatience with the rate of change. STAR Ananda thus mirrors the new vibrancy among the Bengali-speaking people.

    Says Uday Shankar, CEO & Editor – MCCS, “Last year with STAR Ananda we offered to the viewers of Bengal a news channel that does justice to their news needs & requirements. The response has been overwhelming by the people of Bengal. But more importantly the channel has gone to create a new benchmarks & standards in language news broadcasting.”

     

    Indeed, STAR Ananda has blazed an enviable trail with commendable milestones. While leading the Bengali television news space currently with close to 60% marketshare and a recent milestone reach of 3414000 with a whopping 138% growth in West Bengal since it’s Launch, the Channel has also pulled its weight with general entertainment channels. On Counting Day in the recently concluded legislative elections viewers ‘voted’ for STAR Ananda as the undisputed # 1 television channel in ‘any category’ in Kolkata with a 30% marketshare ahead of ETV Bangla and Aakaash Bangla (both GEC Channels) and far ahead of the rest of the news television world with Kolkata TV’s 7% and 24 Ghanta TV’s 5%. On the important parameter of Time Spent too, STAR Ananda scored at the top of the list at 54 minutes, here too ahead of ETV Bangla, thus consolidating a fast-building legacy.

    The successful trend for STAR Ananda began with the launch on June 1, 2005 and quickly consolidated with the Municipal Elections in Kolkata in TAM Week 26, notching an astounding 69 % market share on Polling Day (19th June) and 63% market share on Counting Day (21st June) in Kolkata (amongst all news channels) and in the process also achieved the unique distinction of the highest watched Channel during the Exit Polls leaving even the GEC channels far behind in its wake.

    The coverage of the most important event in the Bengali calendar also proved another feather in the STAR Ananda cap last year, with an outstanding variety filled line-up of the Durgotsav celebration in the State of West Bengal, thus proving that STAR Ananda best represents the pulse of the Bengali people.

     

    STAR ANANDA features a mix of informative and thought-provoking programming. Almost all its programmes occupy an overwhelming top slot in the ratings for the week 23rd Apr – 20th May 2006 (Source: TAM; TG: All Adults; CS 15+; Market: Kolkata). Ananda Prabhat on STAR Ananda boasts a 48% marketshare against Kolkata TV’s 27%, 24 Ghanta TV’s 19% and Tara Newz’s 6% in the time band 6 am – 7.59 am. Shokaler Ek Dojon meanwhile ranks a 53% marketshare against 24 Ghanta TV’s 19%, Tara Newz’s 17% and Kolkata TV’s 11% in the time band 10 am – 10.59 am. Ekhon Kolkata ranks a 48% marketshare against Kolkata TV’s 27%, 24 Ghanta TV’s 19% and Tara Newz’s 6%in the time band 18 – 18.29 hours (Mon-Sun). 7Tar Duniya ranks a 49% marketshare against Kolkata TV’s 23%, 24 Ghanta TV’s 16% and Tara Newz’s 12% in the time band 19 – 19.29 hours (Mon-Sun). Abaar Kolkata meanwhile shares a 37% marketshare against 24 Ghanta’s 31%, Kolkata TV’s 20% and Tara Newz’s 12% in the time band 20 – 20.29 hours (Mon-Sun). Ak Dojon Golpo scores a 44% marketshare against 24 Ghanta’s 23%, Kolkata TV’s 22% and Tara Newz’s 12% in the time band 22 – 22.29 hours (Mon-Sun). Hou Ma Noy Bouma leads at 52% marketshare against 24 Ghanta TV’s 24%, Kolkata TV’s 16% and Tara Newz’s 9% in the time band 16.50 – 16.59 hours (All Days). Filmstar also leads at 51% marketshare against Tara Newz’s 18%, 24 Ghanta TV’s 15% and Kolkata TV’s 15% in the time band 23.20 – 23.29 hours (All Days). Meanwhile, STAR Ananda scores a winner with Berliner Ladai, the new World Cup football programme, at a whopping 53% marketshare (16th May – 20th May)!

    STAR Ananda has constantly scored with its programming, positioning and packaging, bravely showcasing the people’s point of view. The anniversary success is merely an endorsement of the STAR Ananda philosophy to keep the viewer first and for its stand of empowering viewers. In the manner of a pioneer and trailblazer, by keeping its programming initiatives fresh and addressing the aspiration of the Bengali all over the country, STAR Ananda renews its commitment to the people.

    ABOUT STAR Ananda
    STAR Ananda is India’s First National Bengali News Channel. Introducing a paradigm shift in the broadcast of regional language news, STAR Ananda reflects the heritage of an impressive parentage and provides in-depth and extensive coverage of local, national and global news. STAR Ananda is broadcast by Media Content & Communications Services India Pvt. Ltd. (MCCS), a 74:26 joint venture between ABP TV – a 100% subsidiary of ABP Pvt. Ltd., and STAR News Broadcasting Ltd., wholly-owned subsidiary of the STAR Group; two of the biggest brands in Indian media. Headquartered in Kolkata and housing state-of-the-art production facilities, STAR Ananda boasts an extensive bureau network, bringing to the Bengali viewer unparalleled, comprehensive and incisive news coverage. With an over 40 per cent majority marketshare in the Kolkata and West Bengal markets amongst all news channels in launch week, STAR Ananda continues to consolidate, adequately reflecting the aspirations of the Bengali people.

    For further info, please contact:
    Navin Tauro / Swati Sundareswaran / Daylon D’cruz
    Vaishnavi Corporate Communications;
    Tel: 022-66568787 / 9821154455