ITV

Tag: CEE

  • RTL CBS Asia Entertainment Network gets Jonas Engwall as CEO

    RTL CBS Asia Entertainment Network gets Jonas Engwall as CEO

    MUMBAI: The newly formed joint venture between RTL Group and CBS Studios International (CBSSI), RTL CBS Asia Entertainment Network has a new leader in Jonas Engwall as CEO.Engwall will be based in Singapore and report to the new company’s board of directors.

    RTL Group executive VP of regional operations and business development for CEE and Asia Andreas Rudas and executive VP of international channels at CBSSI Reed Manville said in a joint statement: “We are delighted to announce the appointment of Jonas Engwall as CEO of our new Asian venture. Jonas has vast experience in international broadcasting, and a passion for television. He has been with RTL Group for many years and was instrumental in launching its first channel in India, BIG RTL Thrill. As head of the new venture, Jonas will lead a strong team which brings together the best of two global TV giants RTL Group and CBS.”

    Engwall said: “This is an unprecedented partnership between two leading global broadcasters in a region with huge growth potential. Together with my team, I look forward to launching our two first channels, RTL CBS Entertainment HD and RTL CBS Extreme HD, across Asia. Our new channels will offer world-renowned content including exclusive first runs of some of Asia’s favourite reality programmes America’s Got Talent, Fear Factor and The X Factor USA; dramas Under The Dome, Elementary and Beauty and the Beast and daily shows Entertainment Tonight and Late Show with David Letterman. I am very confident that these programmes will prove extremely popular across our footprint and represent a highly valuable proposition for all our partners. We have already had very positive feedback from all premier platform owners in the region.”

  • Big Brother enters Vietnam

    Big Brother enters Vietnam

    MUMBAI: Endemol has sold Big Brother into Vietnam for the first time, with VTV commissioning 65 episodes to air later this year.

     

    The local version will run over nine weeks on VTV6. In total, more than 20 series of Big Brother will air this year in more than 70 countries, including the US, the UK, Spain, Israel, Latin America, CEE, Asia and Africa.

     

    Endemol managing director of Asian operations Fotini Paraskakis commented: “Big Brother continues to be an unstoppable blockbuster more than a decade since it first launched. Following the format’s proven success in other Asian territories we are proud to be bringing it to Vietnam for the very first time and we’re in no doubt that VTV6’s audience will love it.”

  • BBC Knowledge launches in Cyprus on Cablenet

    BBC Knowledge launches in Cyprus on Cablenet

    MUMBAI: BBC Worldwide Channels has signed a brand new distribution deal with Cablenet that will see the launch of BBC
    Knowledge in Cyprus for the first time from today.

    This deal follows in the footsteps of BBC Knowledge launching for the first time in Romania and Hungary in January and is the third milestone in an ambitious roll-out plan for the channel across the CEE region in 2013.

    The deal with Cablenet arrives shortly after BBC Knowledge launched for the very first time on RCS & RDS in Romania, DIGI in Hungary on 1 January and Romania’s Romtelecom on 3 January.

    BBC Knowledge will be available in the Basic package on Digital cable, reaching over 6,500 subscribers in Cyprus. BBC Entertainment and BBC World News continue to be available in the Basic package on analogue and digital cable reaching over 35,000 subscribers.

    BBC Entertainment is already shown on Cablenet in English, and BBC Knowledge will follow its lead.

    BBC Worldwide Channels SVP and GM EMEA Ian McDonough commented, “We are delighted to announce that BBC Knowledge will air in Cyprus from 1st February 2013. As we’ve already seen with recent deals in Romania and Hungary, there’s a huge appetite in the Central and Eastern European market for the kind of quality content the BBC has to offer. We are looking forward to bringing our award-winning, factual programming to viewers in Cyprus, and to this latest exciting chapter in the story of BBC channels in the CEE region.”

    Cablenet MD Nicolas Shiacolas commented, “It is our constant goal to enrich our TV bouquets with quality channels, ensuring we continually offer our customers better value. The BBC has always stood for and offered the very best in TV entertainment, so we are truly pleased that BBC Knowledge has become available for Cyprus and we can add it to our digital service.”

    BBC Knowledge showcases British factual and natural history programming. Programmes include the epic series Wonders of the Universe in which Professor Brian Cox explores the link between humanity and the origins of the universe, Richard Hammond’s Crash Course which follows the Top Gear presenter take on America’s biggest working vehicles and the major global viewing astronomical event Stargazing, an original co-commission exclusive to BBC Knowledge.

  • Europe’s online ad market grows at 14.5% to reach €20.9 bn

    MUMBAI: Amid a turbulent economic debt crisis, Europe’s online advertising market recorded 14.5 per cent year-on-year to top growth to a market value of €20.9 billion in 2011, according to the AdEx Benchmark.

    In contrast, the overall European ad market (sans online ads) grew at 0.8 per cent for the same time period. The report was recently.

    According to the study, released at IAB Europe’s Interact conference in Barcelona, one in five advertising Euros in Europe is spent on online advertising.

    Russia leads the pack with a growth of 55.5 per cent, followed by Serbia at 46 per cent. Norway and Romania formed the bottom rungs at 5.5 per cent and 4.6 per cent respectively.

    Russia becomes the sixth biggest market with a value of € 1.12 billion. Together the top five markets (UK, Germany, France, Italy and Netherlands) account for almost 67.9 per cent of the total online advertising market, showing a marginal reduction from 69.2 per cent in 2010.

    The market share of Central and Eastern Europe (CEE) markets grew from 10.1 per cent in 2010 to 11.8 per cent last year.

    Head of Advertising Research at IHS Screen Digest and author of the research Daniel Knapp explained, “Advertising markets are in general very susceptible to changes in the macroeconomic environment – in other words, in an economy where we have the European sovereign debt crisis, high unemployment and cutbacks in consumer spending, we would expect advertising spend to suffer disproportionately as it did on most media in 2011. However, online enjoys a number of unique attributes that have protected it from this effect.”

    According to Knapp, this phenomenon can be attributed to the fact that advertisers are beginning to recognise online as a branding medium. Also, video commands a significant and growing share of spend and search continues to deliver sound and measurable results. The explosion of ‘big data’ has delivered enhanced targeting capabilities, improving monetisation of publishers’ inventory.

    Thirdly, there is a long term trend for advertisers to shift ad budgets from mature to emerging markets, which is fueling their online economy. An expanding broadband infrastructure adds to the attractiveness of those markets.

    The ROI-centric search format enjoyed the highest growth rate of 17.9 per cent in 2011 followed by display ad spends which were helped by newer formats including video and mobile at 15.3 per cent.

    Also, according to the study, video now accounts for 8.2 per cent of online display. The confidence in the medium is increasing, thanks to its ability to convey brand messages in a narrative makes. The medium is most popular in Sweden at 9.8 per cent but it is also gaining traction in CEE markets as 5.8 per cent. In Germany and the UK, video market is worth € 126 million and € 117 million.

    Mobile advertising registered an average growth rate of 45.6 per cent contributing one to three per cent of online display ad spend. On the other hand, paid-search continued to grow in double-digit at 17.9 per cent in 2011, retaining its position as the biggest format in online advertising.

    The CEE region that really drove the growth of search, with Croatia, Hungary, Poland, Russia and Slovenia all experiencing significant increases in spends. The surge in figures is attributed to the innovation in search – from video to location-based services, data-driven planning to cross-media campaigns with TV in particular.

    Another reason for the success of display advertising is the evolution of big data which relies on the rich metrics received through the online medium to plan display advertising. Using ad exchanges, real-time bidding and algorithmic trading, advertisers can reach both broad and niche audiences that meet their exacting criteria. These data-driven techniques increase the cost-efficiency of online advertising, maximising cheaper, remnant inventory to reach consumers.