ITV

Tag: CEAT

  • Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    Ceat takes one more step towards road safety; teams up with Party Hard Drivers

    MUMBAI: Ceat Ltd. has roped in a chauffeur’s service, Party Hard Drivers (PHD), taking forward their aim to make Indian roads safer, reducing road mishaps and drink-drive cases. As part of their association, Ceat will effectively engage with PHD customers through calls and SMS when they register to the service.

     

    Party Hard Drivers ensure that party-goers are driven home safely in their car after parties. PHD will provide their reliable and secure service to citizens; thereby playing a key role in spreading the road safety message.

     

    Speaking about the new initiative, Ceat Ltd VP marketing Nitish Bajaj asserted, “With increasing drink and drive instances in cities like Mumbai and Pune, driving awareness on the importance of safety is clearly a need of the hour. We are yet again taking to the target audience, our core focus of staying safe while driving by associating with Party Hard Drivers. We hope to create a positive impact through this initiative.”

     

    Ceat has also initiated a nationwide road safety drive under the name of Drive Safe Dad aligned with the Road Safety Week. The campaign engaged with 500 children in Mumbai across the 5-10 year age group aiming at educating children on the nuances of safe driving in a fun manner. 

  • CEAT hops on as segment sponsor for IPL 2015

    CEAT hops on as segment sponsor for IPL 2015

    MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. 

    CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL. CEAT and Pepsi IPL association leverages on common values between both the brands i.e. premium and dynamic. The association also acts as a perfect marriage between two brands that are youth centric.

     

    CEAT as a brand has always been associated with cricket, which includes CEAT Cricket Ratings amongst others and recently launched CEAT Cricket gear. The tie up with Pepsi IPL will make CEAT’s association with cricket even stronger. The partnership with Pepsi IPL will leverage CEAT as a global brand, increasing its brand awareness in key markets. 

     

    CEAT will also be leveraging the partnership with Pepsi IPL through multiple on-ground and digital activations during the upcoming season. For its Facebook and Twitter followers, CEAT has planned contests around Strategic timeout. The contest will comprise tricky questions around strategic timeout creating buzz around this segment for cricket enthusiasts.

     

    Additionally, this property will also allow the brand to be actively visible on various platforms for entire IPL period. CEAT will also be launching an app on cricket that will have elements of the IPL theme.

     

    CEAT managing director Anant Goenka said, “We have signed a three year deal with BCCI by picking up the sponsorship of Strategic Time Out for Pepsi IPL. Pepsi IPL has emerged as the biggest cricket property in India and given CEAT’s long term association with cricket this became the perfect platform for us to come on board. This property allows us to bring saliency around the brand through which we hope to build value for our customers over the next three years. Further, this allows us to be synonymous with Pepsi IPL in the tyre category and bring excitement to both our internal & external customers.”

     

  • Sony ropes in 10 sponsors for Kaun Banega Crorepati

    MUMBAI: Sony Entertainment Television (Set) has roped in eight associate sponsors and two title sponsors for the sixth season of its premium game show ‘Kaun Banega Crorepati’.

    The channel has once again got Cadbury as the title sponsor on board while the show is powered by Idea. The associate sponsors for the show are Axis Bank, Just Dial, Ceat, Maruti, Sony India, Hero Motor Corp and Aakash Institute. Sony might extend the number to 11 by bringing one more associate sponsor on board.

    MSM president network sales, licensing and telephony Rohit Gupta said, “KBC is an impact property and we have received great response from the advertisers for this season too. We are expecting to grow by 20-25 per cent this season.”

    As reported earlier, Kaun Banega Crorepati 5 had made Rs 2 billion from ad revenue.

    Gupta said that 70 per cent of the inventory would be consumed by sponsors. “The remaining 30 per cent will be for spot buys. There is some inventory left for spot buys that we are looking to sell during festive season of Diwali so that we can charge a higher premium. Right now we are offering a packaged deal for spot buyers who are advertising for all the episodes,” he added.

    Starting 7 September, Kaun Banega Crorepati 6, will air Friday-Sunday at 8.30 pm. The show this season will air for 21 weekends with 58 episodes. It will also comprise special episodes with “unique” and “distinct” themes which will capture a little bit of India in every episode, lined up to ignite the minds and hearts of Indian audiences, the channel said.

    “It is a glorious moment for all of us at Sony to bring back another power packed season of the magnificent game show Kaun Banega Crorepati on our network, This year’s theme ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ celebrates knowledge as the greatest leveller in our society and a potent change agent,” Multi Screen Media COO N.P Singh said in a statement.