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Tag: CEAT Tyres

  • Ceat Tyres’ new TVC with Aamir Khan spreads road safety message

    Ceat Tyres’ new TVC with Aamir Khan spreads road safety message

    Mumbai: Ceat Tyres has launched a new integrated marketing campaign featuring Bollywood actor Aamir Khan that aims to propagate road safety through a resounding message. The campaign, which has kicked off during the second leg of the IPL 2021, promotes Ceat’s SecuraDrive range of tyres.

    The campaign comprises three advertisements with the actor playing different avatars in each version. The storyline of the first ad humorously talks about an idealistic world, where roads are truly meant to be for traffic and everyone follows traffic rules. However, in reality, our roads are full of startling surprises, and hence one needs the safety of tyres that offer superior braking and secure stability.

    Ceat Tyres Ltd chief marketing officer Amit Tolani said that Aamir has been a great brand ambassador as the actor embodies Ceat’s honesty, enthusiasm, perfection and innovation. “The new campaign with Aamir focuses on our vision of ‘Making Mobility Safer and Smarter Every day’. Our SecuraDrive Car and compact SUV tyres offer a safe ride through improved braking performance and ultimate riding comfort- the best friend for your car on any road. The campaign emphasises the significance of buying reputable and reliable tyres,” he further said.

  • Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    Isobar launches auto industry-first blockchain-powered campaign for CEAT Tyres

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, launched a novel Blockchain-powered campaign to enable transparency throughout campaign delivery and performance for CEAT Tyres.

    By leveraging blockchain technology to create, deliver, and measure the campaign, CEAT Tyres will be able to transparently track all payment transactions that are written to an immutable ledger for every valid ad impression. This will enable them to be assured with confidence that the KPIs of their campaign are met and reported unambiguously. Thus, allowing for reconciliation of their data with an independent ledger which is verified by multiple unbiased parties.

    Commenting on the launch, CEAT Tyres senior vice president, marketing Nitish Bajaj said, “CEAT Tyres focuses on building best-in-class trusted products through a culture of continuous innovation. With that belief, and the promise of this platform powered by Blockchain technology to reach out to a targeted audience is an absolute win-win situation where we put our media investments to maximum use without any spillage, in addition to tracking the campaign at every stage.”

    Isobar, India executive vice president Shekhar Mhaskar said, “ Isobar has always been pioneering in putting to use the latest technological innovation in all spheres of its business, and for the ultimate benefit of its clients. Blockchain, which is making waves in every industry, couldn’t be left behind when it comes to offering an absolute unambiguous view of transactions, deliveries, and measurement of a digital media campaign. We are proud to introduce this as the first digital media campaign in the auto industry with CEAT Tyres.”

    Isobar India senior director, media Prachi Karan said, “This is an auto industry first initiative and we are extremely proud to have introduced this with CEAT Tyres. Staying ahead of the curve, using a creative application of new technology & innovation is something that as a brand both Isobar and CEAT stand for.”

  • CEAT Tyres & Isobar India’s latest campaign focuses on Road Safety

    CEAT Tyres & Isobar India’s latest campaign focuses on Road Safety

    MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network that handles the digital duties for CEAT Tyres, recently released a campaign to spread awareness on road safety during the road safety week. The campaign took forward CEAT Tyres’ ‘Safety First’ objective by adopting a sarcastic-yet-amusing route of communication.

    To strengthen brand recall and to build relatability, Isobar India struck a resonating chord with their social media audiences by personifying daily objects that are used in an unsafe manner while driving.   

    Attracting commendable engagement across all social media platforms, the campaign garnered more than 200% engagement on the page with an average reach of over 1 lakh across a week-long activation.

    Commenting on the association, Nitish Bajaj, Senior Vice President – Marketing, CEAT Limited says, "Our brand purpose is to make mobility safer and smarter. Everyday. Road Safety Week is an apt and a great platform to educate our community about safety. Also, this content helps in building better engagement with our consumers.”

    Speaking on the launch of the Campaign, Shekhar Mhaskar, Executive Vice President, Isobar states, “It's been a journey of more than a year with CEAT Tyres. A journey during which we have embarked upon several integrated campaigns upholding the prime promise of the brand – that of safety for drivers, riders, and equally for pedestrians. As part of this continuum, there wouldn't have been a better time than the Road Safety Week to heighten the impact of the message in a manner that can be easily received by the audience.”

  • CEAT tyres’ new TVC campaign “For the Game called Road”

    CEAT tyres’ new TVC campaign “For the Game called Road”

    MUMBAI: India’s leading tyre manufacturer CEAT Ltd has released new television commercial today, which aims at communicating the importance of superior grip tyres in keeping the scooter users safe. This is a part of its ongoing two wheeler campaign “CEAT It Help” which is based on real road insights wherein tyres play an important role in keeping the rider safe from unavoidable obstacles during daily commute on Indian roads.

    CEAT TV campaigns are mainly based on issues of road safety to drive home the importance for its tyres and this TVC is no different in delivering the brand purpose of making mobility safer and smarter every day.

    CEAT marketing vice president Nitish Bajaj said, “Scooter tyres are an important and a fast growing category for CEAT. We are launching the campaign in Tamil Nadu on TV and digital mediums and plan scaling it up pan India henceforth. Women users are a key growth driver for the scooter sales and this will the first time a major tyre manufacturer has singularly focused on women users in the category.

    The brand communication for CEAT always focusses on smart and safe mobility on Indian roads and you will see that all our TV campaigns come together to convey the same message to our consumers from different walks of life.”

    The half a minute video showcases a progressive woman riding her scooter in a crowded market with her kid, when all of a sudden, ‘Kamla’ a rogue cow comes in her way. Kamla is a pivotal character in the film that adds humour and catches viewer’s attention, and this is the first time CEAT has moved its attention from human jaywalkers to street animals. A freeze frame effect is used to build the anticipation of a collision, which is safely avoided in time due to CEAT tyres’ superior grip.

  • CEAT promotes work culture via digital campaign

    CEAT promotes work culture via digital campaign

    MUMBAI: Tyre manufacturer CEAT recently launched its innovative digital campaign that gives expression to its organisational culture. Creating a humorous twist on some of the glaring issues in current workplaces, this campaign is designed to connect with a larger audience. The first-of-its-kind digital ad series will be on popular social media channels like YouTube, LinkedIn, Facebook and Twitter.

    The digital advertising series is broken down into three videos of 25 to 35 seconds each, which have a satirical take on some common workplace issues like gender bias, cons of bureaucracy and lack of transparency.

    CEAT Tyres SVP human resources Milind Apte says, “At CEAT, our constant endeavour is to stay relevant to all people who are part of our family. In order to do so, we engage in frequent conversations with them. These videos are based on insights from our employees, on what they like about working at CEAT. We believe it is a clear expression of our culture.”

    CEAT, the flagship company of RPG Enterprises, was established in 1958 and produces over 15 million tyres a year and offers the widest range of tyres to all segments and manufactures world-class radials for: heavy-duty trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors, trailers, cars, motorcycles and scooters as well as auto-rickshaws.

  • Dentsu co Hyperspace elevates Arti Singh

    MUMBAI: Hyperspace, the retail arm of Posterscope Group India, a part of Dentsu Aegis Network, has elevated Arti Singh to a national role. In her new role as vice president, she will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients.

    An experienced retail marketing specialist, with over 14 years of experience, Singh will focus on portfolio expansion for agency’s clients in a variety of sectors. Her appointment comes at a time of growth for Hyperspace, following a series of recent account wins; notably, SBI Life Insurance, Ceat Tyres and Henkel India.

    In her previous role, heading West and South regions, she has been at the forefront of diversifying the retail business. This involved initiation of retail consumer data driven planning approach, visible in agency’s upgraded retail planning tool ‘Hyperspace Connect’. She is also credited with nurturing key accounts such as L&T, Disney and Mattel Toys, amongst many others under her guidance, which have been held with the agency for over 5+ years.

    Singh will be the lead for the agency based out of the Mumbai headquarters, reporting directly to Posterscope India MD Haresh Nayak.

    Commenting on her new role, Singh said, “I am proud to be associated with Hyperspace, whose core values are codified in principles that our group stands for and is vividly reflective in our passion to excel and achieve greater heights. My association with Hyperspace dates back a long way and while the journey hitherto has been nothing less than remarkable, the road ahead will be more exciting, full of both challenges and rewards.”

    Speaking on the new role for Hyperspace, Nayak, said, “We are delighted to promote Singh’s role to a pan India level. She has been an asset to us and has been instrumental in regional growth in her erstwhile profile, simultaneously mentoring other regional teams as well. We will leverage her wealth of experience, further enhancing the services we offer our valued clients.”

  • Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    MUMBAI: The latest instalment of cricket’s flagship franchise – the Indian Premier League (IPL) is almost here and the official broadcaster Sony Pictures Networks (SPN) India is going all guns blazing when it comes to getting advertisers on board.

    With almost 80 per cent of the ad inventory sold, the broadcaster is eyeing revenue of Rs 1200 crore from this season of the IPL.

    An upbeat SPN India president Rohit Gupta tells Indiantelevision.com, “We have mostly sold out our entire inventory. All the big spots are locked and we are in the last stages of talks with a few advertisers. We will be in a position to announce them in a day or two.”

    E-commerce giant Amazon, which upped itself as the presenting sponsor of the tourney last year, will continue to be a presenting sponsor this year too along with telco Vodafone and a new entrant in the category Oppo.

    “We increased the number of presenting sponsors from two to three this year because of the huge demand. Mobile phone manufacturers Oppo has come on board this time as a presenting sponsor and it’s great that new associations are continuing. It shows the growing interest level in the tournament,” says Gupta.

    Other sponsors that have been roped in include Freecharge, Coca Cola, Ceat Tyres, Tata Sky, Vimal Pan Masala and Raymond Suitings. 

    “Freecharge is a new inclusion this year. We also have a few advertisers who went off for a brief period but have returned this year again, which is an encouraging sign. Coke has also come on board for the first time and hence we continue to have a cola brand associated with the tourney. We are in final stages of talks with a two wheeler and a four wheeler brand and it’s likely that they will be on board too. This will mark the presence of an automobile brand too,” reveals Gupta.

    For the uninitiated, Pepsi was the title sponsor for the IPL for xx seasons but severed its association last year and hence 2016 will be the first time that rival beverage brand Coca Cola has decided to come on board.

    When queried about the revenue that SPN India is eyeing from the IPL this year, Gupta refrained from commenting on the financials. However, a source close to the development said that the network has hiked its ad rates by 15 to 20 per cent and is hopeful of raking in around Rs 1200 crore in ad revenue.

    The source says, “For a 10 second ad slot, the network is charging between Rs 5.5 lakh to Rs 6 lakh, which is 15 to 20 per cent more than what they were charging last year.”

    IPL will be telecast in four different language this year. Besides Hindi and English, there will be a Tamil and Telugu feed as well to cater to the southern audience. However, the network is not monetising the regional feed separately. “We don’t monetise regional feeds separately. We will go ahead the way did last year,” asserts Gupta.

    A senior sports media planning expert on condition of anonymity says, “Rs 1200 crore this year means a 20 per cent jump from what they raked in last year, which is realistic as well as encouraging for the broadcaster. IPL has two new teams this year, therefore the sport will have a fresh and unwatched element in it. I think that has worked in favor of the broadcaster. Skepticism that were developing after the ban on Chennai Super Kings and Rajasthan Royals are now all dealt with. Placed right at the beginning of a financial year, IPL has established itself to be a great avenue to garner eyeballs and it manages to sustain its trends too, which is great.”

    SPN has the broadcasting rights of IPL till 2017. The network acquired the rights for 10 years for a massive $1 billion, (Rs 6600 crore). Experts predict that the new acquisition cost, when the rights come under the hammer again, will be at least double of what it fetched last time round.

     

  • Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    Sony Pictures Networks India eyes Rs 1200 crore revenue from IPL; 80% inventory sold

    MUMBAI: The latest instalment of cricket’s flagship franchise – the Indian Premier League (IPL) is almost here and the official broadcaster Sony Pictures Networks (SPN) India is going all guns blazing when it comes to getting advertisers on board.

    With almost 80 per cent of the ad inventory sold, the broadcaster is eyeing revenue of Rs 1200 crore from this season of the IPL.

    An upbeat SPN India president Rohit Gupta tells Indiantelevision.com, “We have mostly sold out our entire inventory. All the big spots are locked and we are in the last stages of talks with a few advertisers. We will be in a position to announce them in a day or two.”

    E-commerce giant Amazon, which upped itself as the presenting sponsor of the tourney last year, will continue to be a presenting sponsor this year too along with telco Vodafone and a new entrant in the category Oppo.

    “We increased the number of presenting sponsors from two to three this year because of the huge demand. Mobile phone manufacturers Oppo has come on board this time as a presenting sponsor and it’s great that new associations are continuing. It shows the growing interest level in the tournament,” says Gupta.

    Other sponsors that have been roped in include Freecharge, Coca Cola, Ceat Tyres, Tata Sky, Vimal Pan Masala and Raymond Suitings. 

    “Freecharge is a new inclusion this year. We also have a few advertisers who went off for a brief period but have returned this year again, which is an encouraging sign. Coke has also come on board for the first time and hence we continue to have a cola brand associated with the tourney. We are in final stages of talks with a two wheeler and a four wheeler brand and it’s likely that they will be on board too. This will mark the presence of an automobile brand too,” reveals Gupta.

    For the uninitiated, Pepsi was the title sponsor for the IPL for xx seasons but severed its association last year and hence 2016 will be the first time that rival beverage brand Coca Cola has decided to come on board.

    When queried about the revenue that SPN India is eyeing from the IPL this year, Gupta refrained from commenting on the financials. However, a source close to the development said that the network has hiked its ad rates by 15 to 20 per cent and is hopeful of raking in around Rs 1200 crore in ad revenue.

    The source says, “For a 10 second ad slot, the network is charging between Rs 5.5 lakh to Rs 6 lakh, which is 15 to 20 per cent more than what they were charging last year.”

    IPL will be telecast in four different language this year. Besides Hindi and English, there will be a Tamil and Telugu feed as well to cater to the southern audience. However, the network is not monetising the regional feed separately. “We don’t monetise regional feeds separately. We will go ahead the way did last year,” asserts Gupta.

    A senior sports media planning expert on condition of anonymity says, “Rs 1200 crore this year means a 20 per cent jump from what they raked in last year, which is realistic as well as encouraging for the broadcaster. IPL has two new teams this year, therefore the sport will have a fresh and unwatched element in it. I think that has worked in favor of the broadcaster. Skepticism that were developing after the ban on Chennai Super Kings and Rajasthan Royals are now all dealt with. Placed right at the beginning of a financial year, IPL has established itself to be a great avenue to garner eyeballs and it manages to sustain its trends too, which is great.”

    SPN has the broadcasting rights of IPL till 2017. The network acquired the rights for 10 years for a massive $1 billion, (Rs 6600 crore). Experts predict that the new acquisition cost, when the rights come under the hammer again, will be at least double of what it fetched last time round.

     

  • DDB Mudra brings Kharwatkar on board as creative director

    MUMBAI: DDB Mudra has roped in Ashish Kharwatkar as creative director for its Mumbai office. He will be reporting in to DDB Mudra Mumbai ECD Louella Rebello.

    Kharwatkar comes in from Lowe where he was creative director. He has also worked with Grey Worldwide, Enterprise Nexus (Bates 141), Masters DDB (Sri Lanka) and FCB Ulka among others. This is his second stint with DDB Mudra, where he worked on Volkswagen in 2009.

    With over 12 years of industry experience, he has worked on a diverse set of categories ranging from automotive, FMCG, technology to media, hospitality, financial, retail and pharmaceutical. He has worked with brands of the world such as CEAT Tyres, Audi, Kinetic, Volkswagen, Surf Excel, Parle Marie, Citi Group, ICICI Bank, Toshiba, XYLYS, Carlton Resort, and Killer Jeans.

    Rebello said, “Ashish has the perfect mix of experience and the right attitude. He‘s done some fine work across categories and I‘m looking forward to seeing him do some great work on our brands.”

    Kjarwatkar said, “The main draw was the opportunity to work on an iconic brand like Volkswagen, again. Which brings us to the fact that, in my career, I have found myself coming back to Mudra, over and over again. I have worked with both, Mudra and DDB Mudra in India, and DDB in Sri Lanka. I guess what I like about the DDB Mudra Group is the focus on work (and work alone) and, more importantly, the people. Needless to say, I‘m looking forward to doing some good work.”