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Tag: CEAT LTD.

  • CEAT signs on cricketing sensation Shafali Verma as brand ambassador

    CEAT signs on cricketing sensation Shafali Verma as brand ambassador

    Mumbai: In a significant move to bolster its association with cricket, CEAT Ltd., India’s leading tyre manufacturer, proudly announces the signing of Shafali Verma, the prodigious Indian cricketer, as its latest brand ambassador. With this, Verma joins the esteemed list of CEAT’s cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden.

    At the tender age of 15, Verma made history by becoming the youngest-ever cricketer to represent India, shattering a 30-year-old record previously held by the legendary Sachin Tendulkar. She further solidified her position in the annals of cricket by becoming the youngest-ever half-centurion for India. Her fearless style of play, combined with an undying passion, resilience, and an indomitable spirit, led India to clinch the U-19 ICC Cricket World Cup title.

    CEAT Ltd. chief marketing officer Lakshmi Narayanan B said, “At CEAT, our dedication to cricket runs deep, and our association with the sport has only grown stronger over the years. From our annual CEAT Cricket Ratings to our strategic partnerships, we have always prioritized recognizing and rewarding outstanding performance. As we welcome Shafali Verma to the CEAT family, it’s her exceptional on-field performance that stands out. While the personality of a player is significant, it’s their consistent achievements across various formats that truly resonate with our brand’s values. Shafali embodies the spirit of excellence and determination that CEAT champions. We are thrilled to have her on board and look forward to a successful partnership, furthering our commitment to support and uplift the sport of cricket.”

    Verma said, “I am thrilled to join the CEAT family. It has, for long been a brand that has been associated with some exceptional cricketers and I hope to carry on that trend. What’s more important is the role CEAT is playing in acknowledging women’s cricket, which makes this relationship even more special.”

    CEAT has been synonymous with cricket, and the addition of Verma to its roster of ambassadors only reinforces its commitment to the sport.

  • CEAT Ltd celebrates Holi with the launch of the limited edition colourful Zoom RAD tyres

    CEAT Ltd celebrates Holi with the launch of the limited edition colourful Zoom RAD tyres

    MUMBAI : One of the leading Indian tyre manufacturers CEAT Ltd launched a limited edition Zoom RAD tubeless tyres in three sidewall colours (Blue, Orange, Blue and Orange) on the colourful occasion of Holi. The tyres are compatible with and available for sports bikes such as Yamaha FZ, Yamaha Fazer, Suzuki Gixxer and Suzuki Intruder.

    The limited-edition CEAT Zoom RAD tubeless tyres will be available in Motorcycle Radials making this category of tyres more exciting and engaging to the consumers. It is exclusively designed with wide shoulder grooves and high rubber content, providing for an outstanding cornering ability, good grip, smooth and stable trouble-free ride along with long tyre life. The colourful new tyres are exclusively available in CEAT Shoppes. Get the full list of CEAT shoppes on www.ceat.com.

    Mr Amit Tolani, Chief Marketing Officer, CEAT Ltd said, “We drew inspiration from Holi – a festival of colours to launch the limited edition tyres. With our messaging ‘Express Yourself’, consumers get a chance to represent themselves with colours. Our vision is to make mobility safer and smarter with each day and CEAT’s Zoom RAD tyres are designed keeping in mind the customer preferences of excellent control, stability and a trouble-free ride.”

  • CEAT announces bat sponsorship association with cricketer Mayank Agarwal

    CEAT announces bat sponsorship association with cricketer Mayank Agarwal

    MUMBAI: CEAT Ltd has announced its association with Mayank Agarwal, an upcoming batsman for India. This endorsement makes Mayank a valuable addition to team CEAT, which also has the likes of Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill, and Harmanpreet Kaur. He will now be seen playing with a CEAT bat in all formats of the game.

    Commenting on the endorsement, CEAT Ltd MD Anant Goenka said, “We are glad to bring on board the extremely talented cricketer, Mayank Agarwal to represent the CEAT brand. At CEAT we strive to identify talent and encourage them in their cricketing journey. We believe that Mayank has all the qualities to become the next big thing in Indian cricket. We wish him all the very best and welcome him to the CEAT family.

    Mayank Agarwal made his mark by becoming the top scorer for India at the 2010 Under-19 World Cup. His remarkable performance in the 2017-18 Ranji Season, where he scored over a 1000 runs earned him the Madhavrao Scindia Award that is presented to the highest run-scorer in the season. That performance paved the way for his entry into Kings XI Punjab at the 2018 IPL auction.

    Mayank recently made a dream Test debut against Australia during the Border – Gavaskar Series on Boxing Day, 26 December 2018. He went on to score 76 runs in his first innings of the match, which was the highest score by an Indian cricketer on Test debut in Australia.

    On his association with CEAT Ltd, Agarwal said, “I am extremely proud to associate with CEAT, and it’s an honour for me to represent the brand, both on and off the cricket field. CEAT has a long and illustrious history in cricket, and it gives me a great sense of pride and responsibility to join the group of talented and successful cricketers at CEAT.”