ITV

Tag: CDLA technology

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • LeEco first ever TV campaign highlights unique features of its Superphones

    LeEco first ever TV campaign highlights unique features of its Superphones

    NEW DELHI: Global internet and technology conglomerate LeEco has launched its first TV campaign for the second generation Superphones Le 2 and Le Max2 demonstrating the supreme specifications of the two Superphones including LeEco’s patented CDLA technology.

    “We launched in India with focused digital and front page print strategy. This undoubtedly created a big impact and worked very well for the brand. Now, in tandem with our rapid growth we have expanded our marketing arsenal to include outdoor and Television. Our TVC rides on the basic insight that Millennials (our primary target audience), relate to a futuristic approach which aligns perfectly with the brand’s proposition. Through this TVC, we seek to communicate key differentiators of our disruptive Superphones, specifically our CDLA technology and the content ecosystem.”, said LeEco India Vice President Marketing Communications, Smart Electronics Business Manish Aggarwal.

    The TVC has been conceptualized and created by J Walter Thompson India, one of India’s leading Advertising agencies in India. The TVC runs across a bouquet of channels targeted at the urban youth. The TVC first went on air on 10 August 2016 across 60+ channels.

    JWT Bangalore Managing Partner Joy Chauhan said: “Today’s youth is constantly living intomorrow and technology brands like LeEco are making it possible for them to do that seamlessly. Today, Content is the King and the youth its biggest consumer. The TVC mirrors the desire of today’s youth and offers the perfect solution in LeEco Superphones with path breaking CDLA technology to enable them to live the future”.

    The TVC showcases some distinct features of Le 2 and Le Max2. Both Superphones pioneer the industry first CDLA (Continual Digital Lossless Audio) Standard and come with USB Type-C audio port, clearly demonstrated in the TVC. It also illustrates how users can immerse themselves in an ultimate experience that the ecosystem enabled superphones offer them.

  • LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

    LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

    MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.

    In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.

    What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.

    As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.

    An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers

  • LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

    LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology

    MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.

    In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.

    What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.

    As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.

    An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers