Tag: CD

  • Contract appoints Rahul Ghosh as VP and senior CD

    Contract appoints Rahul Ghosh as VP and senior CD

    MUMBAI: Contract Advertising has appointed Rahul Ghosh as vice president and senior creative director at its Mumbai office.

    Contract Advertising NCD Ashish Chakravarty said, “Rahul and I had a short but glorious run together back at Euro RSCG, Delhi, in the early 2000’s. We won some big accounts, few metals, and had a whale of a time while at it. He has grown into a leadership role since then, and created a solid body of work along the way, including my favourite ‘Manu-Ranjan ka baap’ commercial for SET Max. So I am delighted to have him on board.”

    Prior to this, Rahul was the group creative director at TBWA, Mumbai. This is Rahul’s second stint at Contract, who comes in with an experience of 17 years. In his new role, he will be leading a creative team and will be reporting to Kapil Mishra.

    “Contract is going through an exciting phase – a new belief, new team and new buzz. There is a place where it wants to be and getting to bat in a line-up led by Ashish Chakravarty was an offer that was difficult to refuse,” said Rahul on his joining Contract.

  • Taproot India hires Mayuresh Dubhashi as associate CD

    Taproot India hires Mayuresh Dubhashi as associate CD

    MUMBAI: With plans to strengthen its creative team, Taproot India has hired Mayuresh Dubhashi as associate creative director.

    “There’s a reason why Taproot is the hottest agency in the country. It’s got the best brands and the best people handling them and more importantly, it’s going to offer the best possible opportunities to up my game,” said Dubhashi on his new job.

    He has eight years of experience. He started work at Lowe Lintas on Idea, Wheel, Surf Excel etc and then moved onto JWT Mumbai, where he spent over five years.
    Apart from many metals at Goa fest, he has also won the Young Lotus competition, represented India at Ad fest 2011 and won ‘Silver.’

    “I have worked with him in the past hence I know his strengths, passion and attitude towards work,” said Taproot India co-founder and chief creative officer Agnello Dias about Dubhashi.

    “Taproot India is a strong believer of young blood, Mayuresh is young and yet very mature in his thinking and approach,” added Taproot India co-founder and chief creative officer Santosh Padhi.

    Taproot India has 46 people operating from a single office, Mumbai.

  • AIR conducts trial runs for digital short wave

    AIR conducts trial runs for digital short wave

    NEW DELHI: The first digital transmitter for All India Radio (AIR) on the short wave is already going through a successful trial run, officials say, adding that the pilot run for the medium wave digital radio too, will commence from May or June this year.

    The transmitter (250 kw) – which started operating from Republic Day this year is on the short wave band and broadcasting for Delhi, with the ‘skip distance’ reduced to “near zero”, officials have revealed to indiantelevision.com, and data transmission is also on.

    This means that if you have the required receiver, you could here and now access digital radio, and while listening to radio news or music, you could read on your set the news flashes and even see where the bulls or bears are in the stock market, said officials, requesting not to be named.

    The system is operating on DRM technology, which AIR experts feel is the best choice, as it covers all existing bands, medium, short and long waves.

    The handsets are being taken to various locations in Delhi now, and being tested with the required equipment, and it has been found that the skip distance, or the distance between where the transmitter is and the first point from where the waves are actually accessible, has been reduced from almost zero in some places, to one or two kilometres in others. The usual skip distance would be around 70 km.

    But as a senior official explained, skip distance is not a major issue. “We could reduce the skip distance for analogue too, depending on the content and the target audience.”

    What he meant was that if the programme is being broadcast from Delhi but for Jharkhand, the skip distance could be extended to 1,000 km, and for, say, England, it could made available from about 3,000 km from where the transmission is taking place.

    These adjustments can be made in repositioning the antenna, they explained.

    “The point is that we have been successful in handling this technology and the transmitter is functioning perfectly. The only problem is that receivers are not available in the country,” the official held.

    According to him, the receivers, for which costs have been calculated, at the moment come for euro 200. But as officials in charge of the AIR digitalisation programme have been saying, the cost will come down with increase in demand.

    The big calculation is that once India and China go for DRM technology, that would mean something close to half the world’s population, and most market players would look at the sheer volume and cut the prices.

    “There are various standards in digital radio transmission, officials explained, which include Eureka 147 DAB, IBOC (HD Radio) and DRM. But the latter allows transmission on all the bands we presently have and also the FM band.

    The advantage of DRM technology is that no additional band allocation is required and no additional spectrum is needed.

    What the trial transmission is now giving is FM quality sound on medium and short waves and CD quality sound on FM, officials said.

    “Objective measurements are going on for sound quality and we shall check all the myriad factors before we go for expansion,” the officials asserted.

    There is dialogue within the DRM Consortium, the officials said, and efforts are being made to rope in member countries, with an eye to cutting down the cost of receivers.

    But when would private players come in and add to the market factor that would reduce price for tabletop digital radio sets?

    The officials said that FM had been set up 20 years before the market started seeing the money in it. But with the FM experiment successful, market players may not take that long with digital radio. “This could happen in three or four years.

    “Our point is to create the infrastructure and that has been successfully done in the initial phase of experimentation,” the officials said.

  • Kids & parents in the US vote TV as top relaxation tool: Nickelodeon study

    Kids & parents in the US vote TV as top relaxation tool: Nickelodeon study

    MUMBAI: A research study conducted by Nickelodeon in the US, titled “The Digital Family” suggests that kids and parents believe that the television has become their medium of choice to relax. Contrary to popular belief, parents are embracing technologies just as much as kids, and view cell phones as essential part of managing their lives, while also providing kids more freedom.

    “In today’s modern family, parents and kids identify technology as a homework helper, virtual babysitter, time-keeper and a center piece of a lot of family time,” said Nickelodeon and the MTVN Kids and Family Group president Cyma Zarghami. “We found that technology has brought the need for new skills while seemingly lessening the need for others. What is very apparent is the critical role technology is playing in helping modern families functions.”

    “The Digital Family” research incorporates findings from Nickelodeon’s “Living in a Digital World” research project (2006), which explores technologies including: the internet, television, cell phones, mp3 players and more. “The Digital Family” offers insights from kids 8-14 and parents of kids 0-14, and references several findings from Nickelodeon commissioned studies (Multicultural Kids Study 2006 and Nickelodeon Wireless Study 2006), as well as Nielsen Media Research.

    The research revealed that television is still front and center in family life. No other technology has been able to take its place. In fact, television usage has increased over the last four years (since 2002) by approximately two hours a week for both kids and parents.

    Out of all the tech devices, TV seems to serve a different purpose, not only entertaining but also providing a key tool of relaxation for kids and parents in their daily lives.
    Infact, 49 per cent of parents said that TV helps them escape from their daily lives, while a larger percentage of kids (75 per cent) said it helps them escape from stress.

    Due to the use of the computer and internet – 26 per cent of parents and 24 per cent of kids agreed that it’s no longer necessary to read the newspaper. Some kids and parents also believe that because of the internet, they no longer need to be good spellers or learn to read a map.

    What’s more, the effect of mp3 players suggests that:

    – 23 per cent of parents and 33 per cent of kids 8-14 think there is no longer a need to make casual conversation.
    – 21 per cent of parents and 31 per cent of kids think there is no need to listen to the radio anymore.
    – 55 per cent of parents and 45 per cent of kids no longer see the need to purchase musical albums or CDs.

    “The Digital Family” incorporated a deprivation study, where cell phones, the internet, television and mp3 players, among others, were taken away from participating kids and parents for a period of 10 days. The deprivation research identified how parents and kids value various technologies. In particular, it found that kids and parents equate safety and piece of mind to the cell phone and no other device provides these two values the way cell phones do. And because of “digital supervision” cell phones provide, kids are gaining more and more independence.

    One parent said, “It’s a tool for me to keep in touch with them and know where they are, and allow them a little more responsibility while still having my little claws on them.”

    Tech devices like computers and the internet have become essential tools in daily living, making kids and parents much more productive and self sufficient. In some instances, the internet has almost become part of the family.

    Kids are as likely to use the internet for informational purposes as they are for entertainment. Nearly three quarters of kids use the internet for school work, says the study.

    Challenging the conventional assumption that kids bring most of the newer technologies into the home and demonstrate to their parents how to use them, most parents interviewed reported that they are actually as tech savvy or more so than kids:

    Additionally, parents are actually own cell phones, mp3 players and other devices just as much, or more so than kids. Only 2 per cent of parents are not online users and 29 per cent of kids are not using the internet.

  • Readers Digest sold for $1.6 billion

    Readers Digest sold for $1.6 billion

    MUMBAI: Reader’s Digest Association which publishes of one of the most widely read magazines in the world Readers Digest has sold the magazine for $1.6 billion to Ripplewood Holdings
    As well as its flagship magazine, the company publishes a range of other titles, markets CDs and puts on book fairs. The buy-out also means that the the consortium will take on debts of about $800,000.

    Media reports add that although its magazine circulates to 18 million people in 21 languages, the business has struggled to appeal to the younger readers prized by advertisers. Readers Digest has struggled to compete with new media both for readers and advertising.

    The basic strategy Ripplewood will adopt is to improve operating efficiencies, optimise cost structure and supply chain, and drive the revenue growth.