Tag: CCTV

  • CCTV set to launch business reality series ‘Win in China’

    CCTV set to launch business reality series ‘Win in China’

    MUMBAI: Looks like it is the season for business-oriented reality format shows. Soon after Zee TV launching Business Baazigar — a distant cousin of the popular business reality show The Apprentice — in India, China’s national television network CCTV has announced its plans to launch a reality series on the similar lines

    Set for a May 2006 launch, the series Win in China will offer would-be Chinese entrepreneurs from around the world a chance to become bosses of new businesses. According to its producers, participants in the eight-month show will face rigorous tests of their tenacity, business acumen and street savvy.

    About 110 competitors will gather in Beijing for the preliminary contest after being chosen from among 3,000. Twelve participants will enter the semi-final, adjudicated by judges including academic experts and successful entrepreneurs. One competitor will be eliminated in each episode until five remain.

    The winner will run a new business with a registered capital of no less than 10 million yuan (US$1.2 million); the runner-up, 7 million yuan (US$863,000); and other three, 5 million yuan (US$617,000).

  • CCTV to air its version of “The Apprentice” in May

    CCTV to air its version of “The Apprentice” in May

    MUMBAI: China is offering another version of the reality show The Apprentice – minus Donald Trump. The show Win in China is being produced by China Central Television (CCTV). It is a show where would-be entrepreneurs compete to win positions as CEOs of new businesses.

    The executive producer of the new version, Wang Lifen, said the show shares some similarities with the popular US series, but there are essential differences as well. Win in China will debut in May, and viewers will take on the New York businessman’s role of deciding who gets fired by voting electronically for their favourite, according to producers.

    Lifen said, “I think The Apprentice show is driven by money, which is hard to accept in Chinese culture. What we’re looking for is the talent of self-management and entrepreneurship.The program matches very well with the country’s current situation.”

    The American show has contestants vying for a job as apprentice to millionaire businessman Trump. Contestants are given tasks that test their skills in sales, marketing, advertising and finance. They compete against each other, often to see who can make the most money. At the end of each show, Trump whittles down the applicant pool by declaring “You’re fired!”

    Win in China will be a much more dramatic and interactive program since the audience will participate. Chinese participants will also endure rigorous business tasks that test their tenacity to withstand hardship. Viewers will vote for the winner, and some will even become shareholders in the new company, according to CCTV.

    In the Chinese version, the top winner is given the reins of a new business with a registered capital of no less than 10 million yuan (US$1.2 million), while the other four winners will get to run smaller firms. The startups are being funded by Asian and international venture capital firms.

  • Globo TV Sports sells Brazilian football package to CCTV

    Globo TV Sports sells Brazilian football package to CCTV

    MUMBAI: Distributor Globo TV Sports that markets Brazilian sporting events abroad has signed a deal with China’s national broadcaster CCTV-5. It has acquired the rights of Brazilian Magic Football. This package includes 82 live games from the following Brazilian championships:

    Brasileiro, Carioca, Paulista and the Brazil Cup, during the 2006 to 2008 seasons.

    Globo TV Sports director Marcelo Spinola, is confident in the company’s progressive expansion in the Asian market and in winning more space in programming grids around the world. “Following its success in Europe, Globo TV Sports is now arriving in China associated with a major partner and expanding its presence in the Asian market, which has an estimated audience of already 600 million viewers. With Brazilian football, the distributor is entering the market with great momentum and opening the possibility of new deals to show other sports “, he says.

    CCTV 5 director Jiang Heping says, “With the partnership with Globo TV Sports, the Chinese audience will have access to all the Brazilian football magic and dream. They will be closer to major Brazilian football stars and I have no doubt that all the differentiation of the best football in the world will charm around 600 million viewers”.

  • Navstar Media to acquire Beijing Broadcasting and Television Media Co

    Navstar Media to acquire Beijing Broadcasting and Television Media Co

    MUMBAI: Chinese television content provider Navstar Media Holdings, Inc. has entered into an agreement to acquire operational control and 70 per cent ownership interest of content and production company Beijing Broadcasting and Television Media Co., Ltd.

    Navstar also announced the appointment of Yang Wenquan to its board of directors.
    During the past five years, Beijing Media has produced approximately 10,000 hours of television programming, including TV series, movies and specials. The company currently produces approximately 500 hours of programming per year for CCTV.

    “This acquisition is another step in our strategy to further build upon our content development capabilities to take advantage of the growth of China’s media market. Through this transaction, we will strengthen our operating management team, improve our production facilities, expand our distribution footprint and unlock new opportunities to drive our business. We welcome Yang Wenquan to our Board and look forward to working with him and the Beijing Media team as we seek to unlock the full potential of our resources,” said Navstar CEO Don B. Lee.