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Tag: CCL

  • Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Celebrity Cricket League 2024 promo launch on the Burj Khalifa

    Mumbai : Celebrity Cricket League kicked off the 10 season with a spectacular show in Dubai on 2 February , right in the heart of the global metropolis, projecting this season’s promo on the magnificent Burj Khalifa. Superstars and captains from all 8 teams of CCL, including Kichcha Sudeep (Kannada),  Sohail Khan (Hindi), Arya and Jiiva (Tamil), Thaman & Sudheer Babu (Telugu), Jissu Sengupta (Bengal), Bunnu Dhillon and Sonu Sood (Punjabi), Indrajit Sukumaran and Unni Mukundhan (Malayalam) watched it live in Dubai.

    Celebrity Cricket League is the sportainment spectacle combining cinema and cricket. It is the only sports league in India that brings more than 200 actors from 8 different languages together. It is the convergence of sports and entertainment and is the only IP of its kind in India.  

    The grandiose league starts on 23 February in Sharjah, continuing for another three weekends in India with 20 action-packed and entertaining matches that appeal to a wide audience cohort beyond cricket fans. The adrenaline-pumping tournament will be live-streamed on Sony Sports Ten 5 and Jio Cinema along with multiple regional channels.

    Celebrity Cricket League founder & managing director Vishnu Vardhan Induri says, “CCL is always powerful and entertaining from day one and seeing the league grow every year is a reflection of the passion of all actors playing cricket in CCL on par with their busy schedules. When we say CCL 2024 is bigger than ever, we mean it.”

    Speaking about the promo launch on Burj Khalifa, Kichcha Sudeep said, “I have been on the Burj Khalifa earlier for my films, but seeing myself on the Burj Khalifa as a cricketer is very special and unforgettable. This is a massive statement from CCL that we are bigger than ever. ”

    Sonu Sood also shared his thoughts on the stunning visual on the Burj Khalifa – “Being alongside superstars representing 8 vibrant film industries of our great nation, standing together in front of the world’s tallest iconic structure watching the launch of something the whole India passionately love to is an amazing experience. This happens only at CCL, and my team will make CCL a remarkable edition this year.”

     

  • Magic Square Entertainment has signed Chennai Rhinos deal for CCL

    Magic Square Entertainment has signed Chennai Rhinos deal for CCL

    MUMBAI: Magic Square Entertainment has bagged the Chennai Rhinos marketing deal for Celebrity Cricket League (CCL).

     

    Chennai Rhinos CEO Uday Sinh Wala said, “Magic Square Entertainment, we felt, was the best and most professional set-up to partner with us and to build the Chennai Rhinos franchise on a long-term basis.”

     

    The deal is pegged at around Rs 50 million.

     

    Magic Square Entertainment director and CEO Vijay Vishwanath in response said, “We are overwhelmed to sign up Chennai Rhinos for Celebrity Cricket League Season 4. We are fully geared up to market Chennai Rhinos Season 4. This season looks even brighter.”

     

    On the marketing plans for this activity, Vjay Vishwanath added, “We have rights to exploit all forms of branding options. Our expertise is in marketing and sales on various events and shows. Our team has drawn up extensive plans of exposure for clients on all the segments, viz stadia, merchandising, and all kinds of BTL activity, covering a wide spectrum and gamut of activities.”

     

    “I am sure this will be a great opportunity for the advertisers to showcase their brands. CCL is one of the most valuable entertainment properties with films stars adding a lot of fizz, entertainment value and brand recall,” Vishwanath added.

     

    The Celebrity Cricket League (CCL) is a non-professional men’s cricket league in India, contested by eight teams consisting of film actors from eight major regional film industries of Indian cinema.

     

    Chennai Rhinos is the most successful team in the CCL having won the tournament twice.

  • Jai Maharashtra becomes associate sponsor of CCL team Veer Marathi

    MUMBAI: Sahana Group‘s Marathi news channel Jai Maharashtra has taken the associate sponsorship of Celebrity Cricket League‘s (CCL) Veer Marathi team headed by actor Riteish Deshmukh.

    Sahana Group chairman Sudhakar Shetty said, “We are launching a pan-India channel and CCL offers a unique opportunity to reach out to the audiences across the country. We look for a successful and mutually rewarding association supporting the sports initiatives.”

    The celeb players of the ‘Veer Marathi’ team will be seen donning T-shirts with the channel’s logo on it for all respective matches they are scheduled to play.

  • Push wins CCL creative account

    MUMBAI: Push Integrated Communications has been awarded the creative duties of the Celebrity Cricket League 2013. The mandate includes creative development and execution across multiple media platforms.

    The ad spends on the league will be in the range of Rs 100 million.

    CCL founder and managing director Vishnu Vardhan Induri said, “CCL is truly larger than life with its popularity challenging even the IPL. Push Integrated has brought alive the Block Buster appeal of the competition. Their creative visualization and ability to dovetail the communication idea into different media platforms is truly noteworthy.”

    Push Integrated managing director and CEO V A Shrikumar added, “Push Integrated is truly humbled to be bestowed with this honor. CCL is the next generation entertainment. CCL will bring larger audiences to the field of entertainment and sports. We are charged and ready to package this product in a way that is going to set a new trend in the industry.”

    CCL is a 20-20 league cricket property involving superstars from the feature film fraternity. It has teams from Mumbai, Tamil Nadu, Andhra Pradesh, Karnataka, Kerala and West Bengal. This year two new teams have been added from the Marathi and Bhojpuri regions. Participants of the league include Mohan Lal, Sunil Shetty, Venkatesh, Vishal, Sudeep, Jeet, Ritesh Deshmukh and Manoj Tiwari. This year CCL will be telecast on eight channels of Star in as many languages. The league stretches from 19 February to 10 March.

    About PUSH Integrated Communications Pvt. Ltd.

    PUSH Integrated is a true blue integrated communication solution provider with competencies that extend from communication strategy, creative development and execution to media solutions, digital strategy and activation, film production, event management and public relations. Each of the services are independent profit centers with focused capabilities. For PUSH, the idea chooses the medium for resonation, and then the competent partners and associates take over the function seamlessly. PUSH Integrated is the creative partner fro MAXUS in India and has strategic partnerships with MConsult, the Business strategy consultants, a part of Group M. Today PUSH has an impressive list of clients from retail and services to FMCG, education, fashion, healthcare, banking and infrastructure. The clients include Kalyan Jewelers, A.V. Thomas & co. ltd., with AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers to name a few.

  • South Indian movies to follow IIFA, host awards abroad

    South Indian movies to follow IIFA, host awards abroad

    MUMBAI: Dubai will play host to the first-ever South Indian International Movie Award (SIIMA) on 21 and 22 June. The award function will reward the best works in Telugu, Tamil, Malayalam and Kannada cinema.

    SIIMA will be an annual affair and will take South Indian movies to new territories on the lines of the IIFA.

    SIIMA will reward greatest achievements in cinema during the year 2011 which will be nominated by a jury of artists and professionals from all the four industries.

    Vishnuvardhan Induri, the man behind the successful Celebrity Cricket League, has conceptualised the awards function. According to a statement by the organisers, this will be the first time that the South Indian film industry will have its awards abroad. With the function, the organisers will promote South Indian cinema on a global platform that would increase overseas revenues.

    Though the industry down south constitutes the largest number of films released in India and the Indian box office collections of a hit South Indian movie is at par with any hit Bollywood film, the overseas revenue of a South Indian movie is 10 per cent of a Bollywood movie, the statement observed.

    The organisers have sent out invitations to all the big stars across India with a hope to get participation not just from those who have been nominated and those who are performing but from the film fraternity at large.

  • Apology for ‘India TV’s dispute with CCL’ report

    Apology for ‘India TV’s dispute with CCL’ report

    Indiantelevision.com carried a report on 15 February, 2008, under the headline ‘India TV settles CCL dues, to move to new premises by November-end.’

    The report correctly states that India TV has settled its dues to CCL, while the headline wrongly implies that it would be vacating the premises by November 2008, when in fact the news channel will be moving out by November 2009. 

    Additionally, the following inadvertent errors also crept into the report, which have been brought to our notice by India TV:

    * That the issue of dispute between CCL and India TV was one of “overdue rent when in fact the channel has regularly and unfailingly paid what was due and had repeatedly brought to CCL’s notice vide emails and all other means the equipment and services that had not been put into place despite lease rentals being paid vide cheques.”

    * That, in specific terms, the article claims that ‘more than Rs 6 crore were not paid by the channel (India TV) in terms of rent for the premises and as the hi-tech digital newsroom that CCL (Century Communications Ltd) has also rented to the channel’, when the facts, as enshrined in the MoU clearly bear out the channel’s position, including a substantial amount exceeding Rs 2 crore being deleted from CCL’s original claims, confirming thereby, that key equipment and services had indeed not been made available to India TV; and the fact that India TV had to independently acquire the above mentioned digital newsroom at a huge cost.

    * That by repeating a wild allegation made by CCL officials in a press conference claiming that the lives of the CCL owners had been threatened by India TV and that they had written to the Union Home Minister for protection, indiantelevision.com has lent credence to a preposterous claim which CCL chose not to substantiate with even a shred of evidence.

    Indiantelevision.com regrets the inadvertent errors and apologises to Independent News Service Pvt Ltd, owners of Hindi news channel India TV, and states for the record that it has no intention of dishonouring or bringing to disrepute either India TV or its founder Rajat Sharma. 
     

     

  • ‘Shoonya’ Indian entry at Rotterdam film fest

    ‘Shoonya’ Indian entry at Rotterdam film fest

    MUMBAI: Century Communication Limited (CCL) will have a presence at 36th International Rotterdam film festival held in The Netherlands, from 24 January to 4 February 2007, with Shoonya the official selection from India.

    The firm is an integrated media and entertainment company with interests in airtime sales, post production of video and film, radio, digital news room services

    Shoonya went through the digital intermediate process at post production facility Pixion. Pixion studios have introduced IQ in­ India making it the holder of the largest concentration of Quantel systems in India . Pixion facilities are used to provide complete solutions ranging from offline to online processing, graphics and digital sound for broadcasters and animation design filmmakers. These functions normally account for about 25 per cent of the total budget allocation made by any producer in every project.

    The film by the debutant director Arindam Mitra, was one of the three films selected from India along with films of veteran Film-makers Girish Kasaravalli and Gautam Ghosh.

    Pixion CEO Naresh Malik says that the film was shot on the HDV format, which was converted digitally through the DI process at Pixion and transferred back to film for the cinema audience.

    “The entire DI process took close to four weeks and was colour graded by Robert Lang, a film grade artist at Pixion. Shoonya has been a pleasant experience for us and we take great pride in this film’s international acceptance and success.”

  • Century Communication buys out ex-UTV Mishra’s 30% stake in Pearl Media

    Century Communication buys out ex-UTV Mishra’s 30% stake in Pearl Media

    MUMBAI: Delhi-based Century Communication Limited (CCL) has bought out ex-UTV Anil Mishra’s 30 per cent stake in Pearl Media for an undisclosed amount.

    Pearl Media will now become a division of the company. “Earlier Pearl Media was functioning as a subsidiary of CCL. We have bought out Mishra’s stake,” CCL chairman PK Tewari tells Indiantelevision.com. CCL will consolidate its air-time sales, TV software, outdoor media and radio ad sales businesses under the umbrella of Pearl Media.

    CCL had joined hands with Mishra in 2004 after he quit UTV as COO of air-time sales and syndication. Pearl Media was formed to start the ad sales business with particular focus on Sun TV’s group of channels. Pearl Media since then has grown to a turnover of Rs 700 million, handling 15 shows on Sun Network and two on Doordarshan.

    “I have sold my stake and parted ways with CCL,” says Mishra who functioned as CEO of Pearl Media.

    A new team is now being put in place with Sanjay Reddy roped in from Walt Disney to head Pearl Media.

    CCL, which posted a turnover of Rs 1.5 billion for the fiscal 2005-06, has recently ventured into the FM sector and has bagged nine radio licenses in various cities across India. The company is targeting Rs 2 billion this fiscal. Apart from ad sales business through Pearl Media, CCL is into post production under the brand name of Pixion.