ITV

Tag: CCDT

  • Nick kicks off Masti-Dosti contest; plans multi-media campaign

    Nick kicks off Masti-Dosti contest; plans multi-media campaign

    MUMBAI: In line with Nick’s new funda “Bitaiye masti ke pal, apne khas doston ke sang,” the channel will kick off the Masti-Dosti contest starting 4 December on the Masti-Dosti block from 6 – 7 pm, Monday to Friday.

    Nick also seems to be pulling up their socks in promoting this initiative, with plans of launching a multi-media campaign. This would comprise of television, print and on-ground, including colourfully painted school buses and visits to the agencies by its characters – SpongeBob SquarePants and his buddy, Patrick.

    To participate in the Masti-Dosti Contest, kids have to spot the prize on air and report it right back to Nick by calling 1250111555 in Mumbai and Delhi or 1250155 in other cities, or SMS ‘NICK’ followed by either A, B or C and their name to 6882. Alternatively, they can log on to www.nickindia.com and participate in the contest.

    Remote controlled cars, Gameboys, DVD players, cell phones, MP3 players, Discmans and rollerblades – all in pairs will be up for grabs. Ten lucky winners will have the privilege of seeing their names on air. As for the grand prize winner – he/she and a friend get to feature in special promotion that will be aired on Nick at the end of the contest, informs an official release.

    If back-to-back episodes of Nick’s characters and best buds Spongebob and Patrick, Ninja Hattori and Kenny Chee and Munnabhai and Circuit scheming, ploting, sharing and caring is not enough. On the eve of World AIDS Day, the channel extended its hand of ‘dosti’ to children from the NGO – Committed Community Development Trust (CCDT) to come and party with Nick buddies SpongeBob and Patrick and enjoy Nickloads of fun.

    Speaking on the initiative, Nick India vice president and general manager Nina Jaipuria said, “At the onset of the festive season, Masti-Dosti is Nick’s unique way of reaching out and celebrating the ‘spirit of friendship’ with the kids. Over the past many months Nick has formed a special bond with the kids and ‘Masti-Dosti’ is an initiative to strengthen that even further.”

  • BBC World Service Trust releases music album on AIDS awareness

    BBC World Service Trust releases music album on AIDS awareness

    MUMBAI: BBC World Service Trust, National AIDS Control Organisation (Naco) and national network Doordarshan have joined hands to spread awareness about AIDS through a music album Haath Se Haath Milaa (HSHM) or let’s join hands.

    The music video and album, released yesterday, is also being supported by multiplex major PVR Cinemas, which will screen it in all its 68 screens across India.

    Though the association of PVR Cinemas with BBC World Service Trust is only for three months, the multiplex company CEO (digital) Sunil Patil is optimistic to maintain the relationship for a longer period of time.
    According to the director of the video Anu Malhotra, “All the stars have generously contributed to the cause by filming for this video completely pro bono.”

    The album, produced by Music Today and consisting of eight soundtracks, will be available in music stores and sold commercially across the country.

    In an official statement, all profits from sales will be donated to non-governmental organization Salaam Baalak Trust and Committed Communities Development Trust (CCDT).

    BBC World Service Trust director general Andrew Whitehead said, “The selections of songs were done from the Music Today catalogue.”

    The launch ceremony was graced by Bollywood actress Shilpa Shetty who said that the video would appeal to all and help combating AIDS and the stigma attached to it.

    BBC World Service Trust supports a reality television series on DD, titled Jasoos Vijay where the central theme revolves around spreading awareness about AIDS.

    The third series of Jasoos Vijay will finish its run by end September and HSHM will end by February 2007.