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Tag: CCD

  • Café Coffee Day makes management-level appointments post founder VG Siddhartha’s tragic demise

    Café Coffee Day makes management-level appointments post founder VG Siddhartha’s tragic demise

    MUMBAI: Following the tragic demise of Cafe Coffee Day (CCD) founder VG Siddhartha, who was also known as the ‘Coffee King’ of India, the company board has made some key appointments in the top management. It has also resolved to thoroughly investigate the matters related to financial transactions, which were made outside the knowledge of the senior management, auditors, and the board, and were mentioned in Siddhartha’s last letter to his team and employees.  

    The Board has appointed SV Ranganath as the interim chairman of the board and Nitin Bagmane as an interim chief operating officer of the company. It has also constituted an executive committee comprising non-executive independent director SV Ranganath and CFO R Ram Mohan to exercise the powers previously vested with the chief executive officer of the company and the administrative committee constituted by the board in 2015.

    It mentioned in a statement, “The board will, in due course, prepare a detailed charter of authorities vested in the executive committee and approve the same. The executive committee will, inter alia, explore opportunities to deleverage the Coffee Day group.”

    VG Siddhartha went missing in the evening of 29 July while he was on his way to Mangaluru from Bengaluru. Around 6.30 pm, he asked his driver to stop the car at a bridge near Ullala and did not return. A panicked driver informed his family and the police. Siddhartha’s body was recovered from Netravathi river, today morning.

    Before allegedly committing suicide, he had sent his employees a letter indicating that he is in debt. He also mentioned that tax authorities were harassing him.

    Taking in account the same, the board wrote in its statement, “The board took cognizance of statements in the purported letter from VG Siddhartha relating to financial transactions outside the knowledge of the senior management, auditors and the board. While the authenticity of the letter is unverified and it is unclear whether these statements pertain to the company or the personal holdings of VG Siddhartha, the board took serious note of the same and resolved to thoroughly investigate this matter.”

  • Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    NEW DELHI: The Finance Ministry has cleared a proposal of M/s Tikona Digital Networks Pvt Ltd for the issuance of CCDs thereby increasing foreign equity to 76.73%.

    This will involve Foreign Direct Investment of Rs 267 crore, according to the approval by the Foreign Investments Promotion Board in its 238th meeting.

    The Ministry approved the proposal by Haymarket SAC Publishing (India) Private Limited for the take over the publication of the specialty magazine “Print Week” from Haymarket Media (India) Private Limited, its sister concern as it does not involve any foreign direct investment.

    The Ministry deferred decision on a proposal by Quintillion Business Media Private Limited seeking approval for the issuance of equity shares to BLOOMBERG L.P. The investee company is proposed to be engaged inter alia in the uplinking and broadcasting of a business news television channel and operating related digital content platform in India.

    It also deferred a proposal by The Financial Times (India) Private Limited for transfer of 99.99% of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Singapore, for an aggregate consideration of SGD 1; transfer of one share of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Amsterdam; and transfer of entire shareholding of Falstaff Singapore Pte Ltd to Nikkei Inc, currently held by Pearson, Amsterdam.

    The Ministry deferred a proposal by M/s Idea Cellular Infrastructure Services Limited (ICISL) to take on record the increase of foreign investment in ICISL beyond 50% and allow foreign investment in ICISL up to 67.5%.

    The Ministry noted that ICISL is a wholly owned subsidiary of IDEA which has become a foreign owned company with more that 50% foreign investment. Accordingly, ICISL is also deemed to have foreign investment in excess of 50% as a mirror image of its parent company.

    A proposal by M/s BT Global Communications (Mauritius) Limited to acquire remaining 26% equity and preference share capital of M/s BT Telecom India Private Limited (Investee Company) from M/s Jubilant Stock Holding Private Limited, which will result in increasing its shareholding in the investee company from 74% to 100% was also deferred.

  • Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    NEW DELHI: The Finance Ministry has cleared a proposal of M/s Tikona Digital Networks Pvt Ltd for the issuance of CCDs thereby increasing foreign equity to 76.73%.

    This will involve Foreign Direct Investment of Rs 267 crore, according to the approval by the Foreign Investments Promotion Board in its 238th meeting.

    The Ministry approved the proposal by Haymarket SAC Publishing (India) Private Limited for the take over the publication of the specialty magazine “Print Week” from Haymarket Media (India) Private Limited, its sister concern as it does not involve any foreign direct investment.

    The Ministry deferred decision on a proposal by Quintillion Business Media Private Limited seeking approval for the issuance of equity shares to BLOOMBERG L.P. The investee company is proposed to be engaged inter alia in the uplinking and broadcasting of a business news television channel and operating related digital content platform in India.

    It also deferred a proposal by The Financial Times (India) Private Limited for transfer of 99.99% of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Singapore, for an aggregate consideration of SGD 1; transfer of one share of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Amsterdam; and transfer of entire shareholding of Falstaff Singapore Pte Ltd to Nikkei Inc, currently held by Pearson, Amsterdam.

    The Ministry deferred a proposal by M/s Idea Cellular Infrastructure Services Limited (ICISL) to take on record the increase of foreign investment in ICISL beyond 50% and allow foreign investment in ICISL up to 67.5%.

    The Ministry noted that ICISL is a wholly owned subsidiary of IDEA which has become a foreign owned company with more that 50% foreign investment. Accordingly, ICISL is also deemed to have foreign investment in excess of 50% as a mirror image of its parent company.

    A proposal by M/s BT Global Communications (Mauritius) Limited to acquire remaining 26% equity and preference share capital of M/s BT Telecom India Private Limited (Investee Company) from M/s Jubilant Stock Holding Private Limited, which will result in increasing its shareholding in the investee company from 74% to 100% was also deferred.

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.

  • Café Coffee Day’s Beano campaign gets 1.2 million views

    Café Coffee Day’s Beano campaign gets 1.2 million views

    MUMBAI: Café Coffee Day’s latest social media activity is enjoying success like never before. For the very first time, the brand has come out with a video campaign in a five part series. The first part of the series, which was released last month, has received an overwhelming response of 1.2 million views to date.

    CCD’s first video campaign ‘Beano and the Bean’ is a lapse stop motion video painted with coffee itself. It revolves around a fun and endearing character called Beano, the caveman. The first part, a two minute video, introduces Beano and shows how he discovers the coffee bean in a fun and entertaining way. The objective behind the video was to create a deeper engagement with the audience with something that was fun and subtly revolves around coffee.

    CCD has seen success in many of its digital media activation like for World Hug Day and for the Football World Cup, which led to trending hashtags of #LetsHugOverCoffee and #CCDFootballquiz respectively, to name a few. 

    CCD realised that its previous social media activities around art and doodles always received high engagement and responses from followers. So the brand decided to go ahead with creativity led idea for its first video campaign. The brand roped in an artist who created hand drawn art using different densities of coffee decoction to narrate a story. Hence, the highlight of the video, which has not only excited the creative community, but the audience at large is firstly the use of hand created coffee art in a stop motion video and the other is the storytelling aspect. Moreover, the content is fun and the character is someone that everyone finds loveable.

    CCD has just released the second part of the Beano series, to celebrate Valentine’s Day. It is a 1.10 minute video that shows how Beano goes about meeting that someone special.

    With Beano, the idea was not to promote the brand or prove a point, but to create a property that the audience will embrace.

  • Madison to handle CCD’s media account

    Mumbai: Café Coffee Day (CCD) has awarded its media mandate to Madison Media for its chain of coffee Cafés.

    The account size is estimated to be around Rs 400 million and will be handled by Madison Media Omega in Bangalore.

    Madison Media Group CEO Gautam Kiyawat said, “We are delighted to have India’s premier and leading café chain, Café Coffee Day, to our roster of clients and are confident of helping it grow and gain further market share in the country.”

    CCD president marketing K. Ramakrishnan said, “Café Coffee Day being a brand for the young and the young at heart, we needed a partner who would be passionate about the brand, to be able to understand the category in depth and the varying dynamics to enable us to move along at a fast pace. We are confident of Madison Media’s thought leadership and competence in executing the campaigns. We are delighted to have them on board”.

    Café Coffee Day as a brand has never advertised in mass media in the last 16 years of its existence. It has been built on different marketing initiatives, coffee category building activities, public relations and social media.

    The brand has just launched its first ever television commercial titled ‘Sit Down’ that has been created by Creativeland Asia.

    For the record, Madison Media Group handles media mandate for clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico and McDonald’s.

  • Creativeland Asia conceptualises first ever CCD TVC

    Mumbai: Coffee shop chain Café Coffee Day (CCD) has launched its first ever television commercial in its 16 years of existence, conceptualised by Creativeland Asia.

    CCD aims to reach every single household through the television commercial. The TVC titled ‘Sit Down’ is part of a 360 degree campaign. It is built on the premise that ‘standing up’ often doesn’t really yield results, but a lot of things can happen when you ‘sit down’.

    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “We wanted CCD‘s first ever TVC to be a little more than an Advert. Something that CCDgoers identify with, something that is neither too heavy nor too frivolous. In the whole idea of ‘Sit-down’, we eventually found all these and more. A powerful thought which is socially relevant in India at this juncture.”

    The TVC is produced by Equinox Films and directed by Ram Madhvani.

    According to the company, the campaign will be integrated across media with digital and social playing an important role. The agency has planned many campaign specific acts over the last year and will be executed phase-wise.

    CCD president marketing K. Ramakrishnan said, “CCD as a brand has never advertised in mass media in the last 16 years of its existence. It has been built solely through unique and pioneering marketing initiatives, coffee category building activities, public relations and more recently through social media. We believe it is the right time to get deeper into our customers lives, possible only through television.”

    The craft of the TVC combines two contrarian cultures – the café space and the social media space. The storyline of the TVC shows how a bunch of youngsters started a movement call sit-down by self recording videos across various CCDs across the country to the self anthem and then posting it via various avenues on social media. The central message of the TVC being to stop creating morchas or standing up against things, and instead Sit-down talk over a cup of coffee and find a way forward. Over 130 social-media profiles were used. Live posts were diligently crafted and created to become the frame-work of the TVC, the company said.

    There are a series of shorter tactical films planned as well. The ads have first been released on the social media space on Facebook, Twitter and Youtube. It will be released on air across all major television networks on 8 December.