ITV

Tag: CavinKare

  • MEC India wins GoDaddy media account

    MEC India wins GoDaddy media account

    MUMBAI: WPP’s MEC India has won the media mandate for GoDaddy, the technology provider dedicated to small businesses.

     

    With over 12 million customers, GoDaddy manages more than 57 million domains globally. The company’s stated ambition is to help people easily start, confidently grow and successfully run their own ventures.

     

    GoDaddy has identified India as a priority market for their global expansion. The company recently signed on Mithun Chakraborty with a view to democratise internet-enabled businesses in India.  

     

    MEC North head Roopam Garg added, “We are delighted to have the opportunity to partner GoDaddy on their exciting journey. GoDaddy is all about empowering people in their quest for success and we are happy to play a small role in this great endeavour.”

     

    The clientele list of the agency includes Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, General Electric, Zee Network, Reliance Group, CavinKare, to name a few.

  • Ravichandran Ashwin turns brand ambassador for CavinKare

    Ravichandran Ashwin turns brand ambassador for CavinKare

     MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary
    division Cavin’s Milkshakes.

    The cricketer will also endorse the entire range of Cavin’s dairy products.

    The tagline of the product will be ‘So tasty, so healthy’.

    Speaking on the association, CavinKare joint managing director T.D. Mohan said, “We are extremely glad to have Ravichandran Ashwin represent Cavin’s Milkshake. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of energy and spirit makes Ashwin the right choice of being the face for Cavin’s Milkshakes.”

    “Mothers today have immense trust in Cavin’s range of products. Mother’s would love a product like Cavin’s Milkshakes as it is both healthy and tasty. Thus it is a win-win situation for both the mother and her family”, added Mohan.

    Talking about the product Ashwin said, “Within a short period of time, Cavin’s Milkshakes have become an immediate hit amongst many including me! It is extremely refreshing and energising especially after a tiring game in the hot sun and the good thing is, it is being made from milk which is healthy. I am so happy to be endorsing a brand I enjoy and like very much and I look forward to an exciting association with Cavin’s.”

  • Curry Nation picks up Indica dye creative biz

    MUMBAI: Mumbai-based advertising outfit Curry Nation has walked away with the creative duties for CavinKare‘s hair dye brand Indica. The win is the outcome of a multi agency pitch called by the brand earlier this year in January.

    This is the fourth brand from the Chennai headquartered FMCG stable that the indie agency has won the creative mandate for. Curry Nation already handles the creative duties for Fairever, Hi5 and Spinz (talcs and deos).

    The immediate mandate for the agency is to create a brand personality that appeals to a national audience.

    “The brand Indica has prominent presence in the south and our goal is to take the brand national. We have done some research and will work towards fortifying the brand identity and make it consistent to suit a national coverage,” informs Curry nation founder and director Priti Nair.

    There will be a 360 degree campaign in order to achieve this goal, including focus on digital and retail. The campaign will break sometime in early June. The media agency on record for the entire brand portfolio of CavinKare is MEC.

    Some of the other creative agencies that work on CavinKare diverse range of products/brands include Leo Burnett, Orchard and Contract Advertising.

  • CavinKare ropes in Deeksha Seth as new face of ‘Meera’

    CavinKare ropes in Deeksha Seth as new face of ‘Meera’

    MUMBAI: FMCG giant CavinKare has roped in south Indian star Deeksha Seth as the brand ambassador for its new look Meera Shampoo.

    With the launch of Meera Shampoo in a contemporary avatar, CavinKare is aiming to make this household brand more relevant in consonance with today‘s lifestyle.

    The Meera brand has evolved as an ‘Inspired by Tradition‘ brand, delivering the traditional goodness of natural ingredients that provide nourishment for strong, healthy and beautiful hair.

    Seth said, “I‘m happy to be associated with an innovative brand that introduced the concept of hair wash powder to the South Indian woman and be a part of this new journey with them. These days, working on film sets day-in and day-out, I hardly have the time to allocate exclusively for hair care. I believe that Meera Shampoo which is nutrient-rich with ingredients like Kunkudukai shikkai and badam can put away my worries by strengthening each and every hair strand thereby making it soft, lustrous and gleaming with health, which is what every girl dreams of.”

    CavinKare GM marketing Hair care Sameer Wanchoo said, “We are delighted to have Deeksha as the face of Meera Shampoo and launch its exciting range of products in new look. With brand Meera undergoing a change in identity we see synergies in appointing Deeksha Seth to be the brand ambassador for Meera Shampoo and Hair Wash Powder as she reflects the contemporary smart girl with strong cultural roots.”

  • CavinKare picks Parineeti Chopra as new face of Spinz

    Mumbai: Parineeti Chopra has been appointed as the new brand ambassador for Spinz by FMCG major CavinKare.

    CavinKare marketing manager Keshav Kumar said, “We see synergies in appointing Parineeti as the brand ambassador for Spinz as she embodies and reflects the contemporary girl of today. She reflects the brand philosophy of ‘Stop Me If You Can‘ while having fun with every challenge that comes in her way. She is a great fit for the brand and we are happy to be associated with such a youth icon.”

    Chopra added, “The brand‘s values gels well with my personality in terms of style, attitude and appeal. So, when this opportunity came to me I was quite excited about this association.”

  • Jatin Bhatt joins CavinKare as VP-marketing

    Jatin Bhatt joins CavinKare as VP-marketing

    MUMBAI: FMCG major CavinKare has appointed Jatin Bhatt as VP-marketing and business development.

    Bhatt has joined in from Pidilite where he was working as chief of marketing.

    Based in Mumbai, Bhatt will be responsible for modern trade marketing, OTC and strategic alliances.

    CavinKare chairman and MD CK Ranganathan said, “Jatin comes with excellent track records in marketing functions. He shall be a key member of the company‘s ‘go-forward‘ leadership team.”

    Bhatt brings in over 10 years of experience in marketing. He has also worked with Tata Tea and Marico India.