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Tag: CavinKare

  • Aprajit Kathuria bags top e-commerce role at Atomberg

    Aprajit Kathuria bags top e-commerce role at Atomberg

    MUMBAI: After five years of helping consumers slip into something more comfortable at Solethreads, Aprajit Kathuria has stepped into a new role as head of ecommerce at Atomberg Technologies.

    The marketing maven brings more than a dozen years of sales and marketing nous to the table, including his recent five-year stint as co-founder and chief marketing officer at the casual footwear brand, where he built the direct-to-consumer business from scratch.

    “I’m happy to share that I’m starting a new position as head of ecommerce at Atomberg Technologies,” Kathuria announced on his LinkedIn profile.

    At Solethreads, Kathuria wore many hats—handling D2C business, performance marketing and expanding into retail with exclusive brand outlets. Under his watch, the company transformed from a bootstrapped venture to one backed by leading consumer VCs.

    His CV boasts impressive stints at consumer goods heavyweights Hindustan Unilever Ltd and Marico, where he helped establish digital-first brands and scale up e-commerce operations. At HUL, he reportedly grew monthly sales on Amazon by over 10 times in just one year.

    The computer science graduate’s career kicked off at Cavinkare, where he doubled monthly turnover within three months and achieved 90 per cent sales growth in his region.

    His academic credentials include an MBA in marketing from Symbiosis Institute of Management Studies, where he participated in various marketing competitions and managed to squeeze in time for lawn tennis, singing and creative writing.

    With his knack for growing online sales and building brands from the ground up, Atomberg will be hoping Kathuria can generate some electric results in his new role.

  • Rajeswaran M to lead the grand launch of Skyplay IPTV

    Rajeswaran M to lead the grand launch of Skyplay IPTV

    MUMBAI:  Rajeswaran M, director at Skyplay IPTV, has announced its grand launch (set to take place on 13 February)  a next-generation digital entertainment platform offering a triple-play package of broadband, IPTV, and OTT services.
    With over two decades of experience in sales, business development, and corporate strategy within the broadcast and telecom industries, Rajeswaran brings extensive expertise to the platform’s market expansion and strategic growth.

    Before taking on his current role, he served as senior manager – affiliate sales at Disney Star, where he played a key role in revenue growth, market penetration, and content distribution strategies. Over an 11-year tenure, he held leadership positions including assistant vice president and regional manager, overseeing large-scale sales and distribution operations across south, central, and western India.

    His career also includes key leadership roles at ESPN Star Sports, Kansai Nerolac Paints, Castrol India, Britannia Industries, and CavinKare, where he managed sales operations, revenue growth, content distribution, and strategic business development initiatives.

    At Skyplay IPTV, Rajeswaran will focus on expanding the company’s footprint in India’s growing digital entertainment sector, driving broadband and IPTV penetration, and enhancing customer engagement through innovative content delivery.

    Key Responsibilities at Skyplay TV: 
    * Strategic planning: Driving sales strategies for broadband and IPTV services.
    * Sales team management: Leading and mentoring a high-performance team.
    * Revenue growth: Identifying market opportunities and expanding business reach.
    * Industry partnerships: Strengthening relationships with telecom and ISP stakeholders.

  • CavinKare partners with Ability Foundation for CavinKare Ability Awards

    CavinKare partners with Ability Foundation for CavinKare Ability Awards

    Mumbai: CavinKare, the FMCG conglomerate, is back with the 21st edition of the CavinKare Ability Awards, in collaboration with the Ability Foundation.

    The awards will honour the unwavering spirits of individuals with disabilities. The awards are presented to persons with disabilities to recognise their accomplishments in various sectors, in keeping with the organisation’s mission to provide basic necessities to people from all socioeconomic backgrounds.

    Nominations for the awards are open till 20 November 2022. Any citizen of India with a disability (as defined by the Rights of Persons with Disabilities Act, 2016) who has performed an incredible job in his or her chosen field is eligible to apply. An individual can be nominated for only one category. The nominations go through a short-listing, interviewing, and site-visiting process before a panel of eminent jury members selects the recipients.

    The awards fall under two categories, namely, the CavinKare Ability Award for Eminence and the CavinKare Ability Mastery Awards, which are given to specially chosen achievers from all around the nation.

    The CavinKare Ability Award for Eminence is presented to one individual with a disability who has shown a commitment to others that goes beyond individual success. The award includes a memento, a citation, and a cash reward of 2 lakh rupees. The CavinKare Ability Mastery Awards are presented to three individuals who have not let their disabilities stand in the way of achieving brilliance in their chosen fields. This category of awards is presented to those people with disabilities who have demonstrated proficiency in the field of their choice, set high standards for themselves, and also realised their personal goals. The award includes a memento, a citation, and a cash reward of one lakh rupees for each recipient.

    Since its establishment in 2003, the CavinKare Ability Awards have recognised 85 achievers with disabilities who have broken through conventional barriers to pursue their dreams.

    The CavinKare Ability Awards are a highly sought-after acknowledgment for the disability sector nationwide because they highlight the extraordinary feats of individuals and accentuate their outstanding achievements.

  • Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Art-E MediaTech bags digital & creative mandate for CavinKare’s newly launched brand, Biker’s

    Mumbai: Art-E MediaTech on Monday has won the digital and creative mandate for CavinKare’s newly launched brand, Biker’s in a multi-agency pitch.

    In the official statement released by Art-E MediaTech, it is stated that the company will now be responsible for Biker’s partner in strategy formulation, social media strategy, media buying and influencer marketing. The mandate will be managed by Art-E MediaTech’s Noida office.

    With the Indian men’s grooming market poised to reach $1.2 billion by 2024, CavinKare is getting ready to ride this growth trajectory through the Biker’s brand.

    CavinKare marketing head – digital & e-commerce Amlan Pati explains, “We needed a team that would deeply understand our target audience and would enable our brand voice to be heard in a cluttered marketplace. I am very happy to have Art-E MediaTech as our partners in this journey and look forward to their insights and creativity in achieving our business goals.”

    Art-E MediaTech co-founder Tejender Sharma added, “We are incredibly delighted to engage with Biker’s for driving their digital journey across the social platforms. We are excited about our collaboration and look forward to making Biker’s the most admired brand in men’s personal care.”

  • CavinKare forays into QSR segment with launch of Jango’z

    CavinKare forays into QSR segment with launch of Jango’z

    Mumbai: FMCG major CavinKare, as part of its retail expansion plans, has announced its foray into the QSR segment with a new brand – Jango’z. Launching its maiden outlet in Chennai, the company further plans to set up over 100 outlets across strategic locations in India by 2026.

    With the Indian QSR segment expected to reach Rs 827.63 billion by FY 2025, CavinKare is also set to bet big on the slice and bite segment through Jango’z with an aim of generating over 150 crore revenue in the next 5 years, said the company.

    “Our entry into the QSR space comes in line with our refreshed CavinKare 2.0 strategy,” said director – retail Manuranjith Ranganathan, commenting on the occasion. “Retail is one of the important divisions in CavinKare where we have made significant investments and have major diversification plans in the future as well. One of the steps in the direction is this entry with the launch of Jango’z that is set to disrupt the space with CavinKare innovation edge.”

    Jango’z is CavinKare’s first chain QSR brand with its first outlet in Perambur, Chennai. Spread across 1300 sq ft, the outlet serves a slew of delicacies and a lineup of refreshing mocktails. The outlets will also have a notable space where the customers can see their orders being cooked live. This outlet also features specially commissioned wall art, with the mascot from the Jango’z logo being incorporated into a fun comic strip.

    “With the segment poised to grow at a 15.4 per cent CAGR coupled with untapped potential tier 2 and 3 markets, we are confident that Jango’z will become a Rs 150 crore brand by 2026. The slice and bite space in the segment is at a nascent stage but we are positive that this will become the future of the QSR industry and we are happy to be leading the way with it being an important proposition at Jango’z,” Ranganathan further said.

  • ART-E Mediatech bags creative & digital mandate for Indica

    ART-E Mediatech bags creative & digital mandate for Indica

    Mumbai: ART-E Mediatech has bagged the digital & creative mandate for Indica, an Indian herbal hair colour brand from the CavinKare portfolio.

    In order to create a strong digital presence of Indica, the agency will be taking on the responsibility of presenting it with the right mix of creative thinking & data-based research, the company said in a statement. 

    The agency will be responsible for formulating & executing social media strategy, cross-medium communication strategies, and influencer marketing strategies for building a strong brand voice, it added.

    “We have always directed our efforts in crafting products that make our consumers’ life easy while rendering an enriching experience. So, it is imperative for us to stay in touch with consumers all the time,” said CavinKare digital & e-com marketing head Amlan Pati. “Given the popularity of social media in the post lockdown world, we were looking for an agency that could transcribe our expansion plans into reality and create a buzzing platform for our consumers to engage with us anytime. And, team ART-E fits the bill.”

    “At ART-E, partnering with a new brand gives us an opportunity to leverage our sound digital knowledge using new-age technological advancements and keeping in sync with the changing preferences of the audience. We look forward to our partnership and hope to build a dynamic brand presence for Indica,” said ART-E Mediatech co-founder Rohit Sakunia.

  • Hershey India onboards Rajeshwari Jayaraman as general manager – marketing

    Hershey India onboards Rajeshwari Jayaraman as general manager – marketing

    NEW DELHI: Hershey India has appointed Rajeshwari Jayaraman as general manager – marketing (category lead).

    "Excited about this journey… Onward and upward," she wrote on professional networking site LinkedIn on her new role.

    Jayaraman joins the company from Nivea, where she was serving as senior product manager for around two years. She has more than 10 years of experience in the FMCG industry across personal care and foods categories.

    Prior to joining Nivea, she also worked with General Mills for around four years as associate marketing manager. In the past, she has had stints with Cavinkare and Marico.

    Rajeshwari pursued her MBA in marketing/marketing management from SP Jain Institute of Management & Research.

  • CavinKare serves nation with sanitizers under CHIK, Nyle and Raaga professional brands

    CavinKare serves nation with sanitizers under CHIK, Nyle and Raaga professional brands

    MUMBAI: CavinKare’s CK Ranganathan is set to make his father’s vision of ‘Whatever the rich man can enjoy, the common man should be able to afford’ a reality again. At a time of extreme anxiety and duress in the country due to COVID 19 (coronavirus), the company has responded with the most needed product – quality hand sanitizer with easy accessibility and affordability to ensure safety of everyone in the county.

    “This is not merely a product launch, but service that we are launching for the safety of every citizen across urban and rural areas of our country,” said CavinKare Pvt Ltd chairman and MD CK Ranganathan.

    With an aim to serve people across the country, CavinKare has introduced hand sanitizer under its personal care brands – CHIK, Nyle – and professional brand – Raaga. CHIK presents hand sanitizer also in 2 ML sachet starting at Rs 1 which can be used atleast twice making it easily affordable for everyone and accessible due to its nationwide Kirana store presence, while Nyle with its unique formulation will, initially, cater to its segment with the 5 litre pack 

    Ranganathan added, “Considering most people don’t have access to quality hand sanitizers during this time, it is our responsibility to make the essential product accessible and affordable to every individual with utmost quality. The concept of launching the sanitizer in a sachet as well and making them available in a typical FMCG Kirana outlet is an ideal step to ensure safety of the masses at this crucial time.”

    “As a socially responsible organisation, we ensure that we play our role in a more responsible way and contribute our part towards the safety of people residing across every nook and corner of the country. While it generally takes 6 to 18 months for developing a new product, it is because of our R&D team, who had already researched about sanitizer and kept the formulation ready, we were able to make this quality sanitizer available in the market in just two weeks time from its initiation,” concluded Ranganathan.

  • ASCI upheld complaints against 82 out of 148 advertisements

    ASCI upheld complaints against 82 out of 148 advertisements

    MUMBAI:  In June 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 82 out of 148 advertisements. Out of 148 advertisements against which complaints were upheld, 26 belonged to the Personal and Healthcare category, followed by 22 advertisements in the Education category, 9 advertisements in Food and Beverage category, 7 advertisements in media and entertainment category and 18 advertisements from other categories.

     

    Health and personal care:

     

    The CCC found the following claims in health and personal care product or service advertisements of 26 advertisers to be either misleading or false or not adequately/ scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD.

     

    1. L’Oreal India P. Ltd (GarnierPureActive Neem+ Tulsi High Foaming Face): The advertisement, promotional pamphlets and leaflets of the product claim, “removal of 99.9 %   pimple causing germs” was found ambiguous and unsubstantiated0.

     

      2. L’Oreal            India Limited (New Garnier Action Facewash): The claim in the advertisement of New Garnier Action Facewash, “1 tone fairer skin”, was not substantiated and was                misleading by ambiguity.

     

      3. CavinKare Pvt Ltd (Chik Egg White Protein Shampoo): The advertisement claims “Isska Egg White Protein damage baalon ko jad se sire tak nourish karke hair fall kam kare” (“Its Egg White Protein nourishes damaged hair from root to tip and reduces hair fall”), was not substantiated with data specific to Egg White Protein. The visual depiction showing strengthening of the hair roots by the Egg White Protein, resulting in reduction of hair fall, and strengthening of hair, was misleading. In view of the above, the claim of “Perfect Solution” against hair fall was also found misleading. In addition, the supers/disclaimers in the TVC were not legible.

     

      4. CavinKare Pvt Ltd (Nyle Naturals Hairfall Defence shampoo): The disclaimer in the advertisement claims, “Baalon ke tootne ke karan hone wale hair fall …” is factual.However, the the term used in the voice over “…baalon ka jhadna …” was considered to be misleading by ambiguity.

     

      5. Lotus Herbals Limited  (Lotus Herbals Youth RX): The advertisement claims, “A firmer and younger skin in just 7 days”, “ In 4 weeks 96 percent of users have agreed that effects of ageing are almost gone”,  were inadequately substantiated. 

     

       6. Akansha Hair & Skin Care Herb Unit Private Limited   (Akansha  SwarnaliFairness Cream): The claim in the advertisement which states “Fairness in three weeks” was not substantiated.

     

       7.  Fortis Healthcare Limited: The advertisement of Fortis Healthcare Limited does not refer to the criteria applicable for cosmetic surgeries and by presenting this as a “limited period discount” offer could encourage unsafe practices.  Also, the advertisement is misleading by omission of a disclaimer INDICATING the risk factors involved.

     

       8.  Vicco Laboratories (ViccoTurmeric Facewash): The advertisement claim, “No Pimples, No blackheads”, “Kyunki (pimples / blackheads) hai hi nahi” is an absolute claim and was not adequately substantiated with efficacy data for this product. In addition the claim, “har ladki ki skin problem ka ek hi upaay” was also considered to be misleading.

     

       9. Japanese Automatic Penis Increasing Tool: The advertisement of the product claims, “World’s No, 1 Sexologist”, “Sexual Diseases, why disappointed?”, “Free Japanese Penis Increaser Tool”, “Makes penis long by seven to eight inches, thick, shapely and energetic. Cures premature ejaculation, impotency, childlessness and increase sex time up to 25-30 minutes. Get excitement capsule, romantic spray, 175 Kaam Kala Book, 16GB Memory Card and DVD Free along with 45 days medicine”,  “Money back if it does not work”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in breach of the Drugs and Magic Remedies Act.

     

      10. Japanese Automatic Penis Increasing Tool: The advertisement claims, “See the effects with its use”, “If your penis is small, thin crooked then make it long, thick, strong and shapely and increase sex time by 30-40 minutes. Cure premature ejaculation, nightfall, impotency, childlessness, nil sperms 100% from its roots. Get 30 days medicine with Japani Masti Oil, Kaam Kala Book, DVD, rapturous spray, excitement capsule without any charge. Colour Mobile Free”, “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      11. Japanese Automatic Penis Increasing Tool: The advertisement claims, “Make penis eight to nine inches long, thick & strong and increase sex time up to 30 -45 minutes by making it straight. Get 100% rid from impotency, premature ejaculation, nil sperms, nightfall, and bad habits like masturbation with guarantee. Get 30 days medicine, 8GB memory card, fun gel and excitement capsule free”,  “Benefits Guaranteed”,  “No Side Effect”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      12. Sexual Disease: The advertisement claims, “Small penis, why disappointed?”, “World’s No.1 Penis Increaser Tool”, “Effect starts immediately with its use. Make penis long by seven to eight inches, thick, strong, shapely and energetic. Increase sex time up to half an hour. Successful cure of impotency, premature ejaculation, nightfall, childlessness. Powerful 30 days medicine, excitement capsule, romantic spray, Kamasutra Book, 8GB Memory Card free”,  “Money back if not benefits are not found”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of theDrugs and Magic Remedies Act.

     

      13. Sex Dhamaka: The claims in the advertisement says,  “Small penis, why disappointed?”,  “Japanese Penis Increaser Tool”,  “Automatic Power Tool”, “Make penis long by eight to nine inches, thick, shapely, thick by five inches and sex time up to 40-45 minutes”,  “Cure premature ejaculation, nightfall, nil sperms, and impotency and take double joy of sex. For more information 8GB memory card, color mobile, sex texts free”, “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”, were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act

     

      14. Vaccum Therapy: The claims in the advertisement state,  “Unique invention”,  “Penis Increaser Tool with Vaccum Therapy”,  “American Agency FDA believes that by Vaccum Therapy and Penis increaser Tool along with  Ayurvedic medicines make your penis eight to nine inches long within 15 minutes, three to four inches thick, strong, straight and increase sex time by 30-45 minutes, also cures premature ejaculation, impotency, small penis, looseness of penis, thinness, nightfall, erectile dysfunction, childlessness, impotency from its roots”,  “100% Herbal Treatment”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims related to sexual impotency, and the advertisement claims read in conjunction with the advertisement visual implying that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      15. The Body Care Slimming & Beauty Clinic: The claims in the advertisement, “Seven days fast track program”, “Fastest reduction infrared cavitation therapy”, “Lose up to five to eight centimetres in one area”, “Get rid of baldness result in 6 weeks only”, were not substantiated. Also, the visuals showing the images of before and after the treatment were misleading. In addition, specific to the claims implying baldness prevention is in Breach of the Drugs and Magic Remedies Act.

     

       16. Rocket Capsules: The claims in the advertisement to enhance sexual power was not substantiated. Also, the advertisement claims read in conjunction with the advertisement visual and the pack visual implies that the product is meant for enhancement of sexual pleasure, is in Breach of the Drugs and Magic Remedies Act.

     

      17.  Neem Jamun Kerala Ras: The advertisement claims, “Natural source of iron, vitamin and calcium”, “Controls sugar and reduces sugar levels in just seven days of its consumption”, “Completely cure diabetes in six months”, “100% organic”,  “No side effects”, were not substantiated. Also, specific to the claim related to cure of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

      18.  Vibes Healthcare Limited: The claims in the Advertisement state, “Get a flat belly without exercising”, “Lipo Laser programs 60 minutes”, “Quick Inch Loss and Quick Weight Reduction”, “Lose up to six centimetres from Waist, Hips and Thighs”. These claims were not substantiated.

     

      19. Shathayu Ayurveda: The advertisement claims, “Special detoxification at Shathayu Ayurveda increases the natural Insulin production in the body by activating pancreases” and “Ayurveda says Diabetes is curable”, were not substantiated. Also, specific to the claim related to cure of Diabetes, is in Breach of the Drugs and Magic Remedies Act.

     

      20. Sanzyme Ltd. (Nutrus Slim Tea): The advertisement claims relating to the Health Benefit such as “Weight reduction” and, “Reduces the risk of diabetes and cancer”, were not substantiated. 

     

       21. The Body Care Slimming and Beauty Clinic: The claims in the Advertisement says, “Stay Slim Forever without Dieting”,  “2.3 day slim program”,  “Fat reduction of six to eight centimetres”,  “Lose up to ten kilograms”,  were not substantiated.

     

       22. HealthCare     Global Enterprises Limited: The advertisement mentioned the complainant doctor’s name without his permission, which is in contravention of the ASCI code and also confers an unjustified advantage for their hospital.

     

       23. Raghudeep Eye Hospital: The claim in the advertisement states, “India’s first exclusive blade free Lasik Centre in Ahmedabad”, was not substantiated with supporting data. Also the claims, “World’s safest blade free technology” and “US-FDA approved single use disposables to prevent infections” were not substantiated with authentic evidence.

     

       24. Sikandar-e-Azam: The advertisement claims,  “World’s Best Sikandar-e-Azam”,  “Capsule for Penis Enlargement available in India”,  “New trust with one capsule”,  “Make penis long by one to two inches, thick cures premature ejaculation and makes penis steely”,  “Strength, contentedness, satisfaction – With Guarantee Card”,  “By the use of these machines size of the male penis will increase by two to six inches and intercourse timing will increase by 30-45 minutes”,  were not substantiated.  Also, specific to the claims implying that the product is meant for enhancement of sexual pleasure, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

       25. Mangal Pharma (Madhu Care Churma): The advertisement claims, “Sureshot Treatment/ Solution of Diabetes- Madhu Care Churna”, was not substantiated. Also, specific to the claim related to treatment of Diabetes, the advertisement is in Breach of the Drugs and Magic Remedies Act.

     

      26. Thyrocare:  The advertisement claims, “Nine out of ten thyroid patients are mothers”, was not substantiated.

     

    Education

     

    The CCC found that claims in the advertisements by 23 advertisers were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were upheld.

     

    1. Amity University: The advertisement claims, “Amity University ranked among the Top Universities in Asia by QS, a leading ranking organization”, was not substantiated.

     

      2. The Sagar School: The advertisement’S claim “International School Award 2014-2017”, is false, and is misleading by omission.  Also, the advertisement does not fulfil the criteria laid down by the British Council for making such claims in the advertisement such as size of the logo, placement of the logo etc.

     

      3. BYJU’s Classes: The advertisement claims, “Announcing excellent success ratio in our first IIT batch with 161 of 212 students clearing JEE Mains” and “Get classes from India’s best teachers”, were not substantiated with data. In addition, the claim “Bangalore’s Biggest Scholarship Test for 7th to 12th Class students”, was not substantiated with comparative data.

     

      4. Amity University: The advertisement’S claim, “Distance Learning Programmes ranked #18 worldwide by QS”, was not substantiated.

     

      5. CLAT Possible: The claims, “Rank 1 in CLAT & AILET. 30/71 selections in NLU. CLAT UP Rank 1 & 2” and “Rank 1 in CLAT & AILET. More than 18 students in top 60 ranks in CLAT. 30 out of 71 students selected in first list”, were not substantiated.

     

      6. Career Launcher: The claimS in the advertisement state, “3 OUT OF 5 TOPPERS IN CLAT 2015 ARE CLSTians, 7 State Toppers & Counting”, were not substantiated.

     

      7. Career Launcher: The advertisement claims, “CLAT CL Nagpur Students Create History! Swarnima Mukharjee AIR 204, Shrinkhala Shikhar AIR 606, Shivani Dixit AIR 561, Darshan Gandhi AIR 1472”. These claims were not substantiated.

     

      8. Career Launcher: The claim in the advertisement, “10/10 top Ranks in MNLUAT (NLU, Mumbai) are LSTians”,   was not substantiated.

     

      9. Green Valley High School: The claims, “17 Acre Lush Green Campus” and “20 students per class”, were not substantiated.

     

      10. Institute of Finance Banking and Insurance: The advertisement claims, “Become a Senior Officer in a Bank in just 6 Months” is misleading and was not substantiated with support data.  They further claim, “Over 17,500 placed in the I.C.I.C.I bank” and “32,500 Placements since inception in September 2006”, were inadequately substantiated.

     

      11. Koneru Lakshmaiah Education: The claims, “The Leader in Placements”, “K.I.U Awarded Best Engineering Institute in Asia”, “918 Placements in a single day! from a single Campus”,  “KLU created history with 65% Placements on Day One (2014-2015)”,  “K.I.U. University Awarded at National Level- – AAAA+ – Careers 360 – 2nd – Digital Mailer – 5th- Silicon India – 6th- Dainik Bhaskar – 8th – The Pioneer”,  were not substantiated.  

     

      12. DPSG Dehradun: The claims, “DPSG – The Best CBSE Day Schools of India Now in Dehradun”, “DPS Ghaziabad ranked No.8 in the country”, were not substantiated. 

     

    Complaints against advertisements of all educational institutes listed below mostly are UPHELD because of unsubstantiated claims that they ‘provide 100% placement/AND/OR they claim to be the No.1 in their respective fields’:

     

    Koneru Lakshmaiah Education Foundation (KL University), KLU University, Aishwarya Educational Trust (Audisankara Group of Institute), ANIHM Institute of Hotel Management, Nalanda Education Society, Academy of Commerce, The Institute of Education and Management, RojgarMahiti Kendra, Sun Infotech and JK Group of Institute.

     

    Food & Beverages:

     

    1. Borges India Pvt. Ltd. (Borges Extra Light Olive Oil): The CLAIM of Borges Extra Light Olive Oil “Borges `Extra Light Olive Oil” is false and misleading by omission. 

     

      2.  General Mills India Pvt. Ltd (Pillsbury): The claim in the advertisement states, “…Payein bilkul ghar jaisa swaad. Yeh hai desh ki 10 mein se 9 mahilaon ka kehna” for the Pillsbury RavaIndli Mix was not substantiated.

     

      3. Modi Natural Limited (Rizolo Rice Bran Oil): The advertisement of Rozolo Rice Bran Oil claims to be “Suitable for diabetics” as it is rich in MUFA and PUFA and so considered good for diabetics.  They further claim “Cholesterol reduction”, “Cancer protection” and “Skin health”. These claims were not substantiated with clinical evidence.

     

      4. Healthy Heart Foods (Healthy Heart Cooking Oil): The claim in the advertisement “India’s No.1 Brand”, was not substantiated. Also, the accompanying graphical representation in the advertisement referring to the Consumer VOICE survey findings was found to be misleading.

     

      5. Saboo Sodium Chloro Limited (Surya Salt):  The advertisement claims, “Surya salt has right amount of Sodium that helps to take care of your heart and protects from high blood pressure so that you live healthy and for longer period”, is misleading as acceptability of Sodium level for every person will be variable.  Also, the product being low sodium was not substantiated. 

     

      6. TMA Hospitality Services Pvt. Ltd (Ammi’s Biryani): The website advertisement of Ammi’s Biryani shows leg piece of chicken in their biryanis.  According to Ammi’s Biryani, they do not serve chicken leg pieces as a matter of policy. Thus, the advertisement was found to be misleading.

     

      7.  Sri Sri Ayruveda (Yumlakki Instant Poha Mix): The visual in the advertisement of  “noodles being animated as snakes” with the voiceover “leave poisonous Maida noodles” (“Jeharilee maide waali noodle chhodiye”),  unfairly denigrated entire category of noodles products, distorts facts and is misleading by exaggeration. 

     

      8. Heinz India P. Ltd (Complan): The advertisement claims that Complan has 100% milk protein and comparing it versus other malt based drinks, which is misleading by implication. By choosing this comparison, it bestows an artificial advantage on milk protein based drinks and creates an impression that a better bargain is offered than truly is the case.

     

      9. Pernod Ricard India P. India (Seagram): The advertisement of Seagram states, “More than a few drinks can change the meaning of U-turn”, read in conjunction with the logo of `Seagram’ and statement “Enjoy responsibly”, directly promotes a brand linked to alcohol. 

     

    Media and Entertainment

     

    1. TV 18 Broadcast Ltd (CNBC): The claim in the advertisement by CNBC, “‘No. 1 TV channel in India” was not substantiated and was found to be misleading.

     

      2. Odisha Television Ltd (Tarang): The advertisement of Tarang TV claims of being the No.1 channel was found to be misleading.  The advertisement violates the TAM guidelines and the subject matter of comparison confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      3. Insight           Media   City (India) Private Limited : The advertisement of Insight Media City claims, “Flowers emerges as clear No.2 in general entertainment space” and “Week 2 of launch Flowers continues to strengthen its position as clear No.3”,  were not substantiated and were found to be  misleading.  The subject matter of comparison confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      4. Sarthak TV: The advertisement of Sarthak TV claims higher viewership than other competitor channels. This claim was found to be misleading as is not based on at least 4 weeks of data as per the TAM Guidelines.  This confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case

     

      5. Prameya News7: The advertisement of Prameya News7 represents the viewership growth which is based on only one week’s data, which violates the TAM guidelines that advises taking a base of least 8 weeks data to arrive at a valid conclusion. The advertisement also violates the TAM guidelines which require that the estimate should be clearly stated.  This confers an artificial advantage upon the advertiser so as to suggest that a better bargain is offered than is truly the case.

     

      6. Sarthak Entertainment Private Ltd (Sarthak TV): The advertisement of Sarthak TV claims that it is the leading channel in the Odisha market, as per weekly GVT data. The super in the advertisement does not indicate that the data is based on at least 4 weeks of data as per the TAM advertising guidelines.

     

      7. Living Media Ltd (India Today): The advertisement of India Today depicts a graph showing 4 News Channels i.e. INDIA TODAY, TIMES NOW, CNN IBN & NDTV 24*7 and in the graph.It is displayed that INDIA TODAY is leading the market by holding 33.1 % Market share, followed by Times Now channel with 24.8 %, CNN IBN with 10.5 % and NDTV 24*7 with 10 This advertisement does not show the total market share of 100%. They also claim to be ‘No.1 English News Channel’ without any source data specified in the advertisement. By providing incorrect information for the purposes of substantiating the claim made by India Today, the advertisement is false, misleading, and disparaging to the other news channels.

     

    Others

     

    1. Flipkart Internet Private Limited:The website communication claims the MRP of the product as Rs.799, when actual printed MRP on product is Rs. 399 which is being offered as the discounted price for Canvera. The website communication claims the MRP of the product as Rs. 999, when actual printed MRP on product is Rs. 449 which is being offered as the discounted price for OBS. This distorts facts and is therefore misleading the consumers as to actual discount being offered.

     

      2. BSNL:The advertisement of BSNL’s website claims, “…..NOW BSNL AT YOUR DOORSTEP…. Our Sales team will come to your Doorstep to collect documents and provide the connection”, was found false.

     

       3. Flipkart Internet P. Ltd (Xpert Commendo 6 White Black shoe):The website communication claims the MRP of the product as Rs. 1078, when actual printed MRP on product is Rs. 469 which is being offered as the discounted price.

     

       4. Uber: The advertisement by Uber states, “You drink, we drive”, when read in conjunction with the depiction of logos of Bars such as Zara etc. as #UBERAPPROVED PARTNERS, was seen to promote alcohol drinking. 

     

       5. Jasper Infotech P. Ltd. (Snapdeal.com): The advertisement of Snapdeal.com depicts a visual of “a man riding a bike without a helmet” shows an unsafe practice.

     

       6. Honda Motorcycle &Scooter India Pvt. Ltd (Honda Activa): The advertisement claiming schemes of “lowest down payment of 5555” and the “lowest instalment of 999/month”, are misleading by ambiguity and by omission of a disclaimer qualifying the criteria of the individual schemes.

     

       7. JadeBlue: The TVC of JadeBlue shows the visual of “a man riding a bike without a helmet”. Such actions in an advertisement are seen to promote unsafe practices.

     

       8. Casa Grande: The sign off slogan in the advertisement states, “On time every time”, which was very similar to the sign off slogan of the earlier run advertisement of another competitor advertiser in the same sector of business so as to suggest plagiarism.

     

       9. Milcent Appliances Pvt Ltd: The advertisement claims, “100% Aluminium (Carcinogenic Cancer Causing Metal) Free”, was misleading by exaggeration. Also, grinding in aluminium grinding chamber resulting in incidence of cancer was not substantiated with supporting evidence. The claim was also considered to be disparaging to “Aluminium” based product categories.

     

      10. Lucknow Gramaudyog Sansthan (Ultra Guide Detergent Powder): The advertisement states, “Auro se ek kadam aage” (“We are one step ahead than others”), the basis of which was not provided. Hence the advertisement was found to be misleading.

     

      11Chehra Pahachaano: The advertisement by Chehra Pahachaano lure consumers by showing a fraudulent contest. The winner is asked to deposit money so as to register, and they further give false promises of gifting iPads to the winners in return. These advertisements of “ChehraPahachaano” contest are found to be false, misleading and contravene Chapters I.1, I.4 and I.5 (f) of the Code (“Ads inviting public to take part in prize competitions permitted under law or which hold out the prospect of gifts shall state clearly all material conditions as to enable the consumer to obtain a true and fair view of their prospects in such activities….”).

     

      12. Vikrant Happy Homes Pvt. Ltd: The claims, “Fully Furnished”, “Ready-to-live Studio Apartments” and “Rs.18.9 lakhs onwards”, were false and not proven.

     

      13. Poonam Developers: The claims “NO-Stamp Duty, Registration Fee, Service Tax and V.A.T”, were false and misleading by omission.

     

      14. Scoobee Bags: The advertisement visuals depicting children putting their head and hands outside the window while the vehicle is in motion, show a dangerous practice, manifests a disregard for safety and encourages negligence.

     

      15. Vodafone Essar Ltd. (Vodafone): The claim of “uninterrupted voice calls on 3G Network”, was not substantiated.

     

      16. Krishnapatnam Port Company Ltd. (Krishnapatnam Port KPCT): The advertisement shows a driver racing his sports car on a public road recording lapping times and trying to beat past time records and then shows chasing a helicopter. The depiction of speed manoeuvrability encourages unsafe or reckless driving.  The advertisement also depicts stunts being performed in normal traffic conditions in some frames.  Also, the duration of the supers in the advertisement was not for a minimum of six seconds hold duration on the screen and not present for the scenes depicting the stunts. 

     

      17. Ruia Agro Farm: The advertisement claims, “Stop Eating Cancer Causing Fruits and Vegetables”, is misleading by exaggeration as they are only selling land where organic farming may be carried out. Also the claim in the advertisement “Buy an organic farm today” was considered misleading. In addition, the claim, “India’s First property Recommended by Doctors” shown along with the visual of a doctor, was not adequately substantiated with supporting proof and was misleading by ambiguity. 

     

      18. Aakash Institute: The advertisement shows the visual of “a boy pillion riding a bike without a helmet” which depicts an unsafe practice.