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Tag: Catch Spices

  • Catch Spices seasons screens with star-studded, flavourful campaign

    Catch Spices seasons screens with star-studded, flavourful campaign

    MUMBAI: Catch Spices is turning up the heat on Indian kitchens, both on-screen and off! The DS Group’s flagship spice brand has launched two vibrant television commercials featuring Indian cinema superstars Akshay Kumar and Rajpal Yadav, reinforcing its tagline “Kyunki Khana Sirf Khana Nahi Hota” (Food is more than just food).

    Conceptualised by Dentsu International and directed by Hemant Bhandari, the ads highlight the transformative power of Catch Turmeric and Catch Garam Masala. One TVC sees a lighthearted mix-up leading to an unexpected yet heartwarming lunch, while the other cleverly plays on the word ‘thanda’ to showcase how Catch Garam Masala elevates bland meals into flavourful feasts.

    DS Group business head for spices division, Sandeep Ghosh expressed enthusiasm about the campaign stating, “These TVCs capture the essence of Catch Spices—enhancing everyday meals while creating memorable moments.”

    Kumar renewing his association with the brand said, “For Indians, food is an expression of love and celebration, and Catch truly understands this connection.”

    The TVCs will be aired across major TV channels, digital platforms, and integrated into hit shows like Laughter Chef and MasterChef. With Catch Spices recently crossing the Rs 1,000 crore feat and clocking an impressive 24 per cent annual growth, the brand continues to expand its reach across millions of Indian households, blending tradition with innovation.

  • Catch Spices rolls out new TVC with Vidya Balan

    Catch Spices rolls out new TVC with Vidya Balan

    MUMBAI: Catch Spices has rolled out a new spicy TVC with its brand ambassador, Vidya Balan.

    Catch Salts & Spices has been on the vanguard of Indian spices, adapting tradition and adding innovation. The brand enjoys a pivotal place in Indian kitchens. Repositioned with the tagline, ‘Catch ka koi match nahin’, the communication is developed around the core product attribute of unmatched quality and innovation.

    Vidya Balan plays the role of an intelligent wife, who makes her foodie husband cater to her wishes, thanks to the power of Catch spices that she has with her. The film has a humorous plot that revolves around Vidya, who smartly passes on her chores to her husband, who endlessly craves for tasty meals cooked by her.

    In a light-hearted script, Vidya’s screen husband requests her to make his favourite dishes. In fact he wants them so badly that he offers to take care of all the work that Vidya has to do. Vidya, good-naturedly, takes full advantage of the situation. When Vidya is complimented on her ability to make her husband do all this, she passes the compliment to Catch Spices which is the secret of her fabulous cooking.

    DS Spiceco business head O P Khanduja says, “The brand’s never-ending quest for quality, the low temperature grinding and no fillers policy guarantee that the flavours and aromas of the spices remain intact, giving them high potency needed to create delectable dishes. With the new tagline, we further reinforce the unmatched value and attributes of the brand to the consumers. The new TVC is a light-hearted take on how the wives use delicious home-cooked food to get their way.”

    Everest Brand Solutions chief creative officer Rahul Jauhari adds, “We chose a humorous theme for the TVC with which the audience could identify easily. The film highlights the tagline which emphasises on the brand ethos. Vidya Balan with her impeccable acting skills has helped spread the message effectively, while maintaining the brand image and essence. We are sure the campaign would click well with our target audience.”

    The film is a part of a larger campaign that has elements across mediums.

  • Catch Spices captures the life of Indian women

    Catch Spices captures the life of Indian women

    MUMBAI: To add more spice to your life, Catch Spices, has announced a new brand strategy with the positioning, ‘100% Indian Woman Ka Match Sirf Catch’.

     

    The new campaign conceputalised by Everest Brand Solutions focuses on contemporary Indian women and is designed with the objective to establish an emotional connect with them.

     

    Everest Brand Solutions NCD Rahul Jauhari said: “We took the category and the Indian lady very, very seriously. Hence, unlike the song and dance sequence films that are rampant in the category, the Catch Spices campaign acknowledges and applauds the demanding and discerning nature of the contemporary Indian housewife.”

     

    The new TVC emphasizes on the fact that very few things in life give us 100 per cent satisfaction, something that a brand like Catch guarantees as well.

     

    The campaign features Vidya Balan, who is an ideal example of the multifaceted Indian woman. She juggles between various responsibilities of life and still manages to give her best to whatever she does.

     

    Dharampal Satyapal (Foods Division) associate business head OP Khanduja said, “Through our newly adapted brand strategy we aim to reach out to the contemporary Indian women of modern India. This campaign will feature Vidya Balan, who has worked her way into stardom and in many ways defines the qualities of the 100 per cent Indian woman. This will be a major step forward in establishing Catch as a brand in the hearts and minds of consumers across India and will be an important marketing initiative for Catch. This will go a long way in stamping its superiority over the competition”.

     

    The film, in a lighter vein, shows an ambitious Vidya talking about what she had wanted in life and how much she has achieved so far. In the final analysis, she gives 100 per cent score to Catch Spices. Everest Brand Solutions COO Naveen Saraswat added: “The objective was to establish an emotional connect with the Indian woman and win her heart. This campaign puts the focus on the contemporary Indian woman.”

     

    The campaign embarks by releasing TVC followed by print ads, POS materials, outdoors, engagement plan etc.