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Tag: Catch Garam Masala

  • Catch Spices seasons screens with star-studded, flavourful campaign

    Catch Spices seasons screens with star-studded, flavourful campaign

    MUMBAI: Catch Spices is turning up the heat on Indian kitchens, both on-screen and off! The DS Group’s flagship spice brand has launched two vibrant television commercials featuring Indian cinema superstars Akshay Kumar and Rajpal Yadav, reinforcing its tagline “Kyunki Khana Sirf Khana Nahi Hota” (Food is more than just food).

    Conceptualised by Dentsu International and directed by Hemant Bhandari, the ads highlight the transformative power of Catch Turmeric and Catch Garam Masala. One TVC sees a lighthearted mix-up leading to an unexpected yet heartwarming lunch, while the other cleverly plays on the word ‘thanda’ to showcase how Catch Garam Masala elevates bland meals into flavourful feasts.

    DS Group business head for spices division, Sandeep Ghosh expressed enthusiasm about the campaign stating, “These TVCs capture the essence of Catch Spices—enhancing everyday meals while creating memorable moments.”

    Kumar renewing his association with the brand said, “For Indians, food is an expression of love and celebration, and Catch truly understands this connection.”

    The TVCs will be aired across major TV channels, digital platforms, and integrated into hit shows like Laughter Chef and MasterChef. With Catch Spices recently crossing the Rs 1,000 crore feat and clocking an impressive 24 per cent annual growth, the brand continues to expand its reach across millions of Indian households, blending tradition with innovation.

  • Catch Garam Masala launches new TVC featuring Vidya Balan

    Catch Garam Masala launches new TVC featuring Vidya Balan

    MUMBAI: Catch Salt and Spices has launched a new TVC for its offering Catch Garam Masala featuring Vidya Balan.

     

    The communication of new TVC has been developed around the core product attribute of taste, freshness and quality. The new communication tagline – ‘Khaney pe 100 per cent attention, Catch Garam masale se’ has been built on the already established positioning of ‘100 per cent Indian women ka match sirf Catch.’

     

    The new TVC illustrates that if you want the family to enjoy ‘Roz Ka Khana,’ it should be made with Catch Garam Masala. The TVC addresses the day to day concern faced by women when family members are not interested in the routine food as it is not exciting enough. The new Catch TVC is clutter breaking in its category focusing, on ‘how to make everyday food, happening.’

     

    The TVC has been created by Everest Brand Solution and directed by filmmaker Pradeep Sarkar of Apocalypso Productions. On the other hand, the still shoot has been done by Dabboo Ratnani.

     

    DS Spiceco associate business head OP Khanduja said, “Brand Catch has always served its customers with outstanding quality and range of products that enables them to connect with the brand. The new TVC relates to the day to day scenario of an Indian household and is conceptualised in a way so that a common man is able to relate to it. Catch has recently shifted its ATL strategy from umbrella branding to being product focused. This new TVC for Catch Garam Masala is second in its series after success of Catch Subzi Masala TVC. A series of more products focused Television commercials are in the pipeline.”

     

    Everest Brand Solutions group chief creative officer Rahul Jauhari added, “Our consistent efforts over the past few years have been to elevate Catch Spices from a being a Spice brand to a partner and solution provider in the housewife’s life. So once again, in this campaign, we picked on a real issue that exists in numerous homes and linked it to the superiority of our spices.”