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Tag: Castrol

  • Logitech names Manoj Sahay as India country head

    Logitech names Manoj Sahay as India country head

    MUMBAI:  Logitech has appointed Manoj Sahay as its new country head for India, betting on the FMCG veteran to sharpen its consumer focus and push deeper into one of the world’s fastest-growing economies.

    Sahay, who has logged more than 20 years at Britannia, Reckitt Benckiser and Castrol, takes charge of Logitech’s India business with a brief to accelerate growth, expand distribution and strengthen brand presence.

    “India is a top priority market for us, and Manoj’s deep understanding of consumer behaviour, honed in the competitive FMCG sector, is precisely the expertise we need,” said Logitech, vice-president and head of global emerging markets, Moninder Jain.

    Sahay said he was “honoured and excited” to lead the company’s India operations, adding that his passion for building brands and mining consumer insights would help connect Logitech’s “legendary” innovation with local needs.

    The appointment underlines Logitech’s ambition to scale up across product lines ranging from PC peripherals and gaming gear to streaming and hybrid-work solutions.

  • Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    Wavemaker veteran Ravishankar Iyer jumps ship to Hogarth as strategy chief

    MUMBAI: Ravishankar Iyer, the former national head of communications planning at Wavemaker, has landed at Hogarth as advisor-head of strategy. The appointment marks a homecoming of sorts for the Mumbai-based strategist, who returns to the WPP fold after a six-year stint at the media agency.

    Iyer’s career spans over two decades in India’s advertising trenches. At Wavemaker, he built what the company called a “highly successful full funnel content practice” anchored on culture, data and commerce. Before that, he spent four years at Mindshare, where his team became one of the country’s most garlanded, handling marquee accounts including Star TV Network, Castrol, Facebook and HSBC.

    The strategist’s résumé reads like a who’s who of Indian advertising: stints at Ogilvy & Mather, Bates, Lowe Lintas and McCann Erickson. He even dabbled in the start-up world as marketing director at VPTA, a grassroots sports venture.

    Hogarth, WPP’s creative execution powerhouse, appears keen to beef up its strategic muscle as brands demand more integrated approaches. Iyer’s appointment suggests the agency is betting on old-school planning chops to navigate an increasingly complex media landscape.

    The move comes as advertising’s traditional boundaries continue to blur, with strategy, creative and media planning increasingly overlapping. For Iyer, it’s another chance to apply his “cultural provocation” philosophy—this time from Hogarth’s Mumbai office.

  • Arvind Advanced Materials gets new CEO in Gurpreet Singh Bhatia

    Arvind Advanced Materials gets new CEO in Gurpreet Singh Bhatia

    MUMBAI: From oil when he started his career to heading a company making technologically advanced fabrics as its president & CEO is the transition that Gupreet Singh Bhatia has made.

    The BE in mechanical engineering joined Shell Lubricants just as 2000 was approaching as regional sales manager -eastern region. Over 11 years he rose to becoming the global marketing – OEM & dealer marketing manager Asia Pacific when he decided to shift  to Castrol as its vice-president B2B, a position he held for nearly four years.

    Good fortune knocked on his doors and he was called to become the managing director &CEO of Livguard  Energy Technology where he stayed for nine years when he received a call to join Arvind Advanced Materials based in Ahmedabad as its president & CEO – an assignment he took up earlier in December 2024.

    Arvind Advanced Materials has several verticals. Among them figure: human protection for eg: (flame retardant wear and high visibility industrial wear), advanced composites (glass fabrics for wind energy), filtration (fabric for wet filtration and hot gas filtration), technical yarns (speciality threads for protective garments), reinforcement fabrics (fabrics for diaphragms, bellows and automotive hoses, for eg) and coated products (for eg, textile print media and for interior décor).

    Bhatia is known for his dynamism and leaning toward diversity and inclusive outlook is looking forward to a journey of transformation and growth at Arvind Advanced Materials.

     

  • Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Disney Star onboards eleven sponsors for Wimbledon Championships 2024

    Mumbai: As the 2024 Wimbledon Championships commences today, Disney Star announces an impressive lineup of sponsors for the world’s oldest and most prestigious tennis tournament. This year, eleven sponsors, including brands like Hyundai, House of Glenfiddich, Jaquar, Castrol, Kohler, Zepto, Amul, Xiaomi, LIC, Natural Diamond Council and Disney Adventure Cruise Line have joined to support the event so far.

    “Wimbledon is one of the most coveted tennis championships, and we are thrilled by the sponsors who have come on board. The participation of these distinguished brands underscores the widespread appeal and prestige of this historic tournament. This diverse group of sponsors reflects the growing enthusiasm for tennis and emphasizes the importance of delivering varied content in today’s sports landscape. As the event unfolds, we look forward to providing an exceptional viewing experience for tennis fans across India,” said Disney Star head of network, advertising sales,  Ajit Varghese.

    The 2024 Wimbledon Championships promise thrilling tennis action on its historic grass courts. Reigning champions Carlos Alcaraz and Markéta Vondroušová will defend their titles, with Alcaraz coming off his maiden Wimbledon victory and Vondroušová making history as the first unseeded women’s singles champion in 2023.

    Disney Star unveils a stellar roster of brand sponsors for the 2024 Wimbledon Championship, ensuring extensive visibility and engagement opportunities throughout the tournament. Excitement builds as this grand sporting spectacle unfolds, celebrating the essence of Wimbledon with valued partners and viewers.

  • Castrol associates with KTM to enhance performance

    Castrol associates with KTM to enhance performance

    Mumbai: Castrol has teamed up with KTM, a premium motorcycle brand. Castrol POWER1, the company’s performance lubricant will be powering the upcoming second season of its much-awaited KTM Cup 2024 as the official performance partner. This association is strategically aligned with the brand’s increasing focus on driving and strengthening performance motorsports in India. KTM Cup is India’s largest Racing Championship that attracts participation from all over the country.

    On this energetic partnership, Castrol India Ltd VP and head of marketing Rohit Talwar said, “I am excited to unveil our dynamic collaboration with KTM as a performance partner. As a first we will be powering the electrifying KTM Cup Season 2. This collaboration epitomizes our dedication to excellence and innovation in performance engine oils. By joining forces, we’re not just sponsoring a race but unleashing the full potential of KTM riders and machines alike. Get ready to witness the fusion of speed, precision, and endurance as Castrol’s cutting-edge technology meets the challenge of the track. This tournament will redefine the limits of performance, showcasing the unrivalled capabilities of Castrol in powering the KTM champions to victory.”

    On this collaboration, Bajaj Auto Ltd president and BU head-probiking (KTM) Sumeet Narang said, “The second season of the KTM CUP represents KTM’s ongoing commitment to fostering a vibrant racing culture among enthusiasts. With over 1,000 proud KTM owners participating in the inaugural season, we’re excited to continue this journey with even greater fervor. As racing lies at the core of KTM’s DNA, boasting an impressive 341 plus world championship titles across various formats, our collaboration with Castrol engine oils as our Performance Partner further solidifies our dedication to excellence on the track. Together, we’re set to welcome women and amateur riders, fulfilling our promise of nurturing talent and turning ambitious enthusiasts into seasoned pro-bikers. As anticipation mounts for another adrenaline-fueled racing extravaganza, we invite fans across India to join us in the excitement of KTM CUP Season 2, where the thrill of racing awaits!”

    The on-ground selections for India’s largest racing championship will be held in four cities starting from Coimbatore on 22 to 24 March, Delhi on 13 and 14 April, Mumbai from 26 to 28 April, and Kolkata on 11 and 12 May 2024.

    Castrol’s long-standing legacy in moto-sports led to the development of Castrol’s POWER1 lubricants, designed specifically to enhance performance of motorcycles. The association with KTM Cup 2024 will substantially exhibit the power and prowess awarded by Castrol POWER1 range of lubricants. After rigorous pan-India selections and final race, the final winners of the KTM Cup 2024 will have a chance to be trained by MotoGP legends and champions at the Red Bull Ring in Spielberg, Austria.

  • Next by Rediffusion names Asheesh Malhotra as executive director

    Next by Rediffusion names Asheesh Malhotra as executive director

    MUMBAI: Next by Rediffusion has roped in Asheesh Malhotra as its executive director. Asheesh joins the Rediffusion group from Dentsu. The launch of Next was announced by Rediffusion on 15 August.

    With over 25 years of experience in the advertising industry, Asheesh has worked in leadership roles at Dentsu, Ogilvy, Lowe and Bates. He has straddled strategy and business functions on global & local businesses alike. He helped launch India’s first private life insurance company, ICICI Pru. He led global business hubs for Castrol and BP across Europe, Asia and also the business of Unilever beverages.

    Asheesh has over the years won the prestigious Effie awards for Unilever, ICICI Pru, Mondelez in India and APAC regions. He has also worked on the launch of Royal Enfield Meteor and Classic and Malabar Gold’s Brides Of India campaigns.

    Additionally, he teaches marketing and advertising students at institutes like SP Jain and Northpoint Center of Learning. He is also on the advisory councils of a couple of universities, and an active member of Intach.

    Asheesh did his schooling at St Edwards in Shimla and went on to pursue his higher studies at Delhi University. Thereafter, he attended the New York Film Academy and studied film and content development. Asheesh is also a certified apple orchardist having grown up in the pristine Kullu valley.

    Welcoming Asheesh Malhotra to Next by Rediffusion, Rediffusion group managing director Dr Sandeep Goyal said, “In Asheesh, we have a true blue-blooded professional who has worked across categories, domains, brands and geographies. I have personally worked with him during his earlier stint at Rediffusion when he was handling the Taj hotels business nearly 20 years ago. We again worked together when he led the Toyota business in Bangalore at Dentsu. Asheesh is client-focused, strategically strong and very good with creative teams. The assignment at Next by Rediffusion is just right for him – a combination of innovation and experience”.

    “This is my second innings at Rediffusion. I love the easy informality at the agency. Also, the wide canvas afforded everyone to do their best. Next by Rediffusion is a rare opportunity for me to create a completely new metaphor in advertising and communication. All soonicorns and unicorns, despite their size and apparent success, need a lot of help with brand building and ideation. We will do just that at Next by Rediffusion”, added Asheesh Malhotra.

    Asheesh Malhotra will be based in Mumbai. Next Rediffusion aims to have offices pan-India in the next 18-24 months.

  • Castrol India elevates Jaya Jamrani as VP marketing

    Castrol India elevates Jaya Jamrani as VP marketing

    Mumbai: Castrol India has elevated Jaya Jamrani as vice president – marketing, effective from 1 January 2021 to lead the company’s marketing functions in India.

    In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth.

    Jamrani has spent over a decade across various verticals in Castrol both in India and globally, after a stint with Unilever. Her broad-based experience and understanding of changing consumer needs has helped her lead some iconic campaigns for Castrol like the Castrol CRB Truck Aasana and Castrol Super Mechanic, drive successful media and content partnerships including Castrol Activ Scooter Girl in the City and Castrol Power1 Roadies as well as steer strategic associations like the Castrol-3M collaboration. 

    Jaya Jamrani said, “I am humbled by this opportunity to lead marketing for the iconic 100-year young brand that is Castrol. The future promises to be just as exciting as we continue on our transformation agenda with the evolution of lubricants usage and shifts in attitudes towards mobility and convenience.”

    Castrol India managing director Sandeep Sangwan said, “I am delighted to welcome Jaya as the vice president – marketing for the India business. Along with her strong knowledge of our business and proven ability to drive results, Jaya can be credited with some of our successful purpose-led marketing and influencer-advocacy campaigns in the recent past. I look forward to her contributions as we aim to strengthen our position as a leading lubricants brand in the Indian market and drive the Castrol brand to newer heights pivoting from products to integrated solutions.”

  • Castrol India taps Deepesh Baxi as CFO and wholetime director

    Castrol India taps Deepesh Baxi as CFO and wholetime director

    NEW DELHI: Castrol India has tapped Deepesh Baxi to succeed Rashmi Joshi as chief financial officer (CFO) and wholetime director, as the latter steps down from her current position on 31 December 2020.

    Baxi, who is currently financial controller for Castrol’s businesses globally, will take up the role and join the Board on 1 January 2021. Joshi will move to another leadership position in BP after having served Castrol India for seven years as CFO and wholetime director. Joshi and Baxi will work together between now and the end of December to ensure a seamless transition.

    Castrol India chairman R Gopalakrishnan said, “Rashmi has played a key leadership role offering financial stewardship and strategic insights to the business as it undertook several successful transitions during her tenure as CFO. On behalf of the board, I would like to thank Rashmi for all she has done for Castrol India and extend a warm welcome to Deepesh.”

    Castrol India MD Sandeep Sangwan added, “Having worked with Rashmi for close to a year now, I value her financial expertise, strategic guidance and commitment to strengthen the financial health of the business. I wish her success in her new role and look forward to working with Deepesh who will bring his rich, cross-cultural global experience to lead the strategic financial agenda for Castrol India.”  

    Baxi is a chartered accountant with over two decades of industry and consulting experience, having spent the last 18 years in various roles within BP. He is also an alumnus of Indian Institute of Management (IIM), Ahmedabad and a certified internal auditor from Institute of Internal Auditors, USA. He has worked in international markets including UK and Asia Pacific in several leadership roles spanning across finance, strategy, M&A, planning, audit, risk and compliance, as well as business transformation.

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart