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Tag: Casio India

  • Casio India celebrates Diwali with heartfelt story

    Casio India celebrates Diwali with heartfelt story

    MUMBAI: This Diwali, Casio India is reminding us that the most precious moments are those that bring hearts together. The brand’s touching new campaign celebrates courage, family bonds, and the beauty of new beginnings, capturing how belief and support can illuminate more than just homes, they can light up lives.

    The film follows a talented young woman passionate about design who keeps her creations hidden from her father, fearing disapproval. During Diwali, her brother bridges the gap, helping her father see her dedication. Moved by her talent, the father leaves her a Casio watch, a quiet, powerful gesture of pride, faith, and encouragement. The watches featured, MTP-1302PD-3AV and LTP-1302DD-4A2, embody elegance, emotion, and the confidence that makes festive celebrations memorable.

    “Diwali is about light, hope, and new beginnings,” said Casio India managing director Takuto Kimura. “Our watches are more than timekeepers, they are companions in life’s most meaningful moments. This film celebrates the inner strength and brilliance that Diwali stands for.”

    Produced by Method Productions and directed by Barath Jayarajan, the film combines evocative visuals with relatable storytelling, honouring those who inspire courage, support dreams, and make every moment matter.

  • Casio strengthens India strategy with local manufacturing of select watches

    Casio strengthens India strategy with local manufacturing of select watches

    MUMBAI: Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., today announced the sale for its locally manufactured watch models, marking a strategic step in deepening Casio’s local footprint and long-term vision for India. This milestone aligns with Casio’s efforts to enhance product availability, support national manufacturing goals, and respond more intuitively to Indian consumer preferences.

    Since entering the Indian market in 1996, Casio has steadily built a reputation for innovation, reliability, and stylish design. The decision to “Make in India” is both a strategic and symbolic step that enables the brand to become more agile and responsive in a market that continues to evolve rapidly in terms of fashion, function, and consumer expectation. As part of this development, Casio is manufacturing 28 specially curated watch models in India, integrating its globally trusted Japanese technology with the strengths of India’s manufacturing ecosystem.

    Commenting on the initiative, Casio India managing director Takuto Kimura said, “India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle. This move allows us to be more agile in responding to consumer needs, while also ensuring that the watches we offer are more aligned with local tastes and expectations. Local manufacturing is not just a strategic step—it’s a consumer-first approach that reflects our deep commitment to the Indian market.

  • Casio India celebrates the bond of siblings with a timeless twist

    Casio India celebrates the bond of siblings with a timeless twist

    MUMBAI : This Raksha Bandhan, Casio India unveiled a heartwarming new campaign that redefines the essence of gifting between siblings. Moving beyond the traditional thread of Rakhi, the campaign thoughtfully positions a Casio watch as a symbol of everlasting love, memories, and time spent together.

    At the heart of the campaign is a model that has been sourced in India, for India – thoughtfully designed to reflect the preferences, aesthetics, and sensibilities of Indian consumers. This reinforces Casio’s ongoing commitment to creating products that resonate with local markets while upholding the brand’s global standards of quality and innovation.

    In a tender and visually evocative film, Casio captures the nuances of a brother-sister bond from childhood mischief to growing up side by side, ultimately portraying how some are bound not just by thread, but by time. The watch – MTP-SN3KRL-1A worn on the wrist like a Rakhi, becomes a modern metaphor for the timeless promise siblings share.

    Commenting on the campaign, Takuto Kimura, managing director, Casio India, “While the Rakhi has long been a traditional symbol of protection and love, this campaign explores the idea of time as an equally powerful and lasting expression of that bond. This year, we are especially proud to showcase a model designed specifically for India, reflecting our deep understanding of the local market and our ongoing commitment to deliver products that are culturally and emotionally relevant.”

    The creative concept and production of the campaign film have been carried out by Film Your Film Studios. Directed by Gaurav Kumar, the film captures the essence of the campaign with authenticity and emotional depth, reinforcing Casio as a brand that genuinely connects with its audience.

    This Raksha Bandhan, a Casio watch is not just a gift but a gesture that marks moments, celebrates memories, and strengthens the bond between siblings.

     

     

  • Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series

    Cruise through the urban nightscapes with Casio’s Edifice Nighttime Drive series

    Mumbai: Casio, the renowned innovator in timepiece technology, proudly announces the latest evolution of its acclaimed Edifice series. Rooted in the dynamic realm of motorsports, the EDIFICE line epitomizes the brand’s core ethos: “Speed and Intelligence”. Each timepiece encapsulates the relentless pursuit of excellence, mirroring the adrenaline-charged essence of high-speed racing. From sleek designs to cutting-edge functionalities, the Edifice series embodies the perfect harmony between speed and intellect, symbolizing Casio’s unwavering commitment to pushing boundaries and redefining horological standards.

    The latest range, Nighttime Drive series embodies a sleek design that mirrors the sleek lines of high-performance racing machines and cutting-edge features engineered to meet the demands of the modern urban adventurer. Tailored for the modern auto-enthusiast, the timepieces in this collection capture the essence of cruising through darkened roadways under the glow of streetlights, epitomizing the allure of nighttime driving.

    The Nighttime Drive Series features two spectacular timepieces: ECB-2000NP-1A and ECB-40NP-1A that are inspired by the mesmerizing ambiance of nighttime city drives and offer a perfect blend of style, innovation, and functionality, making it a must-have accessory for every auto enthusiast. The two timepieces are crafted with blue ion plating and titanium carbide coating. The watch bezels exude a brilliant shine that perfectly complement the sleek silhouette of the watch and features a mesmerizing two-color gradation. This innovative design, a first for EDIFICE, exudes sophistication and elegance, perfectly complementing the modern urban lifestyle.

    The ECB-2000NP-1A timepiece boasts a distinctive design that mirrors the captivating hues of the night sky and urban lights. The bezel features a unique two-color gradation process, transitioning from a deep blue ion plating to a mesmerizing yellow-gold, reminiscent of the city lights at dusk. Priced at Rs 23,995/-, the ECB-2000NP-1A features Tough Solar technology, world time, a stopwatch, a countdown timer, and multiple alarms, ensuring reliable performance.

    Another stellar addition to the Nighttime Drive Series, the ECB-40NP-1A is crafted with blue ion plating and titanium carbide coating. The timepiece is modeled on the configuration of a formula car suspension and boasts a lightweight carbon fiber-reinforced resin case, ensuring optimal comfort and durability for everyday wear. The bezel features a mesmerizing two-color gradation, reminiscent of the night sky above and the glow of city lights below. Priced at Rs 16,995/-, the ECB- 40NP makes for a stylish accessory off-track.

    The Edifice Nighttime Drive series is up for grabs across Casio India stores and offline and online retail partners across the country.  

    Customers can also grab these exclusive timepieces online at:

    https://www.casio.com/in/watches/edifice/product.ECB-2000NP-1A/

    https://www.casio.com/in/watches/edifice/product.ECB-40NP-1A/ 

  • Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’

    Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’

    Mumbai: Casio India, the country’s largest and most cherished calculator brand, unveils its latest campaign for its flagship scientific calculator, the Casio ClassWiz FX-991CW.

    Since its launch, Casio’s ClassWiz scientific calculators have been revered globally for their user-friendly interface and expansive functionality. With the advent of the FX-991CW, Casio sets a new benchmark in scientific calculators, reimagining them in a format that epitomizes simplicity and intuitive design. Offering an enhanced experience and robust capabilities, the ClassWiz FX-991CW is designed to play an instrumental role for Engineering students. ClassWiz offers online visualization of equations via QR Code which helps students to generate equations’ graphs and other graphics on smartphone and tablets. The calculator has over 540 built-in functions with labels presented in a clean, bold sans-serif typeface with enhanced glyphs to represent each scientific function. The keypad has been redesigned, featuring circular cursor keys that are easily accessible from any angle, ensuring effortless navigation.

    The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two 1st Year Engineering students grappling with the uncertainties of their academic journey. During play rehearsals, Dev worries about the upcoming challenges until three seniors introduce him to the ‘Khaas Cheez’ being the Casio’s ClassWiz calculator. Furthermore, the film adeptly infuses humour into the narrative, illustrating how this powerful tool not only simplifies intricate mathematical problems but also empowers students to unlock their potential, fostering an environment where academic success harmonizes with pursuing passions.

    Commenting on the campaign launch, Casio India MD Hideki Imai said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio’s ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students”.

    Commenting on the campaign launch, Continu Media senior creative director Rudraksh Vashist expressed “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”

  • G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December

    G-SHOCK’s 40th anniversary with ‘Shock The World’ Tour to be celebrated on 16 December

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches, is thrilled to announce the much-anticipated return of the ‘Shock The World’ tour to India after a hiatus of 11 years. In collaboration with Vh1 Supersonic, the spectacular celebration of music, culture, and the indomitable G-SHOCK spirit is set to unfold in the vibrant city of Mumbai on 16 December 2023.

    In reaffirming our commitment to youth culture, G-SHOCK considers it a paramount mission to wholeheartedly support the flourishing endeavors of the younger generation. At the core of our values lies an unyielding commitment to foster the growth and success of the youth across various realms of real-life expression, encompassing music, sports, performing arts, street culture, and more. Through this steadfast resolve, we aim to be a catalyst for their achievements, contributing to and celebrating the dynamic spirit of youth culture.

    Since its inception in 2008, the ‘Shock The World’ tour has evolved into a global phenomenon, showcasing the dynamic fusion of street culture, music, and the unyielding G-SHOCK spirit. Over the years, it has hosted performers whose electrifying acts have left an everlasting impact on audiences across 34 countries. The ‘Shock The World’ global event, which took place recently in Tokyo, New York, Berlin, London, Shanghai and Bali, is set to conclude in Mumbai this December.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by G-SHOCK India (@gshock_in)

     

    This December, G-SHOCK’s ‘Shock The World’ promises an unforgettable night celebrating the brand ethos of absolute toughness along with cultural and musical brilliance in Mumbai. Featuring awe-inspiring feats by the father of G-SHOCK, Kikuo Ibe, alongside headlining artists Krsna and Paradox and DJ sets by Kayan and OG Shez, the event is set to create a spectacle that resonates with the core values of G-SHOCK—toughness, resilience, and innovation. The brand will also be announcing the culmination of the first-ever team G-SHOCK in India as part of these momentous celebrations.

    Commenting on the unveiling for the G-SHOCK ‘Shock The World’ Tour in India, Casio India MD Hideki Imai said, “As the pioneering force behind unbreakable timepieces, G-SHOCK is thrilled to celebrate 40 iconic years of toughness by bringing back the electrifying ‘Shock The World’ tour to India after 11 long years, in collaboration with Vh1. The upcoming tour is poised to deliver a magnetic celebration spanning across some of the most definitive G-SHOCK models which have made history along with an amalgamation of the subcultures which it has inspired such as music, performing arts, street culture, all infused with the indomitable G-SHOCK spirit. This December, we are set to deliver an unforgettable night in Mumbai, featuring a curated experience with fascinating surprises that will bring our cherished audience closer to the iconic G-SHOCK spirit in a grander way.”

    Viacom18 LIVE business head Gaurav Mashruwala said, “We are thrilled to join forces with G-SHOCK ‘Shock The World’ Tour in India. In tandem with Viacom18 Live, known for creating magnificent experiential events like Vh1 Supersonic, this event blends the unparalleled energy of Viacom18 Live with the indomitable spirit of G-SHOCK. Together, we’re excited to redefine the very essence of time, and bring to Mumbai an experience that transcends the ordinary – a fusion of music and culture that resonates with fans and enthusiasts”.

    Attendees will have the exclusive opportunity to witness and explore the iconic and limited-edition G-SHOCK timepieces from across the world at a specially curated zone, allowing them to get up close and personal with some of the most sought-after G-SHOCK creations.

    ‘Shock The World’ stands as a cultural fest embodying G-SHOCK’s values—absolute toughness, resilient spirit, and constant innovation. The tour’s return to the vibrant Indian landscape, in association with Vh1 Supersonic, promises a magnetic euphoria through an irresistible lineup of performances and carefully curated presentations.

    For all rap music and pop culture lovers, streetwear enthusiasts and G-SHOCK fans, get ready to roll and experience the time of your life with G-SHOCK! Register on the link below and secure your tickets for the ‘Shock The World’ Tour now!

    Registrations for the ‘Shock The World’ Tour are now live and can be accessed here: https://www.gosupersonic.in/gshock/

  • G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    G-Shock India launches new brand campaign ‘Rise Above the Shocks’

    Mumbai: Wieden+Kennedy India, unveils ‘Rise Above The Shocks,’ a compelling campaign designed to encourage individuals to tackle adversities with unwavering determination and resilience. Embodying G-SHOCK’s ethos of constant evolution and Shubman Gill’s relentless spirit, the campaign portrays the GA-2100 series as a symbol of survival in the face of challenges. The campaign celebrates the collaboration of these two entities with three impactful films.

    The campaign will go live across channels including social media, OOH and OTT amongst others.

    Casio India managing director Hideki Imai said “ We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to celebrate the DNA of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    Speaking about the campaign, Wieden+Kennedy India national creative director Kapil Batra said – “Shubhman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G-SHOCK has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubhman’s and G-Shock’s shared ability to rise above any shock, presented in a visually captivating way, by the filmmaker Raylin Valles and his team at 10 Films.”

    Wieden+Kennedy India head of business Shreekant Srinivasan said – “At Wieden + Kennedy we help brands discover the power of their voice, and that’s what we want to achieve with ‘Rise above the Shocks’. Working around the business challenge of making an iconic brand relevant to the Gen-Zs of India, this campaign aims to position the brand as more than just timepieces; but as fashion statements and symbols of individuality.”

  • G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    G-SHOCK India unveils ‘Rise Above the Shocks’ with Shubman Gill

    Mumbai: G-SHOCK, the trailblazing force in unbreakable watches unveils an exciting new chapter in the iconic history through the premiere of an inspiring campaign ‘Rise Above the Shocks’ with its newly appointed brand ambassador, Shubman Gill. With an illustrious 40-year legacy, G-SHOCK transcends beyond being just a watch brand; it is an iconic symbol deeply embodying the spirit of adventure and resilience. The brand unveiled a series of new films, bringing together G-SHOCK’s unyielding dedication of crafting tough and trend-setting timepieces and Shubman Gill’s inspiring persona, encompassing both physical resilience and mental fortitude.

    The campaign unveiling was spearheaded by Casio India MD Hideki Imai, along with Casio India head of sales & marketing division Eklavya Neogi, and G-SHOCK’s brand ambassador, Shubman Gill.

    The 2100 series represents a new-age renaissance in G-SHOCK, laying the bedrock foundation for G-SHOCK’s empowering 40 years of evolution in the world of timepieces. The series stands out with its contemporary design, featuring an octagonal bezel with slimmer construction and utilizing lighter materials like carbon core guard, which makes the watch extremely high in aesthetics yet heavy in durability. This design caters to the preferences of a younger, fashion-conscious audience. These features make the 2100 series an attractive choice for individuals who value both ruggedness and style.  

    GA-2100-1A1, the watch worn by Shubman Gill in the campaign is the all-black embodiment of the 2100 series and is extremely popular among both new buyers and G-SHOCK aficionados alike.

    The idea of “Rise Above the Shocks” revolves around celebrating the indomitable spirit of individuals who overcome challenges and adversities with determination, much like the iconic G-SHOCK watches that withstand shocks and extreme conditions. The creative idea blends the spirit of cricket, stories of resilience, and digital engagement with Shubman Gill at the forefront to connect with every watch and streetwear enthusiast and establish G-SHOCK as an emblem of tenacity, style, and triumph.

    Talking about the momentous occasion, Casio India MD Hideki Imai said, “We mark a pivotal moment in the journey of G-SHOCK in India, inspired by the core values of Absolute Toughness and the spirit of ‘never giving up’. Our ‘Rise Above the Shocks’ campaign with Shubman Gill taps into the Indian ethos of perseverance and resilience, aligning seamlessly with G-SHOCK’s reputation for toughness and durability. As we celebrate our 40th anniversary globally, this strong synergy also commemorates the brand’s unwavering pursuit of precision, imaginative design, and stylish aesthetics in the watchmaking realm. We couldn’t be happier to spearhead this campaign with the reigning Youth Icon from the cricketing world, Shubman Gill, who embodies the same unyielding character emblematic of our timepieces. Collectively, our mission is to galvanize the next wave of resilience and grit amongst the GenZ and millennial audiences in India by being a talisman for their ability to persist through life’s trials and emerge stronger and brighter, just like the G-SHOCK brand.”

    G-SHOCK brand ambassador Shubman Gill expressed his thoughts on this partnership. He said, “I am excited to be a part of the G-SHOCK family. They have made a mark among the Gen Z and Millennials for their trendy yet durable designs. As a cricketer, I acknowledge the value of a good partnership. A durable partnership can change the course of the game. I believe G-SHOCK watches prove to be reliable in the ‘partnership’ of timekeeping, along with their innovative designs. It is this shared belief that makes me happy about this collaboration.”

    “Shubman is called ‘The Prince of Indian Cricket’, for a reason. He has overcome challenges, won battles, and shattered perceptions to earn this title. In a similar vein, the G SHOCK watch has gained its reputation as one of the toughest watches for good reason. Its toughness is a result of rigorous testing and an exceptional ability to endure any shock. We thoroughly enjoyed working on this campaign. It’s a celebration of Shubman’s and G SHOCK’s shared ability to rise above any shock, presented in a visually captivating way.”- Wieden + Kennedy India national creative director Kapil Batra.

    The event was graced by the presence of experts in horology, watch enthusiasts and brand loyalists. The event included a special product showcase area highlighting G-SHOCK’s exclusive 40th-anniversary collections, the Masterpiece series, and other highly coveted product lines. As attendees marveled at the brand’s impressive four decades of innovation, influencers seized the opportunity to capture their memories next to the life-sized GA-2100-1A1 installation, symbolising innovation, authenticity, and a significant cultural revolution.

  • Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.

    The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.

    Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.

    The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.

    Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”

  • IPL 2021: Casio G-Shock teams up with Rajasthan Royals

    IPL 2021: Casio G-Shock teams up with Rajasthan Royals

    MUMBAI: Casio’s G-Shock range of watches has tied up with Indian Premier League franchise Rajasthan Royals as its official toughness partner.

    The tie-up kickstarts G-Shock’s formal association with competitive sports in India. The partnership provides a unique chance to tap into the individual fan bases of the team and the G-Shock community in India to collaborate and drive the visibility for the respective brands, the company said.

    This also opens up a new area of collaboration in the future where custom-designed limited-edition G-Shocks for Rajasthan Royals can be a part of official player equipment and fan merchandise.

    Casio India vice president Kulbhushan Seth shared that the range of watches is designed to be tough and raises the bar on-field performance. “G-Shock is an iconic watch brand across the world by being integral to the youth culture through fashion, music, arts and sports. Rajasthan Royals is a resilient and tough team and this partnership opens up a unique opportunity for both brands to further inspire and drive the never give up attitude amongst a larger section of youth who actively follow cricket and are G-shock lovers,” he added.

    Rajasthan Royals chief operating officer Jake Lush McCrum said, “Rajasthan Royals has always been synonymous with introducing innovation and technology to its methods of working, both on and off the field. The synergism between our two brands is enormous and provides us with the opportunity of exploring a more long-term focused relationship to drive unified objectives.”