ITV

Tag: Casio

  • G-SHOCK commemorates World Earth Day with the launch of G-5600BG-1

    G-SHOCK commemorates World Earth Day with the launch of G-5600BG-1

    Mumbai: G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, proudly announces the launch of its latest innovation, the ‘Back to G-SHOCK’ G-5600BG-1, on the occasion of World Earth Day. This limited-edition timepiece reaffirms the brand’s continuous commitment to innovation, sustainability, and the relentless pursuit of excellence in watchmaking.

    The G5600BG-1 is not only visually striking but also environmentally conscious. Crafted from recycled resin, the timepiece exemplifies G-SHOCK’s dedication to reducing environmental impact while maintaining its renowned durability and style. Each watch features a bezel and band made from resin scraps, ingeniously repurposed from previous CASIO watch manufacturing processes. The vibrant multicolored pattern of the timepiece is a testament to the brand’s innovative design approach, with each watch boasting a unique appearance.

    This limited-edition watch has been designed essentially to mark 12 April, the birthday of G-SHOCK.

    Furthermore, the packaging of each watch is thoughtfully crafted from eco-friendly materials,  reinforcing G-SHOCK’s commitment to sustainability across its entire product lifecycle. Furthering the eco-conscious ethos, in addition to minimising the environmental footprint of resin waste, the G5600BG-1 is equipped with Tough Solar technology, ensuring it remains charged through sunlight exposure.  Other hallmark features include shock resistance, 200 meters of water resistance, alarms, timers and a full automatic calendar.

    Priced at Rs 9,995, the ‘Back to G-SHOCK’ G5600BG-1 offers watch enthusiasts the opportunity to own a piece of G-SHOCK history while supporting sustainable practices. The limited-edition timepiece will be available at Casio & G-SHOCK Exclusive stores nationwide and online from end of April 2024.

  • Casio celebrates 50 years with limited-edition CASIOTRON TRN-50

    Casio celebrates 50 years with limited-edition CASIOTRON TRN-50

    Mumbai: Get ready to travel back in time and celebrate Casio’s fiftieth anniversary with the all-new Casiotron TRN-50, a limited-edition masterpiece inspired by the groundbreaking Casiotron that took the world by storm in 1974!

    Limited to just 4,000 pieces worldwide, each unit represents a rare opportunity to own a slice of Casio’s legacy, making it a must-have for discerning collectors and watch enthusiasts. What sets these timepieces apart is their individuality; each bears a unique engraved serial number, ranging from 0001/4000 to 4000/4000, underscoring their rarity and collectability.

    The groundbreaking Casiotronwas the first of its kind to feature an automatic calendar function and its creation is hailed as a pivotal point in Casio’s history. With a meticulous reproduction of the original design, the timepiece matches the look and size of its predecessor, boasting an external diameter of 39.1mm and a slimmer profile by 0.3mm.  

    The nods to the past are everywhere – from the textured case and band to the dark blue dial, CASIOTRON logo, and other intricate details that echo the pioneering spirit of the original design. The timepiece seamlessly integrates today’s cutting-edge technology, ensuring that watch enthusiasts get the best of both worlds. Turn the watch over, and you’ll discover the iconic symbol on the case back, updated ever so slightly to commemorate the brand’s 50th anniversary.

    Crafted with retro design, dark blue dial, stainless-steel construction and a convenient one-touch three-fold clasp, the TRN-50 maintains the essence of the original with modern features. The watch takes connectivity to the next level with mobile link functionality via Bluetooth, allowing seamless integration with dedicated app. Additional highlights include Multi-Band 6, a powerful LED backlight with selectable duration, five daily alarms, a full auto-calendar, and a remarkable battery life of 11 months on a rechargeable battery or an extended 22 months when stored in darkness with the power save function activated.

    The Casiotron TRN-50 is a collector’s item for those who appreciate the bold legacy of Casio. Priced at Rs 39,995, the timepiece is up for grabs at nearby Casio stores. Customers can also purchase this exclusive timepiece online at: https://www.casio.com/in/watches/casio/product.TRN-50-2A/ 

  • Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Casio India launches its new brand campaign #LiveYourDream for the Casiotone range of keyboards

    Mumbai: Casio India announced the launch of its new “# LiveYourDream” brand campaign for its Casiotone range of beginner music keyboards on Monday.

    The cornerstone of the campaign is a digital brand film featuring “Taare Zameen Par” star Darsheel Safary, playing the role of an underdog who is able to rise in the eyes of his peers with the help of the music-playing skills he has developed by learning the Casiotone.

    Conceptualised by Tribes Communication and produced by Rising Star Productions, the film takes the opportunity to highlight the strengths of Casiotone, which enables the protagonist to realise his desire to play an instrument and garner admiration from his fellow college students. The film is live across all social media pages of the company, including YouTube, Instagram, and Facebook.

    The campaign is supported by well-known artists from the music industry, such as music composer Sean Rolden, singer-instrumentalist Swasti Mehul, keyboard player Anshuman Singh, and singer-instrumentalist Priyanshi Srivastava, who are communicating their own tryst with social recognition achieved through playing a musical instrument.

    Commenting on the campaign, Casio India MD Hideki Imai said, “We want to transform young India from a music-loving country to a music-playing country. And we believe that Casiotone will help us take a giant leap towards this goal. Casiotone has an uncluttered interface, which makes it less overwhelming for beginners; its portability and compatibility with the Casio Music Space app means that you can start and continue the learning process anywhere—at home or in your hostel room. Also, keeping the target market in mind, the instrument has deliberately been made sleek and colourful to augment the appeal and attractiveness that a musical instrument player enjoys. Knowing to play a musical instrument is the epitome of cool, and we hope that this campaign instigates Generation Z to pick up one.”

  • Casio India stirs nostalgia with its latest campaign

    Casio India stirs nostalgia with its latest campaign

    Mumbai: Musical instruments company Casio India has roped in noted Indian musicians for its latest campaign #CasioMakesMusicians celebrating the 25-year legacy of the brand.

    The campaign videos shows popular singers and musicians including Shaan, Salim Merchant and Benny Dayal taking a trip down the memory lane, as they talk about their journey in the field of music. The musicians fondly recall their first Casio musical keyboard that made them fall in love with the instruments and melodies. Reminiscing his early days, Shaan recalls how his father’s keyboard encouraged him to follow his dream in music and instilled hope in him to own a similar instrument one day.

    The campaign highlights how the brand contributed to the world of music by inculcating creativity and learning through different stages of life. “In the past 25 years, it has attempted to encourage young music enthusiasts to take a chance and venture into the harmonious world of musical learning. Almost every child in India who wishes to learn music starts their journey with a Casio Mini, be it to eventually practice professionally or as a great hobby,” says the brand in a statement.

    As part of the campaign, Casio has also rolled out a giveaway contest that encourages fans and followers to share their Casio memories and get a chance to be featured on the official Casio social media handle and win a Casiotone keyboard.

    Casio India, vice president, Kulbhushan Seth said, “This is a great year for us as we celebrate 25 years in India. In-line with our core philosophy of Creativity and Contribution, our aim has always been to expand the musical instruments market in India by introducing innovative products like keyboards for beginners with smartphone connectivity for easy learning or slim and stylish portable pianos for professionals. We’ve been pioneers in the field of Mini keyboards and feel deeply obliged and humbled to have touched so many lives and inspired many in their childhood to become the great musicians that they are now.”

    https://www.facebook.com/salim.merchant.710

    https://www.facebook.com/bennydayal/videos/975398616366272

  • CASIO Celebrates 40th Anniversary of Electronic Musical Instruments

    CASIO Celebrates 40th Anniversary of Electronic Musical Instruments

    In 1980, Casio released the Casiotone 201, its first electronic keyboard. The keyboard enabled musicians of any age, budget or skill level to explore and play sounds of various instruments and marked the company’s debut in the electronic musical instruments space.

    Today, celebrating it’s 40 years of electronic musical instruments globally, Casio continues to be a pioneer in the industry and is celebrating four decades of success in using innovative technology across all its products which are made for musicians – young and old.

    “At Casio, we’ve always strived to develop innovative instruments based on the fundamental need of enjoying music. After almost four decades of successfully delivering musical products made with cutting-edge technology and musical artistry, we couldn't be happier to continue to bring music into the lives of enthusiasts of all ages”, said ,  Casio IndiaVP Kulbhushan Seth. “As Casio enters its 25th year of operations in India, we’ll continue to design and create the next generation of electronic instruments for all kinds of users”.

    History of Casio Musical Instruments

    The CT-201 has been a well-loved instrument by musicians across the world. It came into being as an unprecedented new form of musical instrument at the time, based on Casio’s co-founder Toshio Kashio’s philosophy of “creating something from nothing”. Soon after Casio release widely popular products like VL-1, CZ-101 and expanded into Digital Guitars with it’s DG Series in 1988

    Launch of Privia

    In 2003, Casio introduced a new concept in the affordable digital piano category, offering more advanced features with a high-quality sound; all at an affordable price. Since its inception, the Privia series has continued to expand with the recent launch of PX-S1000 & PX-S3000; the world’s slimmest digital piano. With a slim and stylish body, these Pianos came with Bluetooth Audio connectivity and weighed less than 12 kgs.

    Introduction of Indian Keyboards

    Being a trailblazer since the start of this industry, In 2007, Casio introduced a new generation of keyboards termed as “Indian High-Grade Keyboards” by introducing the CTK-810IN which was focused towards providing quality Indian instrument tones & rhythms to be used by local musicians. Made specially for the Indian market, this keyboard series has been a huge success and have had a lot of new additions since then. The CT-X series launched in 2018 have been widely appreciated in the Indian market and over the years a lot of competitors have followed Casio and introduced their own Indian keyboards

    The Revival of Casiotone Series

    After almost 40 years after the CT-201, Casio introduced the next generation of it’s widely popular Casiotone series. The new Casiotone series aimed at beginners comes with a refreshed design and a smartphone application – Chordana Play which allows one to learn any song, anywhere simply by Loading a MIDI file into the app and connecting it with the keyboard. Weighing under 3.3 Kgs, equipped with USB MIDI & a smartphone app makes this keyboard a treat for musicians of all ages, which further shows Casio’s commitment to expand the musical instruments division in India by encouraging more users to start learning music.

    To learn more about Casio’s 40th Anniversary news, please visit https://web.casio.com/emi/40th/

  • Casio India brings in Jacqueline Fernandez as brand ambassador

    Casio India brings in Jacqueline Fernandez as brand ambassador

    MUMBAI: Renowned Japanese electronics company Casio India has roped in Bollywood actor Jacqueline Fernandez on board as the brand ambassador for its women’s range of wrist watches, namely, Sheen, Baby-G and Enticer.

    Casio India vice president Kulbhushan Seth says, “Jacqueline is a fashion maven recognised for her distinct and vibrant choices. Her natural inclination towards lifestyle and fitness works as a perfect alignment with our extensive selection of women’s watches.”

    He further adds, “We view this collaboration as a crucial step in taking the women’s range of Casio watches to the next level and further strengthening our portfolio in the Indian market. With Jacqueline on-board and a growing range of women’s watches, we have an exciting line-up of activities and launches being planned.”

    Speaking on her new role and affinity for the brand, Jacqueline mentions, “I have always admired and connected with Casio’s modern, efficient and extraordinary designs across its wide collection of women’s watches. Completely in sync with the latest international trends, Casio has something for every occasion and style, we can go from sporty and fun casual with Baby-G to sophisticated and subtle with Sheen and everyday stylish with Enticer. I am thrilled to be a part of Casio’s journey in India, a brand that has such a rich legacy of designing iconic timepieces.”