MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform has just dropped the third instalment of its tongue-in-cheek #CoinsVSCashback campaign, and this one crashes into pop culture with horns blazing. Titled ‘GOATies’, the ad spoofs the cult-favourite reality show Roadies, swapping wannabe contestants for a coin-hoarding goat that’s out to prove it’s the “Greatest Of All Time” in savings. Spoiler alert: it’s not.
In a hilariously over-the-top audition setup, the goat struts in to face an unimpressed judge and is promptly schooled on the futility of hoarding reward coins you know, the ones that expire faster than leftovers and rarely offer real-world value. In trademark Roadies fashion, the goat’s dreams are roasted, and the message lands with a headbutt of clarity: real cashback is king the kind you can actually transfer to your bank account, courtesy of Cashkaro.
The punchline? “Change the habit of direct online shopping pehle Cashkaro, phir shop karo.”
This ad follows two earlier viral hits under the same campaign, one Ghibli-inspired and another laced with satire à la Latent all hammering home the same truth: coins voins are all bakwaas, real cashback is with Cashkaro.
Speaking about the campaign, Cashkaro and Earnkaro, co-founder Swati Bhargava said, “At CashKaro, we’re committed to making online shopping genuinely rewarding. Real cashback is money in your bank not coins that expire or come with conditions. With #CoinsVSCashback, we’re not just talking about the problem we’re parodying it, challenging it, and offering a better alternative. ‘GOATies’ is a fun but clear message: if it’s not real cashback, it’s not worth it.”
Cashkaro director of brand & creatives Ishan Agarwal added, “With GOATies, we wanted to tap into a format that’s instantly iconic and loaded with drama, just like the intense auditions of Roadies. The kind of pressure those moments created for participants we, as audiences, used to feel it too. That’s exactly the energy we wanted to recreate. Roadies is a show that has resonated with millennials, Gen Z, and even today’s younger audiences, making it the perfect creative playground for a satirical yet purposeful message. By spoofing a format so many people relate to, we’re able to connect with a wide audience and highlight the difference between flashy coin rewards and real cashback and use it to drive home a real truth about how online rewards are being diluted by gimmicks. This ad is satire with a purpose to educate users while entertaining them. As the third film in our #CoinsVSCashback campaign, it reinforces CashKaro’s identity as the true GOAT of Cashback.”
Created entirely in-house, the GOATies film is a clever cocktail of pop culture, parody, and purchase wisdom. And while the goat may not win the crown, CashKaro certainly takes the throne as the GOAT of cashback.
MUMBAI: Cashkaro has just dropped the mic and a few coins in its latest swipe at rewards platform gimmickry. In a witty takedown of digital token theatrics, the cashback and coupons platform has launched a cheeky new ad film that riffs off a viral talent show moment complete with lights, flair, and a whole lot of #bakwaas bashing.
Part of its bold #CoinsVSCashback campaign, the film playfully parodies the over-the-top style of India’s most meme-worthy reality shows but swaps staged drama for sharp satire. The twist? A contestant wins hearts not with a coin-laden gimmick, but by flashing the golden truth: real cashback beats pretend perks every time.
The film pokes fun at reward systems built on ‘digital coins’ which often come with caveats, expiry dates, and fine print longer than your grocery list. Instead, Cashkaro positions itself as the straight-talking champion of value: cashback that lands in your bank account, not buried in some loyalty app limbo.
Talking about CashKaro’s mission to provide real cashback for Indian shoppers, Cashkaro and Earnkaro co-founder Swati Bhargava said, “CashKaro has always stood for real, tangible savings not coins that come with fine print, expiry dates, or usage limits. With our digital campaign #CoinsVSCashback, we’re calling out the smoke and mirrors of so-called coin rewards. This Latent-inspired ad film is the latest in a series of bold, creative adaptations reinforcing that real cashback is money that users can bank, spend, and benefit from without limitations. Last year, we rolled out our Aadat Badlo campaign that also focused on shifting consumer behaviour and helping them earn big by changing one small habit while shopping. That’s the value we’ve consistently delivered, and this film captures that message in a bold, humorous, and unmistakably CashKaro way.”
Backed by earlier releases including a Ghibli-style animated film and the quirky GOAT Talks series the campaign builds momentum through creativity and candour. All content has been developed by CashKaro’s in-house Brand & Creatives team.
Reflecting on the creative storytelling approach, Cashkaro director for brand & creatives Ishan Agarwal said, “We wanted to take an instantly recognizable pop-culture flashpoint and use it as a creative lens to cut through the noise. The ‘Latent’ moment was the perfect canvas to deliver a humorous yet hard-hitting truth that ‘cashback shouldn’t be confusing or conditional’ in sync with the broader #CoinsVSCashback campaign narrative. As CashKaro steadily cements its place as the G.O.A.T of real cashback, this ad aims to blend entertainment with clarity while leaving users with a message about what truly sets us apart.”
The message is crystal clear (unlike the terms and conditions of those coins): CashKaro gives actual cashback, not empty digital pocket change.
So while other platforms may gamify your shopping into a confusing mess of points and tokens, Cashkaro is keeping it real no talent show theatrics required. With every ad drop, the platform continues to carve a space that’s equal parts entertaining and empowering for India’s deal-hungry digital shopper.
Mumbai: CashKaro & EarnKaro founder couple Swati and Rohan Bhargava have launched their new ‘BAD’ podcast featuring inspiring stories of real people who have turned their financial dreams into a thriving reality through affiliate marketing. The podcast series seeks to transform the meaning of “BAD” from its typical negative connotation into a term of empowerment by giving it a new definition – Be A Dreamer.
The debut season of the ‘BAD’ Podcast focuses on people who are earning Lakhs every month, often above RS 15 lakhs, just by sharing their deal links on Telegram groups and harnessing the potential of affiliate marketing using EarnKaro.
The first episode of the ‘BAD’ Podcast features two remarkable affiliate marketers, Vishal and Ritik, who have broken through financial limitations to create a solid income stream. Emerging from humble backgrounds, Vishal and Ritik now achieve consistent monthly earnings of over INR 10 lakhs using the EarnKaro platform. During the episode, they share their intriguing personal stories, discuss how affiliate marketing has been pivotal to their success, and share valuable insights for those aiming to improve their lives and reach their financial goals. Their stories are relatable and highlight the potential of affiliate marketing to bring life-changing opportunities to everyday people.
Vishal and Ritik are part of the growing Telegram Influencer community, where they utilize EarnKaro’s special Automation feature (also called EarnKaro Magic Tool) to keep their follower base informed of the most lucrative deals as they come out real-time. By leveraging the EarnKaro Magic Tool, they can effortlessly convert regular product links into affiliate links, which are automatically posted on their channels. This automation allows them to focus on growing their community and driving sales without the hassle of manually managing each link.
Sharing her vision for the podcast, Bhargava said, “Our vision for the ‘BAD’ Podcast is to bring forward incredible stories of achieving financial freedom and therefore, ignite a spark in every aspiring dreamer, especially those from smaller towns across India. As I met Telegrammers who are earning over INR 10 Lakhs a month, I was super impressed with how they have leveraged Affiliate Marketing to create this new financial reality for themselves, which is beyond what one could have imagined a few years ago! These stories are enthralling, creative, and will leave you inspired and happy about the endless possibilities we have to change the course of our lives! “
Vishal, one of the featured guests, expressed his gratitude, “I never thought my story would resonate with so many people. EarnKaro has given me a platform to pursue my dreams, and now, the ‘BAD’ Podcast lets me share that journey with others. I hope my journey can inspire someone to take that first step towards their dreams. If I could take that leap and turn dreams into reality, then trust me – – anyone can.”
The first season of ‘BAD’ Podcast showcases how affiliate marketing opens doors to financial gains and goal achievement for people across India. Episodes are available on the YouTube and Instagram channels of Swati Bhargava, Rohan Bhargava, and EarnKaro where viewers can follow these inspiring stories and join the journey toward bold aspirations.
Mumbai: As the festive season sweeps across India, millions of people are embracing the spirit of celebration. Enhancing the festive shopping experience, CashKaro has achieved a significant milestone by driving sales worth ₹500 crore within just four days of the ongoing Amazon Great Indian Festival and Flipkart Big Billion Days sales. CashKaro has rewarded its users with over ₹4.5 crore in cashback during this period, positioning the platform as a go-to destination for online shoppers seeking savings through cashback and discount offers.
As consumers flocked to these mega sales, CashKaro users particularly shopped for categories like clothing and accessories/fashion, major appliances, beauty and grooming, electronics and home audio, and kitchen and dining, which topped the charts for maximum cashback.
The triple-digit sales milestone, led to an impressive ROAS of 90, showcasing how CashKaro’s performance-based model is providing unmatched value to brands while delivering savings to shoppers.
CashKaro had achieved a significant milestone by driving sales worth Rs 200 crore for Flipkart within just 48 hours of the Big Billion Days sale.
CashKaro has aimed for a 2x increase in transactions compared to the previous year during these sales.
Co-founder Swati Bhargava expressed her excitement about this achievement: “We’re thrilled to announce that CashKaro has crossed the ₹500 crore mark in just 4 days of Amazon and Flipkart’s Big Billion Days sale! This is a testament to the hard work and dedication of our team, as well as the trust and support of our millions of users. CashKaro’s commitment to providing the best cashback offers and exceptional customer service has been instrumental in our success. We look forward to continuing to grow and innovate in the years to come.”
Mumbai: CashKaro launches its “Aadat Badlo” ad campaign to encourage consumers to adopt smarter online shopping habits for greater savings. The campaign shows how using CashKaro before shopping on platforms like Amazon, Flipkart, Myntra, and Nykaa can lead to significant cashback on top of regular discounts.
The campaign includes three ad films with catchy jingles and relatable scenarios, illustrating that while discounts are available on major online platforms, shopping through CashKaro before checking out can provide additional savings. The campaign’s tagline, “Pehle CashKaro, Phir ShopKaro,” reflects this habit change.
CashKaro’s co-founder, Swati Bhargava said, “We’ve always been passionate about empowering consumers to make informed financial decisions. Our ‘Aadat Badlo’ campaign is a testament to this commitment. We encourage everyone to break free from traditional shopping habits and discover incredible savings via CashKaro. It’s very simple, go via CashKaro to your favourite brand, shop & pay on their site, just how we normally do & we give you cashback on your total order value. We have paid out Rs 1000 crores in cashback & the potential for savings is limitless.”
With over Rs 1000 crores paid out in cash back so far, CashKaro users can transfer the cashback to their bank account or redeem it through Amazon Pay or Flipkart gift cards. The campaign launches just in time for the festive season, helping online shoppers save more through CashKaro.
CashKaro’s director-brand and creatives, Ishan Agarwal added, “Discount plus cashback is the perfect recipe to maximize savings on online shopping, especially during the festive season. Though online shopping in India has skyrocketed in recent years, many shoppers are still missing out on huge savings. Our ‘Aadat Badlo’ campaign encourages shoppers to adopt a smarter approach. CashKaro is like your secret weapon for maximizing savings on everything from beauty and fashion to electronics. It’s not just about discounts only; it’s about smarter shopping habits that benefit everyone.”
Mumbai: As International Women’s Day draws near, CashKaro announced its landmark campaign, “ThinkWomen”, dedicated to recognising and honouring the impactful leadership roles of female founders. Slated to go live on 8 March 2024, CashKaro’s “ThinkWomen” campaign encourages brands to participate by changing their profile pictures to an image of their female founder, for the day. The initiative stands for a powerful tribute, highlighting the resilience, and brilliance of women leaders championing India’s journey towards a more inclusive and diverse business landscape.
This campaign uses a powerful story to show how Indian businesses are changing. It highlights the growing number of women leaders, shattering the image of a male-dominated world. By showcasing this rise in female power, the campaign emphasises the strong voices women now have in shaping the future of India’s business landscape.
Commenting on this initiative, CashKaro & EarnKaro co-founder Swati Bhargava said, “International Women’s Day marks a celebration of women’s competence and achievements across diverse realms. Our ThinkWomen campaign is not just a tribute but a rallying call to empower women in all aspects of life. Their multifaceted qualities, unwavering determination, commitment, and pursuit of excellence equip them as effective decision-makers, including in entrepreneurship. This initiative celebrates the extraordinary potential of women and aims to inspire more ladies to embrace leadership roles confidently.”
CashKaro has extended an invitation to prominent brands such as Nykaa, SUGAR Cosmetics, Mamaearth, Kiro Beauty, and VLCC, all of which enjoy the leadership of eminent businesswomen, to participate in this exciting initiative. The aim is for some of the country’s most outstanding brands to collectively recognize the indispensable role of women in the booming startup ecosystem and beyond. Through this campaign, CashKaro urges the business community to collectively honour the contributions of women leaders, in shaping the future of our entrepreneurial and economic landscapes.
The campaign has been launched across the brand’s social media properties including Instagram, Twitter, and YouTube handles.
Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with CashKaro, a leading player in the online cashback and coupon industry to create three ad films focused on highlighting Cashkaro’s value proposition. The films feature Bollywood actress Genelia Deshmukh and showcases the shopping habits of three individual family members of Genelia’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.
Genelia stars alongside her family members in amusing scenarios:
1. The first film features her father’s social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro.
2. In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick.
3. The last film showcases her husband searching for a trimmer online.
These comical narratives cleverly highlight CashKaro’s benefits, offering discounts and instant cashback directly to users’ bank accounts. The films playfully reinterpret the iconic tune from the popular Bollywood film “Jaane Tu… Ya Jaane Na,” originally “Pappu can’t dance saala,” as “Pappu can’t shop saala.” This clever twist triggers a sense of nostalgia among the audience while also building brand awareness and introducing the audience to CashKaro’s various features.
OWLED solution strategist Tanisha Shrivastava said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team’s unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”
While speaking about the campaign, CashKaro associate director – brand & creative Zayyan Waseem said, “Being the leading Cashback & Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro & OWLED team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”
Mumbai: For this Diwali, cashback & coupons site CashKaro has launched the #CashKaroAishKaro campaign in association with Actor Arshad Warsi, which depicts how the homegrown app helps shoppers save on their online shopping.
Additionally, CashKaro has released four spoof ads featuring scenes from popular Bollywood films such as “Phir Hera Pheri,” “Golmaal,” and “Dabbang” showcasing how consumers stand to gain this festive season by using the app for their shopping.
The app promises shoppers that all they have to do is simply go to CashKaro first and then visit their favourite shopping site and avail cashback on every online shopping via the app over and above sale discounts, which they can then transfer to their bank account.
The film shows the actor walk onto what seems like a normal film set to shoot an ad, but as he reads out the script loud he finds it incredulous and hard to believe, leading him to demand to know “ye kaun log hain, muft mein paise kaun deta hain??”
As he reads the script further he exclaims “Aish Karo” in place of CashKaro, giving a funny twist to the ad.
CashKaro also released four spoof ads featuring scenes from popular Hindi movies by putting a clever spin on these recognisable scenes.
The spoof films aim to depict that the app’s cashback scheme is so easy to get that even these popular Bollywood characters are talking about it. Taking on memorable film scenes for comedic recreations garnered a positive response from the app’s audience, the brand said.
Mumbai: The Internet and Mobile Association of India (IAMAI) is organising the seventh edition of India Affiliate Summit (IAS) on 25 August. The event will witness about 3,000 delegates from different spheres of the affiliate marketing industry including online publishers, bloggers, traffic sources, retailers, networks, and technology firms. Over 700 global companies and 50 exhibitors will converge at the conference.
Among the key speakers will be vCommission, CEO, Parul Bhargava; Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.
Some of the key topics of discussion at the summit will include ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.
According to reports, affiliate marketing continues to grow at 10 per cent year-on-year, thanks to the boom in online. Today, most of the brands and online marketplaces are partnering with the affiliates as they increase their bandwidth in the business of gaining more customers.
One of the keynote speakers, Parul Bhargava said, “India Affiliate Summit is an event very close to my heart – being the only affiliate/performance-centric event in the country. The event historically has experienced great brainstorming and networking by and with stalwarts of affiliates from our country who contribute to the global industry. Since the pandemic restricted our travels, it’s amazing to see how IAMAI is working so hard to ensure the affiliate industry comes together virtually every year with great insights on how affiliate trends are emerging.”
“Indian e-commerce has seen massive growth and a shift in consumer behaviour over the last two years,” said Rohan Bhargava. “With D2C brands gaining popularity, CashKaro and EarnKaro have witnessed the same trends in sales and high ROI we drive for our partners like MamaEarth, MCaffeine and Ustraa. Cashback, rewards and affiliate programs are definitely the place to be right now for real results. I am really excited to explore this further with other players in the space at the India Affiliate Summit.”
“Having the second-largest e-commerce market in the world and with digital shoppers increasing, India has seen immense growth in affiliate marketing in the last one-and-a-half year,” Admitad Affiliate India’s country manager, Neha Kulwal remarked. “With inventories like content sites, influencers, loyalty partners being capitalised by brands via affiliate marketing, it is imperative for brands to launch their affiliate programs to maximise growth. In line with e-commerce, other sectors such as fintech, online education, and many more have added affiliate channels into their advertising mix.”
“Affiliate marketing has become an integral part of our growth strategy and the event is a great platform to discuss ideas and best practices. The affiliate ecosystem in India is still at a nascent stage. As the ecosystem matures, media tie-ups could transform into strategic win-win business partnerships in the future,” added Aditya Satpute.
Mumbai: It has been a year riddled with challenges and loss. The second wave of the pandemic devastated families and took a heavy toll on the country as a whole. Amid all these challenges, India has entered into its 75th year of independence. As the country gears up to mark this momentous occasion, brands too aren’t behind in becoming a part of the grand moment. From campaigns that convey a sense of hope and elation to music videos that commemorate the people’s resilient spirits, these heart-warming narratives are bound to strike an emotional chord with viewers.
Uber
The ride-hailing app launched a music video as a tribute to India’s fighting spirit. The video features a five-year-old singer from Mizoram, Esther Hnamte performing an earnest rendition of AR Rahman’s “Maa Tujhe Salaam”. The video also highlights Uber’s efforts to support communities around the country during COVID-19. Uber has found meaningful ways to cater to evolving needs by creating livelihood opportunities for drivers on the platform. The company shifted focus to move what mattered most: serving frontline healthcare workers, facilitating essential trips for citizens, supporting vulnerable communities, and keeping vital supply chains moving, which is depicted through the three-minute video.
BookMyShow
In rural Jharkhand, young girls are forced to drop out of school and become child brides and work to support their families. BookASmile, the entertainment platform’s charity initiative, in collaboration with Jharkhand-based NGO – YUWA has been working at the grassroots to uplift the lives of these girls by breaking the shackles of such social evils and providing them an equal opportunity to discover their true potential through sports.
The association has conceptualised a new campaign to highlight the role of freedom through sports titled ‘Independence Through Sports’. Launched in the format of a digital video film on the eve of the Independence Day it furthers their work in encouraging and empowering young girls to explore the realm of sports through this campaign. Since 2015, BookASmile has supported YUWA, to build a grassroots program ‘Football for Empowerment’ working together to train young women from tribal and low economic backgrounds as coaches and leaders.
Policybazaar
The online insurance marketplace has released its new digital film on the occasion of Independence Day, drawing attention towards core human values of lending a helping hand at the time of need.
Conceptualised by Scarecrow M&C Saatchi, and directed by Pinaki Bose, the digital film is based on a heart-warming story of a street violinist in Kolkata who once used to play in popular cafes. However, due to no takers for his craft, he is forced to earn money while playing on the streets. The brand wanted to give a positive larger-than-life message while staying salient to the category. The film depicts how the goodness of strangers is all that one has in times of need. Much like insurance, which is there to support you when you need it the most!
Tata Tea Premium
As an earnest gesture to lend support to the Indian artisan community, TATA Tea Premium celebrates this Independence Day by bringing out a unique #DeshKaKulhad collection in partnership with Rare Planet – a startup that promotes the work of local Indian artisans. The proceeds of the sale of these exquisite hand-painted kulhads will help to lend support to the artisan community that has been severely impacted by the current times.
As part of the initiative, the brand has released a video anthem celebrating the artisans of India. Sung by the singer, composer and popular Pop Sufi rock artist, Rituraj Mohanty the song celebrates the rich cultural diversity of India. As the wheel spins and the clay moulds and gets sculpted, we can witness the pride of India’s heritage and art taking its shape. These special kulhads have been handcrafted with region-specific artforms like Madhubani folk art from Bihar, Warli artform from Maharashtra, Phulkari patterns from Punjab, Patachitra from Odisha, Sanjhi art from UP, etc.
Godrej Group
The Godrej Group released a digital film to celebrate the spirit of independence as seen from the eyes of the country’s youth with the campaign – #FreedomIs. The theme #FreedomIs expresses the expectations of the youth and presents their belief of what freedom means to them, and how their kind of India will be different. The campaign highlights various aspects that they can relate to and urges every citizen to take a pledge to spread this idea of an optimistic India.
Conceptualised by the corporate brand and communications team of Godrej and Creativeland Asia, the narrative of the digital film aims to inspire the youth of India to cherish their freedom, serving as a reminder and a call to action.
CashKaro
The cashback & coupons site recently announced its Independence Day campaign #HumIndianHain in collaboration with celebrities like Ali Fazal, Sunil Grover, and Nidhi Agerwal. This campaign highlights how every Indian loves finding value for money. It celebrates the quirky elements that make us truly Indian, while also urging us to embrace them all and cherish our Indianness.
PETA
Through its new Independence Day PETA India (People for the Ethical Treatment of Animals) Billboard Campaign, the American animal rights organisation encourages adoption of street animals. To reinforce this social message just in time for Independence Day, PETA India has placed a billboard in all major cities like Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, and Mumbai, encouraging people to get patriotic by adopting a lovable Indian dog from the streets or an animal shelter, rather than adding to the homeless-animal crisis by patronising breeders and pet shops that sell foreign pedigrees.
Meanwhile, there are goodies to be won for wearing one’s patriotic heart on our sleeves too! Adding flavour to the current feelings of joyousness, Taco Bell will reward all consumers, who are striving every day to get closer to the ‘finish line’, with a free crunchy taco on 15 August. Through their campaign, the brand aims to recognise and acknowledge each Indian who is a go-getter in his or her respective fields.
Candere by Kalyan Jewellers has also come out with an exclusive offer on its diamond jewellery collection to commemorate the Diamond Jubilee, the 75th year of our Independence. The brand is offering a discount on diamond prices that will be open from 9 August and will continue till 16 August.
