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Tag: CASHe

  • CASHe unveils its Super App; repositions itself as ‘Bharat Ka Money App’

    CASHe unveils its Super App; repositions itself as ‘Bharat Ka Money App’

    Mumbai: CASHe, a credit-led AI-driven financial wellness platform, has unveiled its super app with the tagline – ‘Bharat Ka Money App.’ Strategic repositioning underscores the brand’s aspirations to establish itself as a premier credit-centric financial platform, meeting the diverse financial needs of young working millennials in urban hubs and tier 2+ cities across Bharat. The new tagline captures the company’s steadfast focus on providing comprehensive financial solutions, seamlessly integrating credit, investment, and insurance-all customised to conveniently address the diverse financial needs of users on one unified platform.

    Simultaneously, CASHe has launched a revamped website (www.cashe.co.in) along with the launch of its mobile application, designed to expand its financial offerings to a broader audience and reinforce its national presence. The updated website visually embodies CASHe’s focus on innovation, further enriching the user experience. The refreshed mobile application, which was in beta mode for four months, is now accessible to all users and provides a distinctive experience for digitally savvy customers seeking a superlative digital encounter. CASHe’s super app encompasses various features in its credit suite, including personal loans, short and medium-term credit lines, TNPL (Travel Now, Pay Later), QR-led payments at merchant establishments, and educational loans. The Investment suite, powered by its wealth and InsureTech platform, Sqrrl, gives users access to a digitally enabled, mobile-first, bite-sized investment and insurance platform, enabling them to commence their investment journey with as little as Rs 100. The newly refreshed app aims to usher in a revolutionary new way to make finance easier, safer, and more engaging than traditional fintech apps.

    The strategic repositioning of the brand, coupled with the unveiling of the new website and app, comes in the wake of CASHe’s significant milestone of exceeding Rs 9,500 cr. in disbursements and achieving 50 million app downloads, fostering a monthly active user base surpassing 3.5 million. The company’s growth trajectory, combined with providing a range of financial solutions and the expanding reach of its user base across the country, had propelled this decisive move to position the platform as a symbol of its success and strengthen its commitment to staying at the forefront of global fintech innovation.

    CASHe CEO Yashoraj Tyagi said, “We are pleased to announce the launch of our new tagline, ‘Bharat Ka Money App,’ as a pivotal milestone in the evolution of CASHe. This strategic repositioning underscores our unwavering commitment to serving as a premier credit-centric financial platform for the young working millennials in urban hubs and tier 2+ cities throughout Bharat. The launch of our revamped website and mobile application signifies our focus on redefining the financial services landscape, providing a comprehensive and tailored financial solution to meet the diverse needs of our users. CASHe is not merely an application; it represents our commitment to delivering accessible, innovative, and empowering financial solutions to all.”

    Significantly, 75 per cent of CASHe’s user base originates from tier 2, tier 3, and small towns across India. The company has expanded its presence nationwide, covering over 18,000 pin codes. Furthermore, CASHe’s mission to provide financial inclusion extends to attracting new-to-credit customers and integrating them into the formal credit system, fostering greater accessibility and opportunities for previously underserved individuals, thereby enabling Bharat’s digital citizens to fulfil their financial aspirations.

     

  • Joginder Rana named as CASHe vice chairman & MD

    Joginder Rana named as CASHe vice chairman & MD

    Mumbai: AI-driven financial wellness platform CASHe is prepping up for its next phase of growth with a series of key leadership appointments. To this effect, the company has appointed Joginder Rana as the vice-chairman and managing director, Dhruv Jain as chief executive officer, while the incumbent chief technology officer, Yashoraj Tyagi, has been appointed as the company’s first chief business officer.
     
    “The key leadership appointments will play a crucial role in driving the company’s expansion plans. The new team will work closely with Joginder Rana to help CASHe realise its 3.0 vision of becoming the go-to financial platform for the millennial and Gen Z cohort,” the company said in a statement on Friday.

    “We have been ramping up our efforts to piece together a best-in-class team to demystify credit and credit rating systems thereby making financial inclusion possible to all. The company is now in a position to make a better life for everyone by expanding its financial products to cover the entire gamut of needs of its customers,” stated CASHe founder-chairman Raman Kumar. “Joginder, Dhruv, and Yashoraj supported by a young and talented team of professionals will catapult CASHe into becoming the financial platform of choice for all,” he added.

    Rana, a veteran banker, brings in over three decades of global and domestic experience in the banking & ITES industry essentially covering wholesale, retail, rural & FI banking. His previous stint was the MD of Bank of Baroda Global Shared Services, a wholly-owned subsidiary of Bank of Baroda. He has also held senior management positions in leading banks such as RBL Bank, and Citigroup. He holds a distinguished academic background as an all-India rank holder in CA, ICWA and CS. He is also a Certified Fraud Examiner (CFE) from the USA.

    “I am excited about joining CASHe, an incredibly well-positioned company that can transform financial inclusion in an under-penetrated and under-serviced sector, using its unique and industry-first credit rating and credit decision support algorithms and technology platform,” said Joginder Rana on his new role. “Rapid adoption of digital financial products and evolving consumer preferences are strong drivers of growth in this sector and CASHe is well-positioned to assume market leadership as a FinTech platform of choice.”

    Dhruv Jain who joins as CASHe’s CEO brings over three decades of extensive experience in all facets of corporate finance, having worked with large domestic and multinational conglomerates. Most recently, he was MD – CFO with Altico Capital India Ltd, an NBFC, where he spearheaded the company’s critical finance functions, including raising debt capital for business growth. Prior to Altico Capital, he held key leadership roles with India Infoline Group, CitiFinancial (part of Citigroup), Bharti Airtel, Kotak Securities and ITC’s financial services group. Jain is a fellow chartered accountant and licentiate company secretary.

    “I am excited to join CASHe, as its vision and growth plans align with my passion for financial inclusion of all in a credit under-served environment,” stated Dhruv Jain. “CASHe has a strong business model and I look forward to this leadership role to accelerate growth by expanding its balance sheet and increasing profitability. The company is focused on growing aggressively and I am keen to lead CASHe and fuel its ambitious growth plans”

    Yashoraj Tyagi, the youngest CXO level team member, has been appointed as the company’s first bhief Business officer in addition to his current role as CTO. Tyagi joined the company in 2017 as a trainee engineer, straight from BITS Pilani and soon rose to become the CTO post his masters in financial engineering from the University of California at Berkeley. His experience in data sciences/AI and product management will ensure that the company is at the forefront of innovation and excellence. His expanded role will focus on bringing out innovative financial products that are inclusive and expansive besides striving for tech and business focussed alliances that are key to CASHe’s long-term growth and success.