ITV

Tag: Cartoon Network

  • NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    NBC Universal names Turner’s Josh Feldman as EVP, Network Partnerships

    MUMBAI: NBCUniversal has appointed Josh Feldman to the newly created role of executive vice president – network partnerships reporting to NBCUniversal’s Advertising Sales division chief marketing officer John Harrobin.

    Feldman will lead the Network Partnerships group whose goal is to drive revenue across the entire portfolio through strategic sponsorship opportunities. He will be responsible for partnering with the leadership of each NBCUniversal network across every platform to execute client-focused marketing efforts. Feldman will work closely with the Client Partnerships team to develop custom marketing solutions that deliver data-driven insights for each campaign.

    “Josh’s impressive career in entertainment media sales and client relations is exactly what we need as we strengthen our efforts to serve our advertisers better,” said Harrobin. “Josh has a proven track record of consistently delivering some of the most creative ways for marketers to reach consumers, particularly millennials, in meaningful ways. We’re excited to have him on board.”

    Prior to joining NBCUniversal, Feldman served as senior vice president and national sales manager of Turner Emerging Consumer Ad Sales for Turner Broadcasting, overseeing client relationships for Cartoon Network, Adult Swim and truTV.

    Previously, Feldman was vice president and New York sales manager for Cartoon Network and Adult Swim. He started his sales career with Turner and worked as an account executive for sister networks TBS and TNT before moving over to the animation group and Turner’s emerging consumer media business.

  • Disney coming? Cartoon Network believes localisation gives it the edge

    Disney coming? Cartoon Network believes localisation gives it the edge

    2002 will be the year of intensified localisation for kiddies’ channel Cartoon Network. 

    Govindan – Cricket to reward viewer loyalty
    The channel that started going desi in February 2001, managed to climb to the number two position in the Hindi market in the 5 – 9 pm band by December (close on the heels of Star Plus), according to VP, marketing and PR Hema Govindan. The rapid rise in rankings is due to local acquisitions like Pandavas and Sinbad, bought from Pentamedia Graphics, which have paid off handsome ratings and Govindan sees the channel going in for more Indian folklore in animation. “Not just Indian stories, we are looking at acquiring animation from Japanese studios too, which are creating shows whose essence appeals to Indian sensibilities”, she says. 

    The channel is shifting gears to cope 
    with the imminent entry of Disney, although Govindan insists that some competition would only keep Cartoon Network fighting fit. In the last few months, the channel revamped its programming franchises and taken a whole new look at promotions, which too have received a dose of localisation. That the channel is not sparing any efforts to maintain viewer loyalty and phenomenise toon characters is clear from the massive promotion that accompanies its second Toon Cricket event in Chennai and Mumbai this year.

    Although Govindan is reluctant to put a figure on the huge promo blitz, she admits it is ‘massive, probably the largest in scale for the year.’ Apart from the hoardings and the ads on FM and local cable channels, there will be a ‘toon mobile’, a 17-foot open float depicting cricket net sessions that will move through the cities, with toon characters in tow, handing out passes in schools and entertaining the younger generation. Besides, the channel has run a contest for selecting the teams and will be flying down five children from their home towns to watch the match live. 

    The channel’s Night Shift, launched in November is targeting an entire new viewership comprising teens and young adults. Not surprisingly, the move has widened the channel’s ad client base, with clients like Gili’s diamonds entering into tie-ups for Valentine’s Day packages. While Govindan says it is early days to gauge the increase in viewership post the launch of Night Shift (timed to wean adults away from soaps and thrillers on mainstream channels), she says the channel currently reaches between 12 to 15 million Indian households.

    Announcing the details of ‘Toon Cricket 2002’, Govindan said that the three-hour match will be held at the Andheri Sports Complex on 24 February. Beverage conglomerate Pepsi is the main sponsor. The co-sponsors are Solana, Colgate, Cadbury Gems, Boost, ACT II Popcorn, TI Cycle’s. Positioning as a highly interactive event, she said that cricket was chosen because today’s cricketer’s are role models for aspiring youngsters. The initiative is targeted at kids as well as the young at heart. The tagline is ‘It’s a mad game but soomeone’s got to play it’. The network hopes that it will make audiences as well as rival channels aware that the toons seek a larger slice of the action pie.

    In a move inspired by the ESPN Star Sports show ‘Super Selector’ the channel invited toon addicts to be ‘Super Selectors’. The channel claims that thousands of entries were received in a contest to decide who the captains should be and 450 winners will be given passes to the event. Elaborating further on the strategy, Govindan said that the aim is to blur the line between the real world and the toon world. To achieve this the rules of the game have been tweaked to make it unusual and refreshing. The tie-up with Pepsi involves hoardings where cricketers who appear in the cola’s ads give hilarious tips to the toons.

  • Disney coming? Cartoon Network believes localisation gives it the edge

    Disney coming? Cartoon Network believes localisation gives it the edge

    2002 will be the year of intensified localisation for kiddies’ channel Cartoon Network. 

    Govindan – Cricket to reward viewer loyalty
    The channel that started going desi in February 2001, managed to climb to the number two position in the Hindi market in the 5 – 9 pm band by December (close on the heels of Star Plus), according to VP, marketing and PR Hema Govindan. The rapid rise in rankings is due to local acquisitions like Pandavas and Sinbad, bought from Pentamedia Graphics, which have paid off handsome ratings and Govindan sees the channel going in for more Indian folklore in animation. “Not just Indian stories, we are looking at acquiring animation from Japanese studios too, which are creating shows whose essence appeals to Indian sensibilities”, she says. 

    The channel is shifting gears to cope 
    with the imminent entry of Disney, although Govindan insists that some competition would only keep Cartoon Network fighting fit. In the last few months, the channel revamped its programming franchises and taken a whole new look at promotions, which too have received a dose of localisation. That the channel is not sparing any efforts to maintain viewer loyalty and phenomenise toon characters is clear from the massive promotion that accompanies its second Toon Cricket event in Chennai and Mumbai this year.

    Although Govindan is reluctant to put a figure on the huge promo blitz, she admits it is ‘massive, probably the largest in scale for the year.’ Apart from the hoardings and the ads on FM and local cable channels, there will be a ‘toon mobile’, a 17-foot open float depicting cricket net sessions that will move through the cities, with toon characters in tow, handing out passes in schools and entertaining the younger generation. Besides, the channel has run a contest for selecting the teams and will be flying down five children from their home towns to watch the match live. 

    The channel’s Night Shift, launched in November is targeting an entire new viewership comprising teens and young adults. Not surprisingly, the move has widened the channel’s ad client base, with clients like Gili’s diamonds entering into tie-ups for Valentine’s Day packages. While Govindan says it is early days to gauge the increase in viewership post the launch of Night Shift (timed to wean adults away from soaps and thrillers on mainstream channels), she says the channel currently reaches between 12 to 15 million Indian households.

    Announcing the details of ‘Toon Cricket 2002’, Govindan said that the three-hour match will be held at the Andheri Sports Complex on 24 February. Beverage conglomerate Pepsi is the main sponsor. The co-sponsors are Solana, Colgate, Cadbury Gems, Boost, ACT II Popcorn, TI Cycle’s. Positioning as a highly interactive event, she said that cricket was chosen because today’s cricketer’s are role models for aspiring youngsters. The initiative is targeted at kids as well as the young at heart. The tagline is ‘It’s a mad game but soomeone’s got to play it’. The network hopes that it will make audiences as well as rival channels aware that the toons seek a larger slice of the action pie.

    In a move inspired by the ESPN Star Sports show ‘Super Selector’ the channel invited toon addicts to be ‘Super Selectors’. The channel claims that thousands of entries were received in a contest to decide who the captains should be and 450 winners will be given passes to the event. Elaborating further on the strategy, Govindan said that the aim is to blur the line between the real world and the toon world. To achieve this the rules of the game have been tweaked to make it unusual and refreshing. The tie-up with Pepsi involves hoardings where cricketers who appear in the cola’s ads give hilarious tips to the toons.

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    Kids channels’ ratings pick pace; ‘Motu Patlu’ leads: BARC Week 4

    MUMBAI: No drastic movements were witnessed in the top five positions in the kids channels’ genre as per the all India (U+R) data published by Broadcast Audience Research Council (BARC) India for week 4 in NCCS All 4-14 Individuals category.

    Seeing a slight dip in ratings, Nick continued to lead the brat pack with 82521 (‘000s sums). On the other hand, Cartoon Network maintained its position in the second place with 62316 (000s sums), which is an improvement from last week. The third most rated channel on the list was Pogo TV with 59544(‘000s sums) viewership ratings.

    Hungama takes the fourth spot with viewership ratings of 53317 (‘000s sums) followed by Disney Channel with viewership ratingss of 44504 (‘000 sums).

    When it comes to the five most watched programmings in the genre, the battle for the top slot between two of Nick’s shows — Motu Patlu series and Shiva continues.

    Week 4 sees Motu Patlu 36 Ghantey Race Against Time taking the lead with 746 (000s sums), which is a huge jump from its last week’s ratings of 576 (‘000 sums). It is closely followed by last week’s chart topper teen adventure series Shiva with 573 (‘000s sums).

    The third spot on the rankings list has been taken over by Pogo TV’s Once Upon a Time in Dholakpur with viewership ratings of 506 (‘000 sums), followed by Bheem Mastana from the same channel in the fourth position with 470 (000 sums) ratings. Last but not the least, is Pogo TV’s Bheem Krishna Aur Balaram with viewership ratings of 453 (‘000 sums).

  • Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    MUMBAI: Viacom 18’s Nick continues to stay strong in its top position in week three of Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category with a viewership rating of 86669 (000s sums).

    Cartoon Network follows close at heel with 56852 (000s sums), which is a considerable dip from its last week’s rating of 69169 (000s sums); while Pogo TV stands at the third spot with ratings of 56828 (000s sums).

    Hungama takes the fourth spot with a viewership rating of 50329 (000s sums). Though Disney Channel retained its fifth position in the genre, it is the only channel in the list whose ratings went up from last week’s 41479 (000s sums) to 46137 (000s sums) in week 3.

    When it comes to the five most watched shows in the genre, Nick’s Shiva once again takes the lead with a viewership rating of 623 (000s sums), followed by last week’s chart topper Motu Patlu Deep Sea Adventure with 576 (000s sums) and Motu Patlu Mission Moon with 557 (000s sums) ratings.

    Pogo TV’s Bade Dilwale, Bheem Aur Indiawale took the fourth spot with ratings of 492 (000s sums), while the same channel’s Prem Dilwala Aur Bheem Dholakpurwala followed closely behind a with 490 (000s sums) ratings.

  • Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    Nick stays strong at top; ‘Shiva’ leads again: BARC week 3

    MUMBAI: Viacom 18’s Nick continues to stay strong in its top position in week three of Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category with a viewership rating of 86669 (000s sums).

    Cartoon Network follows close at heel with 56852 (000s sums), which is a considerable dip from its last week’s rating of 69169 (000s sums); while Pogo TV stands at the third spot with ratings of 56828 (000s sums).

    Hungama takes the fourth spot with a viewership rating of 50329 (000s sums). Though Disney Channel retained its fifth position in the genre, it is the only channel in the list whose ratings went up from last week’s 41479 (000s sums) to 46137 (000s sums) in week 3.

    When it comes to the five most watched shows in the genre, Nick’s Shiva once again takes the lead with a viewership rating of 623 (000s sums), followed by last week’s chart topper Motu Patlu Deep Sea Adventure with 576 (000s sums) and Motu Patlu Mission Moon with 557 (000s sums) ratings.

    Pogo TV’s Bade Dilwale, Bheem Aur Indiawale took the fourth spot with ratings of 492 (000s sums), while the same channel’s Prem Dilwala Aur Bheem Dholakpurwala followed closely behind a with 490 (000s sums) ratings.

  • Cartoon Network voted ‘Superbrand’ for second consecutive year

    Cartoon Network voted ‘Superbrand’ for second consecutive year

    MUMBAI: Turner International India’s kids channel Cartoon Network has been named a ‘Superbrand,’ second time in a row by consumers and the independent Superbrands Council Members of India.

     

    Cartoon Network emerged as the leading brand in the category ‘Satellite Channel – Children’ for the year 2015 – 2016 after having won the accolade in the same category in 2014 – 2015.

     

    Turner International India managing director – South Asia Siddharth Jain said, “We are delighted to know that Cartoon Network continues its award winning spree. Turner Brands have been at the forefront in providing quality content and have been the leaders in not only kid’s entertainment but also in News and English entertainment. Being awarded by Superbrands for the second time in a row is truly an honour and a proof that our content resonates strongly with our viewers and partners.”

  • Cartoon Network voted ‘Superbrand’ for second consecutive year

    Cartoon Network voted ‘Superbrand’ for second consecutive year

    MUMBAI: Turner International India’s kids channel Cartoon Network has been named a ‘Superbrand,’ second time in a row by consumers and the independent Superbrands Council Members of India.

     

    Cartoon Network emerged as the leading brand in the category ‘Satellite Channel – Children’ for the year 2015 – 2016 after having won the accolade in the same category in 2014 – 2015.

     

    Turner International India managing director – South Asia Siddharth Jain said, “We are delighted to know that Cartoon Network continues its award winning spree. Turner Brands have been at the forefront in providing quality content and have been the leaders in not only kid’s entertainment but also in News and English entertainment. Being awarded by Superbrands for the second time in a row is truly an honour and a proof that our content resonates strongly with our viewers and partners.”

  • Non-traditional advertisers flock to Turner’s kids channels

    Non-traditional advertisers flock to Turner’s kids channels

    MUMBAI: The year 2015 was an exciting one for kids’ television, what with several new shows being added to popular time bands and channels going the original way for content. From the perspective of advertising expenditure too, 2015 spelled as a fruitful year for the kids category on television as it managed to attract several non-conventional advertisers.

     

    Giving an insight on the facts and figures for the year’s performance in the genre, Turner International India vice president ad sales –  South Asia Juhi Ravindranath says, “The ad spends in 2015 were largely driven by categories like autos and e-commerce, which are not the conventional advertisers in the kids’ genre. FMCGs have performed really well. The overall estimate for TV has grown by over 14 per cent while the kids’ genre has also seen a decent double-digit growth.”

     

    Turner International rode this wave successfully and kept up with the pace of Indian entertainment market as well. “Pogo and Cartoon Network have received newer advertisers and categories coming on board, and their dependence on non-kids advertisers is also growing. Currently, nearly 60 to 65 per cent of the inventory on the kids’ genre is from non-kids’ brands. The channels have advertised with non-conventional advertisers through the conventional vignettes, brand integrations of the content messaging, creating co-branded promos, etc,” Ravindranath informs.

     

    On the brand integration front, channels have offered several new initiatives. “One of the key highlights for the year was the brand integration with Kellogg’s & Chhota Bheem. Another creative brand integration included: Perfetti in the animated movie series Sholay on Pogo. In addition to this, Perfetti Alpenliebe Juzt Jelly will join hands for the upcoming telefilm, Kris Ka Scooba Dooba Ajooba on Cartoon Network,” she says. 

     

    With advertisers from the non-kids category and FMCG brands coming onboard, the network’s content strategy for 2016 is also expected to ramp up.

     

    Turner International, executive director and network head – kids Krishna Desai adds, “Original content is key to us in fulfilling a long term and sustainable content pipe. A very large majority of all the content on CN comprises Cartoon Network Originals. On Pogo, large chunks of our pipe are either co-productions or from our sister company Warner Bros. Making content locally relevant is crucial – be it in the form of dubbing or home grown content.”

     

    With original content being the key focus, the channels will soon work on their line up for the year. “Turner International India will slowly bring in local content on the channel Toonami, along with the super hero shows. The second movie of the series Chakra that was worked along with Stan Lee, will be premiere in a few weeks,” informs Desai.

     

    However he asserts that good stories with universal themes told in a language understood and preferred by the audience, makes the differentiation between local versus international and irrelevant one. “Ben10 on Cartoon Network is as Indian as a Chhota Bheem as they have always seen him talk in Hindi,” he adds.

     

    Years ago Cartoon Network was the sole ruler in the genre. However, things changed as more and more new kids channels made their entry in the country. Although the channel continues to hold its place in the top three positions through the year, it is no longer the most watched channel in the category.

     

    When asked if Turner International India will strive to reclaim its number one spot in the category, Desai says, “The portfolio share makes us the number one kids portfolio in India. Our endeavor is to grow this share and also have leadership in the individual channel ranks. Our strategy is based on putting the consumer at the center of everything that we do.”

     

    With more and more kids content being available digitally, channels must also buckle up to retain their audiences. Desai says that offering app based services and experiences are one way to tap in the changing dynamics in kids content. 

     

    “Our kids brand digital offerings are transitioning towards being more ‘app’ based. The applications CN Watch and Play and CN Anything will be launched soon in India while Pogo channel’s website will shortly migrate on a new and much responsive platform. Kids love playing games than watching videos. CN Watch and Play app lets you do that at the same time,” Desai points out. 

     

    The network is also building shows that have a specific digital strategy, which may mean that they get premiered first on the digital platform.