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Tag: Carolyn Gibson

  • BBC Advertising appoints Alistair McEwan as SVP Asia & ANZ

    BBC Advertising appoints Alistair McEwan as SVP Asia & ANZ

    MUMBAI: BBC Advertising has appointed Alistair McEwan as SVP commercial development Asia & ANZ.

     

    McEwan will be responsible for the delivery of profitable advertising sales revenues from the Asia-Pacific region on BBC World News, BBC.com, BBC World Service, Top Gear, BBC Good Food and BBC Worldwide Channels.

     

    Reporting to BBC Advertising EVP Carolyn Gibson, McEwan will also remain part of the ANZ leadership team under BBC Worldwide ANZ managing director Jon Penn, and join the Asia leadership team under EVP & GM Asia David Weiland.

     

    He will play a strategic role in integrating the regional advertising teams and optimising opportunities across BBC Worldwide and BBC Global News Ltd’s portfolio, while building the business’ profile across Asia-Pacific. He will also provide sales and business leadership to his senior management team of sales vice presidents, whilst further developing the capabilities of the high calibre sales team across the region.

     

    This builds on the announcement last September that BBC Worldwide is boosting its ad sales team in Asia to make the most of growth opportunities in the region. VPs John Williams and Katy Xu will continue to run sales and day to day line management of their teams in ASEAN & India and Greater China & North Asia respectively, while both reporting to McEwan. The current ANZ Ad Sales and Brand Partnerships team will continue to report to McEwan.

     

    The role takes effect on 1 July, 2015 and McEwan will work from both the Singapore and Sydney offices.

     

    Gibson said, “For this expanded, strategic role, which is responsible for the whole of BBC Worldwide and BBC Global News Ltd’s portfolio across the region, we were looking for someone who can lead and integrate the teams and drive new commercial opportunities. With his knowledge from working in markets across Asia and ANZ, as well as a mix of print, TV and digital experience, Alistair will be an excellent asset to the BBC Advertising leadership team.”

     

    McEwan added, “Asia-Pacific is a dynamic and very important region for BBC Worldwide, where we are increasingly building audiences with our world-class content and services in both mature and fast growth markets. I’m incredibly excited by the scope of business opportunities across the region, fostering new and existing partnerships and leading a highly talented sales team.”

     

    A key area of focus for McEwan will be driving opportunities around BBC.com and BBC World News. Sustained investment has resulted in an enhanced offering across TV, radio and online, run from a new 24-hour newsroom in London and supported by an extensive network of bureaux and correspondents around the world. 

     

    McEwan joined BBC Worldwide in July 2013 as VP for BBC Advertising ANZ. In 2014 he was appointed director of advertising sales & brand partnerships where he has been leading a cross media commercial department for BBC Worldwide ANZ, responsible for multi-channel advertising and sponsorship revenues for the portfolio of media brands and platforms in Australia and New Zealand. Additionally he has been managing the BBC Worldwide joint venture interest with Bauer Park Publishing for Top Gear Australia magazine and its website.

     

    He joined BBC Worldwide from multi-screen media and marketing agency Modaliti and prior to this he was National Group Advertising Director at News Ltd. Before moving to Australia in 2010, he was international advertising director at The New York Times, with his first 12 years in media being with Paris based newspaper the International Herald Tribune where he worked in various commercial roles in Singapore, Johannesburg, London and Paris. 

  • Sunita Rajan is BBC Worldwide executive VP ad sales Asia

    MUMBAI: Sunita Rajan, who is currently BBC Worldwide senior VP, ad Sales, Asia, becomes an executive VP.

    She adds responsibility for BBC.com and Lonely Planet ad sales activities in Australia, reporting into Carolyn Gibson who is in the new position of executive VP International ad sales.

    This is all part of BBC Worldwide‘s changes to its ad sales business as the company continues its re-organisation along geographic lines. It is also worth noting that BBC Worldwide last year pulled two of its channels from India citing a difficult economic environment for pay TV. Only BBC World News continues to air here.

    Under the restructure, BBC Worldwide‘s ad funded media assets will be partially decentralised as its wholly owned local channel businesses are migrated into the company‘s regions, and it moves these businesses into regional P&Ls.

    As a result of the changes, which alters the scope of the current UK-based leadership role, BBC Advertising executive VP, GM Chris Dobson has decided to leave the business in the summer this year.

    Remaining centralised and based out of London will be global advertising sales for BBC World News, BBC.com and BBC World Service, and for external clients such as Lonely Planet and Viki.com in international markets.

    Mark Gall who is executive VP ad sales, US and Canada will add responsibility for Latin America to his remit for the same assets. He will work with the regional executive VP and will have accountability into Gibson for news elements. This group, along with other key executives in finance and business strategy, will operate the Global Ad Sales Council with Herb Scannell as head.

    Gibson has extensive experience within the BBC most recently as BBC Advertising senior VP, international sales – Europe, Middle East and Africa and Americas. Prior to that, she was one of the founding members of the BBC World News airtime sales team when it was formed in July 1998, following a number of years in international sales positions at IP Network in Europe and Star TV in Asia.

    In her new capacity, Gibson will set strategy and oversee BBC Worldwide‘s key clients that conduct business on an international and global basis. Most prominently will be the international commercial TV channel BBC World News, which is seen in over 200 countries, and its related international site BBC.com, both of which form part of BBC Global News, a separate entity from BBC Worldwide, and strategically imperative for the BBC‘s global ambitions.

  • BBC World to launch ‘The Real Cities’

    MUMBAI: BBC World in association with InterContinental Hotels and Resorts will launch a five-part series called The Real Cities. Starting on 17 November, the first episode will feature London.

    The travelogue will provide an insider’s guide to places that include London, Sydney, New York, Tokyo and Paris through the eyes of their residents. Three locals from each city will take viewers on a tour of individual favourite spots.

    The programmes will feature Serpentine Gallery director Julia Peyton-Jones in London, model and handbag designer Alek Wek in New York, fashion designer Colette Dinnigan in Sydney and Olivier Picasso in Paris.

    BBC World vice president, sales EMEA and North America Carolyn Gibson said, “So many travel programmes simply show the clichéd tourist sights, and neglect to go behind the scenes to find the hidden treasures of a city that the locals enjoy. The Real Cities is a groundbreaking new series for BBC World, which interviews the famous residents from five major international cities to truly give our viewers an insider’s point of view. We are very proud of this series and hope that our viewers enjoy the insights it offers.”

    InterContinental Hotels & Resorts senior vice president, global brand management Jenifer Zeigler said, “We’re thrilled to partner with BBC World to bring The Real Cities to life. The InterContinental brand has always believed in providing our guests with authentic and enriching experiences when they visit one of our destinations. The interviews and insider content provided by The Real Cities is a perfect fit for our customers who live to travel.”