Tag: Carlton D’Silva

  • IAA Olive Crown jury announced

    IAA Olive Crown jury announced

    Mumbai: The India Chapter of the International Advertising Association (IAA) and the Asian Federation of Advertising Associations (AFAA) announced the jury for their Olive Crown Awards.

    Jury members are:

    Anupama Ramaswamy (Chief Creative Officer, Havas Worldwide India)

    K.V. Sridhar (Global Chief Creative Officer Nihilent Limited & Hypercollective)

    Pateek Bharadwaj (Chief Creative Officer, Lowe Lintas India)

    Tista Sen  (Creative Brand Consultant)

    Carlton D’Silva (Co-Founder, Musemakers & House of Awe)

    Mukund Olety (Chief Creative Office, VML)

    Anupama RamaswamyK V Sridhar Prateek Bhardwaj named CCO & Head of Creative (India), Lowe LintasTista Sen exits Ladyfinger | Advertising | Campaign IndiaCarlton D'SilvaMukund Olety

    IAA president Avinash Pandey said, “this is an excellent jury line-up that is truly representative of the creative depth in our industry. The awards presentation date has been fixed for April 5th. 2024”

    Avinash Pandey

    Olive crown Awards committee chairman Janak Sarda added, ” I am happy to see a mix of old and new names amongst our jury members. Sridhar, Tista and Carlton have helped this meaningful cause many times. Good to have Anupama, Prateek and Mukund on board as well. “

    Janak Sarda
    The last date for accepting entries is 15 February. There is no entry fee charged. Link to submit entries: https://ocawards.awardor.com/

    The Olive Crown Awards are in their 14th edition and have been hailed as a truly meaningful initiative from the marcom industry.

  • Social Samosa award-winners announced

    MUMBAI: Social Samosa, one of India’s leading news aggregator on social and digital media industry, has announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook Live stream event.

    The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.

    The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands’ engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from our distinguished Jury Members and Social Media Voting powered by Newsfeed to adjudge the brand’s popularity among social media savvy users.

    Social Samosa head Hitesh Rajwani said, “We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”

    Dentsu Aegis Network chairman & CEO – south Asia and Posterscope chairman Ashish Bhasin said, “The quality of their work was good and the jury had a tough time choosing the winners.”

    Hungama Digital Services shared CEO & CCO Carlton D’Silva, commented, “Digital Advertising being a part of our daily lives, most of the entries seemed very familiar to me but I was enlightened by the thinking behind most of the winning campaigns. I particularly liked the Ola and the Zomato Campaigns.”

    Brand curator Lata Subramanian said, “I hope that these brands serve as case studies to help other marketers understand the role social media can play in building brands.”

    Social Samosa had partnered with Unmetric to power the Best Social Media Brands Index, Treize Communications for media outreach and Newsfeed SmartApps for online voting.

    public://Screen Shot 2017-04-26 at 9.49.19 AM.png

  • Goafest Creative Abby judging begins in full earnest

    Goafest Creative Abby judging begins in full earnest

    MUMBAI: The Goafest Creative Abby judging began in full swing at Mumbai with juries being appointed in different verticals. The Jury chairs were released by the Goafest Creative Abby Award Governing Council.

     

    Taproot’s Santosh Padhi will be chairing the Abby Print and Print Craft Jury this year. Publicis’ Bobby Pawar returns after a gap of five years to head the Abby Film Jury. Contract India’s Ashish Chakravarty is Jury Chair of Radio and Radio Craft Abby, while ideasatwork’s Prashant Godbole is heading the Out of Home (OOH) and Ambient Abby Jury. Scarecrow’s Manish Bhatt is heading the Integrated Abby Jury.

     

    Chairing the Creative Abby Direct Jury this year is Pi Communication’s Rakhshin Patel.  KA Advertising and Design’s Prashant Kanyalkar is the Jury Chair in Design Vertical of Creative Abby. Hungama’s Carlton D’Silva is the Jury Chair for Digital Abby, while White Light Moving Picture’s Namita Roy Ghose is heading the Film Craft Abby Jury.

     

    DDB Mudra’s Aneil Deepak is the Jury chair in brand activation and promotion Abby Jury. Big Synergy’s Anita Kaul Basu is Jury chair in branded content Abby, whereas Madison PR’s Paresh Chaudhry headed the Public Relations Abby Jury. On the other hand, Network 18’s Avinash Kaul led the Broadcasters Abby Jury, while Sakal’s Shailesh Amonkar is Jury chair of Publishers Abby.

     

    Ad Club president Pratap Bose said, “Our heartfelt thanks to the Jury members who gave their time and passion debating the selection of winners.”

     

    Abby Awards Governing Council member in charge of Jury appointments and judging Ajay Chandwani added, “We are very fortunate to have the time and cooperation of very high powered juries in each of the verticals. Many of our jury chairs and judges have been judging at major international festivals over the years. An award derives its prestige from the standards set by juries and Abby has indeed retained its leading status in India.”

     

  • Hungama unveils free multi user gaming portal; targets 1mn users in first year

    Hungama unveils free multi user gaming portal; targets 1mn users in first year

    MUMBAI: Hungama, entertainment portal, content developer and aggregator has launched India’s first free multi user online gaming portal, www.gaminghungama.com. Hungama is targeting a registered user base of one million in the first year.

    The games have a simple and easy to understand gaming interface coupled with a chat window. This allows the user to interact with his opponent as he plays a game, a first among gaming sites. Along with games the site also has the latest reviews of PC, console and mobile games from across the world, the freshest gaming news relayed using RSS feeds, a user forum and a downloads section, informs an official release.

    Commenting on the launch of its latest offering in the digital space, Hungama CEO and MD Neeraj Roy said, “It is estimated that, the online gaming market in India is at $30 million, of which mobile gaming and internet based gaming contribute
    $8 million each in revenues. It is being expected that by the year 2010 11 the software gaming industry will be $700 million in size and console, mobile and broadband or internet based gaming will each be one third of the pie and through
    gaming, hungama we will be ready to meet this ever growing demand.”

    “The prime focus of the site is to provide an engaging platform for the gamers across the world and our aim is to become the cle facto gaming portal in India within six months,” says Hungama creative director Carlton D’Silva.

    The games are original concepts and are based on popular themes with titles such as Bollywood Squares, a hilarious take on Hollywood Squares, the American TV show. The other titles include Quick Et, a fast cricket game, Star Gaze, a Bollywood celebrity quiz game, Top the Class, a multi user game that can support over 500 users at any given point, adds the release.

    “The site will be launched with multi user games to begin with which will serve as an educational exercise for the gamers that are not so used to multi user games. The games are kept simple in nature and at sometime in our lives played the physical form of the game. This makes it easier for the gamers to comprehend the games and quicker to get started. Post the initial push of multi user games; we will eventually release single user online and casual games,” adds D’Silva.