ITV

Tag: Carlton

  • Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

    Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

    MUMBAI: Carlton has launched ‘LegendSpeak’ a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.

    The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs, where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.

    Speaking about the new property, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Business and with LegendSpeak our aim is to further strengthen our communication.”

    In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2nd season of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House) and will be on till December 2016.

    Elaborating about the association with The Venturator, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how Generation Y has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”

    Talking about the collaboration, Ms. Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it’s never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”

    Elaborating on the series, Abhilasha Dafria, founder of The Venturator, said, “As an entrepreneur myself, I understand the difficulties that one faces. LegendSpeak along with The Velocity Series, is an endeavour to simplify this process. The first season received an overwhelming response from both aspiring and established entrepreneurs, which is why we have come up with the 2nd season, which promises to be bigger and better. I am extremely delighted to see big brands like Carlton and Tata Starbucks support this initiative, which reinforces their support to the startup community.”

    The Velocity Series will be a six episode long series which will take place over a period of 6 months and will host some of the most successful entrepreneurs from the country. The inaugural session of The Velocity Series featured Mr. Sachin Bhatia, CEO & Co-founder TrulyMadly and Co-founder MakeMyTrip.com.

    In making LegendSpeak an engaging platform, Carlton will initiate a Twitter contest inviting the audience to share questions that they would like to ask the guest due on the next show. One question will be then selected and the question will be incorporated as part of the interview under LegendSpeak. The property will see extensive promotion across all social media platforms of Carlton.

  • Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

    Carlton presents ‘LegendSpeak’- a digital property to engage the new face of business

    MUMBAI: Carlton has launched ‘LegendSpeak’ a unique digital property that aims to provide a sneak peek into the journey, minds and lives of the stars of the Indian startup community. LegendSpeak propagates Carlton’s philosophy of influencing, nurturing and recognizing the new faces of business. The property has been conceptualized and created exclusively by Carlton, the online entrepreneur networking portal The Venturator and will be hosted at Tata Starbucks.

    The digital platform will host some of the most well-known and respected homegrown entrepreneurs, highlighting their personal experiences on their journey to success. LegendSpeak will be an interactive reference point for aspiring young business entrepreneurs, where they will be able to gain inspiration from the success stories of these individuals who are driven and passionate about what they do.

    Speaking about the new property, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “With India’s startup community continuing to flourish and thrive, we wanted to create a platform where emerging entrepreneurs are able to seek knowledge and learn from the experts in the industry. This digital property captures the essence of how these individuals worked towards shaping their ideas and built it into a successful business. Carlton is positioned as a brand meant for The New Face of Business and with LegendSpeak our aim is to further strengthen our communication.”

    In alignment to a common objective of targeting young business millennials, Carlton will also be sponsoring the 2nd season of The Velocity series, the flagship event of The Venturator. The Velocity Series is an offline engagement platform that aims to boost the startup ecosystem, by directly connecting aspiring young individuals to established entrepreneurs. The series is currently being hosted at Starbucks India’s Delhi flagship store at Connaught Place (Hamilton House) and will be on till December 2016.

    Elaborating about the association with The Venturator, Mr. Sudip Ghose, Vice President-Marketing, V.I.P Industries, said, “We are extremely happy to associate with The Venturator for The Velocity series being held at Tata Starbucks. This series works in sync with our communication strategy for Carlton and the new marketing proposition that illustrates how Generation Y has moved beyond the old business clichés and fixed rules. This opportunity brings us closer to budding entrepreneurs and helps us understand the mindset of the target audience better.”

    Talking about the collaboration, Ms. Manmeet Vohra, Director – Marketing and Category, TATA Starbucks Private Ltd., said “We are pleased to extend our association with The Venturator for the second season of The Velocity Series. Every day around the world, millions of people gather at Starbucks, and it’s never been just about the coffee- the distinct ‘third place’, between work and home, and the opportunities to connect with others over handcrafted beverages makes it the perfect ambience to cultivate ideas and to form new networks and collaborations.”

    Elaborating on the series, Abhilasha Dafria, founder of The Venturator, said, “As an entrepreneur myself, I understand the difficulties that one faces. LegendSpeak along with The Velocity Series, is an endeavour to simplify this process. The first season received an overwhelming response from both aspiring and established entrepreneurs, which is why we have come up with the 2nd season, which promises to be bigger and better. I am extremely delighted to see big brands like Carlton and Tata Starbucks support this initiative, which reinforces their support to the startup community.”

    The Velocity Series will be a six episode long series which will take place over a period of 6 months and will host some of the most successful entrepreneurs from the country. The inaugural session of The Velocity Series featured Mr. Sachin Bhatia, CEO & Co-founder TrulyMadly and Co-founder MakeMyTrip.com.

    In making LegendSpeak an engaging platform, Carlton will initiate a Twitter contest inviting the audience to share questions that they would like to ask the guest due on the next show. One question will be then selected and the question will be incorporated as part of the interview under LegendSpeak. The property will see extensive promotion across all social media platforms of Carlton.

  • Zee English and Movies launched

    Zee English and Movies launched

    Two English entertainment channels were launched on 15 March by Zee Telefilms chairman Subhash Chandra and Chief Executive R.K. Singh in Mumbai. Zee Movies and Zee English will be offering fierce competition to Star World, Star Movies and HBO. Or at least so hopes the Zee Telefilms management.

    The two channels are aiming at the niche but relatively large English speaking and understanding audiences in India and also lovers of B-grade movies and some up-to-date series from the US market. The launch coincides with the launch of the preview broadcast of global movie champ HBO over India.

    Zee English and Zee Movies are free to air currently but will be encrypted as part of the Zee digital bouquet. The company is bringing in a small batch of Philips IRDs to seed the market until the transition to a digital bouquet.

    Both the channels are airing a mix of eighties, nineties, and even the most recent season’s programming from the US. On offer are series such as ER, Friends, The David Letterman show, Here’s Lucy, Central Park West, Three’s Company, Charlie Chaplin, Twilight Zone etc on Zee English.

    In a bid to raise the hackles of Zee TV’s former partner Star TV, the programming team has decided to air the consignment of Friends episodes it has the rights to just half an hour before it is aired on Star World.

    The software for Zee Movies has been acquired from MGM, Pearson, Carlton, Fremantle, Diskovery, and Passport International. Some of the titles on offer include: Quest, Kazaam, Evil Dead, Leon.

    Chandra points out that there will be a dedicated effort from the Zee Telefilms programming team to produce English language software which will find a market internationally. “Instead of importing software from foreign countries, we will develop our own content which will find buyers not only in India but also in the global village,” he says.

    Singh believes that the two English channels will break even in the next two to three years like any other Hindi entertainment channel.

    Will he have to eat his words in two years time?

    “Unlikely,” says Chandra. “Ultimately it will be the consumer who will decide. And we are confident we will help him decide in our favour.”

  • Zee brings English fare to viewers

    Zee brings English fare to viewers

    Zee Telefilms’ is set to enter the English movies and English general entertainment segment with its two channels Zee Movies and Zee English which are slated for launch on 15 March, 2000. Both the channels are to be encrypted and will be beamed from AsiaSat-3. “Television for the dot com generation” is the slugline for the two channels.

    The channels are expected to cater the Category “A” audience and claim to have a huge library of popular movies and other software. Zee English which is the general entertainment channel claims to have rights of popular serials like “Friends” and “The Benny Hill Show”. The channel boasts to have the last four year programming of the most popular serial in the US “Friends” while competing channel Star World has only the earlier three years of the popular sitcom.

    Zee Movies has acquired around 700 titles of English films from various houses like CBS, Warner Brothers, Pearsons, Carlton, Freemantle, Diskovery and Passport International. It would telecast five new movies everyday which would then be repeated.

    HBO, which undoubtedly is among the biggest cable movie channels in the world, will enter the Indian skies soon and could be a threat to Zee Movies. It already has drawn a huge line-up of popular Hollywood movies and would begin its test runs from 15 March, 2000 and is slated to be officially launch on 22 March.

    Zee Telefilms apparently has fixed the rates for Zee Movies and Zee English at Rs 5 and Rs 4 per subscriber. HBO’s sticker price is Rs 5.45. The network is slated to price its set-top boxes at around Rs 12,500 each which is way below that of the competing HBO which will price its boxes above Rs 25,000. This is likely to work in favour of Zee Movies in Indian cable TV homes. Zee would stand at an advantage due to the strong distribution network of SitiCable.

    Zee English and Zee Movies are expected to fill in the vacant space in the Zee Telefilms’ bouquet which lacked English programming.