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Tag: career growth

  • Om Jha levels up: From Pepsico prodigy to global media maestro

    Om Jha levels up: From Pepsico prodigy to global media maestro

    MUMBAI: Five and a half years ago, Om Jha took his first sip of Pepsico’s high-energy corporate culture—nervous, excited, and ready to shake things up. Now, with a portfolio of impactful marketing, media, and data-driven campaigns under his belt, he is stepping into the future with a brand-new role in the company’s global media & transformation team. From Gurgaon to Plano, Texas, Jha’s journey has been nothing short of fizz-tastic. But what’s next? Let’s pop the cap and find out.

    “I was stepping in to do something I had never done before,” Jha reminisced about his early days at Pepsico. “Thanks to Vishal Kaul for hiring me and introducing me to the world of possibilities, and thanks to George Kovoor and Anshul Khanna for letting me define my own role with every passing year.”

    Jha didn’t just dip his toes into the Pepsico pool—he dived in headfirst. As head of media & partnerships (2019–2022), he spearheaded efforts to connect Pepsico’s legendary brands with consumers using a potent mix of media, data, and technology. He led high-stakes advertising and marketing negotiations, ensuring every penny squeezed out more efficiency and effectiveness.

    By 2022, he stepped up as director – media, data, marketing capabilities & partnerships. Here, he architected a robust first-party data-led marketing infrastructure, setting the stage for cutting-edge digital campaigns and award-winning brand partnerships.

    Fast forward to March 2025, and Jha is now embracing his biggest role yet—director of global media capabilities. This new challenge places him at the intersection of global strategy and transformation, a role tailor-made for someone who thrives on the ever-evolving media landscape.

    But Pepsico is just one stop in Jha’s dynamic career. Before this, he was assistant vice president – customer strategy at Disney Star (2018-2019), where he led the strategy vertical for the northern region, handling TV and digital ad sales revenue across multiple entertainment portfolios. Prior to that, he spent nearly two years as senior director – strategy at GroupM, simplifying media and technology for brands while driving insights-based performance marketing.

    Jha’s journey also took him through the telecom world. At Airtel (2015-2016), he headed business planning & consumer insights for the Delhi circle, overseeing operational strategy, financial planning, and product pricing. Before that, he honed his consulting expertise at KPMG India (2014-2015), managing large-scale business transformation projects.

    His early career included a five-year stint at Idea Cellular Ltd, where he worked as chief of staff in the MD’s office, focusing on corporate strategy and operations. He also gained experience in engineering and manufacturing at Mahindra Group (2005-2007), before transitioning into business roles.

    “A huge thank you to Shyam Venugopal and Abhishek Jadon for this opportunity,” Jha said, his excitement as palpable as the fizz in a freshly opened Pepsi can.

    Corporate careers are a bit like carbonated drinks—always under pressure, occasionally shaken, but ultimately, they’re all about making a splash. And if Jha’s track record is anything to go by, he’s about to pop the lid on something truly groundbreaking.

  • Shruti Bhargava returns to Republic Media Network as national branded content head

    Shruti Bhargava returns to Republic Media Network as national branded content head

    MUMBAI: Shruti Bhargava has officially commenced her new role as the national head of branded content and associations at Republic Media Network. In her announcement on LinkedIn, she expressed her gratitude, stating, “Thank you Hersh Bhandari for your unwavering support and for the opportunities to help me grow in the professional journey.”

    With over 15 years of extensive experience in the media industry, Shruti Bhargava’s career reflects remarkable growth and versatility.

    She has held significant leadership roles, including general manager – north at Republic World since January 2024, overseeing operations and advertising revenue across platforms. Prior to this, she served as regional head – north & east India at Goldmines Telefilms, managing advertising revenue for diverse television channels. Between April and December 2022, she was general manager at Republic World, spearheading branded content initiatives and campaigns.

    Earlier, as deputy general manager at Republic Media Network Sales, she led the North India business for Republic TV from June 2021 to March 2022.

    Bhargava’s career also includes senior manager positions at TV Today and HT Media Ltd, where she managed advertising sales and marketing strategies across radio, television, digital, and print media, cementing her reputation as a well-rounded leader in the industry.

    Bhargava’s academic background includes a Bachelor of Technology in computer science from the Indian Institute of Technology, Kanpur, and a master’s degree from the University of Illinois at Urbana-Champaign. Additionally, she has participated in significant initiatives such as the International Antarctic Expedition as a Climate Force Ambassador.

    As Bhargava steps into this new chapter at Republic Media Network, her vision is set on strengthening brand partnerships and creating impactful content that resonates with audiences across the nation.

  • Sandwizzaa marks 38 years with CSR partnership, celebrates with Magic Bus

    Sandwizzaa marks 38 years with CSR partnership, celebrates with Magic Bus

    Mumbai: Sandwizzaa, renowned for its title as Mumbai’s Best Sandwich, celebrated its 38 anniversary with a special event and meaningful collaboration with the NGO Magic Bus. Held on World Sandwich Day, 3 November, the celebration featured interactive sessions and activities at Magic Bus’s Malad center, where Sandwizzaa served its signature sandwiches and engaged with the children through games and discussions.

    In a commitment to extend beyond celebration, Sandwizzaa announced a partnership with Magic Bus to provide employment opportunities for young adults from the NGO across its outlets in Mumbai. At the event, CEO Sachin Lele, accompanied by key team members, shared valuable insights on career growth and future opportunities, responding to curious questions from the children. In addition to distributing sandwiches, he provided stationery items for the kids.

    Reflecting on the event, Sandwizzaa, CEO, Lele remarked, “It was truly an overwhelming and emotional experience. We are glad to have this opportunity to partner with Magic Bus and celebrate our 38 years of existence. As we continue to grow and offer our customers Mumbai’s Best Sandwich, I would like to wholeheartedly thank each and every customer, who has been a part of our journey. We grow because they demand.”

    He further added, “It has been an exciting day at Magic Bus with the bright kids, who are the future of the nation, and we are elated to partner with Magic Bus to hire young adults from their NGO and offer them a bright future, which is self-made.”

    Livelihood, regional director, Sagar Sinkar added, “We are grateful to the team at Sandwizzaa to come over and celebrate their special occasion with our kids. It was truly a joyful day for us. The kids loved every moment, and not to forget the delicious sandwiches they got. We congratulate Sandwizzaa on their milestone anniversary and wish them all the best.”

  • This Onam, Asianet to present the grand World Television Premiere of 2018

    This Onam, Asianet to present the grand World Television Premiere of 2018

    Mumbai: Asianet, the leading television channel in Kerala is geared up to present the World Television Premiere of 2018, one of the highest-grossing Malayalam films of all time. Directed by Jude Anthony Joseph, the brilliant mind behind Om Shanthi Oshaana, this survival thriller is set to grace your screens with an unforgettable story and a stellar ensemble cast.

    Following its theatrical release in 2023, the film took the nation by storm and now, viewers have the opportunity to experience it from the comfort of their own homes, as it makes its television debut – a powerful tribute to Kerala’s indomitable spirit during the catastrophic floods of 2018.

    “The World Television Premiere of 2018 is not just a cinematic event but a celebration of Kerala’s strong spirit. It’s an honour to present this masterpiece that resonates with our viewers, reminding us of the strength within us all,” said an Asianet spokesperson.

    “2018 is not just a film for me; it stands as a testament to one of the most profound phases of my life. Our film does not boast superstars; instead, it celebrates the everyday heroes, the common people who hold a special place in our hearts. It’s a humble tribute to our land and its resilient people,” said Jude Antony Joseph, the director of the film.

    “Remarkably, 2018 has treaded paths and reached corners of the world previously untouched by Malayalam cinema and I am confident that it will remain a beacon in the illustrious history of Malayalam cinema. I am delighted that this Thiruvonam, Asianet will be telecasting 2018, bringing this cinematic gem right to your homes. I sincerely hope you are as excited as I am to rewatch 2018,” said producer Venu Kunnappilly.

    The film boasts an impressive line-up of actors, including the charismatic Tovino Thomas, who gained immense popularity with Minnal Murali, the ever-charming Kunchako Boban, the versatile Lal, the talented Asif Ali, the seasoned Naren, and many more. With such an incredible cast, you can expect nothing short of outstanding performances that will stay with you long after the credits roll.

    At its heart, this movie is a powerful reminder of Kerala’s capabilities and resilience, showcasing the bravery, faith, and determination displayed by the people during the devastating floods. It stands as a beacon of hope, inspiring Malayalees to believe in the potential for better days and a brighter future for their beloved state.

    Mark your calendars for 29 August at 19:00 hrs, as Asianet SD and HD proudly present the grand World Television Premiere of the cinematic masterpiece, ‘2018’. Let this Onam be an unforgettable celebration of art, emotion, and the strength of the human spirit. Tune in with your family and friends to experience the magic of this remarkable film, reminding us all that even in the darkest times, there is light at the end of the tunnel.

  • TRAI tariff order, disruption posed challenges to DPOs in 2018

    TRAI tariff order, disruption posed challenges to DPOs in 2018

    MUMBAI: Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of the year.

    OTT platforms and challenge of cord cutting

    With the fall in data triggered by Jio, OTT went beyond male, metro, and millennial which posed a potential threat to the cable and DTH industry. As online viewership increased rapidly, traditional distributors were exposed to the threat of cord-cutting.

    What bothered cable operators more than independent platforms was traditional broadcasters driving the B2C lane. Almost all the major broadcasters strengthened their presence on digital, offering catch-up TV along with original content, thus allowing them to bypass revenue sharing with traditional distributors without having to worry about the tariff order or down-linking permission from the government.

    KCCL CEO Shaji Mathews pointed out that broadcasters are trying to develop OTT platforms in such a way that their dependence on cable and DTH is reduced. He also added that they are developing it to push for additional viewership and to have an alternative medium.

    Jio’s FTTH foray

    After leading the wireless data revolution, Mukesh Ambani-led Jio Infocomm returned with another blockbuster offering last year – Jio GigaFiber. The grand entry in the fixed-line broadband sector was not only a challenge for broadband service providers but for cable, DTH players also as the FTTH service is bundled with additional benefits including TV service. Given that the Jio FTTH service will come at a lower cost as compared to market rates, another price war is likely to be unleashed by India’s richest man. In addition to that, the higher amount of data at better speeds will convert more people into binge-watchers of online content increasing the risk of cord-cutting.

    Jio’s entry in India’s low-penetrated FLBB sector has created opportunities for larger MSOs as the former quickly realised the difficulty of last-mile connectivity.

    “If you talk about Jio coming in the industry, we are very much positive towards it that they have recognised our structure – broadcaster, distributor, MSOs, LMOs. Since they have recognised it and tied up with major players like Den and Hathway, it’s a win-win situation for industry also,” Maharashtra Cable Operators Foundation member Asif Sayed said.

    According to Mathews, it is not the first time that the cable industry has been subjected to disruption. The advent of DTH too was rooted in disruption. According to him, the cable industry is well equipped to face the impending Jio onslaught.

    DD FreeDish growth

    Public broadcaster Prasar Bharati’s free-to-air (FTA) platform DD FreeDish too became a cause for concern for the distribution industry. The new tariff framework caps monthly cable or DTH bill of television households at Rs 130 (plus taxes) for the first 100 FTA channels. However, DD Free Dish offers the same free of cost. Doordarshan director general Supriya Sahu believes DD FreeDish is not only used by a marginal section of the society but is also evolving as an alternative option which clearly indicates that it could be a potential threat for DPOs. As per consulting firm EY, the number of DD FreeDish subscribers is expected to reach over 40 million by 2020.

    DPOs forged new alliances

    With the threat of disruption looming large, cable and DTH operators adopted new strategies to survive. Major DTH players as well as MSOs signed content deals with popular OTT platforms and rolled out hybrid set-top boxes as a counter.

    Essel group-promoted Siti Networks unveiled “SITI PlayTop” with YouTube and YouTube Kids in-built, its first hybrid set top box, in September 2018. Another leading MSO, Hathway, launched two new products – an OTT set-top box and a cable hybrid box. Mumbai-headquartered MSO IMCL’s group company ONE Fiber also introduced an OTT device. DTH companies too got in on the act. In the first half of 2018, Harit Nagpal-led Tata Sky entered into a strategic partnership with streaming giant Netflix. India’s largest DTH operator Dish TV announced the national launch of its OTT platform and DishSMRT Stick – a streaming device to make any TV smart. Jawahar Goel’s company has also planned new consumer-friendly initiatives including the launch of Hybrid connected box and integration of voice assistance in next-generation smart STB.

    Added focus on broadband

    Realising the importance of online video in the entertainment sector, MSOs and some LCOs with their existing resources focused on broadband business to further cement their positions. Cable operators with a reach of over 100 million households can easily upgrade fixed line coaxial cable to carry high-speed broadband. Fastway CEO Peeush Mahajan said his company expanded its broadband service in new locations in 2018 and the MSO’s focus will be expanding further in as many as areas possible this year. Even DTH operator Tata Sky rolled out broadband service in 15 cities as it remodeled itself as a video and broadband company.

    KCCL’s Mathews said that most major MSOs have now started investing in broadband and FTTH. He also added that the implementation of fixed-line broadband has been hampered because of various governmental issues like lack of coordination between the various ministries on issues like license fee and difficulties in acquiring licenses.

    VAS remained key

    While the ARPU growth was on the lower side across the ecosystem, DTH operators invested in various value-added-services to drive growth. Dish TV launched VAS services for both DishTV and D2H brands such as ‘Bhojpuri Active’, ‘Fitness Active’ among others with an objective of delivering quality content to consumers across regions in their language. Tata Sky too expanded its regional services with the launch of VAS like Tata Sky Telugu Cinema and Tata Sky Tamil Cinema. At the end of year, it also launched Tata Sky ShortsTV, a service dedicated to curated short stories and films.

    DTH sector’s sluggish growth

    The growth of direct to home (DTH) subscriber base of private players in India was the slowest over the last five years for the nine month period ended 30 September 2018 (TQY 2018, TQY period, three quarters of the year under review) as per TRAI. The good news was that the quarter ended 30 June 2018 (Jun-18, last or previous quarter) saw a reversal of fortunes. From a loss of about 30,000 (0.003 crore, 0.3 million, 0.3 lakh) subscribers in the quarter ended 31 March 2018 (Mar-18), DTH subscriber growth was positive 18.4 lakh (0.184 crore, 1.84 million) for the quarter ended 30 June 2018 (Jun-18). However, in the case of the quarter ended 30 September 2018 (Sep-18), subscriber growth has once again nose-dived to just 8,000 subscriber additions.

    New tariff regime

    The most crucial development of 2018 was TRAI’s win against Star India in the Supreme Court with regards to the new tariff order. With the radical change in the overall ecosystem, the organisations sounded cautiously optimistic. The new rule is expected to bring transparency in the value chain along with creating a level playing field for all stakeholders.

    While broadcasters and DTH platforms are likely to be benefitted, LCOs seem highly concerned about what’s in store for them. LCOs feel the 80-20 revenue share will work for DTH operators but not for MSOs. They prefer a share cap for LCOs instead of taking it out from the 20 per cent that MSOs have. While the deadline to implement the order was 28 December 2018, TRAI offered respite to the sector handing an extension until 31 January 2019 to ensure a smooth transition.

    With less than a month to go, DPOs have also started updating new channel prices and packages on their websites to inform consumers. Many large MSOs like Hathway, DEN Networks and Siti Cable have come up with "suggestive packs" bundling popular channels of all major broadcasters. Moreover, as TRAI has withdrawn its appeal before the Supreme Court to reinstate the 15 per cent cap on discounting of channel bouquets under the new regime, DPOs say now the order lacks value. As broadcasters now can give a discount of 50-60 per cent on bouqets keeping the a-la-carte channel price high, DPOs will not be in a position to package their products.

    Given the fact that there will be some time needed for consumers to adjust to the new structure, broadcasters may call for a rating blackout for at least six to eight weeks. However, it will not be the first rating blackout. When the industry went from analogue to digital distribution, the ratings were held back for around nine weeks. Though initially there was chaos, later both cable operators and DTH platforms reaped benefit from digitisation. “TRAI tariff order implementation provides transparency in the system and gives more choice to the consumer. Dish TV has been prepared to implement the new tariff order and stands to benefit with faster and healthier growth,” India’s largest operator Dish TV feels.

    Standing at the next revolution in TV industry, time will tell how the new regime will pan out for stakeholders. 

  • Anirban Lehari and Shubhankar Sharma to represent India at the PGA Championship, 2018

    Anirban Lehari and Shubhankar Sharma to represent India at the PGA Championship, 2018

    MUMBAI: The 4thand the Final Golf Major  of the year ‘The PGA Championship 2018’ will take place from 9th to 12th August, 2018 at the Bellerive Golf Course. Live action from the tournament will be broadcast for the Indian golf enthusiasts on DSPORT, a premium sports TV channel by Discovery Communications. The 100th edition of the championships will broadcast on the channel from 10:30 pm (IST) onwards. The historic course last hosted the PGA Championship back in 2013. With dense rough lining the fairways, sprawling bunkers that are surrounded by multiple greens and weather conditions affecting scoring makes Bellerive a very challenging course to play on.

    The centennial edition of this prestigious tournament will once again see a strong line-up of marquee golfers competing to become the ‘Champion Golfer’ and lift the iconic Wanamaker Trophy. The ‘PGA Championship’ will witness the world’s best golfers competing for a handsome prize purse of $10,500,000. All eyes will be on the defending champion Justin Thomas who will face robust competition from players like Tiger Woods, Rory Mcllroy, Jordan Spieth, Justin Rose and YE Yang.

    Shubhankar Sharma who turned in a creditable performance making the Cut in The Open at Carnoustie in July 2018 will be leading the charge for India.

    Francesco Molinari, who recently won ‘The Open’, will be high on confidence to compete in this final championship aiming to win it and close his season on a high. Jason Day with his back to back victories in the Torrey Pines and Quail Hollow has shown consistency which is why he will be a player to look forward to.

    The first ‘PGA Championship’ took place in 1916 and since then has become a huge platform for golfers to showcase their talent and skills with the club. DSPORT will bring the feel and fervor live from the Bellerive Golf Course for the Indian golf enthusiasts and give them an opportunity to witness 4-days of top-notch live golfing action.

  • Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

    MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital categories.

    Amitabh Bachchan was the recipient of the Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India. His presence has changed the way people look at brands today.

    The five black elephant winners were taken by four teams namely Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakshi, Early Man Films for The Story of Kaveri, FCB India Group for Sindoor Khela- No Conditions Apply, BBDO India for #FuelFor The RealFit. 

    The Power of Print award, an IP owned by the Times Group was seen presented to Curry Nation Brand Communication for its print campaign ‘Lifeline Question’.  Brave New World, Bangalore and FCB Interface were awarded the runner-up title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

    The out-of-home advertising contest, Inoohvation, this year in association with Kinetic, saw participation from the brightest minds across creative communities in the country. Based on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for its campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner-up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

    Kyoorius founder and CEO Rajesh Kejriwal said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

    Complete list of blue winners

    CATEGORY CLIENT TITLE AGENCY/CITY  
    FC | 1802A: Cinematography For Film Advertising Jeep India Fables Of India 10 Films BLUE
    FA | 1608A: Ad / Promotional Films Produced Under Rs 10 Lakh Mankind Pharma Manforce #ShutThePhoneUp ADK-Fortune Communications BLUE
    FC | 1808A: Use Of Music For Film Advertising Jabong Jabong Spring Summer Runway 2018 Asylum Film BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India #ReleaseThePressure BBDO India BLUE
    ME | 2408: Use Of Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    WA | 1511A: Writing For Film Advertising (TV) PepsiCo India #FuelForTheRealFit BBDO India BLUE 
    PSA | 2206: PSA – Integrated Media PepsiCo India #ReleaseThePressure BBDO India BLUE
    OA | 1102B: Ambient: Billboards & Travel Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    CA | 1302B: Photography For Advertising Amar Tea Pvt Ltd Tea Society Black Swan Life Communications BLUE
    SM | 2603A: Branded Social Post – Topical / Real Time Response Bunge India Pvt Ltd Gagan Cooking Oil – Diwali Bunge India Pvt Ltd BLUE
    DI | 2902: Innovative Use Of Mobile Technology Sense International India The Good Vibes Project Cheil Worldwide India BLUE
    DM | 2501: Integrated Digital Campaign Flipkart Internet Pvt Ltd Flipkart #PenguinDads Dentsu Webchutney BLUE
    DC | 2705B: Animation & Illustration For Digital Marketing (Social Media Posts) ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response ScoopWhoop 30 Years of GIF Dentsu Webchutney BLUE
    SM | 2604: Social Engagement – User-Generated Content Wildcraft India Pvt Ltd Wildcraft Wildlings Dentsu Webchutney BLUE
    ME | 2406: Use Of Mobile ScoopWhoop ScoopWhoop In-Flight App Dentsu Webchutney BLUE
    PSA | 2204A: PSA – Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1802A: Cinematography For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1803A: Direction For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE 
    FC | 1804A: Editing For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1805A: Production Design For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    FC | 1808A: Use Of Music For Film Advertising Reforestindia.in The Story Of Kaveri Early Man Film BLUE
    WA | 1502B: Writing For Poster Advertising Snapin – Duval Enterprises Coffee’s Perfect Partner Famous Innovations BLUE
    DMA | 2006: Direct Response – Ambient Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    IM | 2303: Innovative Media Religare Health Insurance Don’t Eat The News Famous Innovations BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Livpure Water Purifiers Rivers In A Bottle Famous Innovations BLUE
    SM | 2608: Social Influencer Marketing – Multi Channel Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2405: Use Of Events Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    ME | 2408: Use Of Integrated Media Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    BC | 1905A: Live Experience Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    DMA | 2000: Direct Integrated Campaign Times Of India Sindoor Khela – No Conditions Apply FCBIndia Group BLUE
    CFG | 2102: Advertising & Marketing Communications / Not For Profit Fruitbowl Digital Chal Rang De Fruitbowl Digital Media BLUE
    DM | 2504: Websites Tata Pravesh Doors of India Hungama Digital Services BLUE
    FC | 1801B: Animation For Film Advertising Bajaj Electricals Bajaj Electricals – Magic Of Light Hungry Films BLUE
    CA | 1304B: Digitally Enhanced Illustration For Advertising PN Gadgil & Sons Poster Ideas At Work Advertising BLUE
    DM | 2507: Digital Installations Google India Look Before You Leave Kinetic Advertising India BLUE
    DI | 2901: Innovative Use Of Technology Google India Google Maps : look before you leave Kinetic Advertising India BLUE
    ME | 2404: Use Of Outdoor Vodafone India Limited Vodafone Eco Pond – Good In Good Bye Kinetic Advertising India BLUE
    ME | 2405: Use Of Events The Times Of India Equal Streets Laqshya Live Experiences BLUE
    SM | 2605: Social Engagement – Community Building The Ammada Trust #GiveHer5 Law & Kenneth Saatchi & Saatchi BLUE
    FC | 1804A: Editing For Film Advertising Puma Puma – Run the Streets (India) Loudmouth Film BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    ME | 2403: Use Of Branded Content Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    BC | 1905A: Live Experience Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    IM | 2302: Use Of Experiential Marketing Indian Association of Palliative Care (IAPC) Last Laugh Medulla WYP Network BLUE
    DM | 2501: Integrated Digital Campaign PepsiCo India Breaking The Deafening Silence – #ReleaseThePressure Mindshare BLUE
    ME | 2403: Use Of Branded Content Cipla Health Ltd I Can You Can Mindshare BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Motilal Osawl Financial Services Think Equity. Think Motilal Oswal. Motilal Oswal Asset Management Company BLUE
    DM | 2501: Integrated Digital Campaign Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DM | 2503A: Digital Branded Film Content & Entertainment Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    SM | 2603B: Branded Social Post – Topical / Real Time Response Mondelez International The Great IPL Phub Ogilvy & Mather BLUE
    DI | 2902: Innovative Use Of Mobile Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    ME | 2404: Use Of Outdoor Unilever Hamam CCTV Hoardings Ogilvy & Mather BLUE
    ME | 2407: Use Of Technology Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    ME | 2411: Use Of Direct Media ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2415: Use Of Social Platforms Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    ME | 2416: Use Of Interaction ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    ME | 2418: Use Of Digital Platforms Pidilite Industries Sticky Banner Ogilvy & Mather BLUE
    OA | 1103A: Ambient: Experiential & Installations The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    OA | 1104B: Poster Advertising – Free Format Surnai Ibsen Festival Ogilvy & Mather BLUE
    CA | 1301B: Illustration For Advertising Surnai Ibsen Festival Ogilvy & Mather BLUE
    RSAC | 1403: Radio Advertising Campaigns Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    RSAC | 1411B: Direction for Sonic Advertising (Including Radio) Dixcy Scott 56 Inch Ka Seena Ogilvy & Mather BLUE
    WA | 1511B: Writing For Film Advertising (TV) Tata Sky Acting Adda Ogilvy & Mather BLUE
    PSA | 2205A: PSA – Digital Media ICICI Lombard #IWillDriveYouHome Ogilvy & Mather BLUE
    PSA | 2205B: PSA – Digital Media Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    BC | 1905A: Live Experience Mondelez – Bournvita Beverages The Exam Sale Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient The Akanksha Foundation Akanksha Placement Surprise Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient Vodafone India Vodafone Eco Pond Ogilvy & Mather BLUE
    DMA | 2006: Direct Response – Ambient ITC – Savlon Savlon ID Guard Ogilvy & Mather BLUE
    DMA | 2011: Direct Innovation Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE 
    DMA | 2012: Direct Acquisition & Retention Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    IM | 2301: Integrated Campaign Amazon India Amazon Chonkpur Cheetas Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Vodafone India Vodafone Sakhi Ogilvy & Mather BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Reliance General Insurance #HoliNotHooliganism Ogilvy & Mather BLUE
    DD | 2808: User Interface Design – Mobile Nexino Labs Private Limited Programming Hub – Mobile App ProCreator Solutions Private Limited BLUE
    FA | 1602: Ad / Promotional Film (31 – 60 seconds) Make My Trip Delhi Publicis Ambience BLUE
    FC | 1801A: Animation For Film Advertising Krok International Animated Film Festival Absolut Volga Studio Eeksaurus Productions BLUE
    DM | 2503B: Digital Branded Film Content & Entertainment Red Bull Doppelgangers Supari Studios BLUE
    OA | 1104B: Poster Advertising – Free Format Zoobar Pet Friendly Bar tbwaindia BLUE
    DMA | 2011: Direct Innovation Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    CFG | 2101: Advertising & Marketing Communications / Brand Asha Ek Hope Foundation Blink to Speak tbwaindia BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) FDC India Limited Letters To My Son The Audacious Project BLUE
    SM | 2604: Social Engagement – User-Generated Content Netflix Life of a Narcos Fan – Rajkumar Rao The Glitch BLUE
    DI | 2901: Innovative Use Of Technology Saregama India Carvaan The Womb BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Tinder Start Something Epic Tinder BLUE
    FC | 1810A: TV & Cinema Title Sequences Trigger Happy Entertainment Breathe Trigger Happy Entertainment BLUE
    DM | 2501: Integrated Digital Campaign Zee TV #ChangeHerNot Zee Enteprises Entertainment Ltd BLUE
    FA | 1603: Ad / Promotional Film (61+ seconds) Zee Entertainment Enterprises Limited Zee TV – Aaj Likhenge Kal Zee Enterprises Entertainment Ltd BLUE

     

     

  • Star unveils Re.Imagine Awards for IPL ad campaigns

    Star unveils Re.Imagine Awards for IPL ad campaigns

    MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when brands don their creative hats to come up with some of the most interesting and ingenious advertisements.

    Taking inspiration from Super Bowl and its notable campaigns over the years and in a bid to bring similar advertising culture in Indian sports advertising, Star India has decided to award the most creative advertisements that will run during IPL 2018. The Star Re.Imagine Awards will recognise creativity and innovation in the use of integrated media in advertising campaigns aired during IPL on Star Sports and Hotstar.

    Every creative broadcast on Star Sports and streamed on Hotstar during the league will automatically be eligible for the Star Re.Imagine Awards. A high-powered jury, including the likes of advertising legend Sir John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and ad-man V Sunil will deliberate on the winners on 26 May and select two campaigns that they believe have excelled in terms of creativity and leveraging the platform. Two winning teams of 24 members each will be hosted for a premier global sporting event.

    Star India head consumer strategy & innovation Gayatri Yadav said, “Vivo IPL 2018 is poised to be one of the biggest sporting events ever and is the most powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first of its kind initiative that will celebrate and recognise creativity & the integrated use of media on this the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this IPL on Star Sports network and Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event.”

    Partnering  Star India in this initiative are Sideways, Kyoorius and audit partner PWC.  

    For the first time, Vivo IPL 2018 proposes to connect with many Indians in six relevant languages—Hindi, English, Tamil, Telugu, Kannada and Bengali. By leveraging the combined reach of digital and television, the tournament will be broadcast on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across TV and digital in India. This will be one of the first few leagues in the world which proposes to use virtual reality (VR) and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.

    Also Read :

    IPL 2018: The dos and don’ts for brands

    Star India bags production rights for IPL 2018

    Star India bags production rights for IPL 2018

  • Union Budget 2018: Populist budget fails to excite industry at large

    Union Budget 2018: Populist budget fails to excite industry at large

    MUMBAI: The Union Budget finally arrived today with all eyes fixated on Finance Minister Arun Jaitley. He presented his fifth Union Budget, which was also the last one for the Modi government before India sets out to choose its new prime minister next year. Riding on optimism, different research firms, news broadcasters and media companies kept speculating for about a month on what exactly should this year’s budget hold for India.

    While the Union Budget 2018 was essentially a populist budget as Lok Sabha elections are due next year, it turned out to be a rather disappointing one for the advertising and media industry but it was a big thumbs up for Digital India and digitisation. The budget focused on the middle class and rural population, guided by the mission to strengthen India’s agriculture, rural development, health, education, employment, MSME and infrastructure sectors.

    With a view to promote digitisation, the government is set to make the necessary investment in robotics, internet of things (IoT), artificial intelligence (AI), digital manufacturing and big data analysis with the NITI Aayog to establish a national programme to direct efforts in artificial intelligence. The government has committed itself to the development of technology along with concentrating on AI and its applications, a revolutionary move for the digital industry. The ministry has decided to double its Digital India budget to around Rs 3000 crore.

    The ministry has also proposed to set up 5 lakh Wi-Fi hotspots to give access to 5 crore rural citizens, which means digital and internet penetration into smaller pockets of the country will result in increased data consumption across India. The move will help brands, agencies and OTT players to create target content for such markets.

    In a move to regulate the cryptocurrency market in India, Jaitley said that the government would take essential measures to eliminate the use of crypto assets in financing illegitimate activities. He, however, maintained that the Indian government will explore the use of block chain technology proactively to usher in the digital ecosystem.

    Jaitley also announced the allocation of Rs 10,000 crore for creation and augmentation of telecom infrastructure. He also noted that micro, small and medium enterprises (MSME) are a major element for growth and mass formalisation of the MSME sector is slated to happen after demonetisation and GST, which took place in 2016-17.

    In what turned out to be the world’s largest government-funded healthcare programme, Indian ministry will launch health scheme to cover 10 crore poor families. The flagship national healthcare protection scheme of the government will provide upto Rs 5 lakh per family per year for secondary and tertiary care hospitalisation of members.

    The television and handset companies did receive a blow as mobile phones are now set to become costlier as the custom duty on them has been increased to 20 per cent. The move comes with an aim to promote the government’s ‘Make in India’ initiative.

    Customs duty on crude edible vegetable oils such as groundnut oil, safflower seed oil has been hiked from 12.5 per cent to 30 per cent while on refined edible vegetable oil it has been hiked from 20 per cent to 35 per cent. Customs duty on imitation jewellery’s been increased from 5 per cent to 15 per cent in 2016 to 20 per cent now with duty on sunglasses, cigarette lighter, toys, bus and truck tyres, select furniture also seeing a similar hike. The import duty on smart watches, wearable devices, footwear has now been doubled to 20 per cent whereas the duty on LCD/LED/OLED panels has been hiked to 15 per cent. The import of solar-tempered glass for manufacture of solar cells will be exempted from customs duty.

    While the health and education cess has been increased to 4 per cent, the aam aadmi who was positive about having to pay less tax will be disappointed as the government did not propose any change in the tax slabs for the salaried class this year.

    Also Read:

    Industry holds bright outlook for budget 2018

    Union Budget 2018: Industry expects govt to favour consumption

    Is India ready for the impact of AI on marketing?

    A year after demonetisation: E-payment services emerged winners