ITV

Tag: Care TV

  • 7 Star Care to launch two interactive shows

    7 Star Care to launch two interactive shows

    MUMBAI: 7 Star Care, the only health channel in India, has gone interactive. Three of its shows are SMS-driven, allowing viewers to ask questions on their health issues.

    We have tied up with all the mobile operators. The SMS-driven queries will allow us to go closer to the viewers, says 7 Star Care promoter Atul Saraf.

    The channel plans to launch two more interactive shows in July. Mera Astitva will deal with issues like alcohol consumption and old age where a five-minute picturisation will be followed by an opinion poll from viewers through SMS. The half-hour programme will be aired on Sundays.

    The other one-hour weekly show will feature issues like AIDS, selling of kidneys and mismanagement in hospitals. Viewers can SMS their questions which will be answered to by experts.

    The channels interactive programmes include Hello Doctor (to get tips from doctors), Rudraksha (viewers SMS their name and date of birth to get the appropriate Rudraksha) and Swad Aur Swasth Meena (given a weekly diet chart).

    7 Star Care is on the global beam of Thaicom and is uplinked from Bangkok. The channel came up after Care TV, floated by Tanu Healthcare Ltd, shut down transmission due to non payment of uplinking charges to VSNL since February.

    Tanu Healthcare had sold the brand and logo of the channel to Take Care TV, which ran the operations (programming, marketing and distribution of Care TV) for eight months from January 2004. But in August, Tanu served a legal notice, accusing Take Care of not paying for the acquisition of the brand.

    Take Care TV, floated by Saraf, is planning to sue Tanu Healthcare for damages worth Rs 100 million, an amount which it claims it had invested towards programming, marketing and distribution of the channel. Tanu, says Saraf, had promised to grant Take Care a no objection certificate for use of uplinking facility for Care TV from VSNL to Thaicom satellite, but had done nothing towards it.

  • Health channel Care TV off air

    MUMBAI: Care TV, a health channel floated by Tanu Healthcare Ltd, has shut down transmission due to non payment of dues to VSNL. The channel had run up uplinking charges to VSNL following a dispute over a deal for the sale of the Care TV brand.
     

    Tanu Healthcare had sold the brand and logo of the channel to Take Care TV, which ran the operations (programming, marketing and distribution of Care TV) for eight months from January 2004. But in August, Tanu served a legal notice, accusing Take Care of not paying for the acquisition of the brand. And in February 2005, the channel was off air as VSNL had not been paid uplink fees over a long period.

    Take Care TV is planning to sue Tanu Healthcare for damages worth Rs 100 million, an amount which it claims it had invested towards programming, marketing and distribution of the channel. “Tanu had promised to grant us a no objection certificate for use of uplinking facility for Care TV from VSNL to Thaicom satellite. We were also assured by Tanu promoters to do all acts of support that is required to get clearance from the information and broadcasting (I&B) ministry. The payment was to be made by us, subject to these conditions. Nothing was done in this regard. We are moving the court as it is a case of fraud. We want to recover the investments made by us,” says Take Care promoter Atul Saraf.
     
     

    Tanu Healthcare promoter GK Agrawal, however, dismisses Saraf’s charges. “We have initiated legal action as we did not receive the consideration amount. The promoter of Take Care has now launched a health channel,” he says.

    Saraf has launched 7 Star Care after obtaining permission from the information and broadcasting ministry. The health channel is on the global beam of Thaicom and is uplinked from Bangkok.

  • Care TV to launch two programmes with ‘channel driving’ potential

    Care TV to launch two programmes with ‘channel driving’ potential

    MUMBAI: Recently launched health channel CARE TV is set to introduce two new daily interactive programmes – Kya Karu Main Ab and Hello Doctor. Starting 21 June, Hello Doctor is scheduled for an 8 pm slot while Kya Karu Main Ab will air at 11 pm.

    Because of the “unique content” of Kya Karu Main Ab and Hello Doctor offer, the channel is looking at these new programmes as channel drivers, an official release states.

    Kya Karun Main Ab will be presented in the format of a family story. Sexual problems are presented in this format based on real incidents and a panel of doctors analyses the situation and provides solutions. Actress Varsha Ushgaonkar will host the programme where she will navigate the programme and act as a bridge between the doctor and the viewers.

    Hello Doctor will be an interactive forum comprising doctors from three different fields allopath, homeopath and ayurveda. Viewers from all over India can call up the doctors and discuss their problems through this programme.

  • Bilingual health channel Care TV debuts 11 December

    MUMBAI: Care TV, Asia’s first health channel, is finally making a formal debut tomorrow after a two-month test run. 
    Live Satellite Media (LSM) CMD Atul Saraf told Indiantelevision.com that the channel will debut with 6-8 hours of programming but will be going 24×7 in another six months.
    Moving in to gain from the first mover advantage, Saraf’s LSM had recently acquired Care TV from Tanu Healthcare. Though Saraf did not reveal the details of the acquisition deal with Tanu Healthcare, he said that the company was looking at an investment of Rs 250 million towards operations and programming content in the first year of operations. “Care TV will continue with its running format,” Saraf clarified.
    “LSM has the sales and distribution rights for Care TV while Take Care TV Pvt Ltd will handle the programming, operations and management of the channel,” he added.
    Saraf, who has 100 per cent holding in LSM, declined to divulge his stake in the recently floated Take Care TV Pvt Ltd, which is being co-promoted by Ajit Gupta. Gupta has worked with Zee, Astha and CMM and has spent 17 years in the central government in various departments.
    When asked how the channel was pitching itself in the market, Saraf said that as of now LSM was using ground promotions to generate awareness about the channel. “We are also talking to various channels for on air promotions,” he added. The channel is looking at a market reach of 20 million households by the end of the quarter ending January 2004.
    The channel’s programming content is slated to cover a wide spectrum of programmes including a live interactive show which allows viewers to call in with their queries and speak to a panel of doctors. Apart from the interactive show, the channel will be launching two new programmes called Ek Duje Ke Liye, Mera Astitva and other programmes on alternative therapy as well. According to Saraf, programming content will largely focus on what the common man needs and hence will be bilingual. The free-to-air channel is being broadcast via a Thaicom satellite.
    Saraf also referred to LSM’s tie up with Perfect Monitoring Services, explaining that Perfect Monitoring will be screening cable transmission and the reports generated on the cable advertisements will be provided free of cost to clients. Also, according to a company release, this would go a long way in reviving regional cable advertising, which was dying a slow death.

  • Tanu Healthcare to tap capital market for health channel project

    Tanu Healthcare to tap capital market for health channel project

    MUMBAI: Tanu Healthcare, a publicly listed company based in Mumbai proposing to launch a free-to-air health channel, will tap the capital markets for raising funds.

    While speaking to indiantelevision.com, Tanu Healthcare chairman GK Agarwal says that the company will tap the market to fund the Rs 150 million broadcast venture – niche channel Care TV.

    “We shall generate Rs 50 million from internal resources and hope to get the balance amount from the capital markets. We are looking at an issue sometime towards the end of the year,” Agarwal adds while claiming that the earlier issue in 1994 was oversubscribed 10 times. The company has around 5,000 shareholders.

    Initially, the company was involved in trading of analytical testing laboratory equipment, metals, chemicals and petrochemicals. It soon entered the pharma business. For the quarter ended 30 June 2003, the company had total sales of Rs 77.03 million; and a net profit of Rs 12.75 million; an EPS of 0.87 on an equity capital of Rs 146.52 million. The B2 group scrip opened today on the Bombay Stock Exchange (BSE) at Rs 11.53; gained 9.97 per cent to end the day at Rs 12.25. The volume traded was 110,830 shares.

    Tanu Healthcare has already informed the BSE that the company plans to enter into health channel broadcasting in India. The channel will launch during Diwali and is located on Thaicom, frequency 3,545 Mhz vertical.

    Tanu Healthcare MD in charge of Care TV Ajit Gupta says that the first-of-its-kind channel will cover various facets of the human body, mind, beauty and soul contents. “The channel will address the needs of ordinary people and will provide them information that they seek. The channel revenues will revolve around regular ads from OTC products, co-branding sponsorships, social awareness advertising and what I call informational commercial,” Gupta adds.

    Agarwal expects break even in the first year of operations. “Care TV is a pioneering effort and we have tested marketed the concept with several advertisers including pharma, insurance and health-care companies. Most of them seem to be keen to advertise on the channel. We should break even in anything between 9-12 months.”

    The company has already entered into an arrangement with TV production house Meteor Films (producing Mulk on Zee) to lease out an 8,000 sq feet studio in Mumbai. It has commissioned directors such as BR Ishaara, Jatin Kumar Agarrwal amongst others to create niche content.

    At a meeting held on 31 July 2003, the board of directors of Tanu Healthcare have approved the following:

    * Proposal for public issue for part financing of television channel business, subject to approval of shareholders.

    * Increase in the authorised capital up to Rs 400 million from existing Rs 150 million.

    * Proposal for delisting of securities from the Ahmedabad and Hyderabad Stock Exchange.

    Agarwal says that the decision to delist has been taken because the scrip isn’t actively trading in the other stock exchanges.